消费市场活力十足 这个假期，出行人次再创新高。交通运输部发布的数据显示，10月1日至8日，累计全社会跨区域人员流 动量预计达到24.32亿人次，创历史同期新高；日均3.04亿人次，同比（2024年国庆假期7天日均，下 同）增长6.2%。 交通运输部相关负责人表示，总体来看今年国庆中秋假期公众出行意愿较强。从出行规模看，全社会跨 区域人员流动量将超24亿人次，日均超3亿人次，创历史新高。旅游流、探亲流高位叠加，发达的综合 交通运输网络，有效保障了人民群众出行和交通物流高位运行，有力支撑了假日经济的火热。 刚刚过去的国庆中秋假期，各地消费市场亮点十足，假日经济活力持续释放。 文化和旅游部发布的数据显示，国庆中秋假日8天，全国国内出游8.88亿人次，较2024年国庆节假日7天 增加1.23亿人次；国内出游总花费8090.06亿元，较2024年国庆节假日7天增加1081.89亿元。全国举办超 2.9万场文旅活动，发放超4.8亿元消费补贴。 消费热度背后，是内需旺盛、市场信心增强的体现，也凸显经济持续向好的强劲动能。国家统计局新闻 发言人付凌晖日前表示，一揽子政策"组合拳"持续发力，促进了消费增长，带动市场销售规模扩大 ...

2025年国庆叠加中秋、家国同庆，交通出行、文化旅游、消费市场等都呈现火热场景。每一组跃动的数据，展示经济的奔腾活力；每一个 热闹的场景，彰显发展的蓬勃生机。让我们跟随海报，一起感受这个火热奔腾、祥和喜庆的国庆中秋长假。 2025年国庆中秋假期，全社会跨区域人 员流动量累计24.33亿人次，日均3.04 亿人次,比2024年同期日均同比增长 6.3%,创历史新高。 权威数读 / 部指出 出行出游火热 FFEFNA 今年国庆中秋假期,全国边检机关共计保 障1634.3万人次中外人员出入境,日均 204.3万人次，较去年同期增长11.5%， 单日出入境通关最高峰出现在10月4日, 达235.3万人次。 文旅市场热力十足 国内出游8.88亿人次 权威数读_/ 部华社 假日8天，全国国内出游8.88亿人次，较 2024年国庆节假日7天增加1.23亿人次； 国内出游总花费8090.06亿元，较2024 年国庆节假日7天增加1081.89亿元。 [新] 校园歌曲诗 :: ] INIXL 文人 / 文旅市场热力十足 地旅游成绩单 北京市累计接待游客2509.4万人次，实现旅 游总花费316.5亿元，同比分别增长3.6%、 ...

里昂的渠道查询显示，老铺黄金(06181)继续表现强劲，也观察到虽然黄金珠宝的折扣压力持续存在， 但品牌已减轻向经销商推销库存的力度，导致销售压力减轻。里昂的首选股包括总部位于法国巴黎的 LVMH、瑞士奢侈品公司历峯(Richemont)、颖通控股(06883)和安踏体育(02020)。 里昂发布研报称，仍在等待更多内地黄金周旅游消费数据，但整体而言，里昂观察到假日期间消费趋势 存在分化。旅游需求保持强劲，跨区域总出行量同比增6.9%。奢侈品行业持续改善，受惠于更容易的 比较基数、更针对性的客户开发及商场促销活动增加。然而，里昂注意到电影票房和运动服饰表现低 迷。对于黄金珠宝，销售受惠于金价上涨，但整体销量偏淡。 ...

