月 1日，五师双河市市民在双河古道温泉冰雪运动场滑冰。岳佳豪 摄 数九寒天，冰雪运动的浪潮火热来袭，各大滑雪场的"宠粉活动"让冬季"冷资源"变身"热经济"。无论是 驰骋滑雪场的畅快，还是邂逅新疆冬日的壮美，一场舒心安全的冰雪之旅，离不开专业的装备选择和全 面的安全防护。这份涵盖装备选购、交通出行、防寒保暖、游玩体验的超全小贴士，助你在冰天雪地中 尽兴又安心！ 交通出行安全：冰雪路面，稳字当头 一、自驾出行 1.车辆筹备：出发前更换雪地胎，配备防滑链、专用防冻液（不混加替代）、三角警示牌、应急启动电 源。检查轮胎花纹（清杂物）、刹车系统及灯光，选用车龄5年内车辆，每日出发前简单检测胎压、油 量。 2.驾驶要领：全程低速行驶，油门刹车"轻踩轻抬"，以点刹制动，避免猛加速、急刹车和急转弯。跟车 距离扩大至平时2至3倍，沿已有车辙行驶，避开未知冰雪路段。弯道提前减速，会车不抢行；上下坡用 低档平稳通过，下坡不空挡滑行、不坡面泊车。 3.特殊路况处置：车辆侧滑时，稳住方向盘顺打滑方向轻调，回正后轻踩刹车；车窗起雾用热风除雾 （不徒手擦），低能见度或降雪时开前后雾灯。 4.路线规划：独库、伊昭公路等冬季多封闭，出发前通过 ...

Core Insights - The article highlights the vibrant winter tourism scene in the Xinjiang Production and Construction Corps, showcasing various ice and snow activities that attract visitors from all over [7][12]. Group 1: Winter Sports and Activities - The region has developed numerous ice and snow parks, offering a range of activities from skiing to ice floating, enhancing the winter tourism experience [7][8]. - The upgraded ski resorts, such as the one in the Eighth Division, have improved facilities, including a new chairlift system that can transport 50 visitors simultaneously, significantly enhancing visitor experience [8]. - The unique "ice floating" experience on the Yudai River has gained popularity, with daily income exceeding 20,000 yuan, indicating a strong growth point for the local economy [9][10]. Group 2: Economic Impact - The booming ice and snow economy has positively influenced surrounding industries, with local accommodations experiencing high demand and requiring advance bookings [10]. - The development of diverse winter activities has transformed the previously quiet winter season into a bustling period for local businesses, including restaurants and hotels [10][11]. Group 3: Family and Leisure Activities - Family-friendly attractions, such as the Qinggeda Lake resort, feature a variety of activities suitable for all ages, including ice slides and snowball fights, creating a magical winter wonderland [11]. - The integration of wellness experiences, such as the combination of ice skating and hot springs at the Gu Dao Hot Spring Ice Rink, offers visitors a unique blend of excitement and relaxation [11].

Core Insights - The article highlights the transformation of cold winter resources into vibrant tourism experiences in the Xinjiang Production and Construction Corps, attracting numerous visitors through immersive activities and local culinary offerings [7][9]. Group 1: Tourism and Experience - The winter tourism in the region is characterized by a blend of ice and snow activities that create a lively consumer atmosphere, showcasing the integration of cultural and tourism experiences [7]. - Visitors can engage in winter strawberry picking and other agricultural activities, enhancing their connection with nature and providing a unique aspect to their travel experience [10]. Group 2: Culinary Offerings - The article emphasizes the rich culinary traditions of the region, featuring hearty winter dishes such as slow-cooked lamb and unique local snacks that reflect the area's cultural heritage [8][9]. - Specific dishes mentioned include the alkaline noodle dish from the New Lake Farm and the slow-cooked lamb from the 223rd Regiment, which are highlighted for their warmth and nutritional value during winter [8]. Group 3: Accommodation - The article describes various unique accommodations, including the Snow Lodge and luxury eco-resorts, which offer visitors a cozy retreat amidst the winter landscape [12][13]. - The integration of wellness features, such as hot springs in some lodgings, enhances the overall experience, providing relaxation and comfort to guests [14].

