Core Insights - The seasonal fruits in Jiangsu, such as loquats, plums, and bayberries, are attracting consumers and contributing to rural revitalization [1][2] - The "tasting economy" is boosting agricultural product sales and driving rural tourism, with significant increases in visitor numbers and sales [2][3] Group 1: Seasonal Fruit Market - The Yangmei from Shushan Village has a projected yield of approximately 120,000 pounds this year, with demand exceeding supply [1] - The daily sales of loquats at the Suzhou National Loquat Seed Preservation and Propagation Base reach around 4,000 pounds [1] - The export of white sand loquats to Singapore has begun, indicating strong international demand [2] Group 2: Economic Impact - The "tasting economy" is enhancing agricultural product sales and serving as a strong driver for agricultural and cultural tourism consumption [2] - During the Dragon Boat Festival, a significant influx of visitors to agricultural parks and local eateries was reported, indicating a thriving local economy [2] - The integration of agriculture and tourism in Shushan Village has led to 1.31 million visitors and over 150 million yuan in tourism revenue last year [3]

Core Viewpoint - The article highlights a significant breakthrough in the preservation technology for lychee, extending its shelf life up to 45 days while reducing preservation costs by 66% [10][26][29]. Group 1: Industry Context - Lychee, known as the "King of Fruits" in Lingnan, plays a crucial role in rural revitalization and economic development [2][6]. - The preservation technology aims to address the short harvesting window of lychee, extend its market availability, and reduce losses during long-distance transportation [5][51]. Group 2: Technological Advancements - The China Vegetable Circulation Association's Fresh Preservation Professional Committee held a seminar in Foshan, Guangdong, focusing on upgrading preservation technologies for lychee [6][7]. - A comprehensive solution was announced to eliminate the use of ice, ice bags, and foam boxes in logistics, reducing packaging preservation costs from 4.5 yuan to 1.5 yuan [10][39]. Group 3: Challenges and Solutions - The seminar identified three major preservation technology bottlenecks for lychee: high complaint rates regarding quality, lack of personalized preservation solutions for high-value varieties, and inefficiencies in traditional logistics methods [38][40][49]. - Proposed solutions include the use of carbon quantum dot intelligent packaging to extend the product lifecycle and the establishment of a technical system for cold chain management and retail optimization [52][54]. Group 4: Future Directions - The industry is encouraged to deepen technological innovation and model transformation, fostering a collaborative ecosystem among stakeholders to overcome traditional limitations and enhance the value of lychee products [58][59].

Core Viewpoint - The high-quality "Bai Tang" lychee from Gaozhou is gaining popularity in the Beijing SKP mall, with a retail price of 19.9 yuan per jin, leading to rapid sales and positive market reception [5][11][8]. Group 1: Market Performance - Gaozhou lychee is well-received in the market, with consumers recognizing its quality and beauty [3][8]. - The wholesale price of Gaozhou lychee ranges from 8.46 to 9 yuan per jin, while the retail price at Beijing SKP can reach 19.9 yuan per jin [11]. - The company expects to sell approximately 2,100 tons of lychee this year, indicating a promising market outlook [13]. Group 2: Quality Standards - Gaozhou lychee is categorized into different grades, including "first-class," "second-class," and "mixed," based on quality [12]. - The standard for "first-class" lychee includes a single fruit weight of over 23 grams and a sugar content exceeding 20 [15][20]. - The local government has introduced quality grading measures to guide farmers in pricing and selling lychee, aiming to enhance farmer income and assist consumers in selecting high-quality products [21][22]. Group 3: Production and Expansion - Gaozhou, known as the "Lychee Capital of China," has nearly 600,000 acres of lychee cultivation, producing over 200,000 tons annually [23][24]. - The company plans to expand its market reach by increasing cooperation with more chain supermarkets across 17 additional provinces and cities [26].

