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企业营销文案过度“玩梗”或触及法律底线,专家建议
Bei Jing Ri Bao Ke Hu Duan· 2026-02-14 00:43
企业营销文案过度"玩梗"或触及法律底线 专家:营销行为不能仅从经营者理解角度出发 马年春节前夕,各大商场纷纷换上节日盛装,打造出年味十足的新春布景,随处可见"马"的元素。可就 在近日,有商场却因标语布置不当"翻车",引发热议。 据公开报道,多地多家商场在电梯、地面、户外大屏等位置张贴或投放了这样一句标语——"我踏马来 了"。这一包含"谐音梗"的标语,引发了部分消费者反感。 对此,有涉事商场的工作人员在接受媒体采访时表示,设计该标语的初衷是结合马年生肖元素,借 用"踏马而上"的寓意营造轻松喜庆的节日氛围,从而拉近与消费者的距离,并未考虑到可能产生的歧 义。 目前,多家涉事商场已经撤除包含相关标语的宣传材料,部分商场表示后续将加强宣传内容审核。 商家在进行产品设计或商品营销时,应该注意哪些问题?《法治日报》记者就相关问题进行了采访。 玩笑越界引发争议 "花钱当'牛马'?简直离谱。"近日,山西省太原市夏女士向记者反映,其看到了一款令人感到不适的金 质吊坠。 夏女士提供的截图显示,某品牌推出了一款金质项链,吊坠部分印有"牛马"字样,背面则印有"Jia"(暗 示"驾")。记者查看发现,这款商品自去年年底开始在网络上发售 ...
新华财经早报:2月14日
Xin Hua Cai Jing· 2026-02-14 00:10
Group 1: Industry Developments - The "Modern Capital Urban Circle Spatial Collaborative Planning (2023-2035)" has been released, aiming to enhance the capital's functions and create a high-quality development growth pole [1] - The Ministry of Industry and Information Technology has called for accelerated development of the low-altitude industry, emphasizing top-level planning and the establishment of a standard system [1] - The State Council has approved the upgrade of the Xiong'an High-tech Industrial Development Zone to a national high-tech industrial development zone, covering an area of 20.84 square kilometers [1] Group 2: Financial Data - As of the end of January, the broad money supply (M2) reached 347.19 trillion yuan, a year-on-year increase of 9% [1] - The social financing scale stood at 449.11 trillion yuan at the end of January, with a year-on-year growth of 8.2% [1] - The January consumer price index (CPI) in the U.S. rose by 2.4% year-on-year, a decrease from 2.7% in December [2] Group 3: Company Announcements - China Shenhua reported that its second phase unit 4 has officially commenced commercial operations, with coal sales in January increasing by 9.9% year-on-year [4] - Gaode Infrared has signed a product order contract worth approximately 1.851 billion yuan [4] - Haiyou Engineering has won overseas project bids, with the company's share exceeding 800 million USD [4]
广东原尚物流股份有限公司 关于公司股票可能被终止上市的第二次风险提示公告
Zhong Guo Zheng Quan Bao - Zhong Zheng Wang· 2026-02-13 22:58
登录新浪财经APP 搜索【信披】查看更多考评等级 证券代码:603813 证券简称:*ST原尚 公告编号:2026-008 广东原尚物流股份有限公司 关于公司股票可能被终止上市的第二次风险提示公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或者重大遗漏,并对其内容 的真实性、准确性和完整性承担个别及连带责任。 重要内容提示: ● 因广东原尚物流股份有限公司(以下简称"公司")2024年度经审计的利润总额、净利润和扣除非经常 性损益后的净利润均为负值且扣除与主营业务无关的业务收入和不具备商业实质的收入后的营业收入低 于3亿元,公司于2025年4月29日披露了《原尚股份关于公司股票被实施退市风险警示暨停牌的公告》 (公告编号:2025-033),公司股票已于2025年4月30日被上海证券交易所实施退市风险警示。若公司 出现《上海证券交易所股票上市规则》第9.3.7条规定的情形,公司股票可能被上海证券交易所终止上 市,请广大投资者注意投资风险。 ● 公司于2026年1月31日披露了《2025年年度业绩预告》(公告编号2026-002)。相关财务数据只是公 司初步测算,尚未经审计。若公司不符合 ...
