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北京荟聚引入瑞典IP长袜子皮皮首展 后续将在全国进行巡展
Bei Jing Shang Bao· 2025-07-04 16:28
Core Insights - In collaboration with the iconic Swedish IP "Pippi Longstocking," Ingka Shopping Center launched the "Summer Fun with Pippi" event in Beijing [1][4] - Ingka Shopping Center operates 38 gathering experience centers across 15 global markets, with 10 locations in China under the brand "Hui Ju" [1][4] - The event aims to enhance consumer interaction through themed installations and activities, including pool parties and music festivals [4][5] Group 1 - The partnership with "Pippi Longstocking" marks the first exhibition tour of this IP in China [4] - The Beijing Hui Ju is designed to create a new urban entertainment space that integrates entertainment, social interaction, and cultural innovation [4][5] - Other Hui Ju locations across ten cities will also launch the "Summer Fun with Pippi" event, incorporating local cultural elements into their activities [4] Group 2 - Ingka Shopping Center emphasizes the deep integration of cultural IP and spatial creativity to provide enjoyable gathering experiences [5] - The company aims to continuously explore the potential of commercial spaces in cultural and social contexts, contributing to the development of urban cultural life [5]
跨次元燃动“上海之夏” 实体商业加强业态创新
Shang Hai Zheng Quan Bao· 2025-07-03 18:56
Core Viewpoint - The article highlights the surge of cross-dimensional consumption in Shanghai, driven by various IP-themed events and activities, particularly during the summer season, indicating a significant shift towards integrating culture, commerce, tourism, and exhibitions [1][4]. Group 1: Events and Activities - The "Shanghai Summer International Consumption Season" was launched on July 4, 2025, introducing the first "Shanghai Summer International Anime Month" to attract young consumers [1][4]. - The "Shining! Dimension Festival 2.0" commenced on June 27, attracting a large number of young fans, with sales exceeding 10 million yuan within the first few days [2][3]. - Various shopping centers in Shanghai are hosting numerous IP-themed pop-up events, with a focus on creating engaging consumer ecosystems [1][3]. Group 2: Consumer Behavior - A significant portion of the consumer base, approximately 70%, comes from outside an 8-kilometer radius, indicating that shopping centers are becoming key gathering places for anime and gaming enthusiasts [3][5]. - Consumers are increasingly traveling long distances, often carrying luggage filled with merchandise, showcasing the popularity of IP-related products [3][5]. Group 3: Industry Trends - The IP consumption market is expected to enter a trillion-yuan industry phase by 2024, with a growing emphasis on creating unique consumer experiences in shopping malls [4][6]. - The integration of IP culture into commercial spaces is seen as a way to attract younger demographics and enhance overall foot traffic [5][7]. - The rise of "Guziko" stores, which sell derivative products from anime and games, is noted, but there are concerns about their sustainability without a strong cultural atmosphere [6][7]. Group 4: Future Outlook - The article suggests that while the current trend of IP and anime-related activities is beneficial for driving foot traffic, the challenge lies in maintaining long-term consumer engagement and operational efficiency [7][8]. - Companies are expected to continue innovating in their offerings and experiences to capitalize on the popularity of IP culture and ensure sustained commercial vitality [7][8].