Group 1: Economic Activity and Consumer Trends - The National Day and Mid-Autumn Festival holiday in China saw a surge in travel, tourism, and consumption, showcasing the vitality and resilience of the Chinese economy [1] - The integration of culture and experience in tourism activities became a highlight, with immersive experiences allowing tourists to actively explore traditional culture [3] - The number of inbound foreign tourists significantly increased compared to the same period last year, with popular destinations including Leshan Giant Buddha, Zhangjiajie, Xi'an, and Xishuangbanna [5] Group 2: Tourism and Cultural Integration - The combination of cultural experiences and modern consumption spaces has expanded consumer satisfaction, with holiday economic activities reaching broader areas [3] - Policies such as visa facilitation, tax refunds, and payment optimizations have effectively promoted the growth of inbound tourism [5] - The film market during the holiday performed well, with diverse genres attracting large audiences and turning filming locations into tourist hotspots [7] Group 3: Sports and Events Impact - Major sports events during the holiday, such as the 2025 China Open Tennis and the World Table Tennis Professional League, attracted many spectators and boosted the hotel, dining, and retail sectors [9] - The trend of "traveling with events" has emerged, supported by government policies aimed at promoting sports consumption and event-driven economic growth [9]

10月9日，根据国家电影局统计，2025年国庆档电影票房为18.35亿元，观影人次为5007万；场次为314.66万场，同比增长12.82%；平均票价为36.64元，比 去年同期降低3.75元，同比下降9.28%；国产影片票房占比为98.93%。档期内票房前五名影片分别为《志愿军：浴血和平》4.50亿元、《731》3.45亿元、 《刺杀小说家2》2.95亿元、《浪浪人生》2.19亿元、《震耳欲聋》1.75亿元。 值得注意的是，在票价方面，今年国庆档日均票房2.3亿元，平均票价为36.64元，是近五年首次下跌至40元以下。业内人士分析称，这主要得益于多部国 庆档新片官宣下调最低结算票价，让观众以更实惠的价格走进影院，进一步降低了观影门槛。 城市票房排名方面，据《报告》，今年国庆档期间上海、北京、深圳、广州、成都、重庆、苏州、武汉、杭州、西安暂列今年国庆档票房前十名，贵阳、 保定、东莞、惠州等城市票房排名较去年同期明显上升。 陈晋表示，在国庆档的有力助推下，2025年中国电影全年总票房已正式超越去年全年，这标志着电影市场的进一步复苏。今年四季度多部大片即将上映， 包括爆款经典IP续作《疯狂动物城2》以及《阿凡达： ...

Core Insights - The 2025 National Day film season saw a total box office of 1.835 billion with 50.07 million admissions, indicating a diverse supply of new films but lacking blockbuster hits to drive audience interest [3] - Two IP sequels dominated the box office, with "The Volunteer Army: Blood and Peace" leading at 450 million and "Assassination Novelist 2" following at 295 million, highlighting the importance of established franchises [3] - Audience behavior showed a decline in average number of films watched per person, with a notable increase in solo viewings, suggesting a shift in viewing preferences [4] Film Performance - "The Volunteer Army: Blood and Peace" performed steadily, while "Assassination Novelist 2" struggled due to a four-year gap since its predecessor, affecting audience engagement [3] - Older films like "731" maintained strong performance due to their themes and popularity, ranking second in overall box office [3] Audience Demographics - The proportion of new users increased slightly compared to last year, primarily driven by "731," while new films attracted a higher percentage of new and low-frequency viewers [4] - "Wind Forest Fire Mountain" had the highest share of first-tier city viewership, while "Pig Pig Hero: A Pig's Counterattack" appealed to lower-tier cities [4] Market Trends - The current film market emphasizes content quality and audience feedback over traditional IP and star power, reflecting changing consumer habits towards more refined and diverse viewing preferences [5] - The industry faces the challenge of understanding different audience segments and leveraging innovative marketing strategies to enhance viewer engagement [5]

