Core Viewpoint - The company acknowledges the recent criticism from the internet regulatory department regarding the mismanagement of its hot search rankings and commits to implementing corrective measures [1] Group 1 - The company has established a special task force to address the issues related to the management of hot search rankings [1] - The company emphasizes its responsibility in managing information content and social responsibility, pledging to learn from this incident [1] - The company expresses its willingness to accept supervision from users and public opinion to maintain a clear online environment [1]

Group 1 - The article discusses the recent actions taken by the National Cyberspace Administration of China against the Xiaohongshu platform for failing to fulfill its responsibility in managing information content, particularly regarding the frequent appearance of celebrity gossip and trivial matters on trending lists, which disrupts the online ecosystem [1] - The regulatory body has guided the Shanghai Cyberspace Administration to implement measures such as interviews, deadlines for corrections, warnings, and stricter penalties for responsible individuals [1] - The article highlights the frequency of celebrity-related trivial content appearing on trending lists, indicating a significant issue with the platform's content management [1]

Group 1 - The Ministry of Cyberspace Administration of China has conducted an interview with Xiaohongshu due to the frequent appearance of negative content related to celebrity gossip and personal dynamics on its trending search list [1] - Xiaohongshu has acknowledged the issue, expressing a commitment to learn from the incident and implement corrective measures [2] - The platform has established a special task force to enhance the management capabilities of its trending search list and ensure compliance with regulatory requirements [2] Group 2 - Xiaohongshu aims to take this incident as a lesson to improve its content management responsibilities and social accountability [2] - The company is open to supervision from users and public opinion to maintain a clean online environment [2]

Core Viewpoint - Momo, once a leading dating app, is experiencing a significant decline in user engagement and revenue, particularly among younger demographics, as it struggles to adapt to changing social preferences and competition from newer platforms [1][3][4]. Group 1: Financial Performance - Momo's total revenue for Q2 was 2.62 billion yuan, a year-on-year decrease of 2.6%, marking the 22nd consecutive quarter of revenue decline since Q4 2020 [1]. - The number of paying users has plummeted from 7.2 million to 3.5 million year-on-year, representing a 51.4% decrease [1]. - The monthly active users of Momo's other dating app, Tantan, fell from 12.9 million to 10.2 million, with paying users dropping by 30% to 700,000 [1]. Group 2: User Demographics and Preferences - Momo's user base is increasingly skewed towards older demographics, with over 75% of users aged 25 and above, and nearly half of male users aged 41 and older [9]. - The app's original model, which focused on location and appearance, is now considered outdated by younger users who prefer connecting based on shared interests and values [4][9]. - The shift in user demographics has led to Momo becoming a platform primarily for middle-aged and older users, with a notable lack of engagement from younger individuals [4][10]. Group 3: Revenue Streams and Challenges - Momo's revenue has heavily relied on live-streaming services, which have seen a decline due to regulatory scrutiny and competition from platforms like Douyin and Kuaishou [10]. - The spending habits of older users are less robust compared to younger users, making it difficult for Momo to sustain its financial performance [10]. - The company is attempting to control costs to mitigate revenue decline but is still searching for effective strategies for recovery [12].

此前报道： 近日，针对小红书平台未落实信息内容管理主体责任，在热搜榜单重点环节频繁呈现多条炒作明星个人动态和琐事类词条 等不良信息内容，破坏网络生态问题，国家网信办指导上海市网信办，依据《网络信息内容生态治理规定》等有关规定，对小 红书平台采取约谈、责令限期改正、警告、从严处理责任人等处置处罚措施。 凤凰网科技讯 9月11日，小红书平台热搜榜单管理不善问题被网信部门约谈并采取处罚措施后，小红书官方回应表示诚恳 接受，深刻吸取教训，认真落实整改要求。 小红书官方表示已对照网信部门的要求，第一时间成立整改专项工作小组，推进热搜榜单生态专项治理，进一步提升热搜 榜单管理能力。并将在网信部门的指导下，以此为戒，举一反三，切实履行信息内容管理主体责任和社会责任。同时虚心接受 广大用户和社会舆论监督，积极维护清朗网络空间。 （责任编辑：刘静 HZ010） 【免责声明】本文仅代表作者本人观点，与和讯网无关。和讯网站对文中陈述、观点判断保持中立，不对所包含内容的准确性、可靠性或完整性 提供任何明示或暗示的保证。请读者仅作参考，并请自行承担全部责任。邮箱：news_center@staff.hexun.com ...

我们将在网信部门的指导下，以此为戒，举一反三，切实履行信息内容管理主体责任和社会责任。同时虚心接受 广大用户和社会舆论监督，积极维护清朗网络空间。 我们已对照网信部门的要求，第一时间成立整改专项工作小组，推进热搜榜单生态专项治理，进一步提升热搜榜 单管理能力。 新京报讯 9月11日，小红书薯管家发布公告。公告原文如下： 近日，网信部门对小红书平台热搜榜单管理不善问题进行约谈并采取处罚措施。对此，我们诚恳接受，深刻吸取 教训，认真落实整改要求。 ...

