Core Viewpoint - The Chinese ice and snow industry is entering a new phase of high-quality development, with the industry scale expected to exceed 1 trillion yuan by 2025, reaching 1,005.3 billion yuan, marking a significant milestone in its industrialization and systematic development [1] Group 1: Industry Growth and Development - The Chinese ice and snow industry has shown a positive trend of multi-point blossoming and continuous upgrading since the Beijing Winter Olympics, completing the improvement and balanced layout of the industrial chain [1] - The goal of "engaging 300 million people in ice and snow sports" has been successfully achieved, establishing a solid grassroots foundation for the industry's development [1] Group 2: Policy Support and Technological Empowerment - The State Council issued opinions in 2024 to clarify the direction of industry development, with local governments implementing supportive policies across various aspects such as venue construction and talent cultivation [2] - Technology has become a key variable in upgrading the ice and snow industry, transitioning from a support tool for events to an enabler throughout the entire industry chain, promoting green, intelligent, and popular development [2] Group 3: Integration and Innovation - The integration of ice and snow with other sectors, such as tourism and culture, is becoming a common practice, with ongoing development in areas like "ice and snow + education" [2] - Marginal innovations within the ice and snow industry are driving internal development, with examples like Harbin's ice and snow economy reflecting new consumer hotspots and economic growth points [3] Group 4: Future Goals and Strategies - The industry aims to achieve high-level coordinated development of major industrial chains by 2030, with a target scale of 1.5 trillion yuan [3] - To reach these goals, both supply and demand sides need to collaborate, enhancing the penetration of ice and snow sports and addressing challenges in various industry segments [3]

——浙江日报 南方发展冰雪产业仍需破解若干课题。室内滑雪场的高能耗特性与"双碳"目标需要平衡，运动的安全保 障体系亟待完善，专业教练和运营人才存在短缺，部分项目同质化竞争要避免。不管怎么说，跨越山海 的冰雪之约，不仅是竞技体育的延伸，更是推动全民健康、激活产业动能、传承体育精神的契机。当谷 爱凌等运动员在米兰冬奥赛场上展示冰雪运动的魅力时，屏幕前的南方观众正从看客转化为冰雪运动体 验者和爱好者。以冰雪运动为引领的冰雪经济，正成为推动经济增长、丰富民生体验的重要力量，万亿 赛道已然开启，成为经济社会高质量发展的战略性新引擎，印证了"冰天雪地也是金山银山"的理论。 ...

Green Development and Energy Transition - Yulin is undergoing significant changes towards green development, with the delivery of 50 hydrogen-powered heavy trucks marking a step towards decarbonization in the transportation sector [1] - The city is focusing on transforming its energy industry towards high-end, intelligent, and green development, leveraging its natural resources and innovative approaches [1][2] - The total installed capacity of renewable energy in Yulin has surpassed 6.5 million kilowatts, generating nearly 10 billion kilowatt-hours of green electricity annually [1][2] Renewable Energy Infrastructure - Yulin is establishing two major renewable energy bases, with a focus on integrating new energy systems and enhancing grid infrastructure to support renewable energy consumption [2] - The total installed capacity of renewable energy in Yulin's grid has reached 24.588 million kilowatts, accounting for 43% of the total capacity [2] - The "Thousand Villages Photovoltaic" project is bridging green development with rural revitalization, converting green electricity into ecological benefits and social dividends [2] Cultural and Sports Development - The cultural IP "Over the New Year in Northern Shaanxi" has gained national attention, showcasing local heritage through performances and events [4][5] - Yulin is set to host the first Winter Sports Games in Shaanxi Province, which is expected to enhance the local economy and promote ice and snow sports [6][7] - The integration of local culture with the ice and snow industry is creating new opportunities, with plans for a sports and wellness tourism resort that combines various sectors [7]

