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研究了10000名消费者,我们为2026写下30条新消费暴利的秘密 |「万字长文」
新消费智库· 2026-01-05 13:23
Group 1 - The core consumption logic in China is shifting from "cost-performance" and "emotional value" to "quality-price ratio" and "comprehensive self-satisfaction" as consumers become more rational and discerning in their purchases [2][3] - The Z generation (ages 18-27) views consumption as a means of expressing identity and belonging, prioritizing "identity consumption" over mere "need consumption" [4][6][10] - The "谷子经济" (Guzi Economy) is emerging as a significant market, driven by emotional value and the willingness of consumers, especially the Z generation, to pay for intangible assets like fandom and community [10][11] Group 2 - The Z generation is increasingly skeptical of influencer marketing, with only 11% trusting recommendations from online personalities, preferring authentic and relatable brand interactions [12][13] - The trend of "micro-luxury" consumption is rising, where consumers seek small indulgences that provide immediate happiness and a sense of control over their lives [12][13] - The demand for convenience is leading to a rise in "extreme time-saving" solutions, with consumers willing to pay for products that simplify their daily routines [15][16] Group 3 - The second-hand market is gaining traction as consumers seek unique, high-quality items while also valuing sustainability, with platforms for vintage and second-hand goods becoming social hubs [16][17] - Digital assets are being accumulated for their potential future value, with consumers finding satisfaction in owning a vast array of digital content, even if unused [18][19] - A trend towards "aesthetic minimalism" is emerging, with consumers favoring simpler, less polished designs that emphasize authenticity over excessive packaging [20][23] Group 4 - The younger generation is increasingly seeking authentic experiences, often traveling to less commercialized areas to escape urban monotony and engage with local cultures [24][25] - The Z generation is characterized by "precise ambiguity," using specific labels to express their multifaceted identities, which brands must understand and respect [26][27] - The "小镇中年" (Small Town Middle-Aged) demographic is becoming a stable consumer base, relying heavily on community recommendations and valuing local pride [30][32] Group 5 - The "leisure economy" is thriving, with consumers prioritizing leisure activities that enhance their quality of life, such as local dining and short trips [33][34] - Social currency is becoming a key driver of consumption, where purchases are made not just for personal use but also to enhance social standing within local communities [35][36] - The preference for trusted national brands is evident, with consumers favoring mid-range products that offer reliability and value for money [36][37] Group 6 - The rise of service consumption reflects a shift towards valuing time and convenience, with consumers willing to pay for services that simplify their lives [46][47] - The "healing economy" is emerging as a significant market, with consumers regularly engaging in emotional wellness activities to cope with modern stressors [48][50] - Anti-aging products are evolving into a more systematic and scientific approach, with consumers investing in comprehensive anti-aging solutions [51][52] Group 7 - Membership-based shopping models are gaining popularity, as consumers seek curated selections that save time and ensure quality [52][54] - The revival of physical media, such as books and vinyl records, highlights a desire for tangible experiences and the ritualistic aspects of consumption [57][58] - The "new middle-class women" are redefining self-satisfaction, investing in holistic self-improvement across various aspects of life [61][62]
林清轩上市后,创始人孙来春回应三点关切
经济观察报· 2026-01-05 10:38
Core Viewpoint - Lin Qingxuan's listing process has raised concerns regarding its reliance on a single product, the synergy between online and offline channels, and the personal focus of founder Sun Laichun [1][4]. Group 1: Company Overview - Lin Qingxuan Biotechnology Co., Ltd. (02657.HK) debuted on the Hong Kong Stock Exchange on December 30, 2025, achieving a first-day increase of 9.3%, with a closing price of 81.05 HKD per share, resulting in a total market capitalization of 11.3 billion HKD [2]. - The company reported revenues of 1.052 billion CNY in the first half of 2025, ranking it tenth among domestic beauty companies [2]. Group 2: Business Transformation - Founded in 2003, Lin Qingxuan initially focused on offline sales through over 300 stores, but the COVID-19 pandemic forced a shift to online sales, which now account for over 60% of revenue [3][5]. - The company has embraced live-streaming e-commerce, with family members, including Sun Laichun, acting as "key opinion leaders" to promote products [4]. Group 3: Financial Performance - Lin Qingxuan's revenue grew from 691 million CNY in 2022 to 1.21 billion CNY in 2024, with net profit recovering from a loss of 5.93 million CNY in 2022 to a profit of 187 million CNY in 2024 [4][5]. - The core product, Camellia Oil Anti-Wrinkle Essence, has consistently contributed around 35% to the company's revenue over the past three years [4]. Group 4: Future Strategy - Sun Laichun indicated plans for a multi-brand strategy to expand product offerings, including targeting younger consumers and developing community beauty service brands [5]. - Lin Qingxuan aims to enhance its online-offline integration (OMO) ecosystem, with plans to increase the number of stores from 366 in 2022 to 506 by 2024 [6][7]. - The company is set to implement a "Double Hundred Strategy" in 2026, focusing on nurturing internal talent and recruiting new graduates [8].