Core Viewpoint - The development of the ice and snow economy in Shenyang is showing positive progress, with a solid market foundation and optimistic business expectations among enterprises [1][2]. Group 1: Business Confidence - The "Action Plan for Promoting High-Quality Development of the Ice and Snow Economy in Shenyang (2025-2027)" has been officially released, enhancing the brand image of Shenyang as a winter tourism destination [2]. - 42.9% of surveyed enterprises expect stable revenue growth during the 2024-2025 ice and snow season, while 42.8% anticipate a year-on-year increase of over 10% in average spending per customer [2]. - 71.4% of enterprises believe that the number of consumers and revenue for the 2025-2026 ice and snow season will either increase or remain stable, indicating overall strong confidence [2]. Group 2: Consumer Trends - The consumer structure for ice and snow activities in Shenyang is characterized by a spindle shape, with 39.7% being low-frequency participants and 19.8% high-frequency participants, indicating a focus on experiential consumption [3]. - There is a preference for the "ice and snow+" model, with 51.5% of respondents favoring traditional sports and 35.4% preferring combined experiences like "ice and snow + hot springs + food" [3]. - 47.5% of respondents plan to maintain their participation frequency, while 60.9% have a stable budget, suggesting that growth will rely more on deepening engagement with existing customers [3]. Group 3: Challenges to Address - High participation costs are a barrier, with 34.6% of respondents citing expensive equipment and 60.0% of non-participants indicating high economic costs as a primary reason for not participating [4]. - There is a need for improved supporting facilities, as 34.6% of respondents reported that transportation connections need optimization, and 30.1% noted that visitor flow affects their experience [4]. - A significant portion of non-participants (73.3%) lack knowledge about ice and snow activities, indicating a need to activate market potential [4]. Group 4: Recommendations for Improvement - Suggestions to enhance ice and snow consumption include establishing a cost optimization system, increasing policy subsidies, and encouraging enterprises to offer high-value products [5]. - Improving supporting service systems is essential, such as enhancing transportation connections and managing visitor flow to reduce wait times [6]. - Creating a friendly consumption environment through interest cultivation, skill promotion, and safety measures is crucial for increasing public participation [6].

Core Insights - The winter ice and snow economy is becoming a significant driver for consumption upgrades, regional development, and industrial integration, supported by innovative financial services from banks [1] Group 1: Financial Support for the Ice and Snow Economy - Banks are embedding services throughout the entire ice and snow economy chain, providing differentiated financial support tailored to various segments such as infrastructure, equipment manufacturing, and tourism [2] - Construction Bank's Heilongjiang branch has provided billions in loans for major infrastructure projects to enhance tourism connectivity between key ice and snow attractions [2] - Agricultural Bank of China quickly issued a 2.73 million yuan loan to a local beverage company facing cash flow issues during peak tourism season, demonstrating the banks' responsiveness to small and micro enterprises [2][3] Group 2: Support for Small and Micro Enterprises - Small and micro enterprises are crucial to the ice and snow economy, with Construction Bank providing over 100 million yuan in credit support to more than 130 hotels and restaurants in Heilongjiang since 2025 [3] - Financial institutions are actively identifying and addressing the funding needs of local businesses, ensuring they can upgrade facilities and meet increased demand during the winter season [3] Group 3: Consumer Experience and Payment Solutions - Banks are enhancing consumer experiences by integrating financial services into consumption scenarios, such as the "Love Ice and Snow Carnival" campaign by Industrial and Commercial Bank of China, which offers discounts to stimulate spending [4] - Agricultural Bank and Construction Bank have established "Ice and Snow Stations" to provide free services like hot drinks and luggage storage, improving visitor satisfaction [5][6] - The introduction of comprehensive payment solutions, including support for international card payments, aims to accommodate diverse consumer payment preferences [5] Group 4: Future Projections and Strategic Directions - The "China Ice and Snow Tourism Development Report (2026)" predicts that ice and snow tourism will attract 360 million visitors and generate 450 billion yuan in revenue during the 2025-2026 winter season [6] - Financial institutions are encouraged to leverage technology and green finance to support high-tech equipment production and eco-tourism projects, enhancing the overall ice and snow industry [6]

Core Insights - The concept of "ice and snow are also gold mountains and silver mountains," proposed by President Xi Jinping, has transformed into a vibrant practice, leading to the high-quality development of China's ice and snow industry [1][16] - The promotion of ice and snow sports within China is expected to engage two to three hundred million people, turning the vision of "300 million people participating in ice and snow sports" into reality [3][11] Group 1: Industry Development - The upcoming 9th Asian Winter Games will be held in Harbin on February 7, 2025, showcasing the growth of ice and snow sports in China [3] - The ice and snow tourism sector is entering a prosperous new phase, with an expected 360 million participants and a projected revenue of 450 billion yuan during the 2025-2026 winter season [11] - The ice and snow industry in China is anticipated to exceed one trillion yuan for the first time in 2025, indicating a significant economic impact [14] Group 2: Cultural and Recreational Impact - Ice and snow activities are becoming a part of daily life, with various events and attractions, such as the International Ocean Ice and Snow Festival and themed tourism routes, drawing large crowds [8][10] - The integration of ice and snow with local culture and tourism is creating new business opportunities, such as "ice and snow + folk customs" and "ice and snow + hot springs" [10] - The development of ice and snow sports is not only enhancing recreational options but also contributing to the economic well-being of communities across China [16]

