央视网消息：春节假期激发消费活力。商务部数据显示，假期前两天，全国重点零售和餐饮企业日均销售额较2025年春节前两天增 长10.6%，假期消费活力旺。 在甘肃，市民游客只需登录相关App，每日便可领取2张"满30元立减10元"政府惠民观影券，叠加银联、银行各类优惠后，最高可 享"满30元减25元"优惠。 南北花市红火 年宵花迎来消费高峰 新春佳节，全国年宵花市场迎来消费高峰。陕西西安秦岭花世界里，花色缤纷、花香弥漫，吸引不少消费者来这里赏花、买花。蝴 蝶兰、杜鹃等传统年宵花备受青睐。 在福建漳州百花村花卉市场，雕刻技艺融合生肖创意，让年宵花消费量价齐升。这款马上开花的雕刻水仙造型，一上市便成为爆 款。2026年春节假期，漳州百花村花卉市场，线上线下单日最高销售额突破4000万元，比2025年同期增长10%。 "电影+"火热 "小票根"撬动"大消费" 这个春节假期，走进电影院和家人朋友看场电影依旧是很多人的选择。为了更好地点燃大家的观影热情，提升消费活力，各地陆续 发放惠民观影消费券。 作为"电影+"消费综合试点16个试点城市之一，河南郑州精心策划了"电影+美食""电影+旅游"等八项活动，通过特惠观影、商圈联动 ...

Core Insights - The first "Putian Quality Products New Year Goods Festival" integrates local culture, traditional customs, and consumer goods, creating a vibrant atmosphere for visitors and residents [2][4] - The event features over 1,000 local products and national specialties, attracting significant foot traffic and promoting local businesses [1][4] Group 1: Event Overview - The festival lasts for 20 days and is themed "Shopping in China · All Fujian Shopping," aiming to merge local flavor, customs, and cultural tourism [2] - Key attractions include food stalls, clothing exhibits, and traditional crafts, with a focus on local specialties like bamboo crafts and calligraphy [2][3] Group 2: Consumer Engagement - The event has implemented a "million consumption subsidy" program, distributing 60,000 "All Fujian Shopping" coupons to stimulate consumer spending [3] - Various discounts and promotional activities, including a daily gold lottery for shoppers, have been introduced to enhance customer participation [3] Group 3: Economic Impact - The festival has attracted over 800,000 visitors and generated sales exceeding 3 million yuan by February 14 [4] - The event is seen as a catalyst for the integration of intangible cultural heritage, local industries, and tourism, contributing to the high-quality development of Putian's cultural and commercial sectors [4]

全产业链转型升级 在销售端，渠道持续拓展创新，为年宵花消费注入强劲动力。传统花卉市场、花店与电商平台、社交媒 体的团购、直播带货等新兴渠道深度融合，有效激发了消费潜力，云端选花、实时比价下单，吸引了年 轻消费群体大量参与。 在消费端，生活水平提高和消费观念转变，让花卉消费从传统节庆消费向日常家庭消费延伸。作为营造 团圆喜庆氛围、提升生活品质的重要载体，兼具生态价值、文化价值、情绪价值的年宵花卉产品，承载 着人民群众对美好生活的向往，日益从"可选消费"变成畅销年货，"无花不成年"的习俗逐渐扩散。悦己 型消费需求持续释放，花卉消费逐步走向大众化、常态化。 南京林业大学生态文明建设与林业发展研究院执行副院长高强认为，南北年宵花市同步火爆，是花卉产 业高质量发展的生动缩影，是全国统一大市场建设成效的直接体现，也是国内消费市场韧性与活力的有 力说明。供需两旺的鲜花产业，将绽放得更加绚烂。 [ 责编：袁晴 ] 年味伴花香。北京是北方重要的消费和集散中心，各大花卉市场及线上平台年宵花供应品种丰富，2026 北京家庭园艺嘉年华活动吸引了不少市民打卡。丰台区黄土岗花卉市场内，精品蝴蝶兰、造型杜鹃等中 高端盆花备受青睐，组合盆栽 ...