戴德梁行:深圳零售市场供应端表现亮眼,优秀科技企业涌现带来新需求
Sou Hu Cai Jing· 2025-07-03 16:33
Group 1: Office Market Overview - In the first half of 2025, Shenzhen saw a new supply of 235,000 square meters of Grade A office space, bringing the total stock to 8.605 million square meters [1] - The net absorption of Grade A office space in Shenzhen reached 68,000 square meters in the first half of the year, driven by the demand from high-tech industries and headquarters-type properties [2] - An additional 1.22 million square meters of Grade A office space is expected to be available by the end of the year, with projections indicating that total stock could exceed 10 million square meters by the end of 2027 [2] Group 2: Retail Market Performance - The retail market in Shenzhen experienced a significant supply increase, with 303,000 square meters of new quality shopping centers introduced, raising the total stock to 7.477 million square meters [3] - Major contributors to the new supply included K11 ECOAST and Luohu Yitian Holiday Plaza, while new developments like Taizi Bay招商花园城 and PA MALL are enhancing the shopping experience [3] - Over the next three years, approximately 1.264 million square meters of quality shopping centers are planned to enter the market, with a significant portion located in the western districts [3] Group 3: Buyer Trends in Office Market - In the first half of the year, the total transaction volume for office properties in Shenzhen reached nearly 8 billion, primarily driven by self-use buyers, indicating strong demand for self-use office space [4] - Notable self-use buyers include listed companies and state-owned enterprises such as BOE Technology Group and Guotai Junan, which have been active in acquiring office buildings for their own operations [4] Group 4: Future Market Outlook - Market participants are encouraged to leverage favorable policy conditions, such as interest rate cuts, to identify investment opportunities in clearly defined sectors [5] - The rise of new economic sectors is expected to keep infrastructure investments in focus, particularly in data centers and the biopharmaceutical sector, which are anticipated to attract significant investment [5]
粉丝应援,引爆线下消费潮 商场明星演唱会、生日主题应援带火商圈,释放消费新活力
Sou Hu Cai Jing· 2025-07-03 15:32
不知你是否留意到,近几年来,青岛很多商场的大屏已不再是品牌广告的专属,各种明星偶像、二次元 角色的宣传也逐渐成为"常客"。内屏、外屏、天幕屏、曲面屏,各类花式屏幕成为粉丝应援的"新宠", 随着社交媒体的广泛普及、文娱产业的蓬勃发展,粉丝经济日渐转化为强大的消费动力。 对于商场而言,明星的粉丝群体具有强大的消费潜力和传播力。当商场大屏播放偶像的形象或视频时, 能够迅速吸引粉丝们的关注,进而带动他们前往商场打卡、消费。在华晨宇青岛演唱会期间,青岛万象 城的"火星快闪店"就吸引了大量粉丝前来打卡,粉丝们为了购买演唱会期间的限定款商品,不惜早早前 来排队等候。同时,也有不少粉丝表示,自己通常会在商场停留几个小时甚至一整天,方便和有同样爱 好的人交流,也会在打卡的商场进行消费,从一杯奶茶到一顿饭,甚至可能会被商场为粉丝设置的专属 折扣吸引,购买其他产品,这无疑为商场带来了可观的经济效益。崂山万象汇也表示会根据需求为粉丝 应援活动提供场内品牌折扣、线下打卡活动赠礼、卫生间妆造补给、主题休息充电区打造、出行攻略地 图等。 值得关注的是,尽管看似没有太多的技术难点,但想要做一场完美的商场痛楼活动也并不容易。如果商 场没有尽心 ...
商业地产版苏超来了:这13个人气商场,谁才是江苏“大哥”?!
3 6 Ke· 2025-07-03 02:53
Core Insights - The article discusses the competitive landscape of shopping malls in Jiangsu province, highlighting the ongoing battle among cities like Nanjing, Suzhou, Wuxi, and others to attract consumers and establish themselves as commercial hubs [2][5]. Group 1: Key Commercial Centers - Nanjing Deji Plaza is recognized as a leading luxury shopping destination, generating sales of 24.5 billion in 2024, and is noted for its high-end brand presence, including Hermès, Chanel, and Louis Vuitton [18]. - Wuxi Henglong Plaza, known as "Little Shanghai," features a luxury brand matrix with over 30 high-end brands and has a daily foot traffic of over 64,000 in early 2025 [5][8]. - Suzhou Renheng Warehouse Street, opened in September 2023, combines cultural heritage with modern shopping, featuring over 170 brands and a daily foot traffic of over 50,000 [12][11]. Group 2: Emerging Players - Changzhou Wujin Wuyue Plaza, which opened in May 2012, has become a commercial leader in Changzhou, achieving sales of 2.5 billion in 2024 and hosting over 350 brands [14][16]. - Nantong CBD Dayoujing, operational since November 2011, has maintained an average annual sales of over 1.5 billion and attracts over 50,000 visitors daily [33][37]. - Taizhou Vanke City, opened in June 2021, has quickly established itself as a commercial hotspot, with over 250 brands and a daily foot traffic of over 40,000 [38][40]. Group 3: Market Dynamics - The article emphasizes the fierce competition among shopping malls in Jiangsu, with each city striving to enhance their commercial offerings and attract high-value consumers through innovative marketing and brand strategies [5][19]. - The concept of "first-store economy" is highlighted, where new brands and flagship stores are crucial for driving foot traffic and sales, as seen in various malls across the province [12][41]. - The integration of cultural elements and local aesthetics into mall designs is becoming a trend, as exemplified by projects like Xu Zhou Wen Miao and Huai An Hua Xin Mall, which aim to create unique shopping experiences [52][60].