『经济网』全球好物“极速返场” “小进博”接棒引爆年末消费热潮
Sou Hu Cai Jing· 2026-01-05 09:17
2025年12月19日至21日,首届进博优品交易会(以下简称"小进博")在国家会展中心(上海)举行。作为进博会在会期 外的延伸,本次活动聚焦优质消费产品,是"共享大市场·出口中国"系列中的重要一环。 在现场,3H馆和4.1H馆内人流如织,汇集60多个国家和地区的700多家企业,打造了一场为期三天的"年末消费嘉年华"。 众多进博会同款新品从展台直达消费现场,让普通观众一站式选购"进博年货",切实感受开放共赢的市场活力。 首发新品引领消费新浪潮 如果说惠民折扣点燃了消费热情,那么馆内的"进博首发新品汇"则展现了"首发经济"的蓬勃活力。 展台上的巧克力、饼干等多款进口食品前都围满了试吃的市民,不少人一买就是好几袋。"第一天就卖了几百箱,加起来 有七八千袋。"工作人员语气里满是惊喜。 在巴西圣保罗投促局展台,来自南美大陆的风味同样吸引众多观众。"我们的速溶咖啡选用巴西山多士优质咖啡豆,口感 柔和不苦涩。"工作人员手持产品向围观市民演示冲泡方法,"平时68元一盒,现在买3盒送2盒,折算下来一杯黑咖才一 块多钱。"市民王女士听完立刻下单5盒:"家里人都爱喝咖啡,这个价格比代购还划算,正好囤着当年货。" 美妆服饰区域更是优 ...
继加拿大鹅后,贝恩资本收购Andar母公司|二姨看时尚
2 1 Shi Ji Jing Ji Bao Dao· 2026-01-05 08:48
Group 1: Market Dynamics and Strategic Moves - Saks Global is facing bankruptcy due to a debt crisis, leading to a CEO change as the company seeks emergency financing and asset sales [4][5] - LK Bennett has applied for bankruptcy management for the second time in six years, highlighting the vulnerability of mid-range brands in the current market [8] - LVMH has expanded its media presence by acquiring three significant magazines, aiming to enhance its cultural influence and digital transformation [7] - Bain Capital has acquired EcoMarketing, the parent company of the South Korean brand Andar, for approximately $3.44 billion, marking a significant investment in the fashion sector [1][2] Group 2: Company Performance and Financial Health - Saks Global reported a 13% year-over-year decline in revenue for Q2, totaling $1.6 billion, and has lowered its annual forecast [5] - LK Bennett's latest financial report shows a loss of £3.2 million and debts of £22 million, with a 13.5% drop in revenue to £42.1 million [8] - Shenzhen Ge Li Si's revenue for the first three quarters of 2025 decreased by 6.22% to ¥2.019 billion, but net profit surged by 427.34% to ¥114 million [11] - Lin Qingxuan, a domestic skincare brand, successfully listed on the Hong Kong Stock Exchange, achieving a market capitalization of HK$11.87 billion [12] Group 3: Strategic Leadership Changes - Under Armour appointed Jillian Gorman as the new digital experience head for the Americas, as part of its transformation strategy [16] - Ge Li Si has appointed Wang Dusen as the new general manager, focusing on profit improvement and operational efficiency [11] - Salvatore Ferragamo will not renew its partnership with Majestic Honor Limited, aiming to regain full control over its decision-making [14] Group 4: Retail Innovations and Consumer Trends - The opening of MIXC VILLAGE in the Greater Bay Area attracted 120,000 visitors on its first day, indicating strong consumer interest in innovative retail formats [17] - The project aims to cater to cross-city consumers and redefine shopping experiences, moving beyond traditional retail models [17]
2026必追趋势!KOS/KOC全员共创管理指南,高效协同稳赢增长
Sou Hu Cai Jing· 2026-01-05 04:19
当行业步入存量竞争,平台持续整治低质同质化内容,"僵尸号矩阵"早已沦为企业负资产,2026年的新媒体增长破局点,必然藏在KOS/KOC全员共创中。 这种"专业权威+真实口碑"双轮驱动的共创模式,既能通过KOS的垂直专业度构建品牌信任,又能借KOC的生活化表达引发用户共鸣,形成全链路营销闭环 ——这样的共创管理,谁能不爱?但想要解锁其价值,关键在于破解"管得太死缺活力,放得太松失调性"的困境,实现协同效率与内容质量的双重提升。 驭影KOS/KOC共创管理 先搞懂:2026年,为何必须做KOS/KOC全员共创? 从用户端看,KOC以"真实用户"身份输出场景化内容,凭借去中心化传播打破用户对广告的戒备心,实现"信任裂变";KOS则以销售顾问、行业专家等专业 人设,输出深度内容解答用户决策疑虑,缩短转化路径。正如顾家家居联动门店KOS以"家居顾问"人设创作内容,成功打通线上种草到线下到店的转化链 路,用专业信任撬动实际消费。 从品牌端看,共创模式能破解内容产能不足的行业痛点。新榜数据显示,60%的矩阵运营企业曾受困于内容产出难题,而KOS/KOC全员共创可借助群体力 量,形成"多元内容供给",同时通过人设化运营打造差 ...
