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致富果”的品牌升级之路——东西部协作助静宁苹果全产业链崛起
Huan Qiu Wang Zi Xun· 2025-11-18 09:35
Core Insights - The 2025 China Apple Production and Marketing Summit and Jingning Apple Investment Promotion Conference was successfully held, emphasizing the collaboration between eastern and western regions to empower rural revitalization [1][3] - Jingning apple brand value reached 18.1 billion yuan, with the purchase price leading the nation for 19 consecutive years, showcasing a strong market consensus on quality and price [3][4] - A total of 53 investment projects were signed, with a total investment of 7.19 billion yuan, reflecting the significant growth and brand upgrade of Jingning apples [3][4] Industry Development - The apple industry in Jingning has evolved from small-scale planting to a large industry, supported by local government and systematic upgrades from Tianjin [3][4] - The establishment of a complete and efficient apple industry chain, from seed breeding to deep processing, has been achieved through collaboration with Tianjin [4][6] - Technological advancements in seed breeding and smart agriculture have significantly improved apple quality and farmer income, with average income exceeding 8,000 yuan per farmer [10][11] Processing and Value Addition - Deep processing initiatives have led to the creation of various apple products, achieving a "zero waste" approach by utilizing all parts of the apple [7][9] - The packaging sector has also seen advancements, with high-end packaging solutions contributing to the overall value of the apple industry [9][10] Collaboration and Support - The collaboration between Tianjin and Jingning has transitioned from financial support to a model of sustainable development, enhancing local capabilities and market access [11][12] - The establishment of a joint research center and the introduction of innovative products have strengthened the competitive edge of Jingning apples in the market [11][12] Future Outlook - The long-term planning for the Jingning apple industry aims to establish it as a national high-quality demonstration area, with a focus on new varieties, technologies, and market expansion [12][14] - The ongoing collaboration between eastern and western regions is expected to continue, further enhancing the brand and market presence of Jingning apples [14]
(乡村行·看振兴)房前屋后遍栽“致富果” 枣庄石榴产业激活乡村振兴“一池春水”
Zhong Guo Xin Wen Wang· 2025-11-18 06:01
Core Insights - The article highlights the role of the pomegranate industry in driving rural revitalization in Zaozhuang, Shandong Province, showcasing its economic benefits for local communities [1][2]. Group 1: Economic Impact - The pomegranate cultivation model allows villagers to pay a management fee of 3 RMB per tree, with sales revenue going directly to individuals, resulting in an annual increase of 90,000 RMB for the village collective and 23,000 RMB per capita for villagers [1]. - The total annual output value of fresh pomegranates, pomegranate peels, and seedlings in the town is approximately 150 million RMB, with limited growth potential in these areas but significant opportunities in processing and tourism [2]. Group 2: Industry Development - The town has developed seven deep processing enterprises for pomegranates, producing 33 different products, including beverages and cosmetics, and has established a national 3A-level pomegranate scenic area that attracts over 700,000 tourists annually [2]. - A local company specializing in pomegranate beverages and cheese sticks has reported an output value exceeding 50 million RMB as of September, with expectations to reach 70 million RMB by year-end [2]. Group 3: Technological Innovation - The pomegranate industry is benefiting from technological advancements, such as the establishment of a demonstration garden that employs automated irrigation and fertilization systems, producing 300,000 seedlings and 180,000 kg of fresh fruit annually [2]. Group 4: Cultural and Artistic Value - The pomegranate bonsai industry is flourishing, with 36 artists transforming pomegranates into art pieces, leading to prices ranging from hundreds to tens of thousands of RMB, thus providing new income channels for local farmers [4]. - The development of the pomegranate industry reflects a broader strategy of utilizing agricultural functions and rural values to promote comprehensive rural revitalization in Shandong [4].