以物流成本之降促经济效率之升
Xin Lang Cai Jing· 2026-02-13 22:47
Group 1 - The core viewpoint is that the continuous decline in logistics costs signifies a substantial improvement in China's economic operational efficiency, marking a milestone in the logistics industry and a key signal for enhancing the real economy [2][3] - By 2025, the ratio of total social logistics costs to GDP in China is projected to drop to 13.9%, the first time falling below 14%, representing a decrease of 0.8 percentage points compared to the end of the 13th Five-Year Plan period [2] - This reduction in logistics costs indicates that for every 100 yuan of GDP created, logistics expenses have decreased to 13.9 yuan, leading to an annual savings of over 100 billion yuan in logistics costs for China's economy [2] Group 2 - The main drivers for the decline in logistics costs include policy initiatives, industrial upgrades, and technological advancements, particularly the continuous optimization of logistics structure and accelerated innovation in technology [3][4] - The "Effective Action Plan to Reduce Social Logistics Costs" aims to lower the logistics costs to GDP ratio to around 13.5% by 2027, with comprehensive measures including reforms in transportation systems and the integration of supply chains [3][5] - The construction of major logistics hubs and the implementation of a "channel + hub + network" operational system have been pivotal in realizing economies of scale and network efficiencies, thereby reducing unit logistics costs [3] Group 3 - Digitalization and green transformation are becoming core driving forces for the logistics industry, with many companies optimizing management systems through digital technologies, significantly reducing empty transport rates and enhancing operational efficiency [4] - The application of new energy transportation tools has effectively lowered overall energy consumption, with data indicating a 0.2 percentage point decrease in storage costs by 2025 due to these technological advancements [4] - The goal of reducing logistics costs is not merely about cutting transportation expenses or squeezing profits from logistics companies, but rather about optimizing resource allocation and enhancing the efficiency of the logistics system [4][5] Group 4 - Achieving the target of reducing logistics costs to around 13.5% by 2027 is a systematic project that requires significant efforts over the next two years, with deepening institutional reforms being crucial [5] - Key areas for reform include breaking down regional barriers, promoting a unified national market, and focusing on railway and road freight, as well as logistics platform reforms to facilitate data sharing [5] - A well-functioning logistics system is essential for the smooth flow of the economy, as logistics serves as the "veins" of the real economy, supporting efficient national economic circulation and enhancing the momentum for high-quality economic development in China [5]
广州南站夜间高铁加开数量创新高,“广货”班列同期奔赴欧洲
Sou Hu Cai Jing· 2026-02-13 16:44
Group 1: Transportation and Passenger Flow - On February 13, the Guangzhou Railway Bureau sent 2.61 million passengers in a single day, marking the highest record for this year's Spring Festival travel season, with a year-on-year increase of 150,000 passengers, or 6.1% [6] - The cumulative passenger flow for the first 11 days of the Spring Festival (excluding the current day) reached 23.86 million, an increase of 159,200 passengers, or 7.2% year-on-year [6] - Guangdong province saw a significant increase in passenger arrivals, with 1.43 million arrivals on February 13, up 31.6% year-on-year [6] Group 2: Cross-Border Logistics - Since December of the previous year, over 5,000 containers of "Bay Area manufacturing" goods have been dispatched from the Zengcheng Railway Logistics Park, with a total value exceeding 1.3 billion yuan [11] - The logistics park has launched 57 special trains for the Spring Festival, focusing on delivering various goods, including daily necessities and smart home appliances, to Europe [11] - The logistics center has implemented a "five priority" service mechanism to ensure efficient delivery of Spring Festival goods, significantly reducing processing time for e-commerce shipments [12] Group 3: Airline Operations and Market Trends - Domestic flight ticket bookings for the Spring Festival have exceeded 13.48 million, with a daily average increase of about 9% compared to the previous year [8] - Guangzhou Baiyun Airport is expected to see a significant increase in capacity during the Spring Festival travel peak from February 10 to February 15 [9] - AirAsia has announced plans to expand its long-haul routes, positioning Bahrain as a strategic hub connecting Asia, the Middle East, and Europe, with Guangzhou being a key operational base [10]
