Core Viewpoint - The announcement of Jay Chou's account "Zhou Tongxue" on Douyin has led to a significant surge in related concept stocks, particularly for companies associated with his IP and events, indicating strong market confidence in the commercial value of his entertainment career and the virtual IP [1][3]. Company Performance - Giant Legend's stock price increased by 94.38%, with a market value rise of approximately HKD 51.944 billion (around RMB 47.51 billion) in one day following the announcement [1]. - As of the evening of July 9, the Douyin account "Zhou Tongxue" had reached 7.5 million followers, expected to surpass 10 million soon [2]. - For the fiscal year 2024, Giant Legend's revenue is projected to be approximately RMB 584 million, a year-on-year increase of 35.75%, with a net profit of about RMB 50.24 million, up 21.32% [8]. Revenue Breakdown - Giant Legend's business is divided into two main segments: 1. New retail, which includes sales of health drinks and skincare products, generating around RMB 270 million in revenue [8]. 2. IP creation and operation, which includes event planning, program production, and IP licensing, contributing approximately RMB 314 million in revenue [8][9]. IP and Product Development - The "Zhou Tongxue" IP has shown strong commercial potential, with collaborations on toys and merchandise frequently ranking among bestsellers [13]. - The company plans to enhance its media content, expand product lines, and explore international markets, including the development of unique digital products and collaborations with international stars [20]. Market Trends - The star IP economy is gaining traction, with significant sales figures reported during major shopping events, indicating a robust market for celebrity-related merchandise [21]. - The growth of the star IP economy is reflected in the increasing popularity of related products, with notable sales achievements in the toy and merchandise sectors [21][26].

Core Viewpoint - The stock price of Superstar Legend surged significantly following Jay Chou's entry into Douyin, indicating strong market interest in celebrity-driven IPs and their potential for revenue generation [1][2]. Company Overview - Superstar Legend, established in 2017, focuses on IP creation and operation as well as new retail, and is listed on the Hong Kong Stock Exchange [2][5]. - The company has developed two major celebrity IPs: "Zhou Tongxue" (Jay Chou) and "Liu Jiaolian" (Liu Genghong), with a combined fan base of 200 million [1][5]. Financial Performance - In 2024, Superstar Legend reported revenues of 584 million yuan, a year-on-year increase of 35.75%, and a net profit of 56.05 million yuan, up 62.4% [3]. - The new retail segment generated approximately 270 million yuan in revenue, reflecting a growth of about 12.5% compared to 2023 [4]. IP Development and Events - The company has successfully launched various television programs, including "Zhou You Ji 2" and "Le Lai Le Kuai Le," which have achieved high viewership ratings and significant social media engagement [3]. - Superstar Legend has organized multiple online and offline events, including a fitness carnival and a concert featuring Liu Genghong [3]. Strategic Partnerships - The company has a long-term IP licensing agreement with Jay Chou's management company, allowing for extensive collaboration in various entertainment sectors [5]. - Superstar Legend has also ventured into digital content, creating a digital avatar for Jay Chou and expanding its IP licensing into the metaverse [6]. Market Positioning - The company has carved out a unique monetization path by integrating self-owned celebrity IPs with content-driven scenarios and new retail, establishing a strong competitive barrier [7]. - The effective media operations and event planning around its core assets, Jay Chou and Liu Genghong, have significantly enhanced their social influence and extended the lifespan of their IPs [7].

Core Viewpoint - Jay Chou's entry into Douyin has significantly boosted the stock price of his associated company, Superstar Legend, demonstrating the powerful commercial impact of the "Jay Chou effect" [1]. Group 1: Company Overview - Superstar Legend (06683.HK) is primarily engaged in businesses related to Jay Chou, including concerts, endorsements, and sales of merchandise linked to his intellectual property [11]. - The company was founded by Jay Chou's mother, Ye Huimei, who serves as the controlling shareholder [11]. Group 2: Financial Performance - In 2024, Superstar Legend reported a revenue of 584 million yuan, representing a year-on-year growth of 35.75%, and a net profit of 56 million yuan, up 62.40% from the previous year [11]. - The company's business model focuses on leveraging popular IP content to drive sales and enhance brand visibility [11]. Group 3: Recent Developments - Jay Chou's Douyin account has gained over 2.1 million followers shortly after its launch, marking his return to Chinese social media after five years [1]. - The stock price of Superstar Legend surged over 100%, reaching a peak of 12.86 HKD per share following Chou's announcement [9]. - The company has been actively promoting its IP through various events, including the "Finding Zhou Tongxue" campaign, which features pop-up stores and cultural activities in multiple cities [12].

Core Insights - Jay Chou, a major star in the Chinese music industry, has officially entered Douyin with his character "Zhou Tongxue," generating significant online buzz. This marks the second time he has joined a social media platform under this identity, with the backing of the company "Giant Star Legend" (6683.HK) [1] - Giant Star Legend operates in two main segments: IP creation and operation, and new consumption. The company has successfully developed the "Zhou Tongxue" and "Liu Jiaolian" IPs, accumulating a total fan base of 250 million across various celebrity IPs [1][2] - The "Zhou Tongxue" IP has been monetized through collaborations with over 200 licensed partners, generating sales exceeding 1 billion yuan in the past five years [2] - The company has expanded its IP business into digital content, collaborating with a Hollywood effects team to create a digital persona for Zhou Tongxue and launching a pilot film in the metaverse [2] - The reality show "Zhou You Ji," tailored for Jay Chou, has achieved high ratings and significant online engagement, indicating strong audience interest and potential for further monetization [3] - Giant Star Legend is innovating in the integration of music events with tourism, creating immersive experiences that link concerts with local attractions, thereby enhancing economic models [3] - In the new consumption sector, the company employs an "IP-enabled new consumption" model, leveraging celebrity IPs to drive sales of health and skincare brands, creating a closed-loop commercial ecosystem [4] - The entry of Jay Chou into Douyin is expected to enhance the company's fan acquisition capabilities, expanding its reach into interest-based e-commerce and boosting revenue from IP-related products and brand collaborations [4]