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山海为媒!浪漫婚纱旅拍撬动青岛甜蜜经济
Qi Lu Wan Bao Wang· 2025-07-31 12:39
Core Insights - The wedding photography industry in Qingdao is experiencing a significant boom, with many studios fully booked months in advance, indicating a strong demand for wedding services this year compared to last year [2][3][4] Group 1: Industry Trends - The peak season for wedding photography typically spans from May to June and September to October, but this year, July has also seen high demand, with bookings made three months in advance [3][4] - The rise of "travel wedding photography" is notable, with many couples combining their wedding shoots with travel, particularly to scenic locations like Qingdao [4][5] - The introduction of new professions, such as travel photography customizers, highlights the growing potential in the wedding photography market [4] Group 2: Consumer Behavior - Young couples are increasingly favoring personalized and unique photography styles over traditional ones, with a shift towards more casual and natural captures [6][7] - The demand for one-stop wedding packages that include photography and accommodation is rising, catering to the needs of traveling couples [6][7] Group 3: Market Development - Qingdao is positioning itself as a destination for wedding tourism, promoting its scenic beauty and developing themed tourism routes to attract couples [7][8] - The local government is actively supporting the wedding photography industry through policies and financial incentives to enhance the sector's growth [8][9] - The trend of "destination weddings" is gaining traction, with an increase in inquiries and orders for comprehensive wedding services [9]
“想去哪拍”变“无处可退”:昔日行业巨头铂爵旅拍停摆揭预付费陷阱,广告轰炸难救“流水线婚纱照”
Hua Xia Shi Bao· 2025-07-25 17:46
Core Viewpoint - The company, once a leader in the wedding photography industry, is facing severe operational challenges, including high costs, continuous losses, and a significant decline in marriage rates, leading to a strategic reduction in its travel photography business and the closure of unprofitable stores [1][2][10] Group 1: Company Challenges - The company reported continuous losses over the years, leading to a decision to reduce its travel photography business and close some stores [1][2] - Employees have reported being owed 3-4 months of wages, with some stores facing operational paralysis and management fleeing [2][3] - The company has been accused of using customer prepayments to cover cash flow gaps, resulting in a fragile financial situation [4][10] Group 2: Market Dynamics - The wedding photography industry is experiencing a significant shift, with increased competition and a trend towards consumer preference for high-quality, personalized services [9][12] - The company's traditional business model, which relied on large physical stores and high operational costs, has become unsustainable in a changing market environment [10][11] - The industry is witnessing a wave of consolidation and a move towards more refined, technology-driven services, marking the end of an era of rapid, unregulated growth [12] Group 3: Consumer Impact - Consumers have faced difficulties in obtaining services, with reports of stores closing and customer service becoming unresponsive [3][5] - The company has attempted to reassure customers by promising to fulfill existing orders, but many have reported being unable to reach customer service [4][5] - The involvement of influencers and refund initiatives has emerged as a response to consumer grievances, highlighting the disconnect between the company's promises and actual service delivery [5][6] Group 4: Strategic Missteps - The company's heavy reliance on aggressive marketing and celebrity endorsements initially propelled its growth but failed to adapt to evolving consumer tastes and market conditions [6][9] - The shift to a franchise model to alleviate financial pressure has led to quality control issues and a decline in brand reputation [8][10] - The company's operational strategy has been criticized for being outdated, with its aesthetic and service offerings lagging behind newer competitors [9][10]
铂爵旅拍爆雷,李佳琦卷入「烂尾」风波
36氪· 2025-07-25 12:46
Core Viewpoint - The wedding photography industry is facing a crisis, exemplified by the recent collapse of the well-known brand PluJue Travel Photography, leading to widespread consumer dissatisfaction and loss of trust in the industry [3][5][12]. Group 1: Incident Overview - PluJue Travel Photography experienced a significant operational failure, resulting in numerous customers, like Lin Jie, facing unfulfilled services and lost deposits after paying over 7,000 yuan for packages [3][7]. - Customers reported difficulties in contacting customer service, with many unable to retrieve their deposits or receive their promised products, leading to a surge in complaints on social media [8][10]. - The company acknowledged its operational challenges, citing high costs and ongoing losses, and attempted to reassure customers by promising to fulfill existing orders [12][15]. Group 2: Industry Practices - The prevalent business model in the wedding photography sector involves "prepayment + secondary consumption," which places financial strain on consumers and can lead to significant risks if companies mismanage their cash flow [4][14]. - The lengthy process from payment to product delivery, often taking several months, increases the likelihood of companies facing financial difficulties and potentially going bankrupt [15][19]. Group 3: Market Trends - The wedding market is experiencing a downturn, with a reported 23% decrease in marriage registrations in Wenzhou from 2021 to 2024, reflecting a broader national trend [15][16]. - Changing consumer preferences, such as a shift towards more personalized and budget-friendly photography options, are challenging traditional photography businesses [18][19]. - The rise of "life force" photography, which emphasizes candid and unique styles, is gaining popularity among younger consumers, further complicating the landscape for established photography firms [18][20]. Group 4: Competitive Landscape - Increased competition and price undercutting in the market have made it difficult for traditional photography businesses to maintain profitability, with some services being offered at prices as low as 199 yuan [19][20]. - The emergence of independent photographers and the accessibility of photography technology have contributed to a shrinking market for established firms, leading to a potential transformation in the industry [20].
