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“谢径安·乡村创梦家”寻找田间“新主角”
Hang Zhou Ri Bao· 2025-11-19 02:22
乡村的未来会有哪些新风景?拥有"试验服务—成果转化—乡村种植—市场变现"全链条的人工气候 实验室,以民俗研学为核心的器舍集研学空间……11月18日,萧山区首届青年农创客大赛暨第二期"谢 径安·乡村创梦家"路演评审会在谢径安乡创中心举行。农创客们带着新科技和新视角,勾勒乡村未来新 图景。 自今年6月25日启动招募以来,本次大赛共吸引43个项目踊跃报名,覆盖农技、农旅、文创等14个 细分行业领域,创客群体年龄跨度从23岁到49岁,还包括不少大学生创业项目和村民创业项目。经过初 评与背调,最终有15个项目脱颖而出。路演项目或聚焦前沿科技,或深耕文化传承,充分彰显了乡村创 新创业的多元活力与无限可能。 "90后"创业者周小琦,从余杭径山到淳安下姜,多次扎根乡村实践,并入选浙江省乡村产业振兴带 头人培育"头雁"项目。2025年初,在"头雁班"同学、首届"谢径安·乡村创梦家"成员缪新华的引荐下,周 小琦带领团队入驻径游村,并将目光聚焦到特色农产品的品牌化之路上。结合谢径安重点打造的口感番 "谢径安·乡村创梦家"计划是浦阳和传化探索乡村振兴路径的创新实践,自去年实施以来,成功扶 持了首批8个创客项目。其中,欣之水专注软包装 ...
苏作文创周在吴文化博物馆启幕
Su Zhou Ri Bao· 2025-11-15 23:49
Core Viewpoint - The 2025 Suzhou Cultural and Creative Week has commenced at the Wu Culture Museum, aiming to integrate cultural talent with industry development through various activities and initiatives [1] Group 1: Event Overview - The event gathered over a hundred experts and talents in the cultural field at the banks of Dantai Lake to initiate a journey of inheritance and innovation in Suzhou craftsmanship [1] - The Suzhou Cultural and Creative Week features seven sub-events, including a cultural talent project matchmaking conference, a sharing session for artisans, and an exhibition of works by intangible cultural heritage clothing inheritors [1] Group 2: Objectives and Initiatives - The main goal is to allow participants to witness the contemporary transformation of Suzhou craftsmanship through creative exchanges and collaborative discussions [1] - The Wu Culture Museum has announced the "Museum+Lab" construction plan, which aims to create a comprehensive cultural space integrating appreciation, skill inheritance, educational experiences, conference planning, cultural product development, and leisure consumption [1] - This initiative seeks to explore new pathways for cultural dissemination and the transformation of cultural value, leveraging the rich heritage of Wu culture and cultural tourism resources [1]
从“小镇青年”到世界级网红,野兽先生的野蛮成长史
创业邦· 2025-11-15 10:09
Core Insights - The article discusses the journey of Jimmy Donaldson, known as MrBeast, who transformed from a small-town youth into a billionaire through innovative content creation on YouTube, breaking the typical lifecycle of internet celebrities [3][4][5]. Group 1: Early Exploration and Breakthrough (2012-2017) - In 2012, at the age of 13, Jimmy started his YouTube channel "MrBeast6000" with limited resources, earning less than $1 a day and struggling to afford basic equipment [7][8]. - Initially, he created gaming content that lacked differentiation, leading to low viewer engagement despite his efforts [9][10]. - By studying YouTube algorithms and successful creators, he learned to optimize his content, which eventually led to a breakthrough video where he counted to 100,000 over 40 hours, gaining significant viewership and doubling his subscriber count [13][14]. Group 2: Brand Value Transformation (2017-2020) - Jimmy's strategy of combining philanthropy with entertainment, such as donating money to the homeless on camera, resonated with audiences and significantly increased his viewership [19][20]. - His unique approach to content, where he gave away large sums of money, resulted in high engagement rates, with an average CPM of $12-15, allowing him to earn substantial revenue from his videos [21][22]. - Notable projects included recreating the popular series "Squid Game," which garnered over 600 million views, showcasing his ability to leverage high-budget productions for audience engagement [23][25]. Group 3: Content Monetization and Business Expansion (2021-2024) - Jimmy expanded his brand into the food industry with MrBeast Burger, utilizing a cloud kitchen model that generated over $100 million in sales within a year [32]. - He launched a chocolate brand, Feastables, which achieved $2.5 million in annual revenue, demonstrating his successful diversification strategy [33]. - By 2024, his revenue sources diversified significantly, with chocolate sales accounting for 40% of total income, while YouTube ad revenue dropped to only 10% [34][36]. Group 4: Capital Market and Future Prospects - In 2022, MrBeast received $150 million in funding, leading to a valuation of $1.5 billion, which increased to $5 billion by 2024, marking him as the highest-valued YouTuber [37][38]. - Jimmy's entry into the Chinese market is seen as a strategic move to expand his brand, with a target of achieving $240 million in revenue from China by 2026 [39][40]. - Despite facing challenges such as content fatigue and authenticity concerns, the article suggests that if he can innovate and maintain compliance, he has the potential to navigate through these issues successfully [54][55].