在物流端，供应链体系日益完善，破解北方"买花难"。来自云南的鲜花，当天下午5点就能带着晨露出 现在乌鲁木齐的花店里。覆盖全国的航空、铁路、冷链陆运等多元运输方式协同发力，针对鲜切花和盆 栽植物的专业冷链运输方案不断优化，极大提升运输时效，降低损耗，为花卉市场均衡发展提供了有力 支撑。 在销售端，渠道持续拓展创新，为年宵花消费注入强劲动力。传统花卉市场、花店与电商平台、社交媒 体的团购、直播带货等新兴渠道深度融合，有效激发了消费潜力，云端选花、实时比价下单，吸引了年 轻消费群体大量参与。 在消费端，生活水平提高和消费观念转变，让花卉消费从传统节庆消费向日常家庭消费延伸。作为营造 团圆喜庆氛围、提升生活品质的重要载体，兼具生态价值、文化价值、情绪价值的年宵花卉产品，承载 着人民群众对美好生活的向往，日益从"可选消费"变成畅销年货，"无花不成年"的习俗逐渐扩散。悦己 型消费需求持续释放，花卉消费逐步走向大众化、常态化。 南京林业大学生态文明建设与林业发展研究院执行副院长高强认为，南北年宵花市同步火爆，是花卉产 业高质量发展的生动缩影，是全国统一大市场建设成效的直接体现，也是国内消费市场韧性与活力的有 力说明。供需两 ...

在首都机场T3航站楼内举办的文化市集也为中外旅客铺就一条充满京味年俗的旅途风景。市集现场，不少旅客一 抵达首都机场便被红火的新年景象所吸引："北京的年味儿真浓，一下飞机就感受到了！" 14家北京老字号及非遗 项目通过线下展示与线上销售相结合的方式，不仅营造出浓厚的节日氛围，更成为北京面向世界展示传统文化的 重要窗口。 而随着春节的到来，国内市场对进口鲜活产品的需求也日益旺盛。首都机场海关相关负责人介绍，生鲜的"鲜"和 鲜花的"鲜"都是以"鲜"最为关键。生鲜货物对运输、通关时效和低温处理等要求都很高，可以说每1分钟都可能影 响到商品的质量。"绿色通道"的开启是保障鲜活产品的"鲜"不可或缺的重要一环。为了确保进口鲜活产品和新鲜 花卉能够快速通关，首都机场海关对这类货物实行优先查验、优先放行。这一措施使其能够在最短时间内到达消 费者手中。"5+2"预约查验、7×24小时不间断通关则最大程度减少企业等待时间，也是确保"鲜"的关键节点。 首都机场海关查验处的负责人介绍，针对进口冰鲜水产品保质期短、仓储成本高的行业痛点，在全国率先开展进 口冰鲜水产品"白名单+抽样放行"监管模式试点，对符合条件的优质"白名单"企业进口产品 ...

Group 1 - The Spring Flower Market in Nanchang's Xihu District has become a vibrant attraction, featuring a variety of flowers and festive decorations, enhancing the celebratory atmosphere ahead of the Spring Festival [1] - The market opened on February 8 and has seen significant foot traffic, with over 150,000 visitors on the first day, indicating strong consumer interest and engagement [2] - Local vendors reported sales exceeding expectations, with the best-selling item being the kumquat potted plant, which symbolizes good fortune for the New Year [1] Group 2 - The flower market is part of Nanchang's key cultural and tourism activities for the New Year, integrating "gardening + lifestyle" to create a new consumer experience beyond traditional flower purchasing [2] - Nearly 70% of flower vendors achieved record daily sales, showcasing the market's success in attracting both local residents and tourists [2] - A special consumption voucher program worth 300,000 yuan was launched to reduce costs for consumers and stimulate holiday spending [2]

Core Viewpoint - The 2026 Shenzhen Spring Flower Market has officially opened, showcasing a vibrant atmosphere filled with various activities, including flower purchasing, food tasting, and cultural performances, reflecting the festive spirit of the Chinese New Year [1][2]. Group 1: Event Overview - The flower market opened on February 10, 2026, in the Luohu District along Aiguo Road, becoming a traditional event for Shenzhen residents since its inception in 1982 [1]. - The market features six core areas: flower exhibition and sales, food and dining, traditional festival items, cultural and creative products, agricultural goods, and pet supplies [1]. Group 2: Attractions and Activities - The flower market highlights popular items such as butterfly orchids and large flowered cymbidiums, with vendors reporting increased customer interest in unique and creatively designed floral arrangements [1]. - Cultural activities include performances of Guangdong's intangible cultural heritage, such as horse-drum dance and lion dance, along with interactive experiences featuring intelligent robots and live streaming [2]. Group 3: Enhancements and Facilities - This year's market experience has been upgraded with more interactive activities and the addition of a New Year lantern festival, which will continue until the Lantern Festival [2]. - Facilities for public convenience include a mother-baby room, medical room, volunteer service station, and pet-friendly spaces to enhance the overall visitor experience [2].