四中全会精神在基层 | 龙胜乡村振兴路上满是甜味
Guang Xi Ri Bao· 2025-11-16 02:40
Core Insights - The article highlights the transformation of the agricultural landscape in Longsheng County through the cultivation of monk fruit and passion fruit, emphasizing the successful integration of various stakeholders in the industry [1][2][3] Group 1: Industry Development - Longsheng County has planted 70,900 acres of monk fruit and 39,700 acres of passion fruit, benefiting over 19,500 farming households, including 6,600 impoverished households [4] - The establishment of the "Passion Fruit Industry Alliance" has helped reduce logistics costs by approximately 65%, enhancing market competitiveness and risk resilience for farmers [1][2] - The integration of technology in agriculture, such as dry spraying pollination and biological pest control, has significantly improved the yield and quality of the fruits [3] Group 2: Stakeholder Collaboration - The monk fruit industry operates under a collaborative model involving government, enterprises, cooperatives, farmers, finance, and insurance, ensuring comprehensive support from seedling to processing [2] - The introduction of key enterprises has led to the establishment of deep processing bases and guaranteed purchase orders, providing farmers with a sense of security [2] - The county's agricultural policies focus on enhancing production capacity and quality, promoting the development of local specialties through technology and policy guidance [3]
活水润泽,柚见丰收!农行广东分行助力“小柚子”成富民兴村“大产业”
Nan Fang Nong Cun Bao· 2025-11-15 05:32
Core Viewpoint - The article highlights the significant role of Agricultural Bank of China (ABC) in supporting the development of the "Golden Pomelo" industry in Meizhou, Guangdong, which has become a major source of income for local farmers and contributes to rural revitalization [6][9][54]. Group 1: Industry Overview - Meizhou is known as the "Hometown of Golden Pomelo" in China, with 90% of the province's pomelo planting area and 20% of the national area, producing one out of every five pomelos in the country [2][3][11]. - The total planting area for Golden Pomelo in Meizhou is 649,500 acres, with an estimated total output of approximately 1,152,800 tons in 2024 [12][53]. - The entire industry chain of Golden Pomelo has an annual output value close to 10 billion yuan, benefiting over 100,000 farmers [4][54]. Group 2: Financial Support and Impact - ABC Guangdong Branch has provided over 1.678 billion yuan in loans to the Golden Pomelo industry, covering all aspects from planting, processing, sales, to research and tourism [8][50]. - The bank's "Huinong e-loan" program has issued 1.1 billion yuan to 5,682 households in the Golden Pomelo industry, alleviating financial pressures during production [24][25]. - The financial support has enabled farmers to expand their orchards and increase production, significantly improving their livelihoods [20][21][49]. Group 3: Product Diversification and Market Expansion - The Golden Pomelo industry in Meizhou is diversifying its product offerings, with potential for deep processing of various parts of the pomelo, including leaves, flowers, and peels [30][31]. - Meizhou has become the largest commercial production and distribution center for pomelo in the country, with a complete industry chain forming under the leadership of key enterprises [32][57]. - The financial services provided by ABC have facilitated the growth of enterprises like Jinyou Kang, which specializes in deep processing and high-value utilization of pomelo, allowing them to meet production demands and expand their market reach [34][42][58].
广东“三农”领域广大党员干部群众干劲倍增、信心满满推进乡村全面振兴 促进城乡融合发展
Group 1 - The core message emphasizes the importance of developing rural specialty industries as a foundation for comprehensive rural revitalization, with a focus on technology application and the integration of agriculture, culture, and tourism [1][5] - The "Hundred Counties, Thousand Towns, and Ten Thousand Villages High-Quality Development Project" (referred to as "Hundred Thousand Project") is being implemented to promote rural revitalization and enhance regional coordination and urban-rural integration [1][2] - The development of local agricultural products, such as the Meizhou pomelo, is highlighted as a key driver for increasing farmers' income, with the pomelo planting area in Meizhou expected to reach 649,500 acres in 2024, accounting for 90% of Guangdong's total and one-fifth of the national total [2][3] Group 2 - The integration of agriculture, culture, and tourism is seen as a vital strategy for stimulating rural vitality and promoting the realization of rural value [5][6] - The "Five Gold" model, which includes rent, salary, goods, shares, and creation, is being implemented in villages to broaden income channels for villagers, with an expected average annual income increase of over 24,000 yuan per household [6][7] - The development of modern rural industrial systems is being prioritized, with a focus on enhancing the value chain and increasing the added value of agricultural products [2][4] Group 3 - The emphasis on regional coordinated development and urban-rural integration is identified as a critical area for improving Guangdong's high-quality development [8][10] - The industrial transfer from the Pearl River Delta to the eastern, western, and northern regions of Guangdong is being facilitated to promote economic collaboration and enhance the resilience of the industrial supply chain [8][9] - The introduction of significant investment projects, such as the 18 projects with over 1 billion yuan in total investment in the Heshan Industrial City, is aimed at fostering new industries and contributing to regional development [9][10]
漫山蜜桔绘新景——湖南洞口县域产业发展记
Xin Hua She· 2025-11-09 22:03
