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首批投放上万张餐补券 活动延续到年底 新就业形态劳动者“工会爱心餐”上线
Zhen Jiang Ri Bao· 2025-08-07 23:58
"工会爱心餐"参与方式:第一步,打开饿了么APP,在首页点击"工会爱心餐"进入项目会场(如有 爱心餐补贴红包,可以点击领取,支付时会扣减相应红包金额)。 第二步,选择商家和菜品,进行下单和支付。 自2025年8月7日至2025年12月31日,在享受一口价优惠餐品基础上,不定期通过饿了么平台"工会 爱心餐"界面,限量发放"工会爱心餐"无门槛券。(记者 单杉) 项目首批线上定向投放餐补券1万余张,常态化、长效化为新就业形态劳动者提供优惠、便捷、健 康的专属餐饮服务。为让"爱心餐"真正成为职工满意的"放心餐""舒心餐",工会还将动态摸排新就业形 态劳动者集中区域,优化服务站点布局,让大家就近能及、方便获取;联合市场监管等部门建立全流程 监管机制,从食材采购到餐品配送严格把关,让职工吃得安全、吃得安心;长效化推进,完善"工会补 贴为主、企业让利为辅、社会捐助补充"的可持续模式,让爱心持续传递、温暖不断延伸。 均价10元的爱心餐,是温暖的载体,更是社会文明的刻度。骑手代表李海龙负责苏宁附近派送服 务,他说:"我们会在骑手群里进行宣传,爱心餐项目不仅为大家省钱,更增加了骑手心里的归属感。" 市新工联办公室相关负责人介绍, ...
美团“秋天第一杯奶茶”活动结束未发布战报,称不会用100%补贴率制造1元购、1分购
Xin Lang Cai Jing· 2025-08-07 23:55
8月7日晚11点,美团外卖官方微博发文宣布今年"秋天的第一杯奶茶"活动结束,但并未发布任何订单数 字。美团称,"不会发布连续三天超越1亿单这种战报","不会用100%的补贴率制造1元购、1毛购、1分 购","不想向奶茶注入更多泡沫"。 美团公布的数据显示,今年立秋美团共邀请300万名骑手喝上秋天的第一杯奶茶,邀请超2万名奶茶店员 接受免费按摩,并联合100家茶饮品牌及25万家门店发布新品。 ...
上海一小区被外卖员集体“拉黑”!有骑手花40分钟配送一单
第一财经· 2025-08-07 12:11
Core Viewpoint - The article highlights the ongoing challenges faced by delivery riders in accessing certain residential complexes in Shanghai, specifically the Renheng Park Century community, which has strict entry regulations that significantly delay delivery times and impact riders' earnings [5][10]. Group 1: Delivery Challenges - The Renheng Park Century community has enforced a policy for over seven years that requires delivery riders to be accompanied by security personnel in a shuttle vehicle, leading to delays of 10 to 40 minutes for deliveries [7][8]. - Riders experience dual pressure during peak hours, as orders from this community not only take longer to deliver but also cause them to miss out on other potential orders, resulting in reduced daily earnings [8][9]. - The community's management has refused to change its delivery policy, citing contractual obligations with residents, which complicates the situation for delivery platforms and riders [7][10]. Group 2: Industry Response - Delivery platforms are actively seeking solutions to the entry difficulties faced by riders, including partnerships with local governments to develop "entry codes" that streamline access to residential areas [10]. - Other residential complexes have implemented alternative delivery methods, such as designated drop-off points for riders, which the Renheng Park Century community has rejected due to concerns over potential delivery errors [9][10]. - The article indicates that the issue of restricted access for delivery riders is not unique to Shanghai, with similar challenges reported in other cities, highlighting a broader industry concern [10].
美团提醒:爆款卖惨视频多为剧本
Xin Lang Ke Ji· 2025-08-07 11:54
美团表示,类似"博哥""苏星颜"的短视频账号还有"林晚尚":发布多条哭诉视频吸引观众,一旦出现爆 款内容,便利用复盘视频将网友引流到私域,通过售卖"短视频学习课程"变现。暂无法核实"博哥""苏 星颜""林晚尚"等账号背后是否有专业团队运作,但其拍摄手法、叙述方式及脚本内容等确实高度雷 同,账号运作模式也呈现出明显的套路化特征:虚构各类悲惨故事-针对爆款视频传授个人经验-私域卖 课转化牟利。 "做骑手是许多人获得确定性收入的重要途径。然而,有人注册账号跑几单便摆拍卖惨、蹭热点传递焦 虑情绪,靠恶意营销博流量牟利。对于这种"做号套路",公司会坚持"零容忍",目前已对上述账号的违 规违法行为进行证据固定,报送给主管部门依法追责。"美团官方表示。 责任编辑:刘万里 SF014 新浪科技讯 8月7日晚间消息,美团官方发布消息表示,短视频账号"博哥儿在合肥""博哥儿教拍摄收 图"的出镜人"博哥",于2022年11月成为美团专送骑手,先后在上海、合肥等地跑单;2024年2月,他从 专送站点离开,次月注册成为众包骑手。其短视频账号主页显示,从2024年12月3日起,"博哥"开始以 骑手身份发布多条关于食品安全、骑手待遇的口述 ...
