Core Insights - The meeting titled "Promoting High-Quality Development of Individual Businesses" was notable for its high-level attendance, including the Mayor and Party Secretary of Guangzhou, and addressed various challenges faced by individual businesses such as high costs, financing difficulties, and slow transformation [2][12] - The timing of the meeting coincided with the preparation for the 15th National Games and the Special Olympics, highlighting the city's commitment to supporting individual businesses during significant events [2] Group 1: Growth of Individual Businesses - Guangzhou has seen explosive growth in individual businesses, with 1.3878 million individual businesses as of August 2025, accounting for 34.11% of the city's total business entities [4] - The workforce of individual businesses in Guangzhou reached 2.5683 million, representing 22.6% of the city's total employment, indicating their critical role in the local economy [4] - In the first eight months of the year, 141,700 new individual businesses were registered, averaging 580 new businesses daily, contributing to Guangzhou's return as the third-largest city in the country [6] Group 2: Structure of Individual Economy - The majority of individual businesses in Guangzhou are concentrated in wholesale and retail, making up 65.3% and 34.7% respectively [7] - Employment in wholesale and retail accounts for 69% of the individual economy, with accommodation and catering contributing 31% [8] Group 3: Support Measures for Individual Businesses - Guangzhou has implemented a comprehensive support plan for individual businesses, including legislative measures to protect their rights and interests [14] - Financial institutions are encouraged to develop tailored credit loan products for individual businesses, addressing common financing challenges [15] - The "Credit Easy Loan" platform has provided over 850,000 credit reports to financial institutions, facilitating loans exceeding 318.1 billion yuan [16] Group 4: Recognition of Individual Businesses - The high-profile meeting with individual business representatives signals the city's recognition of even the smallest business entities, emphasizing their importance in the urban economy [18][19] - Guangzhou's historical context as a trading hub has fostered a vibrant individual business environment, contributing significantly to the local economy [9][20]

Core Points - The "Live E-commerce Supervision Management Measures" is entering the legal review process and will be officially released soon [1] - The measures clarify the legal responsibilities of live e-commerce platforms, operators, marketers, and service agencies, enhancing supervision and establishing a comprehensive responsibility system [1] - In the first half of the year, China's online retail sales reached 74,295 billion RMB, with live e-commerce playing a significant role, but issues like false marketing and counterfeit products are prevalent [1] - A national platform economy governance standardization technical committee has been established to promote compliance and improve operational quality in the platform economy [1] - The National Market Supervision Administration will focus on problem-oriented approaches to strengthen governance and create a better online trading environment [2]

Group 1: Electricity Consumption - In August, the total electricity consumption reached 10,154 billion kilowatt-hours, marking a year-on-year increase of 5.0% and setting a historical record for the second consecutive month above 1 trillion kilowatt-hours [2]. Group 2: Regulatory Developments - The State Administration for Market Regulation announced that issues of false marketing and counterfeit goods are prominent in the live e-commerce sector, leading to the drafting of the "Live E-commerce Supervision Management Measures," which will be officially released soon [2]. - The National Internet Information Office has taken action against platforms like Toutiao and UC for failing to manage harmful content, resulting in penalties including warnings and demands for corrections [2]. Group 3: Corporate Announcements - Rili Pharmaceutical signed a supply framework agreement worth no less than 3 billion yuan [6]. - Woler Materials plans to invest up to 1 billion yuan in a new materials project [6]. - Dongshan Precision is planning to issue H-shares and list on the Hong Kong Stock Exchange [6]. - Olin Bio is also planning to issue H-shares for listing on the Hong Kong Stock Exchange [6]. - Shima Co. intends to repurchase shares worth between 100 million to 200 million yuan [6]. - Guaihuo Communication plans to repurchase shares worth between 75 million to 150 million yuan [6].

Core Viewpoint - The State Administration for Market Regulation (SAMR) is set to officially introduce the "Live E-commerce Supervision Management Measures," aiming to enhance regulatory oversight in the live e-commerce sector [1][2]. Group 1: Legislative and Regulatory Framework - The SAMR, in collaboration with the National Internet Information Office, has drafted the "Measures" and is currently in the legal review process, with an official release expected soon [2]. - The "Measures" will clarify the legal responsibilities of various stakeholders in live e-commerce, including platforms, operators, and marketing personnel, while establishing a comprehensive accountability system [2][3]. Group 2: Strengthening Platform Responsibilities - To reinforce the responsibilities of live e-commerce platforms, the SAMR has established a national standardization technical committee to promote compliance and improve operational quality [3]. - The SAMR is advancing the construction of a monitoring system for live e-commerce, focusing on high-risk activities and ensuring timely access to relevant stakeholder information [3]. Group 3: Addressing Violations and Consumer Protection - The SAMR has identified two major issues in the live e-commerce sector: false marketing and counterfeit products, which mislead consumers regarding product quality and origin [4]. - The SAMR plans to adopt a problem-oriented approach to strengthen governance and combat irregularities in live e-commerce, maintaining a high-pressure stance against violations [4]. - A comprehensive regulatory system will be established to integrate online and offline monitoring, ensuring strict enforcement against non-compliance by platforms and operators [4].