Core Insights - The snow peak honey tangerine industry in Dongkou County, Hunan Province, has a long history and has evolved into a significant agricultural and economic driver for the region, with a focus on modernization and brand innovation [1][2][3] Group 1: Industry Overview - The total planting area for honey tangerines in Dongkou County has reached 216,000 acres, with an annual production exceeding 150,000 tons and an annual output value surpassing 1 billion yuan [2] - The local government has promoted continuous variety improvement and green high-yield cultivation, achieving a variety improvement over 36,700 acres and increasing the commercial fruit rate from 65% to 80% [2] Group 2: Economic Impact - There are currently 122 enterprises related to honey tangerines in the area, including 16 leading enterprises, covering fresh fruit sales, canned tangerines, dried tangerines, and tangerine pastries, with a total processing output value of 1.88 billion yuan [2] - The integration of the honey tangerine industry with cultural and tourism sectors has transformed it into a "star" product, enhancing its market presence beyond just agricultural products [2][3] Group 3: Cultural Integration - Local artisans are creating ceramic products that reflect the cultural heritage and the life cycle of the snow peak honey tangerine, showcasing the blend of local agricultural products and traditional craftsmanship [3] - Events such as the Xiangchao League showcase the honey tangerine, promoting community engagement and exploring new pathways for rural revitalization through sports and agriculture [3] Group 4: Future Prospects - The establishment of a provincial-level modern agricultural industrial park for snow peak honey tangerines indicates a strategic focus on enhancing brand recognition and increasing economic value [3] - Young entrepreneurs are leveraging digital marketing to promote honey tangerines and related products, indicating a shift towards modern sales strategies in the agricultural sector [3]
3.6亿元签约额!融安金桔“闯”湾区,日月贝为之点亮
Nan Fang Du Shi Bao· 2025-11-08 15:10
Group 1 - The core event was the successful hosting of the 2025 Guangdong-Guangxi Cooperation Promotion Conference for Rong'an Kumquat in Zhuhai, with a total signing amount of 360 million yuan, involving 18 purchasing enterprises from the Guangdong-Hong Kong-Macao Greater Bay Area and 10 leading kumquat enterprises from Rong'an [1] - Rong'an, known as the "Hometown of Kumquat in China," has a kumquat planting area of 231,000 acres, with an expected total output of 287,000 tons by 2025, and the total industrial chain output value approaching 10 billion yuan [5][7] - The brand value of "Rong'an Kumquat" has been steadily increasing, reaching 6.52 billion yuan in 2025, ranking 53rd in the top 100 geographical indication brand values [7] Group 2 - To enhance the sales and distribution chain, Rong'an has developed e-commerce capabilities, establishing a pre-processing and sorting center with a daily processing capacity exceeding 5 million pounds, and over 800,000 e-commerce standard items, with delivery to Greater Bay Area customers in as fast as two hours [9] - The promotion conference marks a significant step for Rong'an Kumquat to enter the Greater Bay Area market and represents a practical example of the transition from "blood transfusion" to "blood production" in the Guangdong-Guangxi cooperation [10] - Rong'an is actively promoting the integration of "kumquat + cultural tourism," aiming to create the "Chinese Kumquat Town · Water Charm Rong'an" cultural tourism brand, with plans to hold the 16th Kumquat Cultural Tourism Festival in early December [9]
抢“鲜”上市!融安金桔2025年营销季火热开启
Nan Fang Nong Cun Bao· 2025-11-08 10:34
Core Viewpoint - The launch of "融安金桔" (Rongan Kumquat) marks a significant step in promoting regional agricultural collaboration between Guangxi and Guangdong, aiming to enhance the brand's market presence and economic impact in the Guangdong-Hong Kong-Macao Greater Bay Area [3][5][53]. Group 1: Product Launch and Market Expansion - The "融安金桔" officially launched in the Greater Bay Area, delivering high-quality kumquats to consumers [3][4]. - The brand value of "融安金桔" reached 6.52 billion yuan in 2025, an increase of 600 million yuan from the previous year, ranking 53rd in the national geographical indication brand value list, up 11 places [23][24]. - The planting area for "融安金桔" is projected to reach 231,000 acres in 2025, with an estimated total output of 287,000 tons and a direct output value of approximately 5.6 billion yuan [27]. Group 2: Regional Collaboration and Economic Impact - Since the establishment of the partnership between Guangdong Suixi County and Guangxi Rongan County in 2017, a total of 338 million yuan has been invested in various support initiatives, focusing on industrial and consumption assistance [30][31]. - The collaboration has led to the establishment of a modern agricultural industrial park and the introduction of five kumquat deep processing enterprises, generating over 200 million yuan in annual sales [33][35]. - Rongan County has implemented 15 supportive policies for investors, resulting in the establishment of 10 new enterprises with an investment of 502 million yuan in 2025 [36][37]. Group 3: Quality and Recognition - "融安金桔" is recognized as a rare "three-in-one" geographical indication product, having received multiple national certifications and successfully entered international markets [20][22]. - The county's kumquat industry is a key pillar for rural revitalization, exemplified by the model of "half an acre of kumquats helps poverty alleviation" [15][16]. - The local government is actively promoting the integration of the kumquat industry with cultural tourism, enhancing the brand's influence and market reach [46][49].