【活动】至高领18.8元外卖券,叠加积分更优惠
中国建设银行· 2025-08-07 08:20
Core Viewpoint - The article promotes various discount coupons and offers related to food delivery services, specifically targeting users of mobile banking and credit cards from China Construction Bank. Group 1: Promotional Offers - Users can receive WeChat discounts ranging from 10 to 100 yuan upon registering for mobile banking [1] - The promotional period for certain offers is from July 1, 2025, to August 31, 2025, with discounts starting as low as 3 yuan [5] - Weekly coupons for food delivery services like Ele.me and Meituan are available, with specific minimum order amounts required to use the discounts [6][10][11] Group 2: Coupon Details - Ele.me coupons can be used for orders over 38 yuan, and they can be claimed weekly [6] - Meituan offers include discounts for orders over 25 yuan, with specific validity periods for each coupon [10][11][12] - Users can enjoy up to 90% off on certain items when using points for Meituan orders [13] Group 3: Points and Payment - Users can redeem points for discounts on food delivery, with a maximum single transaction limit of 100 yuan and a monthly cap of 500 yuan for Meituan [14] - For Ele.me, users can redeem points for up to 50% off, with a single transaction limit of 5 yuan and the same monthly cap of 500 yuan [14] - The article emphasizes the benefits of using Dragon Pay and Construction Bank credit cards for additional discounts and points accumulation [17][19]
不内卷拼福利?美团请全国骑手喝“秋天的第一杯奶茶”
Xin Lang Cai Jing· 2025-08-06 11:18
8月6日,立秋前夕,全国百万美团骑手收到"秋天第一杯奶茶"。记者联系到美团相关负责人,对方证实,美团联合二十多家头部茶饮品牌,共计发放约270 万杯奶茶,近期在美团配送完成过订单的骑手都可获得,由于短时发放量级较大,目前还在分批推送中。同日,在北京、上海、长沙等20多座城市,美团在 骑手之家、核心商圈、骑手站点等多场景举办活动,现场为骑手送出奶茶,开展互动体验送福利。 型 中 区 Eall CD 2:30 E ENA 影美团外家 切系券已发放 去享用 条爱的骑手: 秋奶即将忙碌起来,您已收到用户点赞!今 1 B 这杯知东,请您先"甜",让我们一起云碰 1 杯吧! 辛苦啦! E 照明 易美国外交 美团联合二十多家头部茶饮品牌,共计发放约270万杯奶茶。摄影:李大金 "平时都是我给别人送奶茶,没想到这次给我'送'奶茶,这是我第一次喝霸王茶姬,这个福利很惊喜。"在北京朝阳大悦城的快闪活动现场,骑手米成杰说 道。来自河南的米成杰,来北京已经八年了,目前在美团担任乐跑骑士长,而在美团当骑手的这份工作,也给他的生活带来了巨大的变化。 "我之前干过厨师,还卖过服装,做过销售,后来了解到外卖骑手收入高,我就来北京了,试了试几 ...
