Core Insights - Meituan's international food delivery brand Keeta officially launched in Kuwait on September 15, marking its third entry into the Gulf region after Saudi Arabia and Qatar [2][5] - Keeta aims to enhance the daily lives of Kuwaiti citizens through reliable services, as stated by the General Manager of Keeta in Kuwait, Qiu Yue [2] - The platform is expected to benefit local restaurants and small businesses by providing faster onboarding, advanced digital tools, and transparent terms [5] - Keeta is committed to contributing to Kuwait's "Vision 2035" by aiding the digital transformation of the country's delivery ecosystem [5]

Core Insights - Meituan's international food delivery brand Keeta has officially launched operations in Kuwait on September 15, 2023, marking its third key entry in the Middle East after Saudi Arabia and Qatar [1][4] - Kuwait is identified as a vibrant and potential-rich market for food delivery, characterized by high online food delivery penetration and strong consumer demand for quality services [4] Company Strategy - Meituan emphasizes that Keeta's entry into Kuwait is not merely a replication of its existing model but involves a deep integration into the local ecosystem, aiming to provide reliable delivery services, diverse product offerings, and affordable prices for consumers [4] - The company aims to support local merchants with advanced digital operational tools to help them overcome offline traffic limitations and expand their online growth opportunities [4] - Keeta is also focused on providing income security, professional training, and recruitment incentives for delivery partners [4] Market Expansion - Since its launch in Saudi Arabia in September 2024, Keeta has rapidly gained traction, with a significant increase in user numbers and order volumes, covering over 20 cities in Saudi Arabia [4] - Keeta is accelerating its expansion in the Middle East, having launched in Qatar in August 2023, followed by the entry into Kuwait less than a month later [4] - Meituan plans to continue leveraging Keeta as a foothold for deepening its presence in the Middle East while actively exploring additional overseas markets [4]

每经北京9月15日电（记者赵雯琪）据美团官方微信公众号消息，科威特当地时间9月15日上午11点，美 团旗下国际外卖品牌Keeta正式在科威特启动运营，这是继沙特阿拉伯、卡塔尔之后，美团在中东海湾 地区的第三个落点。美团表示，此次Keeta进驻科威特，并非简单的模式复制，而是深度融入当地生态 的精准发力。未来，美团将继续以Keeta为支点，在深耕中东市场的同时，积极探索更多海外新市场。 ...

Core Insights - Meituan's international food delivery brand Keeta officially launched operations in Kuwait on September 15, marking its third entry in the Gulf region after Saudi Arabia and Qatar [1] Group 1: Market Expansion - Kuwait was chosen for expansion due to its high GDP per capita, high online food delivery penetration, and strong consumer demand for quality delivery services, indicating a vibrant and potentially lucrative market [1] - Keeta plans to leverage Meituan's leading operational experience in China's food delivery market to enhance local supply, innovate products, and provide reliable delivery services [1] Group 2: Strategic Goals - The company aims to offer a diverse range of products at affordable prices while promoting the development of local partners, including merchants and delivery riders [1] - Keeta is focused on driving the digital transformation of the local food and beverage industry and maturing the ecosystem [1] Group 3: Growth Trajectory - Since entering Saudi Arabia in September 2024, Keeta has experienced rapid growth in user numbers and order volume, prompting an accelerated expansion into the Middle East [1] - Following the successful launch in Qatar in August, the swift entry into Kuwait demonstrates Meituan's strategy of building a "multi-country linkage" international development model [1][2]

自2024年9月进入中东的沙特阿拉伯，Keeta用户数与订单量快速增长。今年8月，Keeta上线卡塔尔。 据美团官微，9月15日，美团旗下国际外卖品牌Keeta正式在科威特启动运营，成为其继沙特阿拉伯、卡 塔尔之后，在中东海湾地区的第三个落点。 （文章来源：第一财经） ...

Core Viewpoint - Meituan's international food delivery brand Keeta has officially launched operations in Kuwait, marking its third entry in the Gulf region after Saudi Arabia and Qatar, indicating a strategic expansion in the Middle East market [1][5]. Group 1: Market Potential - Kuwait is a significant member of the Gulf Cooperation Council (GCC) with a high GDP per capita and a strong demand for quality food delivery services, making it an attractive market for Keeta's expansion [5]. - The online food delivery penetration rate in Kuwait is high, reflecting a vibrant market with substantial growth potential [5]. Group 2: Operational Strategy - Keeta plans to leverage Meituan's leading operational experience in China's food delivery market to enhance local service offerings [5]. - The brand aims to continuously expand quality supply, innovate products, and provide reliable delivery services, diverse product choices, and affordable prices to consumers [5]. - Keeta is committed to fostering the development of local merchants and delivery partners, promoting the digital transformation of the local food industry [5]. Group 3: Expansion Timeline - Since entering the Middle East in September 2024, Keeta has experienced rapid growth in user numbers and order volumes in Saudi Arabia [5]. - Following its successful launch in Saudi Arabia, Keeta expanded to Qatar in August and entered Kuwait less than a month later, accelerating its international development model [5]. - The company plans to continue deepening its presence in the Middle East while exploring additional overseas markets [5].