5分钟闪电退税!深圳湾口岸离境退税点启用
Sou Hu Cai Jing· 2025-06-27 17:28
Core Viewpoint - The opening of the Shenzhen Bay Port tax refund agency point marks a significant step in enhancing tax refund services for outbound travelers and promoting foreign trade and economic cooperation in the Nanshan District of Shenzhen [1][3]. Group 1: Tax Refund Service Enhancement - The Shenzhen Bay Port tax refund agency point is the first land port tax refund point in Nanshan District, providing a new option for outbound travelers [1]. - The service point covers approximately 40 square meters and integrates customs verification and bank refund services, allowing for a one-stop tax refund process that takes only 5 minutes [3]. - The rapid establishment of the service point, completed in just 16 days, showcases the efficiency of local authorities [3]. Group 2: Increased Visitor Traffic - The Shenzhen Bay Port is a crucial link between Shenzhen and Hong Kong, with an expected 39.28 million inbound and outbound travelers in 2024, representing a 50% year-on-year increase [3]. - The port has seen record daily traffic, with a peak of 192,000 travelers in a single day [3]. Group 3: Shopping and Consumer Experience - Nanshan District hosts several large shopping centers and vibrant commercial areas, making it a popular shopping destination for international tourists [3][4]. - The tax refund agency point's location allows for seamless access to major shopping areas, enhancing the shopping experience for outbound travelers [4]. Group 4: "Immediate Refund" Service - From January to May, the tax refund business in Nanshan District has seen a strong growth trend, with sales of tax refund goods and the number of applications increasing by over 250% [5]. - The "immediate refund" service allows travelers to receive a refund at the point of purchase, significantly improving the shopping experience and reducing costs [5]. - Two additional "immediate refund" points are expected to open in 2025, further enhancing the convenience for international travelers [5].
动态二八法则解码:2024中国购物中心的销售格局
Sou Hu Cai Jing· 2025-06-27 12:18
在中国连锁经营协会的年度购物中心大会上,ICSC亚太委员王玮博士受主办方的邀请谈一下购物中心的"坪效"问题。谈坪效,自然要知道销售额和经营 面积,后者不难,因为国内从不缺关于规模和数量的报道,但是谈到销售额就比较难了,一是业界并没有专业系统的统计,不像汽车或白酒行业,二是个 别机构报道的所谓租金和销售额错得实在离谱和误导。所以,王玮博士用近年复杂系统研究的成果,创新性地运用"动态二八法则",对2024年购物中心的 销售额和分布情况做了分享。在会议上,由于时间限制,不能按"What—Why—So What"的逻辑解释Why,只能用现象-结论和验证说明。现在通过这篇文 章可以解释Why。从而让业界有更完整的了解。 摘要 本文基于复杂系统理论的网络思维视角,创新性应用"动态二八法则",深入剖析2024年中国购物中心销售额的分布特征与演变趋势。核心目标是构建一套 科学、可验证的分析框架,用以解读中国购物中心市场总销售额及其分布规律。在系统梳理2019-2020年关键数据(以上海为典型案例)的基础上,研究 聚焦2024年全国购物中心的销售额与租金表现,旨在揭示这一复杂商业生态系统的内在动态规律,为行业决策和营运提供创新 ...