2026 数字经济助力文旅融合新业态创新交流会举办
Xin Lang Cai Jing· 2026-01-05 04:16
Core Insights - The "2026 Digital Economy Empowering Cultural Tourism Integration New Business Model Innovation Exchange Conference" was successfully held, focusing on the theme of "Enhancing New Quality Consumption and Innovative Business Scenarios" to explore the integration of "Digital Intelligence + Cultural Tourism + Emotional Consumption" for high-quality development in the cultural tourism industry [1][4] - The conference launched the International Lover's Day (1314 Love Shopping Festival), establishing a cultural milestone on January 3rd and 4th at 13:14, aiming to create a new model of "online intelligent consumption + offline immersive cultural tourism" [1][4] Group 1 - Experts discussed the transition of consumption from "material satisfaction" to "emotional resonance," highlighting the importance of emotional consumption in the current market [3] - The integration of digital economy and technology empowerment is emphasized as a key factor for upgrading cultural tourism business models [3] - Strategic partnerships were formed between Beijing 1314 Technology Co., Love Shopping Festival (Beijing) International Business Group, and various brands across food, beauty, and technology sectors, aiming to create a cross-industry integrated ecosystem [3] Group 2 - The 1314 Love Shopping Festival emotional IP aims to meet consumers' spiritual needs through emotional connections while optimizing cultural tourism consumption experiences with digital technology [4] - The conference served as a collaborative innovation platform for government, enterprises, and research institutions, promoting the integration of emotional IP with the cultural tourism industry [6] - The emotional anchor and technological engine of this new paradigm in cultural tourism are expected to continuously release consumption potential and contribute to high-quality economic development [6]
林清轩上市!
Sou Hu Cai Jing· 2026-01-05 04:12
总市值超120亿港元。 文丨邹青颖 2025年12月30日,上海林清轩化妆品集团股份有限公司(以下简称"林清轩")正式在港交所上市,股票代码"2657.HK"。 根据公司配发结果公告,此次林清轩发售股份数目(于超额配股权获行使前)1396.65万股,招股价77.77港元/股(约合人民币69.92元)。 | 價格資料 | | | --- | --- | | 發售價 | 77.77 港元 | | 發售股份及股本 | | | 發售股份數目(於超額配股權獲行使前) | 13,966,450 | | 香港公開發售的發售股份數目 | 1,396,650 | | 國際發售的發售股份數目 | 12,569,800 | | 於上市時已發行股份數目(於超額配股權獲行使前) | 139.664.285 | | 超額分配 | | | 超 額 分 配 的 發 售 股 份 數 目 | 2,094,950 | | 一國際發售 | 2,094,950 | 上市首日,林清轩开盘报价85港元/股(约合人民币76.42元),最高冲至91.65港元/股(约合人民币82.4元);截至上午10点半,总市值达125.56亿港元 (约合人民币112.89亿 ...
