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科蒂公司起诉开云集团和古驰;汉堡王中国业务易主丨消费早参
Mei Ri Jing Ji Xin Wen· 2025-11-11 23:20
Group 1: Coty vs. Kering and Gucci - Coty has filed a lawsuit against Kering and Gucci over a beauty business licensing agreement set to expire in 2028, with Kering planning to transfer Gucci's beauty business to L'Oréal after the contract ends [1] - The lawsuit highlights a broader struggle among luxury brands for control and profit distribution in the beauty sector, with Gucci's beauty business being a critical asset for Coty [1] - Kering's decision to partner with L'Oréal may be aimed at leveraging L'Oréal's stronger beauty operations to enhance brand positioning and market influence [1] Group 2: TikTok and iHeartMedia Collaboration - TikTok and iHeartMedia have announced a multi-platform partnership to launch a TikTok podcast network featuring 25 new shows hosted by TikTok creators [2] - This collaboration signifies TikTok's strategic move into the audio space, aiming to extend its content creation capabilities and enhance user engagement through long-form audio content [2] - The partnership will involve the establishment of new co-branded podcast studios in major U.S. cities, including Los Angeles, New York, and Atlanta [2] Group 3: Burger King China Ownership Change - CPE Yuanfeng has acquired a controlling stake in Burger King China, injecting $350 million to support restaurant expansion, marketing, menu innovation, and operational improvements [3] - Following the transaction, CPE Yuanfeng will hold approximately 83% of Burger King China's equity, while the international group will retain about 17% [3] - This partnership aims to help Burger King catch up with competitors like McDonald's and KFC in the Chinese market by leveraging local investment and resources [3] Group 4: Douyin E-commerce Pricing Regulations - Douyin has clarified that rumors regarding penalties for selling Moutai below market prices are false, emphasizing a campaign against misleading low-price promotions [4] - The platform's initiative to combat false advertising in high-value goods like alcohol aims to purify the e-commerce ecosystem [4] - Balancing low-price competition with brand integrity remains a challenge for all e-commerce platforms moving forward [4]
资生堂转型阵痛期未完
Bei Jing Shang Bao· 2025-11-11 15:49
Core Insights - Shiseido is currently undergoing a painful reform period, with a decline in net sales and operating profit reported for the third quarter [1][7] - The company has lowered its sales forecast for the entire year of 2025, indicating ongoing challenges in its transformation efforts [1][7] Performance Decline - For the first three quarters of 2025, Shiseido's net sales amounted to 693.817 billion yen, a year-on-year decrease of 4%, with an operating loss of 33.35 billion yen [2] - In 2023, net sales were 973 billion yen, down 8.8%, and operating profit was 28.1 billion yen, a decline of 39.6% [2] - The decline is attributed mainly to the impact of the Chinese and travel retail markets, with sales in these regions dropping by 6% and 9% respectively [2] - The high-end makeup brand, Drunk Elephant, saw a significant revenue drop of 49% in the first three quarters, marking it as a key factor in the overall performance decline [2][3] Transformation Strategy - Shiseido has been implementing a transformation strategy called "SHIFT 2025 and Beyond," focusing on revitalizing its domestic business in Japan [4] - The company introduced a more actionable "Action Plan 2025-2026" to achieve three main goals: consolidating brand foundations, rebuilding profit bases, and enhancing operational management [4] - Shiseido has identified eight priority brands, including "Core 3" and "Next 5," and plans to invest an additional 30 billion yen (approximately 1.45 billion RMB) in marketing for these brands [4] Management Restructuring - In 2025, Shiseido initiated a global management restructuring plan to optimize organizational structure and improve operational efficiency [5] - The company has made 12 key executive changes across various strategic regions, impacting brand management, marketing, and travel retail [6] - The appointment of new leadership, including a new CEO, aims to strengthen the company's strategic direction and operational capabilities [6] Future Outlook - Shiseido has revised its sales forecast for 2025 from an initial 995 billion yen to 965 billion yen, with expected losses increasing to 42 billion yen [7] - Industry experts suggest that the current performance decline may be temporary, and with ongoing reforms, Shiseido could return to growth in the near future [6][7]
杜嘉班纳美妆首席执行官:希望共同打造展现中意文化的产品
新媒体统筹:丁青云 曾婷芳 赖禧 黄达迅 南方财经21世纪经济报道记者 高江虹、李依农 上海报道 在接受南方财经采访时,杜嘉班纳美妆首席执行官詹卢卡·托尼奥洛(Gianluca Toniolo)分享了品牌在 中国市场的发展理念与战略。他表示,今年对杜嘉班纳美妆而言意义非凡,参加进博会不仅是一次展 示,更是一种向中国消费者表态的机会。通过香水、彩妆和护肤等丰富产品系列,以及数字化工具,品 牌希望为消费者提供沉浸式的体验,让他们能够亲身试用、感受产品,并找到最适合自己的选择。托尼 奥洛强调,意大利文化与中国文化相近,未来品牌希望与中国艺术家共同打造美妆产品,通过产品展现 中意文化魅力。他指出,杜嘉班纳在产品设计上坚持将经典与创新融合,并通过奢华包装与高品质性 能,为消费者带来独特的品牌体验。 策划:赵海建 监制:施诗 编辑:和佳 记者:高江虹 李依农 剪辑:李群 (原标题:杜嘉班纳美妆首席执行官:希望共同打造展现中意文化的产品) 海外运营监制: 黄燕淑 海外运营内容统筹: 黄子豪 海外运营编辑:庄欢 吴婉婕 龙李华 郑全怡 出品:南方财经全媒体集团 ...