Core Points - The State Administration for Market Regulation (SAMR) is set to officially release the "Live E-commerce Supervision Management Measures" to enhance regulation in the live e-commerce sector [1][2] - The measures will clarify the legal responsibilities of various stakeholders in live e-commerce, including platforms, operators, and marketers, and establish a comprehensive regulatory framework [2][3] - The SAMR aims to strengthen the accountability of live e-commerce platforms and promote compliance through the establishment of national standards [3] Group 1: Legislative and Regulatory Framework - The "Live E-commerce Supervision Management Measures" has entered the legal review process and will be officially released soon [2] - The SAMR has initiated the drafting of two national standards: "Basic Requirements for Live E-commerce Platform Services" and "Compliance Data Reporting Standards for Online Transactions" [3] - A comprehensive accountability system will be established to ensure a closed-loop regulatory enforcement mechanism [2] Group 2: Strengthening Platform Responsibilities - The SAMR has formed a national standardization technical committee to enhance compliance levels among platform enterprises [3] - The agency is advancing the construction of a monitoring system for live e-commerce to identify major risks and enhance oversight of high-risk activities [3] - A pilot program for product coding verification has been launched for ten categories of products closely related to public safety [3] Group 3: Combating Illegal Activities - The SAMR has identified two major issues in the live e-commerce sector: false marketing and counterfeit products [4] - The agency will maintain a high-pressure stance against illegal activities and implement an integrated regulatory system for live e-commerce [4] - Platforms failing to fulfill their obligations regarding qualification reviews and consumer protection will face strict investigations and potential legal actions [4]

《办法》进一步明确直播电商平台、直播间运营者、直播营销人员及其服务机构等主体的法律责任，强 化了监督管理手段，明确了监管部门与平台之间的联动处置机制，构建全链条责任体系，形成监管执法 闭环。 ◎记者 陈芳 在9月23日市场监管总局举行的专题发布会上，市场监管总局网监司副司长刘军卫介绍，《直播电商监 督管理办法》（下称《办法》）近期将正式出台。《直播电商平台服务管理基本要求》《网络交易合规 数据报送规范》两项国家标准已完成立项，正在加快推进起草制定。市场监管总局还表示，将推进直播 电商穿透式监管体系建设，加快推进直播电商监测系统建设，加强对高风险直播活动的重点监测。 加快推动直播电商领域立法立规 为了加强直播电商监督管理，此前市场监管总局会同国家网信办起草了《办法》，并在今年6月至7月向 社会公开征求意见。"目前《办法》已进入法制审查程序，近期将正式出台。"刘军卫表示。 为了维护消费者合法权益和其他经营者合法权益，刘军卫表示："下一步，市场监管总局将坚持问题导 向，强化综合治理，强力整治直播电商乱象。" 直播电商领域的监管执法也持续加强。市场监管总局先后多次集中发布了直播电商领域典型案例，充分 发挥以案促治的震 ...

Core Viewpoint - The regulatory authorities are intensifying enforcement efforts to address issues in the live e-commerce industry, with new regulations and standards being developed to enhance oversight and compliance [1][2][4]. Regulatory Framework - The "Live E-commerce Supervision Management Measures" will be officially released soon, clarifying the legal responsibilities of various stakeholders in the live e-commerce ecosystem [2][3]. - Two national standards, "Basic Requirements for Live E-commerce Platform Services" and "Network Transaction Compliance Data Reporting Standards," have been established and are in the process of being drafted [2][3]. Enforcement Actions - The regulatory body has released multiple typical cases to deter misconduct in the live e-commerce sector, focusing on issues such as false marketing and counterfeit goods [4][5]. - A comprehensive regulatory approach is being implemented, combining administrative guidance, compliance checks, and public exposure of violations to enhance platform accountability [4][5]. Compliance and Monitoring - The regulatory authority is pushing for the establishment of a national platform economy governance standardization technical committee by August 2025 to improve compliance standards [3]. - A real-time monitoring system for live e-commerce activities is being developed to identify and address risks associated with high-risk live broadcasts [3][4]. Collaborative Efforts - There is a strong emphasis on inter-departmental collaboration and regional coordination to tackle regulatory challenges across different sectors and regions [6]. - The regulatory framework aims to create a unified approach to monitoring and managing live e-commerce activities, ensuring effective oversight and accountability [6].