宇树科技回应“上市绿色通道被叫停”;苹果回应国行版AI上线;段永平再晒部分苹果持仓,累计收益率超16倍;巴菲特退休后最新发声丨邦早报
创业邦· 2026-01-05 00:10
Group 1 - Yushu Technology clarifies that it has not applied for the "green channel" for IPO and that its listing work is progressing normally [2][3] - Apple has initiated a gray test for its "Apple Intelligence and Siri" feature on some domestic devices, with feedback suggesting the AI responses are based on existing Baidu answers [2][3] - Warren Buffett, after retiring, expressed confidence in the new CEO Greg Abel, stating that the company is likely to continue operating for another 100 years [3] Group 2 - Investor Duan Yongping revealed a cumulative return of 1623.48% on his Apple stock investments, amounting to approximately $34.26 million [3] - Meituan has had 3.25 million shares frozen due to a court order, with the freeze lasting for three years [4] - The control struggle at Double Star Celebrity Group has intensified, with founder Wang Hai publicly severing ties with his son and daughter-in-law [5] Group 3 - XPeng's Vice President Chen Yonghai has left the company, with President Wang Fengying temporarily taking over his responsibilities [7] - Romaishi has initiated a restructuring plan called "Rebirth Plan," aiming to complete funding and restructuring by Q1 2026 [8] - GAC Honda has completed the acquisition of Dongfeng Honda Engine Company, changing its name to GAC Honda Engine Company [8] Group 4 - Filorga, a well-known beauty brand, announced the closure of its official flagship store due to strategic adjustments, with the store set to cease operations on January 31, 2026 [8] - Tesla's restaurant has seen a significant drop in customer traffic and the departure of its celebrity chef within six months of opening [8] - The domestic tourism market during the New Year's holiday saw 142 million trips, with total spending reaching 84.79 billion yuan [23] Group 5 - China's automobile exports to Venezuela increased by 130% in 2025, with a total of 17,099 vehicles exported [24] - In November 2025, China's automobile exports reached 818,000 units, a year-on-year increase of 49.2% [24]
“开放的中国将继续为世界提供重要机遇”——外资企业坚定在华长期发展信心
Ren Min Ri Bao· 2026-01-04 22:24
Group 1 - In 2025, China's economy is expected to maintain a stable, advancing, and resilient pattern, boosting global economic confidence as foreign enterprises continue to invest in the Chinese market [1][2] - The number of newly established foreign-invested enterprises in China reached 61,207 in the first 11 months of 2025, marking a year-on-year increase of 16.9%, with November alone seeing 7,425 new enterprises, a 35.3% increase [2] - A report by KPMG indicates that 94% of multinational companies surveyed plan to continue investing in China, reflecting a more optimistic outlook compared to the global economy [2] Group 2 - Significant foreign investments include Bosch's commitment of 10 billion RMB to an intelligent driving control project in Suzhou and Danfoss's 2.7 billion RMB investment in a future factory in Zhejiang [2] - The establishment of the Hainan Free Trade Port is expected to create a more open trade environment, enhancing international competitiveness for companies like Charoen Pokphand Group, which has invested 2 billion RMB in the region [3] - In the first 11 months of 2025, foreign investment in high-tech industries such as e-commerce services, medical equipment manufacturing, and aerospace manufacturing grew by 127%, 46.5%, and 41.9% respectively, indicating a shift towards high-tech sectors [3] Group 3 - Schneider Electric's Shanghai factory has improved production efficiency by 82% and reduced order delivery time by 67% through the integration of AI technologies, highlighting China's role as a global hub for AI innovation [4] - Qualcomm's Snapdragon Summit marked its first event in China, emphasizing the importance of AI and connectivity in driving technological advancements and industry collaboration [5] - Philips has established a comprehensive manufacturing base in Suzhou, underscoring China's significance as a key hub for global innovation and manufacturing [5] Group 4 - The Chinese government is implementing measures to boost domestic consumption, which is expected to unlock significant potential in the service sector, creating a more favorable environment for foreign enterprises [6][7] - L'Oréal's investment in a local skincare brand reflects confidence in China's market, with the company emphasizing the importance of long-term commitment to meet consumer expectations [6] - Panasonic's global vice president noted that China's policies to expand market access and enhance domestic demand will create a more transparent and predictable business environment for foreign companies [7]
贝美国际5.0智造工厂在珠海投产,打造中国美业智造新标杆
Nan Fang Du Shi Bao· 2026-01-04 11:06
据了解,贝美新工厂以"5.0智造"为核心,每一环节均植入BPS管理系统,从原料到成品出库实现全流程 可追溯,配备智能生产线与前沿生物科技创研中心,这不仅是产能的升级,更是对"品质为根"的郑重践 行,旨在构建一个赋能行业伙伴、共创美业价值的生态平台。 "从科研深耕到冻干领航,贝美始终以创新品质回应时代。"贝美国际相关负责人表示,5.0智造工厂的 投产不仅是产能与体系的升级,更承载着企业"以创新引领美业,以品质赢得信赖"的追求。"未来,贝 美将继续以初心为舵、创新为帆、智造为翼,与同行者共赴美业新征程,让世界见证中国美业的智慧光 芒与非凡风采!" 2026年1月3日,贝美国际5.0智造工厂启用仪式在珠海科技产业集团大湾区智造产业园举行。据悉,该 项目依托贝美国际在生物科技创新领域的深厚积淀,以智能制造升级实现产品力与产能的双重跃升而打 造,集前瞻研发、智能制造与智慧运营于一体的"全新心脏",致力打造一张"中国美业智造"的闪亮名 片。 启用仪式现场,在全国各地的运营商伙伴、行业领袖及全体贝美员工的共同见证下,贝美5.0智造工厂 正式启航。贝美国际董事长蔡敬贤致辞表示,贝美5.0智造工厂的全面落成,是贝美对"根基永固 ...