Group 1 - The Guangdong lychee promotion event in Beijing-Tianjin-Hebei aims to boost sales and awareness of Guangdong lychee, with various agricultural groups participating [2][9][34] - The event features a collaboration between the Guangdong Provincial Department of Agriculture and the Shouheng Group, focusing on online ordering and logistics support for lychee sales [5][6][7] - A significant sales milestone was achieved with over 300,000 orders and nearly 1.4 million pounds of lychee sold during a live-streaming event by XinXuan Group [12][14] Group 2 - The "Ma Gang Goose + Lychee" culinary series was launched in Kaiping, showcasing innovative dishes that combine the flavors of goose and lychee [20][22][23] - The series aims to promote local food culture and enhance the culinary experience by integrating traditional cooking techniques with new flavors [21][22] Group 3 - The "Chang'an Lychee" themed event in Guangzhou highlighted the historical significance of lychee transportation from Guangdong to Chang'an, coinciding with the promotion of a new drama series [26][30][31] - The event included a symbolic ceremony to represent the journey of lychee from Guangdong to other markets [29][30] Group 4 - The launch of a postal air route for Maoming lychee, with an initial shipment of 15,000 kilograms, aims to enhance distribution capabilities across major cities [61][63][64] - China Post has improved logistics for lychee, offering next-day delivery in 44 cities and 48-hour delivery in 144 cities [65][66] Group 5 - Douyin e-commerce initiated a special action to support lychee farmers, achieving 15,000 orders during a live-streaming event for high-quality lychee [71][72] - The platform is promoting lychee through various marketing strategies, including a dedicated section for lychee products and significant promotional activities during the "618" shopping festival [74][80] Group 6 - Yonghui Supermarket launched a direct procurement initiative for Guangdong lychee, aiming to purchase over 5,000 tons and ensure rapid distribution to over 640 stores nationwide [81][82][84] - The initiative focuses on building an efficient supply chain that connects local farmers with consumers, enhancing the freshness and quality of the product [83][86]

HOB在中国推广的草莓品种"PECHIKAHONOKA"（图片由HOB提供） 在日本，由于农户老龄化等原因，草莓种植出现了难以为继的情况。而中国拥有丰富劳动力和巨 大市场，对高品质果实的需求也在增加。HOB从4月开始向中国出口种苗，并在当地启动与种植 指导相关的业务…… 日本商用草莓品种开发和销售巨头HOB将扩充海外业务。从4月开始向中国出口种苗，并在当地 启动与种植指导相关的业务。正式的生产和销售由中国当地的合作企业负责，并把部分销售收入 支付给HOB。HOB还计划以同样的模式在越南和美国推进项目，在草莓需求不断扩大的海外寻求 出路。 在日本，由于农户老龄化等原因，草莓种植出现了难以为继的情况。除了拥有丰富劳动力和巨大 市场的中国之外，HOB还打算进军越南及美国等地区来强化收益能力。 在海外业务中领先的印度尼西亚和马来西亚，HOB也计划于2025年内开始试验栽培。这两个国 家的全年气温都比较高，一般不适合种植草莓，但HOB认为只要是高原，就可以收获高品质的果 实。 HOB将通过海外业务来弥补日本国内业务的下滑（4月4日，位于东神乐町的总部） 在中国的生产由南京金色庄园负责，销售由百果园负责。中方企业将向HO ...