米兰冬奥会如同一扇橱窗，集中展示了中国冰雪运动赋能上下游产业链及消费终端的丰硕成果，也见证 了中国冰雪产业相关政策的前瞻性与科学性。冰雪运动的大众化，不仅丰富了国民休闲生活、提升了生 活品质，更带动冰雪旅游、装备制造、赛事培训等融合业态发展，成为推动经济高质量发展的新增长 点。中国冰雪运动的进步，正是全民参与、产业赋能的必然结果。 本文系环球时报社评 这届冬奥会不是中国主场，但"中国元素"仍遍布赛场内外。赛场内，中国运动品牌为选手量身定制"贴 身保障"，通过3D扫描建模与AI技术改进比赛服版型，被运动员评价"像第二层皮肤"；中国公司研发的 多模型融合算法，提供清晰的"子弹时间"定格画面，为全球观众提升冰雪运动的速度与美感。赛场外， 阿里千问大模型为各国代表团提供多语言赛事服务，提升协同效率；中国云技术构建的智能交通管理系 统，为风雪交加的阿尔卑斯山区提升出行安全系数。从智能转播到穿戴装备，从AI服务到交通保障， 中国科技正以智慧与温度，为奥林匹克盛事注入新活力。 2014年，习近平主席在索契首次提出，"如果冰雪项目能在关内推广，预计可以带动两三亿人参与，由 此点燃中国冰雪运动的火炬"。今天，这样的构想已成为现 ...

Core Viewpoint - The "ice and snow economy" is expanding into southern China, driven by rising consumer demand and supported by infrastructure and policy initiatives, indicating a significant transformation in the industry and consumer behavior [1][3][4]. Group 1: Demand Drivers - The total scale of China's ice and snow industry is expected to exceed 1 trillion yuan by 2025, with southern regions experiencing a surge in demand for ice and snow activities [1]. - Increased disposable income and a shift in consumer preferences towards experiential and quality-oriented leisure activities are driving the growth of the ice and snow economy in southern China [1][2]. - The popularity of indoor ski resorts and ice-themed parks in regions like the Yangtze River Delta and Pearl River Delta reflects a new trend where southern consumers seek local ice and snow experiences [1][2]. Group 2: Supply Innovations - The South China region is projected to account for 30% of the total investment in ice and snow tourism by 2025, amounting to approximately 30 billion yuan, leading the nation in this sector [2]. - The emergence of "indoor ice and snow theme complexes" is a key innovation, allowing for year-round operations and meeting one-stop consumption needs [2]. - Over 1,400 new ice and snow tourism-related enterprises are expected to be established nationwide by the end of 2025, with East China being a focal point for new business developments [2]. Group 3: Infrastructure Development - Investment in ice and snow tourism infrastructure is anticipated to remain strong, facilitating a coordinated development between northern and southern regions [2]. - Key transportation projects in provinces like Sichuan and Chongqing are enhancing accessibility to ice and snow destinations, promoting the integration of rail and ice tourism [2]. Group 4: Policy Support - A comprehensive policy framework is being established to support the growth of the ice and snow economy, with national and local governments collaborating on initiatives to stimulate the sector [3]. - The State Council has issued guidelines to promote the high-quality development of ice and snow sports, emphasizing the strategic expansion into southern regions [3]. - Local governments are implementing measures such as issuing consumption vouchers and creating unique travel routes to boost consumer engagement in the ice and snow economy [3]. Group 5: Market Performance - The ice and snow economy is projected to maintain high popularity and activity levels, with an estimated 118 million visitors to ski resorts and a total consumption of 69.15 billion yuan during the 2025-2026 season [3]. - The number of transactions related to ice and snow activities is expected to reach 890 million, reflecting a year-on-year growth of 6% [3]. Group 6: Long-term Vision - The development of the ice and snow economy in southern China is seen as a vital part of the broader narrative of high-quality economic growth, emphasizing sustainable practices and innovation [4].