湾财周报 大事记 山姆选品调整风波;宇树科技要上市
Nan Fang Du Shi Bao· 2025-07-20 13:54
Group 1 - Sam's Club has faced controversy over the introduction of various domestic snack brands, leading to member dissatisfaction regarding the perceived quality of products available at the store [3] - Walmart has acknowledged the discussions on social media regarding product selection at Sam's Club and stated that it will consider these discussions in future product selection strategies [3] - Following the removal of certain products, multiple snack brands are seeking to leverage the Sam's Club channel for growth and brand positioning [3] Group 2 - The new consumption tax regulations for ultra-luxury cars will take effect on July 20, 2025, raising concerns about potential price increases and market sales impact [5] - The competition for the title of "first stock in embodied intelligence" is heating up, with Yuzhu Technology officially starting its listing guidance process [6] - Battery manufacturer Hive Energy has announced its entry into the humanoid robot and low-altitude economy sectors, indicating a strategic expansion [7] Group 3 - Xiaomi has opened its fourth regional headquarters in Shenzhen, which will focus on the development of its K series smartphones and AIoT ecosystem [8] - A total of 42 A-share listed banks have distributed approximately 632.6 billion yuan in dividends, with major contributors being Industrial and Commercial Bank of China and China Construction Bank [9] - The ETF market has seen significant growth, reaching a total scale of 4.39 trillion yuan, with notable inflows into bond, cross-border, and gold ETFs [15] Group 4 - The real estate sector is facing significant challenges, with 61 listed property companies expected to report a combined loss of over 400 billion yuan for the first half of 2025 [20] - Vanke has issued an apology for its anticipated net loss of 10 to 12 billion yuan for the first half of 2025 [21] - The domestic soda brand Dayao is undergoing a major capital shift, with KKR set to gain actual control over the brand [23]
不回微信、拉黑顾客,向佐曾代言的知名品牌突然被曝“失联”
凤凰网财经· 2025-07-19 12:58
Core Viewpoint - Recent reports indicate that multiple customers of Platinum Wedding Photography have faced issues with unresponsive staff and unfulfilled services, leading to concerns about the company's operational status and customer service quality [1][4][3] Group 1: Customer Complaints - Numerous consumers have reported problems such as non-delivery of purchased services and difficulties in obtaining refunds for deposits [3][4] - A customer who booked a wedding photography package in March 2024 has been unable to contact any staff and is uncertain about the status of their deposit [4] - Another customer reported being misled about a successful appointment, only to be subsequently blocked from further communication [4] Group 2: Company Status - The company is currently in a state of suspension, with all business operations halted as confirmed by local market regulatory authorities [4][3] - The flagship store on Taobao, which claims to be a "12-year-old store," has a low service rating of 3.5, significantly trailing behind 99% of its competitors [1] - The company has received numerous complaints regarding its operational status, leading to an investigation by regulatory bodies [4][3] Group 3: Financial and Legal Issues - Reports indicate that the company has been facing financial difficulties, including unpaid wages to employees for four months [4] - Legal troubles are evident, with multiple court judgments against the company and its legal representative, who has had 16 million RMB in equity frozen [10][12] - The company has a history of financial instability, with several associated companies either dissolved or in a precarious state [10]
铂爵旅拍承诺百分百履约但专线电话无法拨通!市监部门回应了
Nan Fang Du Shi Bao· 2025-07-19 09:33
Core Viewpoint - The company, Plutonic Travel Photography, is facing operational challenges, including store closures and customer service issues, while committing to fulfill all confirmed shooting schedules [1][5][4]. Group 1: Company Announcements - On July 18, the company announced it would ensure 100% fulfillment of all confirmed shooting schedules for clients who have made reservations but not yet had their photos taken [2][4]. - The company is prioritizing the stability of its shooting teams and resource allocation to maintain service quality [4]. - For clients who have completed their shoots but have not received their products, the company will establish a special team to expedite photo editing and album design processes [4]. Group 2: Operational Challenges - The company has been operating at a loss in its wedding photography business due to economic downturns, declining marriage rates, and high operational costs, leading to the decision to close unprofitable stores [5]. - The company has acknowledged the impact of negative media coverage and aims to clarify its operational status [5]. Group 3: Customer Service Issues - Customers have reported difficulties in reaching the company's service hotline, which is currently non-operational due to unpaid fees [7][10]. - Many customers are facing challenges in obtaining refunds for deposits, with reports of requests being denied and lack of communication from customer service [7][10]. - Some employees have indicated that they have not received salaries for several months, and there has been no communication from management regarding operational changes [10].