Core Insights - The 2025 National Day film season saw a total box office of 1.835 billion yuan and 50.07 million viewers, reflecting a decline compared to the previous year [1][2] - The average ticket price during this period was the lowest in five years, with several new films reducing their release prices to attract audiences [1][2] - Despite a rich supply of new films, the lack of blockbuster hits led to a relatively lackluster market performance [1][3] Film Performance - No film surpassed 500 million yuan in box office during the holiday, with "The Volunteer Army: Blood and Peace" leading at 450 million yuan [2] - "Assassination of the Novelist 2" followed with a box office of 295 million yuan, indicating that long gaps between sequels can diminish audience interest [2] - Older films like "731" performed well due to their compelling themes and audience engagement [2] Audience Behavior - The average number of films watched per person decreased year-on-year, with a notable rise in solo viewings, reaching the highest level in five years [2] - Films like "Deafening" attracted a significant proportion of solo viewers, while others like "The Volunteer Army" had a stronger family viewing demographic [2] - The proportion of new users increased slightly compared to last year, primarily driven by the performance of "731" [2] Regional Insights - The share of box office revenue from first-tier cities was at its lowest in five years, with "The Wind Forest Fire Mountain" performing best in these areas [3] - Regional distribution of box office revenue remained stable, with "The Wind Forest Fire Mountain" performing particularly well in South China due to its Hong Kong film attributes [3] - "The Laughing Life" gained a higher box office share in Northeast China due to its comedic elements [3] Market Trends - The current film market is shifting towards a focus on content quality and audience reviews, moving away from reliance on IP effects or star power [3] - As consumer habits evolve, the market is becoming more refined, segmented, and rational, highlighting the need for targeted audience engagement strategies [3] - There is an expectation for the emergence of more high-quality, high-heat, and diverse films to drive the healthy development of the industry [3]

央广网北京10月9日消息（记者孙鲁晋）据中央广播电视总台中国之声报道，随着国庆假期结束，2025年国庆档电影市场正式收官。根据 国家电影局统计，2025年国庆档电影总票房18.35亿元，观影人次为5007万，国产影片票房占比为98.93%。 今年国庆档影片供给充足、题材多元，观众满意度创近三年新高，电影与文旅消费的深度融合更成为档期亮点。透过数据看趋势，中国电 影市场正进行着怎样的自我迭代与多元化探索？ 国产电影的类型化深耕与叙事创新：超越"唯IP论"与"唯明星论" 今年国庆档延续了主旋律战争历史题材影片的强势表现。《志愿军：浴血和平》以宏大叙事和家国情怀精准匹配观众需求，始终领跑档期 票房；而自9月18日就已经上映的《731》仍对拉动档期票房有所贡献。此外，奇幻、喜剧、动画、动作犯罪等多类型影片同台竞技，为观众提 供了丰富选择。猫眼娱乐市场分析师赖力介绍，国庆档影片分众化特征显著，主旋律影片吸引男性及多人观影群体，现实题材更受女性及年轻 观众青睐，地域偏好与影片类型高度关联，展现成熟市场的多元消费格局。 赖力说："档期内票房前五名的影片分别为《志愿军：浴血和平》《731》《刺杀小说家2》《浪浪人生》和《震耳 ...

国庆档以18.35亿票房、5007万观影人次的成绩结束了转瞬即逝的8天假期，和渐冷的天气一样，整个电影市场带着一丝寒意。 相比去年同期的21亿，今年国庆档缩水了接近3亿，而历数过去十年（2015年至2024年），最差的成绩也不过是2016年的15.9亿和2022年的14.99亿，虽然 电影市场已经习惯了始终处于波动中、未形成稳步增长的健康曲线，但今年的票房与观影人次再次回到低谷，还是给重建中的电影市场蒙上乌云。 | 整体趋势 | 多维分析 | | | --- | --- | --- | | 日期 | 票房 | 票房较 | | | (亿) | 去年 | | 2015 | 18.62 | +66.6% | | 2016 | 15.90 | -14.7% | | 2017 | 26.56 | +67.1% | | 2018 | 19.08 | -28.1% | | 2019 | 44.66 | +134% | | 2020 | 39.67 | -11.2% | | 2021 | 43.89 | +10.6% | | 7777 | A.S.A. | -05.8%0 | | --- | --- | --- | | 20 ...

Core Insights - The box office revenue for the 2025 National Day holiday period reached 1.835 billion yuan, with a total of 50.07 million admissions recorded [1][8]. Group 1: Box Office Performance - The total box office for the 2025 National Day holiday from October 1 to 8 was 1.835 billion yuan [8]. - The number of moviegoers during this period was 50.07 million [8]. Group 2: Top Films - The top five films by box office revenue included "The Volunteer Army: Blood and Peace," "731," "Assassination Novelist 2," "Life of Langlang," and "Deafening" [8]. - The leading films were primarily patriotic in theme, reflecting a diverse range of genres to cater to various audience preferences [8].