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宝安首创沉浸式跨境嘉年华,打造场景化出海新范本
Sou Hu Cai Jing· 2026-01-28 17:43
深圳商报·读创客户端记者 李丹 通讯员 杨思玮 彭裕华 1月30日至31日,2026首届"宝品出海"跨境电商嘉年华暨湾区户外科技国际生活节,将在宝安福永智美 Town跨境电商产业园OAO跨境艺术天台举行。活动以"户外爆品,一站链全球"为主题,首创"实景体验 +产业对接"模式,为湾区户外科技企业搭建高效出海务实载体。 作为粤港澳大湾区制造核心与开放枢纽,宝安依托雄厚产业基础,以"跨境电商+产业带"为抓手,推动 外贸业态升级。 此次活动由深圳市商务局、宝安区委统战部等多部门指导,湾区跨境联盟等联合主办,立足福永街道跨 境物流与产业优势——辖区集聚4000余家在册物流寄递企业,福围社区被誉为深圳"国际物流村",智美 Town产业园于2025年8月成为全国首批、深圳首家通过亚马逊SPN服务商认证的专业跨境电商产业园, 可依托SPN资质为企业提供账号注册绿色通道、政策先行对接等核心支持。 本届嘉年华聚焦户外科技与智能生活领域,打造15000平方米开放式OAO天台体验空间,创新设置北美 轻奢露营、南美户外智能运动、东南亚"宝安智造"专区等六大全球实景主题区,实现"一国一景、场景 联动"。 不同于传统静态陈列,企业产品可置 ...
深圳9810暴涨19.5倍背后:上岸的不是情绪,是路径选择
Sou Hu Cai Jing· 2026-01-28 10:53
我们最近跟深圳卖家聊得多,有个感受很明显。 真正着急的那一拨人,不是被"19.5倍"吓到的,而是突然发现:现在这套模式,越来越不好"讲清楚"了。 先把"19.5倍"这件事说清楚。 这个数据是真的,来自海关统计,发生在2025年上半年。但它的意义,不是"9810有多火",而是——那一轮,很多卖家同时做了同一个决定:换路。 我们接触到的很多卖家,其实不是不懂合规。 他们的真实想法通常是:"我也知道9810正规,但现在这套还能跑,能不能再撑一撑?" 问题就在"撑"这件事上。 过去,很多模式的核心优势只有一个:便宜、快、不用解释。 你要明白一件事:深圳卖家不是爱跟风的群体。他们只会在一件事上集体行动——旧路真的开始不划算了。 9810的"优势",说白了只有一句话:你讲得清楚。 货怎么出去的?谁卖的?钱怎么回来的?税怎么算的? 但现在环境变了。 这时候,很多卖家突然意识到一个问题:"如果哪天让我从头解释一遍,我这套结构,是不是每一段都站得住?" 焦虑,往往从这里开始。 那为什么大家最后会集中走向9810 我们不讲大道理,直接讲"好不好解释"。 你可以把现在常见的几种方式,理解成"解释难度不同的几条路": 平台开始报数据 ...