中国消费需求重塑全球品牌战略 中新网北京2月9日电 米兰冬奥会正进行得如火如荼，中国体育力量再次在世界舞台绽放光彩。赛场之 外，中国冰雪产业自北京冬奥会后迎来蓬勃发展，改变全球冰雪经济版图。 专家表示，中国在未来将不只扮演"全球最大冰雪消费市场"的角色，更会凭借在智能科技、模式创新等 领域的后发优势，持续向全球冰雪产业链高附加值环节攀升，彰显产业发展的强劲动能。 王裕雄认为，本土企业若想实现向冰雪产业链更高附加值环节攀升，关键在于同步提升研发创新能力、 市场营销能力和品牌塑造能力，其中，在研发环节积极拥抱以人工智能为代表的新兴数字技术，是实现 突围升级的重要路径。 目前，已有不少本土企业率先踏上这条创新之路，持续探索技术突破与产品升级。据媒体报道，中国企 业生产的碳纤维丝锂电池电加热滑雪手套已迭代至第五代，具备精准控温、可触屏操作等优势，产品远 销全球60多个国家和地区，获得国际市场认可。在今年哈尔滨"冰博会"上，中国本土企业带来的智能冰 雕机器人、工业级无人除雪机等创新装备集中亮相，凭借高效、精准、智能的核心优势，赢得参会人员 的广泛好评。 这些创新实践，不仅有效提升了冰雪装备的使用效率与产品精度，更逐步重 ...

急速滑行的冰刀、空中翻转的雪板……冬奥的赛场上，心跳与秒表共振。赛场之外，万里之遥的广袤雪乡中，金融暖流也与冰雪经济的脉搏共生。随 着"尔滨"文旅的火爆出圈，冰雪旅游成为现象级的热点，冰雪运动的体验也令人心向往之。 在大力普及冰雪运动的背景下，呼和浩特某实业有限公司承接了建设和运营马鬃山滑雪场的项目，正面临滑雪场的扩建和设施升级阶段的大量资金需 求。了解到这一困境，呼和浩特分行通过银团贷款方式，大力支持滑雪场雪道开发、交通配套（如滑雪公交专线、夜场巴士）及周边民宿建设，助力其从单 一滑雪场地升级为综合性度假目的地，打造冰雪与草原文化、休闲度假、民俗体验等融合的"冰雪+文旅"综合性旅游项目。 近年来，"冷资源"持续释放"热效应"，也为地方配套产业的升级、消费焕新等提出了更高的要求。浦发银行早早地将目光投向雪原，通过特色信贷产品 与综合服务方案率先布局、积极行动，成为冰雪中最温暖的金融同行者。 精准滴灌重大项目建设 在国家大力发展冰雪产业的政策引领下，冰雪经济发展已经成为北方多地的特色产业，也是推动绿色发展和经济转型的重要着力点。 在辽宁沈阳，作为辽宁省承接"十五冬"雪上赛事的核心承建方，辽宁省雪上产业开发建设有 ...

体育是通用语言，也是增进友谊的桥梁。从2022年的北京到2026年的米兰，奥林匹克火种传递，也是中 意友谊的"接力"。4年前，北京冬奥会奉献了"无与伦比"的精彩；4年后，米兰续写冰雪运动新的诗篇。 竞技场上的"接力"，植根于中意两国在冰雪产业、场馆建设、冬季运动普及等领域的务实合作。从多洛 米蒂山区的滑雪小镇到河北崇礼的冬奥赛道，近年来两国加强合作，将"冷资源"变成"热经济"，生动诠 释了体育赛事促进世界发展的宏大主题。 志合者，不以山海为远。圣西罗的风，吹动阿尔卑斯的雪，而万里之遥的东方，长城内外春意萌发。期 待在接下来的赛程中，人们不仅能见证速度与力量的精彩角逐，也能见证更多关于理解、包容与支持的 故事。期待以冬奥会为媒，推动构建人类命运共同体，让"美美与共"的文明之光在奥林匹克旗帜下熠熠 生辉。 这一夜，米兰不眠；这一刻，世界同心。 置身开幕式现场，令人动容的不仅是光影科技编织的梦幻场景，更是不同文明交流碰撞出的共鸣与火 花。90多个国家和地区的代表团依次亮相，不同语言、不同肤色、不同习俗的人们笑容灿烂，关于梦 想、友谊与未来的文明对话徐徐展开。 中国与意大利分处古丝绸之路的两端，是东西方文明的杰出代表 ...