铂爵旅拍被曝暂停旅拍业务,消费者投诉旅拍摄影售后失联
Nan Fang Du Shi Bao· 2025-07-18 17:03
Core Viewpoint - The company, Bojue Travel Photography, is facing significant operational challenges due to a sharp decline in customer orders, substantial revenue drop, and high operating costs, leading to a decision to temporarily suspend its travel photography business from July 11, 2025, to October 31, 2025, while continuing to operate its portrait and follow-up services [1][7]. Group 1: Business Operations - The company has announced a temporary suspension of its travel photography services due to external pressures, including a significant reduction in customer orders and ongoing financial difficulties [1][7]. - Currently, the company's Tmall flagship store offers only one wedding photography product priced at 8,888 yuan, while its JD flagship store still has a variety of products available [3]. - The company is focusing on servicing existing customers and is uncertain when it will resume accepting new orders [3]. Group 2: Customer Complaints - There has been a surge in customer complaints regarding issues such as non-refunded deposits, false advertising, delayed refunds after order cancellations, and unresponsive customer service [4]. - Many customers report being unable to contact the company after making payments for services, with some waiting for months to receive their photo products [4]. Group 3: Employee Issues - Employees have reported that the company has delayed salary payments for four months, with some stating they have not received any salary since joining [4]. - Employees have expressed frustration over the lack of communication regarding salary disbursement and operational status [4]. Group 4: Financial and Legal Challenges - The company has faced multiple legal issues, including over ten instances of stock freezes and being listed as a defendant in various lawsuits related to service contracts and labor disputes [5][6]. - The founder's shares have been frozen, totaling over 32.54 million yuan, indicating severe financial distress [5][6]. Group 5: Market Context - The travel photography industry has been adversely affected by the COVID-19 pandemic, leading to a decline in marriage rates and a shift in consumer preference towards lower-cost services [7]. - The company is actively seeking strategic investors to secure funding and aims to resume full operations once financial stability is achieved [7].
铂爵旅拍欠薪跑路?有内部员工称欠薪总额达1500万元
Nan Fang Du Shi Bao· 2025-07-18 15:01
Core Points - The company, Platinum Travel Photography, is facing severe operational issues, including employee layoffs and customer service failures, leading to allegations of potential bankruptcy or "running away" [1][13][16] - There are reports of unpaid salaries for employees, with claims that the total amount owed is approximately 15 million yuan, affecting around 400-500 employees [1][12][16] - The company has announced a temporary suspension of its wedding photography business due to financial difficulties, with plans to resume operations later in the year [10][11][12] Summary by Sections Customer Complaints - Multiple consumers have reported that after purchasing wedding photography services, they have been unable to contact the company or receive their products [2][4] - One customer, Ms. Zhang, stated that she has not received a clothing package worth 7,980 yuan that she ordered in September [2][4] Employee Issues - Allegations from employees indicate that the company has not paid salaries for over four months, with one employee claiming to have been owed 16,000 yuan [5][9][16] - An internal document suggests that the company is facing significant financial pressure, leading to the suspension of its wedding photography services [10][12] Company Operations - The company has reportedly laid off all employees in its wedding photography division and is only maintaining a few locations under individual management [1][16] - The company has been experiencing a decline in customer orders and revenue, which has contributed to its financial struggles [10][12] Financial Status - The company has a history of financial difficulties, with multiple associated companies being dissolved and significant assets frozen [17][19] - The legal troubles include court judgments against the company and its representatives, indicating ongoing financial instability [19]