生产力、管理力、媒体+力:梅州柚百亿进阶
Nan Fang Nong Cun Bao· 2025-11-07 23:33
Core Insights - Meizhou pomelo has become a significant agricultural industry, with one in five pomelos in China produced in Meizhou, making it the largest pomelo production area in Guangdong and the second largest in the country [5][6][12] Industry Overview - The total planting area for Meizhou pomelo in 2024 is projected to be 649,500 acres, with an estimated total output of approximately 1,152,800 tons [7] - The entire Meizhou pomelo industry chain has achieved a production value exceeding 8.9 billion yuan, benefiting over 100,000 farming households [12][13] Economic Impact - In Meixian District, the pomelo industry has raised the average annual income of farmers to over 10,000 yuan, accounting for 40% of the agricultural population's income, and over 80% in main producing towns [13][14] - The village of Nanfeng in Yanyang Town has reported an annual income exceeding 50 million yuan from pomelo production [15] Development Strategies - The Meizhou government has implemented a "media+" strategy to enhance the industry's profile and market reach, focusing on four key areas: strict management, strong leading enterprises, expanding sales channels, and deep processing [17][18] - Strict management practices have been established to improve fruit quality, including standardized planting and lifecycle management [20][21][26] Market Expansion - Over 100 leading pomelo enterprises and more than 300 farmer cooperatives are active in Meizhou, creating a robust market structure that supports farmers [27][28] - Marketing efforts have included promotions on national media platforms and partnerships with major e-commerce and logistics companies to enhance distribution [31][32][34][35] Value Addition - Leading companies are focusing on deep processing of pomelo products, developing a range of items such as pomelo flower tea, pomelo beer, and various snacks, significantly increasing the added value of fresh fruit [36][39][40] - The establishment of pomelo parks and cultural tourism products has further diversified the economic benefits derived from the pomelo industry [41][42]
两千年修炼一枚果:高州龙眼的药食同源密码|南药食养⑥
Nan Fang Nong Cun Bao· 2025-11-07 11:04
Core Insights - The article highlights the significance of Gaozhou longan as a renowned fruit with medicinal and culinary value, emphasizing its historical cultivation and current prominence in the market [4][6][45]. Industry Overview - Gaozhou has a long history of longan cultivation, dating back over 2,000 years to the Western Han Dynasty, and currently holds the title of "China's Longan Capital" [8][9]. - The annual production of longan in Gaozhou accounts for one-fifth of Guangdong's total and one-tenth of the national output, with a planting area and yield that are the highest in the country [9]. Production and Processing - The total planting area for longan in Gaozhou is 330,000 acres, with an estimated total yield of 320,000 tons this year [16]. - The "Shuliang" longan variety, known for its thin skin, thick flesh, and small seed, is a standout product, with 230,000 acres dedicated to its cultivation in Gaozhou, contributing to 70% of the city's total longan production [20][21]. - Gaozhou has established a complete longan industry chain, with over 100 processing enterprises, expanding from traditional dried longan to innovative products like longan tea and longan wine [22][24]. Market Dynamics - The processing model in Gaozhou allows for year-round operations, as local longan is supplemented by imports from regions like Guangxi and Southeast Asian countries, making it the largest longan processing base in China [27][29]. - In 2024, Gaozhou is projected to produce 240,000 tons of local longan while acquiring an additional 230,000 tons for processing, indicating a robust industry ecosystem [29]. Health and Nutritional Value - Gaozhou longan is recognized for its health benefits, being included in the "medicinal and edible" category, and is particularly beneficial for individuals with anemia and insomnia due to its rich nutrient profile [33][35]. - The fruit is praised for its ability to enhance cognitive function and alleviate fatigue, earning it the nickname "Southern Ginseng" [35]. Future Prospects - The upcoming 2025 China Southern Medicinal Food and Health Industry Conference will showcase Gaozhou longan, aiming to promote its unique value and expand its market reach [49][50].