资生堂的转型阵痛还要多久
Bei Jing Shang Bao· 2025-11-11 13:23
Core Insights - Shiseido is currently undergoing a painful reform period, as indicated by its recent third-quarter performance report, which shows a decline in net sales and operating profit losses [1][3] - The company has been experiencing a consistent decline in net sales over multiple quarters, prompting the implementation of a transformation strategy and the establishment of growth targets [1][5] - Shiseido has lowered its sales forecast for the entire year of 2025, reflecting ongoing challenges in its business operations [1][9] Financial Performance - For the first three quarters of 2025, Shiseido's net sales amounted to 693.817 billion yen, a year-on-year decrease of 4%, with an operating loss of 33.35 billion yen [3] - In 2023, Shiseido's net sales were 973 billion yen, down 8.8% year-on-year, and operating profit was 28.1 billion yen, a decline of 39.6% [3] - The decline in performance is primarily attributed to the impact of the Chinese and travel retail markets, with sales in these regions dropping by 6% and 9% respectively [3][4] Brand Performance - The significant decline in revenue from the high-end makeup brand "Drunk Elephant" has adversely affected Shiseido's overall performance, with a 49% year-on-year drop in revenue for the first three quarters [4] - In the third quarter alone, Drunk Elephant's revenue fell by 19%, following a 57% decline in the first half of the year [4] - The brand's management has acknowledged issues with its market positioning and is focusing on inventory management [4] Strategic Initiatives - Shiseido has been actively pursuing transformation strategies over the past two years, including the "SHIFT 2025 and Beyond" mid-term strategy aimed at revitalizing its domestic business [5] - The company has outlined an "Action Plan 2025-2026" to achieve three main goals: consolidating brand foundations, rebuilding profitability, and enhancing operational management [5] - Shiseido has identified eight priority brands for development, including "Core 3" and "Next 5," with an additional marketing investment of 30 billion yen (approximately 1.45 billion RMB) planned for these brands [5] Management Changes - In 2025, Shiseido initiated a global management restructuring plan to enhance human resource efficiency and streamline operations [6] - Key leadership changes include the appointment of Kenji Fujihara as the new CEO and the introduction of new executives to strengthen the company's travel retail business in the Asia-Pacific region [6] Future Outlook - Shiseido has set ambitious targets in its 2030 mid-term strategy, aiming for a core operating profit margin of over 10% by 2030 and a compound annual growth rate in sales exceeding market growth by 2%-5% from 2025 to 2030 [7] - Despite current challenges, there are indications that Shiseido's performance may improve in the future as it adapts to market demands and consumer preferences [8] - The company reported an 8% growth in its China travel retail segment in the third quarter, driven by the performance of its core brands [8] Sales Forecast Adjustment - Shiseido has revised its sales forecast for the entire year of 2025 from an initial 995 billion yen to 965 billion yen, with expected losses widening to 42 billion yen [9] - The ongoing adjustments in business operations and management are seen as efforts to mitigate the impact of the current reform period [9]
专访法国希思黎全球总裁:拒绝“功效内卷”,让产品自己说话
FBeauty未来迹· 2025-11-11 11:15
中国高端美妆市场仍深陷红海之战! 高盛报告显示,过去4年中国高端美妆市场规模蒸发2 1 4亿元。今年以来,存量市场环境下, 不少品牌纷纷押注"院线级"、"高浓度"、"数据可视化",陷入一场功效宣称的竞赛,"媲美热 玛吉" "涂抹式水光针"成为美妆柜台和电商详情页的高频话术。 然而,在这场喧嚣之中,法国希思黎全球总裁Ph ili p p e d 'Or n a n o,这位执掌家族企业的贵族 后裔,显得格外冷静与克制。 " 我们不想盲从于潮流,因为坚信产品好才是真的好,消费者觉得真有效才会再回购。 " 每周三,与母亲、妹妹及研发团队一起开例会是Ph ili p p e d 'Or n a n o雷打不动的安排。这种惯 例,是源于这个美妆世家对于产品创新的极大热情。 从 祖 父 Gu ill a ume d 'Or n a n o 到 父 亲 Hu b e rt d 'Or n a n o , 再 到 传 承 者 Ph ili p p e d 'Or n a n o , " 蓝 血贵族"多纳诺家族在近一百年间曾打造了包括法国希思黎在内的三个高端美妆品牌,积累了 深厚的美妆知识储备,并在护肤的基础上向彩妆、香氛和洗 ...