解忧杂货铺沪上亮相
Mei Ri Shang Bao· 2025-11-13 22:18
11月12日,在上海市长宁区愚园路的故事商店,工作人员展示文创产品。愚园路故事商店由街道免费提 供沿街铺面,将其打造成居民情感交流的"解忧杂货铺"。位于长宁区的愚园艺术生活街区近年来引入独 立书店、咖啡馆、艺术工作室等,现有约80家各具特色的商铺,成为上海文艺青年和游客喜爱的打卡 地。 ...
第十四届天津民企百强榜发布,营收门槛跃升至46亿彰显发展韧性
Sou Hu Cai Jing· 2025-11-13 10:47
Core Insights - The 14th Tianjin Private Economy Healthy Development Project Conference was held, releasing the top 100 list and a summary of the research report [1] Group 1: Economic Performance - The top 100 list was evaluated based on revenue, tax compliance, technological innovation, and strategic emerging industries, showcasing the high-quality development of the private economy in Tianjin [3] - The entry threshold for the top 100 companies based on revenue increased significantly to 4.6 billion yuan from 3 billion yuan in the previous year [3] - Three companies reported revenues exceeding 100 billion yuan, with total revenue for the listed companies reaching 1,572.76 billion yuan, maintaining over 1.5 trillion yuan for three consecutive years [3] Group 2: Industry Characteristics - The report indicates six characteristics of Tianjin's private economy for 2024: steady revenue growth, enhanced contributions from private enterprises, steady growth in innovation outcomes, flourishing strategic emerging industries, continuous optimization of industrial structure, and collaborative regional development [3] Group 3: Company Highlights - Companies such as Anqing Computer, Lianlong, Yike Automation, and Weiyi Group shared experiences in technology innovation, green manufacturing, and digital health during the conference [6] - Tianjin Jinfa New Materials Co., Ltd. reported an average annual growth rate exceeding 20% and is currently in an expansion phase, with government support facilitating power expansion for their projects [8] - Tianjin Yidian Yichuang Technology Co., Ltd. plans to establish a digital economy headquarters in Hongqiao, benefiting from a favorable business environment and government assistance that shortened project timelines [8] Group 4: Institutional Support - The Tianjin Federation of Industry and Commerce signed a cooperation agreement with the Agricultural Development Bank of China Tianjin Branch to strengthen collaboration and launched a new strategic partnership with Shanghai Bank Tianjin Branch to create a comprehensive service platform [6][8] - The conference has become an important platform for showcasing the overall image of private enterprises, with ongoing efforts to guide better development for these companies [8]
“情绪消费”渐起!近六成青年愿意为情绪价值买单
Sou Hu Cai Jing· 2025-11-12 14:40
Group 1 - The core viewpoint of the articles highlights the rise of "emotional consumption" among young consumers, with over 90% recognizing its value and nearly 60% willing to pay for it [1][9] - A significant trend is observed where young consumers prefer to spend small amounts for greater happiness, as evidenced by the popularity of stores like "Happy Gift House" in Shanghai [3] - The "2025 Generation Z Emotional Consumption Report" indicates that 56.3% of respondents engage in "happy consumption" for emotional value, marking a 16.2 percentage point increase from 2024 [9] Group 2 - Popular product categories that satisfy emotional value include plush toys, aromatherapy, stress relief toys, and various experiential and digital consumption options [9] - Data from a specific e-commerce platform shows a 100% year-on-year increase in the number of orders in the trendy toy category from October 10 to 20 [9] - The demand for self-care and wellness-related consumption has surged this year, with searches for "hair dye group buying" and "therapeutic wellness" increasing by over 145% and 188%, respectively [13]
从“冰墩墩”到“喜洋洋” 元隆雅图持续深耕体育文创领域 助力第十五届全运会
Zhong Zheng Wang· 2025-11-11 08:01
Core Insights - The 15th National Games is a significant event for the Guangdong-Hong Kong-Macao Greater Bay Area and represents a peak moment for China's sports cultural creativity [3] - Yuanlong Yatu, a leading company in the cultural and creative industry, is deeply involved in the sports cultural sector, leveraging its experience from past major events to enhance the National Games [1][3] Group 1: Company Involvement - Yuanlong Yatu has been granted the qualifications for licensed production and retail, showcasing its influence and comprehensive strength in the industry [1] - The company has successfully integrated local cultural elements into its products, such as the design of mascots "Xiyangyang" and "Lerongrong," which are inspired by the Chinese white dolphin [2] - Over 100 licensed products have been launched, including plush toys and souvenirs, which have received positive feedback from consumers [2] Group 2: Market Strategy - The company has established 51 retail stores in key cities within the Guangdong-Hong Kong-Macao area to facilitate consumer access to its products [2] - Yuanlong Yatu emphasizes the emotional and cultural value of its products, aiming to convey sports spirit and preserve memorable moments from the events [2] - The company aims to further solidify its leading position in the sports cultural creativity sector through deep development and marketing of sports IP derivatives [3]