细数2025年广州外贸“十大”亮点
Sou Hu Cai Jing· 2026-01-28 10:40
Core Insights - In 2025, Guangzhou's foreign trade achieved a total import and export value of 1.24072 trillion yuan, marking a growth of 10.4%, with exports reaching 825.65 billion yuan, a 17.8% increase, positioning it among the top ten foreign trade cities in China [1] Group 1: Cross-Border E-commerce - In 2025, Guangzhou's cross-border e-commerce import and export total exceeded 210 billion yuan, with a year-on-year growth of over 15.7%, driven by multi-dimensional innovations and efficient services [5] - The city implemented a special work plan for cross-border e-commerce, enhancing customs clearance efficiency and reducing operational costs for businesses [5] Group 2: Automotive Exports - Guangzhou introduced the "Guangzhou-Hong Kong Automotive Export Fast Track" to streamline the export process for domestic electric vehicles, significantly reducing waiting times and storage costs [7] - The city also adopted a "special indicator" model to facilitate the parallel export of fuel vehicles, resulting in a 163.15% year-on-year increase in second-hand vehicle exports [15] Group 3: Fresh Produce Logistics - A "Fresh Produce Fast Track" was established to enhance the efficiency of air cargo for fresh goods, achieving a 1x faster customs clearance time compared to other airports [10] - The initiative led to a significant increase in the import of fresh produce, with durian imports growing over seven times in the third quarter [10] Group 4: Market Procurement - Guangzhou developed a new export model for pre-packaged food and cosmetics through market procurement, achieving over 200 million yuan in export scale in 2025 [13] Group 5: Smart Port Development - The city secured 30 million yuan in special bond funding for the construction of a smart port and digital trade hub, marking a significant step in upgrading its logistics infrastructure [25] - Guangzhou's port expansion project successfully passed national acceptance, enhancing its capacity and operational efficiency [28] Group 6: Customs and Regulatory Innovations - A new mechanism involving "two lists and one pilot" was established to streamline customs processes for high-tech products, reducing clearance times by over 90% [22]
2025年广东外贸突破9万亿,高技术产品增长明显
Sou Hu Cai Jing· 2026-01-28 10:40
智通财经记者 | 张熹珑 广东省政府工作报告表示,"全力巩固传统市场,加大力度开拓新兴市场,加快建立面向中长期的进出口贸易对冲平衡机制"。 值得关注的是,在规模增长的同时,广东外贸产品结构也在优化。在出口端,全年高技术产品规模首次突破万亿元,达1.14万亿元,增速达到15%。 广东外贸规模再创历史年度新高。 1月26日举办的广东省十四届人大五次会议上,广东省政府工作报告透露,2025年全省外贸进出口9.49万亿元、增长4.4%,规模连续40年居全国首位,对全 国外贸增长贡献率保持第一。 其中,出口6.03万亿元,同比增长2.5%;进口3.46万亿元,同比增长7.8%。广东贡献了全国约五分之一的外贸总值,并提出2026年全年进出口总额增长3%左 右的目标。 广东省商务厅厅长、省自贸办主任张劲松在同日举办的记者会上表示,今年将加力拓展东盟等新兴市场,培育优势出口产业集群,继续推进南沙、黄埔、前 海三个国家进口示范区建设;发展外贸新动能,做强广州、深圳、粤东三大电商发展极。 此外,以新能源汽车、锂电池和光伏为代表的"新三样"已成为广东出口贸易的重要增长点。去年"新三样"出口突破2000亿元、增长30.6%,其中锂电 ...
跨境电商下半场,钱往哪去?
2 1 Shi Ji Jing Ji Bao Dao· 2026-01-28 10:10
Group 1 - The cross-border e-commerce industry shows unexpected resilience amid complex global economic conditions, with China's cross-border e-commerce imports and exports projected to reach 2.75 trillion yuan by 2025, a 69.7% increase from 2020 [1] - Cross-border financial service provider Fengbo International has issued loans exceeding $7 billion as of January 2026, with nearly $4 billion facilitated in 2025 alone, doubling the amount from the previous year [1] - Companies are shifting their focus from merely purchasing goods to investing in brand building, reflecting a change in decision-making logic as they adapt to rising platform traffic costs and increased competition [2][3] Group 2 - Businesses are moving from a "drop shipping" model to establishing overseas warehouses, which shortens product launch times and enhances consumer experience and repurchase rates [3] - The funding structure is becoming more complex as companies need to manage diverse currencies and regulatory environments when operating overseas, requiring more flexible financial services [3][6] - There is a growing investment in technology, particularly in data tools and AI applications, as companies seek to enhance decision-making accuracy in uncertain markets [3][4] Group 3 - Traditional financial institutions often rely on past financial data, which creates a mismatch with the needs of cross-border e-commerce businesses that require forward-looking financial support [6][7] - Fengbo International utilizes AI models to predict future business models and funding needs, providing tailored financial services to high-growth companies [6] - The fragmentation of financial services poses a challenge for businesses, which view funding as part of a broader system that must align with business objectives and long-term returns [7][8] Group 4 - The cross-border e-commerce industry is transitioning from "wild growth" to "refined cultivation," with certainty becoming more valuable than capital in a rapidly changing environment [8]