进博会观察| 在中国驱动全球最具活力的创新合作
Jing Ji Guan Cha Wang· 2025-11-11 10:58
Core Insights - The structural changes in China's consumer market are reshaping the development paths of multinational companies, which are increasingly investing in China to tap into its vast market potential and consumer demand [2] - Companies are focusing on deepening connections with users and enhancing brand influence to adapt to the unique characteristics of the Chinese market [2] Group 1: Multinational Companies' Strategies - Kering Group's Balenciaga and Bottega Veneta launched new fragrance lines at the China International Import Expo, marking their first appearances in the Asia-Pacific region [3] - Kering's CRAFT Creative Residency Program aims to support Chinese designers by enhancing their brand building and commercial capabilities, fostering the international potential of Chinese brands [5] - Crocs has integrated into China's cultural ecosystem since 2016, focusing on emotional interaction with young consumers through collaborations and localized creative designs [7] Group 2: Consumer Insights and Trends - Accenture's report highlights that product strength is crucial for retaining consumers, emphasizing the need for brands to provide clear and perceivable value through innovation and emotional connection [8][12] - 37% of consumers are using AI tools in shopping, with a significant portion relying on these tools for brand comparisons and exploring new solutions [12] Group 3: Sustainable Development Initiatives - The LEGO Group is focusing on cultural resonance with Chinese consumers by launching traditional festival-themed products and committing to sustainable packaging by 2027 [10][11] - L'Oréal is enhancing its AI capabilities through a strategic partnership with Alibaba Cloud, aiming to accelerate its transformation into a beauty tech company in China [12][14]
大主播痛失“最低价”,头部直播间今年双11比什么?
Xin Lang Cai Jing· 2025-11-11 09:51
Core Insights - The significance of the Double Eleven shopping festival is perceived to be declining, with a noticeable shift in the dynamics of live-streaming sales channels [1] - The competition among top live-streaming accounts has stabilized, with fewer leading influencers remaining active [1][5] - The pricing strategy of top live-streaming accounts has changed, leading to consumer complaints about higher pre-sale prices compared to regular stock [2] Group 1: Live-streaming Dynamics - The top live-streaming accounts are experiencing a reduction in the number of active influencers, with only a few remaining prominent [1] - Data shows that top live-streaming rooms still maintain a significant sales advantage, with notable increases in visitor numbers and sales during the pre-sale period [1] - The average return on investment (ROI) for merchants on Douyin has decreased, indicating rising costs and challenges in achieving profitability [3] Group 2: Pricing and Consumer Behavior - Consumers have reported instances of higher pre-sale prices in live-streaming sessions, leading to a wave of returns [2] - The competitive landscape has made it difficult for merchants to offer lower prices and attractive incentives, particularly in the beauty sector [3] - New brands are increasingly seeking exposure and brand recognition through collaborations with top live-streaming accounts during Double Eleven, rather than focusing solely on sales [4] Group 3: Content and Innovation - Top live-streaming accounts are investing more in content and innovative formats to attract consumers, as traditional low-price strategies become less effective [6] - The trend towards content-driven live-streaming is evident, with successful accounts adapting to audience preferences for less sales-oriented presentations [7] - The need for differentiation and innovation in live-streaming strategies is becoming critical for sustained growth in the industry [7]
Gucci 美妆的授权经营方对其及开云集团提起诉讼,涉及美妆与香水业务
Sou Hu Cai Jing· 2025-11-11 07:35
其中,高端美妆部门净收入为10.70亿美元(约合人民币74.9亿元),占总销售额68%,同比下降6%。大众 美妆部门净收入为5.08亿美元(约合人民币35.56亿元),占总销售额32%,同比下降11%。 值得注意的是,面对欧莱雅、雅诗兰黛等国际美妆企业的激烈竞争,财报显示,科蒂大众美妆部门营业 亏损770万美元(约合人民币5390万元),亏损率为1.5%。 11月11日,智通财经获悉,美妆集团科蒂(Coty)通过旗下子公司在英国商业法庭起诉意大利奢侈品牌 古驰(Gucci)及其母公司及其母公司开云集团(Kering)。该诉讼涉及古驰美妆与香水的授权许可。 据悉,科蒂集团与古驰美妆业务的授权合同将在2028年到期。据Evercore IRI的数据显示,古驰美妆业 务约占科蒂总销售额的8%,利润的11%。 10月19日,开云集团宣布与欧莱雅集团达成合作。作为协议的一部分,欧莱雅集团将有权在开云与科蒂 的现有授权协议到期后,获得为期50年的独家授权,这些授权包括古驰香水及美妆产品研发、开发和分 销。开云集团与欧莱雅集团当时发表的联合声明中提及,开云将继续履行现有许可协议的义务,其中就 包括古驰与科蒂的合作。 根据科 ...