国内高频 | 生产走弱,需求改善(申万宏观·赵伟团队)
赵伟宏观探索· 2026-02-13 16:02
Group 1: Industrial Production Trends - Industrial production has slightly declined, with a small recovery in blast furnace operation rates, which increased by 0.5% week-on-week and 0.5 percentage points year-on-year to 2.4% [2] - Apparent steel consumption decreased by 5.1% week-on-week and fell by 6.8 percentage points year-on-year to -5.5% [2] - Steel social inventory saw a significant increase, rising by 5.6% week-on-week [2] Group 2: Construction Industry Insights - Cement production showed a slight recovery, but the shipment rate declined, with a week-on-week decrease of 7.7% and a year-on-year drop of 1.7 percentage points to -7.7% [19] - The cement inventory ratio increased, rising by 2.3% week-on-week and 3.2 percentage points year-on-year to 4.2% [19] - The average price of cement decreased by 0.8% week-on-week [19] Group 3: Demand and Consumption Patterns - The average daily transaction area of commercial housing in 30 major cities decreased by 1.6% week-on-week but increased by 2.9 percentage points year-on-year to -19% [37] - The transaction performance in first-tier and third-tier cities was better than in second-tier cities, with first-tier cities showing a week-on-week increase of 2.7% and a year-on-year recovery of 7.2 percentage points to -29.7% [37] - Port cargo throughput and railway freight volume both showed year-on-year increases, with port container throughput rising by 12.0 percentage points to 14.5% [45] Group 4: Price Trends - Agricultural product prices showed divergence, with pork prices stable, egg prices rising by 0.1%, and vegetable and fruit prices declining by 3.1% and 0.3% respectively [76] - The industrial product price index decreased by 1.8% week-on-week, with energy and chemical prices down by 0.9% and metal prices down by 3.6% [85]
密尔克卫:公司货运代理业务为客户提供全球范围内危险品及非标品等货物海运、空运、铁路运输一站式服务
Zheng Quan Ri Bao Zhi Sheng· 2026-02-13 13:09
Core Viewpoint - The company provides a comprehensive range of logistics services for hazardous and non-standard goods, including sea, air, and rail transportation, specifically for exports to EU countries [1] Group 1: Business Operations - The company's freight forwarding business offers one-stop services for global transportation of hazardous and non-standard goods [1] - Revenue from freight forwarding operations involving the EU region accounts for approximately 10%-15% of total revenue [1] - The operations related to EU exports are conducted through Chinese business entities and do not involve the trade of goods [1]
京东集团:未来五年将采购300万台机器人
Zhong Zheng Wang· 2026-02-13 12:58
Core Viewpoint - JD Group is making significant investments during the Spring Festival, totaling over 1.3 billion yuan, to provide enhanced welfare subsidies and various guarantees for its employees and new full-time delivery riders [1] Group 1: Investment and Welfare - JD Group will invest over 1.3 billion yuan during the nine-day Spring Festival period through various forms such as overtime pay, holiday bonuses, and family reunion subsidies [1] - The company plans to recruit 150,000 full-time delivery riders by 2025 and will invest 22 billion yuan over the next five years to build 150,000 "Rider Homes" [1] Group 2: Artificial Intelligence and Technology - JD Group emphasizes the value of AI in addressing real production issues across various industries, aiming to create genuine value [1] - The company will continue to invest in the AI sector over the next three years, targeting the formation of a trillion-yuan AI ecosystem [1] - Over the next five years, JD Group plans to procure 3 million robots, 1 million unmanned vehicles, and 100,000 drones to fully integrate into the logistics supply chain [1]
跪了40年换来什么?美国50%钢铝关税砸来,加拿大这才彻底清醒!