重磅发布“TOP计划”,亿级资源助力头部商家抢占全球增长高地
Sou Hu Wang· 2026-01-28 09:20
过去一年,TikTok Shop凭借"好商品、好内容、好营销、好服务",已助力众多头部商家实现了规模化 增长,正在成为商家出海经营新主场。 目前,越来越多的TikTok Shop美区跨境POP商家从上线好商品出发,稳定发布短视频、图文等自制内 容,加大垂类达人孵化与合作力度,搭配多样化的营销和稳定的服务,实现了海外经营的显著增长。 本次私享会现场,平台各业务负责人围绕好商品、好内容、好营销、好服务四大维度,为商家提供了 2026年的具体经营指引。 在TikTok Shop,好商品是满足用户需求的核心。商家需聚焦有价格竞争优势的优质商品,如时尚新 奇、趋势品,全面提升商品体验。 近日,TikTok Shop美区跨境POP超级头部商家私享会在深圳圆满举行。会上,TikTok Shop跨境电商副 总裁木青表示:" 2026年,我们将进一步投入专项激励和资源支持,以更聚焦、更重磅的资源助力更有 能力、有实力的'超级头部'商家充分释放增长潜能,在TikTok Shop收获更高的爆发。" TikTok Shop美区跨境POP运营总经理Ryan现场宣布,平台重磅发布"TOP计划",更将投入亿级资源,为 优质商家提供更系统的 ...
跨境通:公司管理层始终重视投资者利益
Zheng Quan Ri Bao· 2026-01-28 09:13
Group 1 - The company emphasizes the importance of investor interests and will adhere to regulatory procedures for any share buyback initiatives [2] - Management plans to enhance communication with investors through performance briefings and interactive platforms [2]
从“卖货”到“品牌扎根”:行业大咖深圳共议出海新周期
Sou Hu Cai Jing· 2026-01-28 09:06
Core Insights - The global e-commerce retail sales are expected to exceed $6 trillion by 2025, indicating a significant paradigm shift in China's cross-border e-commerce sector, moving from a growth model reliant on supply chain and traffic advantages to a focus on sustainable, scalable growth [2] - The first "FundPark Day" summit in Shenzhen gathered over 500 brand sellers, platform representatives, and service providers to explore sustainable growth strategies in cross-border e-commerce, marking a transition from "wild growth" to "systematic cultivation" [2] Industry Consensus - There is a fundamental shift from "goods going abroad" to "brands going abroad" and even "talent and models going abroad," as highlighted by Liu Run, founder of Runmi Consulting. He emphasized the need for companies to understand target market consumers and build brand value centered on "trust" [4] - Successful examples include Haier's voltage-adaptive refrigerators for Kenya and Transsion's localized mobile phones for Africa, showcasing the importance of solving local problems with Chinese advantages [4] - The need for a systematic collaboration of "brand, traffic, platform, and capital" is essential for sustainable growth, as noted by industry KOLs and successful entrepreneurs [5] Paradigm Innovation - The concept of "Growth as a Service" was introduced by FundPark International, marking a shift from being a service provider of operational funding to a multi-dimensional "smart growth partner" that integrates funding, data insights, and ecosystem connections [6][7] - This strategy includes three core engines: AI-driven dynamic financing services, predictive insights for optimization, and a community platform for interaction, aimed at helping businesses make better decisions and achieve sustained growth [7] Deep Dive: AI and Ecosystem Solutions - FundPark International's AI risk control model integrates multi-modal data to create precise business profiles, enabling "data-based credit" without fixed asset collateral, thus addressing financing challenges for SMEs [8] - The application of AI allows for proactive support in business growth, as demonstrated by a case where AI predicted funding gaps and adjusted financing strategies accordingly, enhancing decision-making and avoiding over-expansion risks [8] Future Outlook for 2026 - Key trends for cross-border enterprises by 2026 include compliance, AI integration, and brand development, with compliance being deemed a lifeline [9] - Challenges such as product homogenization, price competition, and evolving consumer expectations necessitate a systematic response from businesses [9] - Opportunities lie in leveraging AI to enhance operational efficiency, explore emerging markets, and deepen brand value, with a focus on either building brand barriers in niche categories or seizing trend opportunities [9] - As of September 2025, FundPark International has secured over $750 million in institutional funding, serving over 33,000 merchants and facilitating loans exceeding $7 billion, indicating market validation of its model [9]