新浪科技讯 9月15日下午消息，当地时间9月15日上午11点，美团旗下国际外卖品牌Keeta正式在科威特 启动运营，成为其继沙特阿拉伯、卡塔尔之后，在中东海湾地区的第三个落点。 科威特作为海湾阿拉伯国家合作委员会（GCC）的重要成员，人均GDP高、在线食品配送渗透率高、 消费者对优质外卖服务的需求旺盛，市场充满活力并且潜力巨大，这是Keeta选择其作为拓展新节点的 重要原因。 除了依托美团在中国外卖市场积累的领先运营经验，Keeta计划在当地持续拓展优质供给并进行产品创 新，为消费者提供便捷可靠的配送服务、丰富多元的商品选择以及经济实惠的价格，同时致力于促进商 户、骑手等合作伙伴的共同发展，推动当地餐饮行业数字化转型和生态系统的成熟。 据了解，自2024年9月进入中东的沙特阿拉伯，Keeta用户数与订单量快速增长。基于过去一年在沙特的 成功落地和进展，Keeta进一步加快了中东市场的拓展步伐。今年8月，Keeta上线卡塔尔，时隔不到一 个月，又正式进入科威特，美团正加速构建"多国联动"的国际化发展模式。 据悉，Keeta将持续深耕中东，并积极探索更多海外新市场。（罗宁） 责任编辑：何俊熹 ...

Group 1 - Brazil's participation in the 2025 China International Service Trade Fair highlighted its unique products such as coffee, chocolate, and wine, attracting significant attention from visitors [2] - The theme of the fair, "Digital Intelligence Leading, Service Trade Renewed," emphasizes the growing importance of digital economy as a connection between China and Brazil [2] - Meituan's introduction of its latest delivery robot, "Meituan Xiaohuangfeng," showcases advancements in supply chain and business services, enhancing efficiency in delivery [2] Group 2 - Meituan signed an agreement with the Brazilian Export and Investment Promotion Agency to invest $1 billion in Brazil over five years, establishing a nationwide instant delivery network [3] - Kuaishou's AI platform, Kuailing, has gained approximately 44 million global users, enhancing China's AI influence and promoting the international version of Kuaishou [3] - Kuaishou launched the e-commerce platform KuaishouShop in Brazil, providing diverse services to local users and supporting small and medium enterprises [4] Group 3 - The fair showcased health services, with a focus on traditional Chinese medicine, including successful training programs for Brazilian professionals [4] - The fair facilitated collaboration in the fragrance industry, with companies sourcing raw materials from Brazil to produce essential oils for international markets [6] - Sports cooperation was highlighted, with initiatives to promote cultural exchanges between Brazil and China, particularly in football [6] Group 4 - Traditional trade between China and Brazil is thriving, with Brazilian products like coffee and wine gaining popularity among Chinese consumers [6] - The fair's sales and experiential activities increased awareness of Brazilian brands among Chinese consumers, enhancing cultural understanding [6] - The ongoing expansion of service trade cooperation between China and Brazil is expected to drive growth in global service trade [7]

Core Viewpoint - The article discusses the challenges faced by university students in accessing convenient and timely food delivery services on campus, highlighting the monopolistic practices of a specific delivery platform and the resulting student dissatisfaction [5][6][7]. Group 1: Delivery Platform Issues - Southwest University has mandated that all external food deliveries must go through a platform called "Campus Life," leading to significant delays and confusion for students [5][19]. - The platform has been criticized for its slow delivery times, with reports of orders taking several hours to arrive, causing frustration among students [15][20]. - The limited number of restaurants available on the platform (only 10 initially) has been perceived as an insult to students, who feel their choices are severely restricted [12][19]. Group 2: Student Reactions and Experiences - Students have expressed their anger on social media, leading to the topic trending on platforms like Weibo, indicating widespread dissatisfaction with the new delivery system [6][7]. - Many students have reported issues with the delivery process, including not knowing where their food is once it enters the campus, leading to a sense of disconnect and frustration [20][22]. - The article notes that students have resorted to various tactics to protect their food from being mistakenly taken by others, highlighting the chaotic nature of food delivery on campus [24][25]. Group 3: Broader Context of Campus Food Delivery - The article outlines the competitive landscape of food delivery services targeting university campuses, with various platforms vying for student business, yet struggling to meet their needs effectively [30][33]. - It mentions that over 70% of students order food delivery weekly, indicating a strong demand for such services despite the current challenges [33]. - The article also discusses the emergence of alternative delivery methods, such as the introduction of food lockers and even drone delivery in some universities, as attempts to improve the situation [39][40].

Core Points - The introduction of a new delivery platform "Campus Life" at Southwest University has led to significant student dissatisfaction due to its monopolistic control over campus food delivery [1][4][51] - The platform's implementation has resulted in logistical issues, including delayed deliveries and a lack of communication regarding order status, causing frustration among students [16][29][30] Group 1: Platform Implementation and Issues - "Campus Life" is the only designated delivery service for the university, requiring all external food deliveries to be processed through it, which has led to confusion and chaos at the campus entrance [1][6][20] - Initial participation from external vendors on the "Campus Life" platform was minimal, with only 10 restaurants available, limiting student choices and leading to dissatisfaction [7][41] - The platform's delivery speed has been criticized, with reports of orders taking several hours to arrive, significantly longer than previous delivery times [16][29] Group 2: Student Reactions and Broader Context - The student backlash against the platform has gained traction on social media, highlighting a widespread demand for better food delivery options on campus [4][5][51] - The situation at Southwest University reflects a broader trend in universities across China, where similar delivery restrictions and issues have been reported, indicating a systemic problem in campus food delivery logistics [5][51] - The ongoing struggle for efficient food delivery in universities suggests a disconnect between student needs and administrative policies, with many students feeling that their concerns are not being adequately addressed [20][41] Group 3: Industry Trends and Alternatives - The rise of campus-specific delivery platforms like "Campus Life" contrasts sharply with the competitive landscape of external food delivery services, which continue to innovate and expand their offerings [52][56] - Some universities are exploring alternative solutions, such as implementing dual-access delivery cabinets to streamline the process and reduce confusion, indicating a potential shift towards more efficient delivery methods [53][54] - The introduction of advanced technologies, such as drone delivery systems in some universities, highlights the potential for innovation in campus food delivery, although widespread adoption remains limited [56]