（来源：中国商报） 转自：中国商报 中国商报（记者 于佳鑫 文/图）马年春节前夕，鞍山花卉消费迎来"黄金档期"。中国商报记者近日走访鞍山味邦花卉城了解到，蝴蝶兰、君子兰、杜鹃花等 年宵花盆景备受市民青睐。2月14日，在美团、淘宝闪购等本地生活服务平台上，鲜切花和花束的订单量也出现明显增长。年俗与浪漫"碰撞"，共同点亮了 鞍山的花卉消费市场。 年宵花盆景销售"节前冲刺" 2月13日，距离农历马年除夕仅剩3天，鞍山味邦花卉城内汇聚了不少客流。作为当地主打盆景销售的花卉市场，各家店铺里的年宵花盆景已进入盛开期，吸 引了大批市民驻足挑选、询价下单。 鞍山味邦花卉城的一家花店门外摆出了"年宵花卉"招牌。 "过年了都想着来买盆花，过年都不买还等什么时候买？"一名市民一边弯腰挑选花架上的杜鹃花盆景，一边与妻子调侃。也有市民在一盆盆颜色各异、争相 开放的蝴蝶兰前驻足感慨："这也太好看了，都被美得走不动路了！" 记者在现场看到，味邦花卉城内年宵花盆景品类丰富，主打品种清晰，贴合鞍山市民的消费喜好。其中，蝴蝶兰、红掌、杜鹃、海棠等是近期的主流热销品 种，这些花卉盆景造型精致、颜色喜庆，十分契合春节的氛围。叶片宽阔翠绿、株型端庄的 ...

Core Viewpoint - The article highlights the vibrant growth of the "New Year goods economy" in China, showcasing how traditional customs and modern consumer trends are merging to create a dynamic market environment during the Spring Festival season [3][15]. Group 1: Consumer Trends - The demand for New Year goods is evolving, with consumers increasingly favoring products that emphasize quality, local characteristics, and health attributes [3][4]. - There is a shift from merely purchasing goods to seeking immersive experiences and cultural engagement during the shopping process [4][5]. - Convenience is becoming a priority, with consumers preferring one-stop shopping experiences that simplify the purchasing process [3][4]. Group 2: Market Dynamics - The New Year goods market is characterized by a blend of traditional and innovative products, with local specialties gaining popularity among consumers [5][6]. - The integration of online and offline sales channels is enhancing market reach, with live streaming and interactive experiences driving consumer engagement [8][9]. - Local governments and businesses are collaborating to ensure a stable supply and vibrant market atmosphere, including measures like extended store hours and promotional activities [6][10]. Group 3: Economic Impact - The New Year goods economy is seen as a crucial driver for domestic consumption, contributing significantly to economic growth and stability [10][15]. - The article notes that by 2025, domestic demand is expected to account for over 67% of China's economic growth, with consumption alone contributing 52% [10]. - The expansion of the New Year goods concept reflects broader trends in consumer behavior, moving from basic needs to a focus on quality and emotional value [15][16]. Group 4: Policy and Regulation - Local authorities are implementing measures to ensure fair distribution of temporary market stalls, enhancing transparency and market vitality [12][13]. - The issuance of consumer vouchers and promotional activities is being closely monitored to ensure fairness and effectiveness in stimulating spending [14][15]. - Regulatory bodies are actively involved in overseeing food safety and pricing practices during the festive season to protect consumer interests [11][16].

Group 1 - The upcoming Spring Festival is driving a vibrant consumer atmosphere in China, showcasing the festive spirit and consumption vitality [1] - In Fujian's Nanjing County, the flower market is experiencing peak sales as merchants leverage live-streaming sales channels to cater to young consumers, focusing on desktop-friendly orchid varieties [2][5] - In Shandong, companies are launching cultural and creative products themed around the Year of the Horse, incorporating auspicious meanings like "success" and "good fortune," which are well-received in the market [4] Group 2 - In Hubei's Yangxin, the first "Supply and Marketing New Year Goods Fair" is facilitating direct supply from farmers to consumers, enhancing the efficiency of agricultural product sales [7][11] - The fair also serves as a platform for showcasing local culture, featuring traditional experiences such as cloth patchwork and rice cake making, allowing citizens to immerse themselves in unique cultural traditions [11] - The Northeast New Agricultural Products Supply Chain Center in Liaoning is functioning as a major hub for New Year goods, facilitating the distribution of local products nationwide while also receiving southern fruits and vegetables [10]