近期，市场监管部门加大监管执法力度，有力有效整治直播电商行业乱象，组织查处了一批典型案 件。 9月23日，市场监管总局网监司副司长刘军卫在直播电商监管专题新闻发布上透露，《直播电商监督管理 办法》（下称《办法》）将于近期出台；《直播电商平台服务管理基本要求》《网络交易合规数据报送规 范》两项国家标准已完成立项，正加快起草制定。 两项国家标准正在制定 当前，直播电商已成为拉动网络消费的重要力量。为破解行业发展中的突出问题，市场监管总局多方面发 力，构建闭环监管格局。 立法立规方面，《办法》近期将正式出台。刘军卫介绍，为维护消费者与经营者合法权益，市场监管总局 会同国家网信办起草该《办法》，今年6月至7月已向社会公开征求意见，目前进入法制审查程序。 加大直播电商领域监管执法力度上，多批典型案例释放"以案促治"震慑效应。刘军卫指出，今年4月、7 月，市场监管总局先后两次集中发布直播电商领域典型案例；7月15日，总局召开专项整治部署推进会， 聚焦侵害群众利益的突出问题再动员再部署。截至目前，已组织指导地方依法查办"大LOGO"虚假营销等 案件，并对成都快购科技有限公司立案调查。 平台责任落实层面，行政指导与标准建设双 ...

Core Points - The State Administration for Market Regulation (SAMR) is set to officially release the "Live E-commerce Supervision Management Measures" to enhance regulatory oversight in the live e-commerce sector [2][3] - The measures will clarify the legal responsibilities of various stakeholders, including platforms, operators, and marketers, and establish a comprehensive accountability system [2][3] - The SAMR aims to strengthen the enforcement of regulations by addressing issues such as false marketing and counterfeit products, ensuring consumer rights protection [4] Group 1: Legislative Developments - The "Live E-commerce Supervision Management Measures" has entered the legal review process and is expected to be published soon [2] - Two national standards, "Basic Requirements for Live E-commerce Platform Services" and "Compliance Data Reporting Standards for Online Transactions," have been initiated and are being drafted [3] Group 2: Regulatory Framework - The SAMR is promoting a transparent regulatory system for live e-commerce, including the establishment of a monitoring system to identify high-risk activities [3] - A national platform economy governance standardization technical committee has been established to unify standards and enhance compliance among platform enterprises [3] Group 3: Enforcement Actions - The SAMR has identified two major issues in the live e-commerce sector: false marketing and counterfeit goods, and is committed to a comprehensive crackdown on these practices [4] - A robust integrated regulatory system will be implemented to address violations by operators, hosts, and merchants on platforms [4] Group 4: Inter-agency Collaboration - The SAMR plans to enhance inter-departmental cooperation and regional collaboration to tackle regulatory challenges across industries and regions [5]

陶爱莲表示，按照综合监管一件事的要求，上海积极构建网络直播营销跨部门综合监管机制，牵头会同 网信、商务、公安、税务、通信管理等部门开展网络直播营销跨部门综合监管改革，梳理汇总16大类综 合监管事项，着力通过加强数据互联共享、监管执法联动等方式深化直播电商领域的监管协作。9月 起，陆续对上海重点直播电商平台、直播间运营者开展跨部门联合检查。 在市场监管总局9月23日举行的新闻发布会上，上海市市场监管局二级巡视员陶爱莲介绍，近年来，直 播电商行业发展迅速，但也出现了虚假营销等问题。上海市场监管部门持续加大直播电商监测监管力 度，严厉打击虚假营销等违法违规行为，着力促进直播行业规范健康发展。今年以来共查办直播相关案 件50件。 为加强直播电商平台主体责任落实，上海市市场监管局在整合平台主体数据、投诉举报、舆情反映、日 常监管等信息数据的基础上，围绕商户资质核验、内容审核等社会关注的重点方面，对上海主要直播电 商平台定期开展"体检式监测"，根据监测发现的问题制发行政指导书，"一对一"指导平台针对性整改问 题。截至目前，共指导直播电商平台整改49项风险问题。(经济日报记者李思雨) ...