中国戏曲学院师生探访隆福寺文创园,实地感受新消费浪潮
Xin Jing Bao· 2025-11-10 14:19
Core Insights - The event "2025 Park Tour" showcased the revitalization of the Longfu Temple area, emphasizing its transformation into a cultural and commercial hub for young consumers [1][2][5] Historical Context - Longfu Temple, established in 1452, has evolved from a religious site to a commercial center, becoming one of Beijing's earliest marketplaces [2][3] - The area faced significant changes due to fires in 1901 and 1993, leading to its eventual transformation into a vibrant commercial district [3] Urban Renewal and Development - The Longfu Temple area underwent a significant urban renewal project starting in 2012, with Phase I completed in August 2019 and Phase II set to open in September 2025 [3][5] - The redevelopment focuses on creating a "youthful" atmosphere, incorporating leisure spaces and diverse commercial offerings to enhance consumer experience [5][6] Cultural Integration - The Longfu Cultural Center offers panoramic views of Beijing, blending modern development with historical landmarks, showcasing the city's dynamic growth [4] - The area features a mix of traditional brands and modern establishments, catering to the evolving preferences of younger consumers [3][5] Consumer Experience - The design of the Longfu Temple area emphasizes "experience consumption," allowing visitors to enjoy both shopping and relaxation in thoughtfully planned spaces [5][6] - The introduction of innovative cultural products and events aims to attract younger audiences and foster a renewed interest in traditional arts [6]
直击进博会|“首发+保税”模式赋能国际消费 张园“静安会客厅”吸引全球精品
Zhong Guo Jing Ying Bao· 2025-11-10 13:28
中经记者 郭阳琛 张家振 上海报道 (众多全球品牌通过进驻张园"静安会客厅"链接中国市场。受访者/图) 11月5—10日,第八届中国国际进口博览会(以下简称"进博会")在国家会展中心(上海)召开。走进 人头攒动的"四叶草",6.2馆内一处融合海派风雅与现代摩登的空间格外引人驻足——这便是张园"静安 会客厅"。 走进张园"静安会客厅"展厅,一幅汇聚全球品牌精品的"赛珍"画卷徐徐展开。 从德国Birkenstock在张园独家推出的1774系列勃肯鞋、英国百年雨鞋品牌Hunter经典雨靴,到丝路古国 阿曼传承的AMOUAGE珍稀香氛,以及法国伊菲丹精品礼盒、美国Blue Bottle Coffee咖啡套装、中国安 垲第文创等琳琅满目的优质商品,充分彰显了张园对接与汇聚全球高端消费资源的强大能力。 据介绍,借助进博会辐射效应,张园"静安会客厅"吸引了日本雪峰(Snow Peak)、奥地利醴铎 (Riedel)、英国格兰凯恩(Glencairn Crystal)、中国沙涓(Sandriver)、中国香港THE HOLIDAY PROJECT 和Joyce Beauty等国内外一线高品质生活品牌入驻。 上述静安区负责人表 ...
四中全会精神在基层丨东北老工业基地铁西区的蝶变与新生
Xin Hua She· 2025-11-10 06:56
Core Insights - The transformation of the Tiexi District in Shenyang, from an industrial hub to a modern cultural and creative space, exemplifies the broader revitalization of Northeast China's old industrial bases [1][3][5] - The 1905 Cultural and Creative Park, which was repurposed from an industrial site, has become a popular destination for young people, showcasing the successful integration of historical preservation with modern lifestyle [1][4] Group 1: Industrial Transformation - Tiexi District has a rich industrial history, being home to numerous significant achievements in China's industrial development, including the first ordinary lathe and the first 500,000-volt transformer [3] - The district faced challenges such as excess workforce and debt issues in state-owned enterprises, which hindered its growth [3] - Recent reforms have focused on optimizing the business environment, enhancing service efficiency, and fostering a proactive approach to government-business interactions [3][4] Group 2: Economic Development Strategies - The district is committed to upgrading traditional industries while nurturing emerging strategic sectors, shifting from an "element-driven" to an "innovation-driven" growth model [5] - Companies like Shenyang Micro-Control Flywheel Technology Co., Ltd. are experiencing significant growth, with expected contract values reaching 3 billion yuan, five times that of the previous year [4] - The local government emphasizes the importance of integrating urban development with economic growth, enhancing public services, and attracting residents to stay in the area, with the population exceeding 1.37 million [5][6] Group 3: Future Outlook - The district aims to fully implement new development concepts and advance industrial, urban, and social development in line with national strategies for revitalizing Northeast China [6]