第八届进博会闭幕!意向成交额增4.4%达834.9亿美元!
Zheng Quan Ri Bao Wang· 2025-11-11 02:36
11月10日,为期六天的第八届中国国际进口博览会(以下简称"进博会")在上海落幕。在当日召开的进博 会闭幕新闻发布会上,中国国际进口博览局党委书记、副局长吴政平表示,本届进博会成交活跃,按一 年计意向成交额达834.9亿美元,比上届增长4.4%,创历史新高。 新老朋友收获颇丰 常办常新的进博会,历经多年的发展与沉淀,如今已然成为中国吸引外资的一块亮眼"金字招牌"。其强 大的影响力和丰富的机遇,让众多外资企业愈发看好中国市场所蕴含的巨大投资潜力,纷纷加大在华布 局力度。 以多元化科技创新企业3M为例,在进博会的推动下,其在中国市场的发展步伐不断加快。去年进博会 期间,3M上海化工区生产基地正式启用了投资高达5000万美元的智能切割中心。今年8月,3M深耕中 国市场的承诺进一步落地生根,投资数亿元人民币的3M上海化工区生产基地胶带产线扩产项目顺利完 工。 进博会期间,3M还与陶氏公司签署了战略合作备忘录。双方聚焦于新材料与环保技术这一前沿领域, 计划联合开展一系列研发项目。3M中国总裁丁泓禹在现场演讲时说:"进博会是3M展示创新成果、深 化本土合作的重要平台。参展八年以来,我们始终与中国市场同频共振。我们深入了解 ...
从“东方之约”到“世界机遇”:高水平开放的进博实践
Xin Hua She· 2025-11-11 02:34
Core Points - The 8th China International Import Expo (CIIE) is being held in Shanghai from November 5 to 10, showcasing a record scale and serving as a platform for high-level opening and global cooperation [2][15] - China has become the world's second-largest consumer and import market, emphasizing its commitment to high-level opening and market expansion [3][8] - The CIIE aims to provide new opportunities for global cooperation and economic growth, enhancing China's role as a major market for international trade [4][38] Group 1: Event Overview - The CIIE features participation from 155 countries, regions, and international organizations, with over 4,108 foreign enterprises exhibiting across an exhibition area exceeding 430,000 square meters [15] - The event includes 290 Fortune 500 companies and industry leaders, with approximately 450,000 registered attendees [15] - The expo has seen a significant increase in participation from developing countries, with a 23.1% rise in exhibitors from Belt and Road Initiative countries [42] Group 2: Economic Impact - The CIIE serves as a platform for international procurement, investment promotion, cultural exchange, and open cooperation, injecting confidence and momentum into the global economy [13][38] - The event has facilitated the participation of 170 companies and 27 institutions as "full attendance" exhibitors over the past eight years, reflecting China's commitment to high-level opening [17] - The expo has also created opportunities for small and medium-sized enterprises (SMEs) to enter the Chinese market through initiatives like the "cross-border e-commerce selection platform" [44] Group 3: Innovation and Technology - The CIIE is recognized as a global launchpad for new products and technologies, with 461 new products, technologies, and services showcased, including advancements in low-altitude economy and artificial intelligence [29][31] - The event features a dedicated innovation incubation area aimed at helping global startups explore the Chinese market [33] - Notable technological exhibits include electric vertical takeoff and landing aircraft and humanoid robots, highlighting the diverse future of mobility and innovation [35][37] Group 4: Cultural Exchange - The CIIE not only serves as a trade platform but also as a venue for cultural and ideological exchange, exemplified by events like the dual-city exhibition between Chongqing and Düsseldorf [23] - The expo has expanded its focus on sustainable development, particularly for global southern countries, promoting inclusive growth and resilience [40][42] - The event has also provided a space for showcasing cultural products, such as Ethiopian coffee, enhancing cultural ties between participating nations [42]