Group 1 - The core message emphasizes the importance of consolidating and expanding poverty alleviation achievements while effectively connecting them with rural revitalization efforts, ensuring no gaps in work or policies [1][2] - Various regions are enhancing monitoring and support mechanisms to prevent poverty recurrence, with a focus on precise assistance policies [1][2] - The tourism industry in Jinzhai County has significantly benefited from the winter sports economy, leading to increased local income and business growth [1] Group 2 - The transition period from 2021 to 2025 aims to solidify poverty alleviation results and prevent large-scale poverty recurrence, with a comprehensive safety net established to support over 7 million monitored individuals [2][3] - Agricultural sectors in various regions are thriving, with specific crops like apples and strawberries becoming key income sources for farmers, contributing to improved livelihoods [3] - Infrastructure and public service levels in poverty-stricken areas have been enhanced, with successful examples of community development and resource utilization [3][4]

Core Viewpoint - The winter consumption market in Shanxi is experiencing a vibrant surge, driven by diverse activities and offerings that enhance residents' quality of life and stimulate local economic growth [4][12]. Group 1: Ice and Snow Consumption - Shanxi's unique ice and snow resources are being leveraged through various integrations such as "ice and snow + sports," "ice and snow + folk customs," and "ice and snow + cultural tourism," creating new highlights in winter consumption [6][8]. - The outdoor ice rink in Taiyuan attracted nearly 4,000 visitors during the New Year holiday, generating over 110,000 yuan in revenue from youth ice training services, making it a popular destination for family ice activities [7]. - Jin Cheng is developing a unique ice and snow cultural IP, combining professional experiences with local customs, enhancing the winter consumption experience [7][8]. Group 2: Offline Consumption Trends - Despite the cold weather, shopping malls are bustling with activity, particularly in winter clothing and dining sectors, with hot pot restaurants seeing high demand [10][11]. - The winter shopping festival in Yangquan has significantly increased foot traffic, with promotional activities leading to long queues at various retail outlets [10]. - The retail of hot pot ingredients is also on the rise, with significant sales increases reported for meat and hot pot base products [10]. Group 3: Wellness and Hot Springs - The "hot spring + wellness" model in Shanxi is becoming a key driver for increased winter consumption, offering unique experiences that blend relaxation and health benefits [12][14]. - Various hot spring resorts are enhancing their offerings by integrating cultural and experiential elements, attracting visitors seeking both leisure and wellness [12][13]. - The combination of hot springs and wellness services is effectively activating winter consumption potential, transforming the season into a vibrant "golden period" for the local economy [14].

松花江畔寒意正浓，哈尔滨冰雪大世界内却热潮涌动。眼下，"冰超"系列赛事激战正酣，冰面上15支东北冰球队攻防对决，雪地里300余名南北足球健儿驰 骋角逐，上万名游客举着相机追逐赛事精彩。作为"奥运冠军之城"、冰雪旅游名城，哈尔滨今冬重磅推出的"冰超"系列赛事，以"体育+文旅"深度融合模 式，让"跟着赛事去旅行"成为潮流，使冰天雪地的"冷资源"持续释放文旅消费的"热效应"。 赛事进景区 冰雪王国变身竞技热土 "没想到能在冰雪城堡前看专业冰球赛，这趟旅行太值了！"广东游客陈悦一边拍摄冰球运动员的精彩扑救，一边向同伴感叹。她脚下的哈尔滨冰雪大世界， 这个去年接待356万人次的"网红地标"，今年因五项"冰超"核心赛事入驻焕发新活力，成为全国首个大规模承接专业冰雪赛事的景区载体。 冰盘比赛现场 从2025年12月至2026年2月，这座占地120万平方米的冰雪王国陆续上演"全国大众雪地足球挑战赛""东北三省室外冰球挑战赛"等重磅赛事。其中，雪地足球 挑战赛创新邀请苏超、赣超等南方城市球队参赛，南北球员在零下20℃的严寒中展开"冰与火的碰撞"，300余名运动员的精彩对决吸引众多游客现场观赛。1 月开赛的室外冰球挑战赛汇聚东北 ...

Group 1 - The core viewpoint of the articles highlights the booming ice and snow economy in China, with projections indicating that the number of ice and snow tourism participants will reach 360 million and revenue is expected to exceed 450 billion yuan during the 2025-2026 winter season [1] - The ice and snow economy is characterized by a younger demographic, with "post-95" and "Generation Z" being the main contributors, and family consumption accounting for over 50% [1] - There is a notable trend of southern tourists traveling north for winter sports, with over 70% of visitors coming from southern regions, indicating a shift in consumer behavior towards value and quality [1] Group 2 - The rapid growth of ice and snow consumption is attributed to a transformation in consumer spending from material satisfaction to experiential value, with a growing willingness to invest in novelty, ritual, and social experiences [2] - The ice and snow industry is experiencing a technological boom in domestic equipment manufacturing, with strong development potential across various segments such as snow-making equipment, cable cars, and apparel [2] - Establishing independent core brands is essential for long-term success in the ice and snow equipment industry, emphasizing the need for continuous improvement in technology, product quality, and brand foundation [2]