本次培训旨在发挥电商平台优势，助力东莞荔农有效拓展销售新渠道，构建荔枝产业高质量发展"产供销"链条。 为贯彻落实省委、市委关于壮大特色农产品品牌、畅通供销渠道的工作部署，持续擦亮"东莞高端荔枝"金字招牌，5月30日，东莞市农业农村局、东莞市商 务局联合抖音电商平台，成功举办2025年东莞荔枝经纪人和荔枝电商培训会。 交流会现场气氛热烈、研讨深入。在交流互动环节，荔枝从业者及电商经营者踊跃发言，结合自身经营实际，分享了许多针对性问题和建设性意见。 "兰姐冰荔"负责人王仕兰表示，她从2019年开始在抖音电商平台上销售荔枝，期间遇到过一些关于店铺运营和规则等方面的问题，由于未及时掌握平台的规 则导致走了不少弯路，本次培训会让她更加熟悉了平台规则，也为接下来的荔枝销售工作提供了新思路和新方法。 "果王冰荔"传承人黄文杰提到，当前东莞荔枝品种优质品率稳定在90%以上，"高端荔枝出东莞"的市场美誉度持续攀升。其中，厚街镇作为"冰荔"核心产 区，经济效益较高。"今天的培训会让我们与抖音电商水果生鲜负责人直接对接，让我们对通过电商渠道推动东莞荔枝销售信心满满。"黄文杰说。 此次培训会是东莞落实"百县千镇万村高质量发展工程"、 ...

Core Insights - Zhanggezhuang Town in Yantai, Shandong, is recognized as "China's First Cherry Town," with a cherry planting area of 20,000 acres and an annual production of 30 million pounds [3][5] - The Zhanggezhuang Cherry Trading Market is the largest town-level cherry trading market in China, experiencing peak trading volumes of 500,000 pounds daily, expected to reach 2 million pounds during peak periods [3][5] Market Dynamics - The market features a real-time data platform that allows farmers and merchants to access information on cherry harvesting and transactions [3] - The integration of technology and logistics has enhanced the efficiency of cherry distribution, with cold chain storage and rapid sorting and loading processes established [7] Sales Channels - Offline sales are complemented by online sales, with many farmers and e-commerce businesses opening online stores and utilizing live streaming to promote their products [7][8] - The local cherry varieties, such as "Red Light," "Crystal," and "Mei Zao," have gained popularity, becoming "fresh produce internet celebrities" [5][7] Tourism and Community Engagement - The cherry harvest season transforms local orchards into "natural scenic spots," attracting tourists for a "pick and eat" experience [8] - The emergence of cherry-themed accommodations and community events has further enhanced local tourism [8]

Core Viewpoint - The promotion of Guangdong lychee in the Beijing-Tianjin-Hebei region aims to expand its market presence and enhance consumer engagement through innovative marketing strategies and digital platforms [2][4][75]. Group 1: Promotion Activities - The Guangdong lychee promotion event in the Beijing-Tianjin-Hebei region featured a showcase of star products from major production areas, utilizing the Shouheng International Agricultural Products Trading Center as a platform [3][4]. - The event included the launch of the "I have a lychee tree in Guangdong" online ordering activity, allowing consumers in the region to purchase and witness the growth of their own lychee trees remotely [6][7][9]. - Various marketing initiatives, such as "shouting globally to eat Guangdong lychee" and engaging influencers to promote lychee sales, were introduced to enhance visibility and sales [19][34][75]. Group 2: Product Quality and Market Demand - Guangdong lychee is characterized by its high yield, diverse varieties, and superior quality, making it competitive in the market [28][30]. - The event highlighted the unique regional characteristics of different lychee varieties, such as the Huizhou lychee and the "Xianpin lychee" from Suixi, showcasing the cultural heritage and quality of Guangdong lychee [24][25][26]. - The demand for Guangdong lychee is strong, with positive feedback from buyers in the Beijing-Tianjin-Hebei market, indicating its popularity among consumers [30][31]. Group 3: Technological Integration and Logistics - Guangdong has invested in digital infrastructure, completing a comprehensive production and sales connection system for over 5,500 lychee planting entities and nearly 500,000 acres of orchards [49]. - The integration of AI and low-altitude technology has enabled a "one tree, one code" digital upgrade for over 20,000 acres of core production areas, enhancing traceability and consumer engagement [50][51]. - The establishment of over 1,700 cold storage facilities has improved the logistics of lychee distribution, ensuring freshness and timely delivery to consumers in the Beijing-Tianjin-Hebei region [57][60]. Group 4: Future Market Expansion - Guangdong aims to expand its market reach by exploring potential sales areas and strengthening cooperation with countries along the "Belt and Road" initiative, as well as emerging markets in Southeast Asia and Africa [55][56]. - The collaboration between Guangdong and Hebei aims to create a high-efficiency platform for agricultural product circulation, promoting a dual-channel model for southern fruits to northern markets and vice versa [62][64]. - The successful promotion event has laid a solid foundation for further cooperation between Guangdong and Hebei, with a focus on high-quality development of the lychee industry as a key driver for local economic growth [75][77].