重生之我在午休送外卖
3 6 Ke· 2025-08-06 00:32
Core Insights - The rise of part-time delivery riders, including office workers and students, is reshaping the food delivery landscape, driven by the increasing demand for delivery services during peak hours [1][18][22] - The gig economy model allows these riders to work flexibly, choosing when to accept orders, which appeals to many who seek additional income or a new experience [12][21][22] Group 1: Part-time Delivery Riders - Part-time delivery riders, known as "crowd-sourced riders," have lower entry barriers compared to full-time riders, making it an attractive option for many [2][18] - The onboarding process for crowd-sourced riders includes completing identity verification and online training, which covers essential topics like food safety and delivery protocols [2][4] - Many part-time riders are motivated by factors beyond income, such as fitness, exploring the city, or simply enjoying the ride [12][14][16] Group 2: Economic Impact - The ongoing "delivery wars" have significantly increased the volume of food delivery orders, leading to a shortage of delivery capacity [19][22] - Data indicates that platforms like Hummingbird and Meituan have seen substantial growth in daily active users (DAU), with Hummingbird's DAU increasing over 200% since April 2025 [19] - The influx of part-time riders helps alleviate the pressure on delivery platforms by handling overflow orders during peak times, thus supporting the overall delivery ecosystem [18][19] Group 3: Rider Experience - The experience of part-time riders varies, with some enjoying the flexibility and immediate feedback from their work, while others face challenges such as difficult weather conditions and logistical issues [7][8][16] - Riders often find the work rewarding, as it allows them to engage with their city and its residents, providing a sense of contribution to the community [16][22] - The gamification of the delivery process, with rewards and incentives, can lead to an addictive experience for some riders [15][21]
“预制菜+幽灵厨房”打不过了?这家平台成了商家最后的避风港
Hu Xiu· 2025-08-05 05:31
本来以为现在的外卖大战都是商家平台用命扛,结果还真有人赚到了钱!就在这片卷疯了还要装没事的 战场里,京东外卖上线4个月悄悄干到了2500万单,市场占有率31%,还以为是掏空底裤的拼死一搏, 没想到竟是重塑未来的逆天改命。不把堂食当牺牲品,不用品质为冲单量买单,更不靠竞价去追求没有 未来的市场泡沫,及时终止这场劣币驱逐良币的闹剧,把商家从补贴泥潭里拽出来带飞。今天就带大家 看看京东外卖到底靠着什么"邪修"做到了商家敢上、消费者也买账? ...
美团在多地加码安全激励,骑手“不抢灯”一周可多赚几百元
Guang Zhou Ri Bao· 2025-08-02 10:11
Core Viewpoint - Meituan has launched a new round of "No Running Red Lights Safety Incentive Activity" in cities like Dongguan, Tianjin, Shanghai, and Changsha to enhance delivery riders' traffic safety awareness through cash rewards [2][4]. Group 1: Incentive Program Details - Riders can earn an additional 1 to 1.5 yuan per order for not running red lights, potentially increasing their monthly income by over 1,000 yuan [2]. - During the first week of participation, some riders reported earning over 600 yuan in extra incentives, with others receiving more than 1,000 yuan [4]. - Over 3,000 riders in Dongguan voluntarily signed up for the program, wearing custom uniforms that state "I promise not to run red lights" to promote accountability [4]. Group 2: Previous Initiatives and Results - Earlier this year, Meituan conducted pilot programs in cities like Jinan, Quanzhou, Huizhou, and Baotou, where riders maintaining a zero red-light record received "Waiting for the Light Award," with weekly earnings increasing by over 400 yuan [4]. - In the pilot cities, more than 20,000 riders received rewards, and the incidence of running red lights decreased by 26% [4]. - Meituan has distributed over 1 million smart helmets nationwide, featuring high-strength shells and smart voice assistants to enhance rider safety [4].
京东入局自营外卖:击垮的是“幽灵店”还是“小微店”?
Sou Hu Cai Jing· 2025-08-02 08:30
Core Viewpoint - JD.com plans to open 10,000 self-operated takeaway stores named "Qixian Xiaochu," which has sparked controversy regarding its impact on small businesses and the role of platforms in the market [1][6]. Group 1: Impact on Small Businesses - The move by JD.com is seen as a threat to millions of small family-run businesses, with critics arguing that it represents monopolistic behavior rather than innovation [1][6]. - The introduction of "ghost takeaways" as a target for JD.com raises questions about the fairness of its competition, as many legitimate small businesses may be unfairly categorized as such [2][3]. - The new "immediate pickup restaurant" label allows previously excluded small businesses to re-enter the market, but this change appears to be tailored to benefit JD.com's new business model [5][6]. Group 2: Competition and Fairness - JD.com's entry into the self-operated takeaway market is likely to create direct competition with small restaurants that rely on the platform for traffic, raising concerns about unfair competition [6][8]. - Critics argue that JD.com controlling both the traffic and participating in the market could lead to data misuse and unfair advantages over smaller competitors [6][8]. - The lack of clear regulatory standards for platform self-operation versus neutral governance remains a significant concern for the industry [6][8]. Group 3: Financial Viability and Market Strategy - The takeaway industry is characterized by high costs and low profit margins, with delivery costs accounting for 60%-70% of expenses, making profitability challenging even for established players like JD.com [7][8]. - JD.com's first-quarter 2025 financial report indicated a significant operating loss in its new business segment, including takeaway services, highlighting the financial risks involved [7][8]. - The strategy of self-operated takeaways may be more about creating a narrative in a post-subsidy environment rather than addressing food safety issues, as the industry faces ongoing challenges from price wars and market saturation [8][9].