Sou Hu Cai Jing· 2026-02-13 12:54
Economic Outlook - The Bank of Canada is expected to maintain the benchmark interest rate during the monetary policy meeting on January 28, with a focus on potential adjustments to economic growth forecasts amid a complex trade environment [1] - The Canadian economy heavily relies on manufacturing, high-tech industries, and services, supported by natural resources, with steel, aluminum, and automotive sectors being critical [3] Steel and Aluminum Industry - Canada's steel and aluminum industry faces significant challenges, with over $12 billion in annual exports to the U.S., where more than 40% of revenue is dependent on the U.S. market [4] - U.S. tariffs on Canadian steel and aluminum are set to increase from 25% to 50% by 2025, severely impacting export competitiveness and leading to a reduction in orders and idle machinery [4] - The automotive industry, which relies on steel and aluminum, is also experiencing a slowdown, with annual production nearly halving compared to a decade ago [4] Automotive Industry - The automotive sector's decline is exacerbated by high tariffs, which are expected to reduce the share of U.S. imports from Canada from nearly 50% to one-third by 2025 [6] - High interest rates are dampening consumer enthusiasm for vehicle purchases, contributing to a shrinking automotive market [4] Economic Impact and Consumer Sentiment - The decline in manufacturing is expected to negatively affect related sectors such as mining, logistics, and technology services, ultimately lowering national economic growth [6] - Canadian consumer prices are projected to rise, with the Consumer Price Index (CPI) expected to exceed the 2% target, reaching 2.6% by February 2025 [7] - Consumer spending has shown a decline, with a notable drop in September and October 2025, despite a slight rebound in November [7] Employment Market Dynamics - A survey indicates that the percentage of Canadians expecting an economic recession within a year has increased from 15% to 32%, with 66.5% of consumers expressing pessimism [9] - The unemployment rate rose to 6.8% in December 2025, the highest in over two years, with a record number of job seekers entering the market without a corresponding increase in job creation [9] - The job market shows a dichotomy, with growth in sectors like healthcare and education, while manufacturing and construction, particularly in steel, aluminum, and automotive, face significant job losses [9][10] Steel Industry Export Decline - Canadian steel exports to the U.S. are projected to plummet by 36.6% year-on-year by October 2025, leading to reduced hiring and investment in the sector [10] - The cycle of external shocks leading to low employment and subsequent consumer spending decline is creating a negative feedback loop for the economy [10]
京东集团发布2026年新春贺信
Zheng Quan Ri Bao Wang· 2026-02-13 12:49
Core Viewpoint - JD Group emphasizes its commitment to growth and innovation, focusing on social responsibility and technological advancement to enhance its supply chain and customer service capabilities [1][10]. Group 1: Social Responsibility and Community Support - The company plans to invest 22 billion in the next five years to build 150,000 "Xiao Ge Homes" for its delivery personnel, ensuring they feel at home even when away from their families [3]. - JD has actively responded to disasters in various regions by providing essential supplies and donations, and has expanded its team to support the elderly and disabled, aiming to create more job opportunities for them [3][4]. Group 2: Business Innovation and Product Development - JD has launched several innovative business models, including "Seven Fresh Kitchen" and "JD Travel," to better meet diverse consumer needs and enhance its market competitiveness [4]. - The company has introduced over 100 new specialty drugs through JD Health and has successfully operated a high-standard logistics base in the UAE [4][5]. Group 3: Supply Chain and Logistics - JD has developed a global fresh food distribution network, enabling rapid delivery of products like fresh lychees from Guangdong to Europe within 48 hours [5]. - The company has established a leading super supply chain capability, focusing on efficiency and cost optimization through technological advancements [5][6]. Group 4: Technological Advancements and AI Integration - JD has made significant strides in AI, creating a comprehensive framework that includes infrastructure, models, platforms, and applications, enhancing decision-making capabilities across its supply chain [6][7]. - The company plans to invest in 3 million robots, 1 million unmanned vehicles, and 100,000 drones over the next five years to further enhance its logistics capabilities [7]. Group 5: International Expansion and Workforce Development - JD views internationalization as a crucial strategy for future growth, aiming to build a competitive global supply chain [8]. - The company has provided 28,000 housing units for frontline employees and has invested 7 billion in Beijing to create comfortable living spaces for young talents [8][9]. Group 6: Organizational Development and Talent Management - JD is focused on innovation, collaboration, and efficiency, aiming to enhance organizational capabilities and employee performance through AI technology [9]. - The company has opened 35,000 job positions for young talents and initiated a program to recruit top technical talent globally [9].