从流量导入到价值创造“国民IP+首店基因”驱动区域经济能级跃升
Nan Fang Du Shi Bao· 2025-06-26 23:12
Core Insights - Huaqiang Plaza is successfully transforming foot traffic into consumer spending by creating an engaging shopping experience that appeals to families and children [4][6][8] - The plaza features a unique "Bears" theme, which has become a cultural anchor in the area, attracting a significant number of visitors and enhancing the public space [4][5][6] - The concept of a "third space" is realized through generous use of space, allowing for community engagement and a variety of activities beyond shopping [5][6][11] Consumer Engagement - The "Bears" themed immersive experience has made Huaqiang Plaza a popular destination for families, with attractions like a 22-meter high rainbow slide and themed play areas [7][8] - The plaza hosts a variety of first-store brands, enhancing its appeal and ensuring a steady flow of visitors, with over 200 brands, nearly 30% of which are making their debut in Shenzhen [8][9] - The integration of diverse activities, such as flea markets and themed events, fosters a sense of community and encourages repeat visits [6][8] Economic Impact - Huaqiang Plaza has seen a significant increase in foot traffic, from 160,000 visitors on opening day to an average of over 1 million monthly visitors [8][9] - The plaza is positioned as a key player in the local economy, contributing to the revitalization of the industrial area and attracting a young demographic [9][10] - The strategic location near major transportation hubs enhances its accessibility and potential for future growth, aligning with Shenzhen's broader commercial development plans [10][11] Community Integration - The plaza serves as a "city living room," providing a safe and comfortable space for local residents to engage in various activities, from morning exercises to late-night strolls [5][6] - By focusing on public value and community needs, Huaqiang Plaza is redefining the role of commercial spaces in urban environments [11] - The blending of industrial and commercial elements creates a unique atmosphere that caters to both consumer and cultural needs, promoting a harmonious urban development model [11][12]
“魔都最强区”商业版图来了!700万方、全国TOP2商圈、30+新商场…
3 6 Ke· 2025-06-26 02:47
Core Insights - The article highlights the remarkable transformation of Pudong over 35 years, from a rural area with a GDP of 6 billion yuan in 1990 to a thriving economic hub with a GDP exceeding 1.7 trillion yuan in 2024, marking a 295-fold increase [1][3] - Pudong has become a key area for China's reform and opening-up, showcasing its role as a modern international metropolis and a leading area for socialist modernization [1][3] Economic Development - The development of Pudong began with a national strategy in 1990, focusing on creating key areas such as the Lujiazui Financial District and Zhangjiang Hi-Tech Park, which laid the foundation for its commercial growth [4][6] - The period from 2000 to 2010 was marked by significant commercial development, with the opening of nearly 20 shopping centers, solidifying the Lujiazui-Zhangyang Road area as a commercial core [6][8] Commercial Landscape - Pudong has seen a surge in high-end consumer population and commercial projects, with over 120 commercial projects currently operational and more than 30 new projects planned in the next three years [2][11] - The Lujiazui financial district is highlighted as a top commercial area, housing over 8,000 financial institutions and numerous shopping centers, making it a prime location for high-end retail [18][20] Future Prospects - Pudong is entering a new phase of high-quality development, with a focus on enhancing domestic demand and expanding its role as a model for national economic growth [10][12] - The area is set to see the development of new urban centers and commercial projects, with significant contributions from state-owned enterprises, which dominate the commercial development landscape [11][14] Brand Presence - Pudong boasts a high concentration of international brands, with 40.36% of shopping center brands being international and 80.48% being national chains, indicating a strong retail environment [15][12] - However, there is a noted challenge of brand homogenization, with a brand duplication rate of 18.56%, suggesting a competitive landscape that may require differentiation strategies [15][12] Commercial Zones - Pudong has established 19 commercial zones, the highest in Shanghai, with the Lujiazui-Zhangyang Road area recognized as the most commercially powerful [16][18] - The emerging Qiantan area is positioned as a new international business center, while the Lingang New Area is expected to see significant commercial growth in the coming years [21][25]
中海大吉巷,初见很惊喜,然后呢?
3 6 Ke· 2025-06-26 02:41
端午节前一周的周日,位于西城区菜市口的中海大吉巷开业了。 人气很高,开放当日,客流突破20万。端午节假期三天,客流超50万,依官方数据看,它与朝阳合生汇端午的客流相差无几。 大吉巷花墙 社交媒体上,大吉巷也成为热门话题,相关话题阅读量突破千万。不少人来闲逛体验,来打卡拍照。开业没几天,大吉巷就有了"南城太古里"、"菜古 里"等多个称号。 01 新鲜感褪去后 带着一颗好奇心,作者打算去体验下这个传说中不一样的商场。按照习惯,在某书上查找攻略,却发现一个很有意思的现象,网友们对大吉巷的评价两极 分化很是严重。 逛了还想来,不傻大空,不土不破不乱套; 北京难得位置在市中心又很city的地方; 中庭建筑很美,值得来看看,虽然有点不完善,但真的是新的南城之光,像样! 没有胡同有意思,走完了什么也没记住; 杂货类还行其他没兴趣,缺个快消类服装品牌; 很莫名其妙的招商,楼下净是按摩美甲,楼上没什么一线知名品牌,感觉像跳蚤市场; 评价反差如此之大,大吉巷究竟如何?带着问题,我们去商场里找答案。 工作日下午,作者来到大吉巷。首先,交通先给个赞。西侧是菜市口大街,北侧是骡马市大街,开车可直达西单、牛街、南二环等。地铁的话,4号线 ...