Core Viewpoint - The Cyberspace Administration of China has taken punitive measures against Xiaohongshu for poor management of its trending search list, highlighting the need for platforms to fulfill their content management responsibilities [2][3]. Group 1: Regulatory Actions - The Cyberspace Administration of China conducted an interview with Xiaohongshu regarding its failure to manage harmful content on its trending search list, which included excessive promotion of celebrity gossip and trivial information [3]. - The regulatory body has mandated Xiaohongshu to rectify these issues within a specified timeframe and has issued warnings while holding responsible individuals accountable [3]. Group 2: Company Response - Xiaohongshu has acknowledged the regulatory actions and expressed a commitment to learn from the incident, stating that it will implement corrective measures [2][3]. - The company has established a special task force to enhance the management capabilities of its trending search list and ensure compliance with regulatory requirements [2][3]. - Xiaohongshu has committed to accepting public and social scrutiny while striving to maintain a clear and healthy online environment [2][3].

9月11日，据网信中国消息，近日，国家网信办指导上海市网信办，对小红书平台采取约谈、责令 限期改正、警告、从严处理责任人等处罚，处罚事由为"小红书平台未落实信息内容管理主体责 任，在热搜榜单重点环节频繁呈现多条炒作明星个人动态和琐事类词条等不良信息内容，破坏网络 生态"。 千瓜数据显示，8月，明星赵露思的小红书账号涨粉431.18万，是今年小红书单月涨粉数量最多的 博主。通常情况下，小红书账号排行榜第一的博主，单月粉丝增量一般在60万—130万量级。赵露 思在小红书的活跃，无疑代表了泼天流量的来临。 8月底，小红书月活跃用户迈过3.5亿大关，但和微博、抖音等 平台相比，小红书长期被指其社区生态迄今没有培养出绝对顶 流博主。 作者： 陈月芹 封图：图虫创意 8月，赵露思与经纪公司公开决裂并决定注销微博账号。之后，赵露思转战小红书，开启连续多日 的直播。到小红书直播的第二日，8月5日18时，赵露思小红书账号的粉丝数突破2000万，小红书 官方发出祝贺"赵露思成为小红书首位粉丝数突破2000万的创作者"的海报和图文。赵露思相关词 条频现热搜榜，高峰时，"小红书热点"榜上20条热点中有8条与她相关，小红书的首页信息流 ...

9月11日，据网信中国消息，近日，国家网信办指导上海市网信办，对小红书平台采取约谈、责令限期 改正、警告、从严处理责任人等处罚，处罚事由为"小红书平台未落实信息内容管理主体责任，在热搜 榜单重点环节频繁呈现多条炒作明星个人动态和琐事类词条等不良信息内容，破坏网络生态"。 8月底，小红书月活跃用户迈过3.5亿大关，但和微博、抖音等平台相比，小红书长期被指其社区生态迄 今没有培养出绝对顶流博主。 2019年5月，小红书升级了品牌合作人规则，陷入"清洗KOL"的舆论风波。同月接受《中国企业家》专 访时，小红书创始人瞿芳称，小红书97%的内容是由UGC（用户生成内容）贡献的，"当KOL也在给我 们贡献大量优质内容的时候，我们不要忘了自己姓什么"。 瞿芳通过这句话提醒团队，在平台发展过程中，即使面对明星流量、商业化压力等挑战，也要坚守以普 通用户创作为主导的内容生态，避免过度依赖头部博主或明星流量，确保平台的社区属性和用户价值。 这是小红书成立12年来第一次被网信部门单独约谈。此前，2021年7月，小红书和快手、腾讯QQ、淘 宝、新浪微博等平台曾因传播儿童软色情表情包、利用未成年人性暗示短视频引流等，被网信部门约谈 和 ...

Group 1 - The core issue is that Xiaohongshu platform was summoned by the Shanghai Cyberspace Administration for failing to manage harmful content effectively, which disrupts the online ecosystem [3] - The platform frequently displayed inappropriate content related to celebrity gossip and personal matters on its trending list, leading to regulatory action [3] - The regulatory body emphasized the importance of maintaining a clean and healthy online environment, indicating ongoing efforts to address violations that harm the online ecosystem [3] Group 2 - Xiaohongshu was established in 2013, initially serving as a guide for overseas shopping, commonly referred to as "Hai Tao" [5] - The platform quickly gained popularity, achieving tens of thousands of downloads within a month of its launch [5] - Over time, Xiaohongshu evolved into a leading "grass-planting" community in China, known for its strong social attributes and content generation capabilities [5]