Core Viewpoint - The establishment of the fruit purchasing and sales station in Xin'an Town aims to enhance the development of the local specialty agricultural industry, promoting scale and brand building [2][5]. Group 1: Overview of the Fruit Purchasing and Sales Station - The fruit purchasing and sales station was officially opened on May 21, 2024, and is a collaborative effort between the Guangdong Provincial Department of Agriculture and Rural Affairs and the Guangdong Power Grid Company [2][3]. - This station is the first comprehensive service platform in Xin'an Town that integrates agricultural specialty product procurement, sales, and brand promotion [4][5]. - Located at the entrance of the Shanxi Village Committee, the station benefits from convenient transportation and a prime location near the G325 National Road [7]. Group 2: Economic Impact and Objectives - The station is surrounded by extensive planting bases for guava, yellow skin fruit, longan, and other specialty fruits, serving as a "golden window" for showcasing high-quality agricultural products [8][9]. - It acts as a hub connecting farmers, enterprises, and markets, facilitating the flow of goods and reducing circulation costs [10][12][15]. - The station directly connects growers with buyers, minimizing intermediary losses and ensuring stable farmer income and product competitiveness, contributing to a win-win situation for collective economic growth and farmer prosperity [16][17]. Group 3: Future Development Plans - The work team plans to leverage the station to further advance industrial upgrades, focusing on brand development and enhancing the quality characteristics of Xin'an fruits [19][20]. - There are intentions to expand e-commerce channels by introducing new sales models such as live streaming and community group buying, creating an integrated online and offline sales network [20][21]. - The strategy includes extending the industrial chain by exploring deep processing and cold chain storage services to increase product added value, thereby enhancing the collective economic "blood-making" function and benefiting more communities through rural revitalization efforts [22][23].

马伯庸同名小说改编的电视剧《长安的荔枝》即将播出，讲述的是唐朝小吏李善德为完成运送新鲜荔枝 的艰巨任务，而奋力一搏的故事。"一骑红尘妃子笑，无人知是荔枝来。"从岭南至长安，一千余公里， 曾经穷尽一切办法才能抵达，如今，美国消费者最快只需48小时就能吃上。 正值初夏，广东荔枝园内，早熟品种"妃子笑"已挂满枝头。茂名一家荔枝企业负责人向南都、N视频记 者表示，"今年出口俄罗斯、迪拜、澳大利亚比较多，价格也更高，十几元一斤客户都要。"随着《中美 日内瓦经贸会谈联合声明》发布，他还陆续接到了来自美国的订单，"我们早已多元开拓海外市场，现 在其他国家的需求量也上去了，总体出口量更高。" 被李善德形容为"一日色变，二日香变，三日味变之说"的荔枝，如何远渡重洋，赢得全球消费者青睐？ 连日来，南都、N视频记者多方采访，记录广东荔枝的海外生意与抢"鲜"之道。来自加拿大的消费者亚 历克斯说，"我希望有更多广东荔枝进入加拿大市场！" 广东荔枝获海外消费者青睐。 海外订单接踵而至 5月清晨5时许，茂名电白泽丰园的荔枝地开始喧闹了起来。 "如果时间拖得太晚，荔枝经过太阳暴晒，很容易失去水分，就不新鲜了。"泽丰园负责人林波向南都记 者解 ...