面向“建支点” 加力奋进 怎么干
Chang Jiang Shang Bao· 2026-01-28 07:56
Group 1 - The core goal for the next five years in Hubei province is to achieve decisive progress in the construction of strategic support points, marking 2026 as a year of intensified efforts [1] - Hubei's economic growth is projected to stabilize at 6 trillion yuan, reflecting the province's significant role in the national economy and the need for a development model driven by domestic demand and consumption [2] - The province aims to enhance its strategic position by fostering a more robust innovation ecosystem, including the establishment of a technology insurance innovation demonstration zone to support enterprise innovation [2][3] Group 2 - The focus on traditional industries is shifting towards recognizing them as fertile ground for new productive forces, with an emphasis on high-end and green upgrades to strengthen the industrial chain [3] - Encouragement of the "industry cluster + cross-border e-commerce" model is seen as vital for private enterprises to expand internationally, particularly in sectors like semiconductors and biomedicine [4] - The construction of a technology innovation community among the cities in the middle reaches of the Yangtze River is essential for regional collaborative development and innovation resource sharing [5] Group 3 - The integration of smart monitoring networks and ecological protection measures is being advocated to enhance biodiversity and support high-quality development in the region [6] - The promotion of women's participation in the digital economy is highlighted as a means to foster comprehensive development, with initiatives aimed at skill training and entrepreneurship support [6] - The transformation of cultural tourism IP into tangible experiences is proposed to enhance the value of Wuhan's cultural resources and drive the city's economic growth [7]
破“内卷”通壁垒 广东政协委员多维度支招民企高质量出海
Zhong Guo Xin Wen Wang· 2026-01-28 06:15
Group 1 - The core discussion during the Guangdong Two Sessions focused on the high-quality overseas expansion of enterprises and the development of the private economy, with proposals aimed at transforming Guangdong into a global hub for new productive forces [1] - According to Ernst & Young, China's total foreign direct investment exceeded $160 billion in the previous year, marking a 10% year-on-year increase, indicating robust growth in overseas investments by Chinese enterprises [1] Group 2 - Medium-sized enterprises face challenges such as insufficient internationalization capabilities, high compliance risks, and fragmented service systems, necessitating the establishment of a "new productive force output base" to support their overseas expansion [2] - Suggestions include creating a collaborative platform for overseas expansion based on the Belt and Road Initiative, forming an "overseas alliance" for key industries, and standardizing overseas business practices to enhance brand recognition [2] Group 3 - Leveraging the unique advantages of Macau in design, quality control, and international certification can add high value to products from Guangdong's county-level industries, promoting a "cross-border e-commerce + industrial belt" model [3] - The proposal includes establishing a policy coordination list for cross-border e-commerce and extending logistics subsidies and rent reductions to rural areas in Guangdong [3] Group 4 - The integration of over 8,000 professionals from Hong Kong and Macau in the Greater Bay Area is crucial for enhancing overseas expansion efficiency, but challenges such as qualification recognition and public service gaps remain [3] - Recommendations include creating a dynamic recognition list for professionals from Hong Kong and Macau and optimizing tax policies to facilitate talent mobility [3] Group 5 - The various proposals from committee members complement each other, emphasizing the need for institutional innovation to address development challenges and strengthen the foundation for overseas expansion [4]