Core Viewpoint - The ice and snow economy in China is experiencing significant growth, with Guangdong province emerging as a key player in this sector, particularly during the upcoming Spring Festival, as indoor snow venues become popular destinations for local residents and tourists [3][6][10]. Group 1: Market Growth and Economic Impact - The national ice and snow industry is projected to exceed 1 trillion yuan by 2025 and reach 1.5 trillion yuan by 2030, with Guangdong benefiting from over 30 ice and snow venues and nearly 23,000 manufacturing enterprises [3][10]. - From 2016 to 2024, China's ice and snow industry scale is expected to grow from 364.7 billion yuan to 980 billion yuan, with an average annual growth rate of 21.09% [5][10]. - The participation in ice and snow sports and related consumption is anticipated to exceed 187.5 billion yuan during the 2024-2025 season, representing a growth of over 25% compared to the previous season [5]. Group 2: Consumer Behavior and Preferences - The "tropical snow country" concept in Guangdong is attracting a large customer base, with the province being the third-largest source of ice and snow tourists in China [6][7]. - Indoor snow venues are transforming skiing from a specialized sport into a popular lifestyle activity, appealing to families and young people seeking new experiences [8]. - The customer demographic at venues like Guangzhou's Hot Snow Miracle shows a balanced mix of local and external visitors, including tourists from Hong Kong, Macau, and Southeast Asia [7]. Group 3: Infrastructure and Venue Development - Guangdong has established over 30 ice and snow venues, with significant visitor numbers, making it a leading region for ice and snow tourism in China [6][10]. - The world's largest indoor ski resort, Qianhai Huafa Ice and Snow World, has seen over 1.3 million visitors within four months of operation [7]. - New outdoor snow venues are also being developed, such as the first large-scale outdoor real snow venue in Foshan, which is set to enhance the region's ice and snow offerings [12]. Group 4: Industry Supply Chain and Manufacturing - Guangdong is home to approximately 23,000 ice and snow equipment manufacturers, accounting for over 25% of the national total, indicating a robust supply chain for the ice and snow industry [10][11]. - The production of ice and snow equipment has seen a significant increase in domestic orders, with annual growth rates of 30-40% since the 2022 Beijing Winter Olympics [11]. - Companies are expanding their operations and enhancing production efficiency through technological upgrades, which is crucial for meeting the rising demand in the ice and snow market [11]. Group 5: Challenges and Future Directions - Despite the growth, the ice and snow industry faces challenges such as high operational costs, a lack of skilled professionals, and a tendency towards homogeneity in offerings [12][13]. - Experts suggest that companies should focus on cost control, talent development, and diversifying their offerings to include regional cultural elements and "ice and snow+" business models to ensure sustainable growth [13].

Core Viewpoint - The article highlights the rapid growth of the ice and snow economy in China, particularly in Guangdong, where indoor snow venues are becoming popular during the Spring Festival, indicating a shift in consumer preferences towards winter sports and experiences [1][6]. Industry Growth - The national ice and snow industry is projected to exceed 1 trillion yuan by 2025 and reach 1.5 trillion yuan by 2030, with Guangdong playing a significant role in this growth [1][6]. - From 2016 to 2024, the scale of China's ice and snow industry increased from 364.7 billion yuan to 980 billion yuan, with an average annual growth rate of 21.09% [6]. Consumer Engagement - The 2024-2025 ice and snow season is expected to see consumer spending exceed 187.5 billion yuan, representing a growth of over 25% compared to the previous season [6]. - Guangdong is the third-largest source of ice and snow tourists in China, with major cities like Guangzhou and Shenzhen ranking among the top ten tourist source cities [6][7]. Venue Development - Guangdong has established over 30 ice and snow venues, with the largest indoor ski resort, Qianhai Huafa Ice and Snow World, attracting over 1.3 million visitors within four months of its opening [7][12]. - The "Tropical Snow Country" concept is being realized through these venues, which provide accessible skiing experiences for local residents and tourists from nearby regions [7][8]. Economic Impact - The ice and snow industry in Guangdong is interconnected with various sectors, including manufacturing, retail, and dining, creating a comprehensive service chain from ticket sales to equipment rentals [12][17]. - Guangdong is home to approximately 23,000 companies involved in ice and snow equipment manufacturing, accounting for over 25% of the national total [12][13]. Future Trends - The article suggests that the future of the ice and snow industry lies in diversifying revenue streams through "ice and snow+" business models, high-end customized services, and event-driven economies [17][18]. - There is a growing emphasis on integrating local cultural elements into ice and snow projects to enhance uniqueness and attract more consumers [18].