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大型国际IP室内乐园综合体将落地深圳这个区!
Sou Hu Cai Jing· 2025-07-04 06:27
奥一新闻注意到,7月1日-7月3日,亚洲国际主题乐园及游乐设备展览会(IAAPA Expo Asia)在上海新国际博览中心举行。 脉驰文化总裁赵阳表示:"作为大湾区的核心城市,深圳拥有众多的主题娱乐业态,此次落地国际IP项目业态将会展现出蓬勃的产业活力和丰富的体验内 容,丰富了大湾区文旅体验内容的同时,也在国际上提升了大湾区文旅项目的知名度。" 会上,深圳市龙华区重点区域建设推进中心与脉驰文化在现场签署了战略合作协议,宣布将在深圳市龙华区打造国际IP室内乐园综合体。 图源:深圳卫视深视新闻 据悉,该项目是由脉驰文化独家引入中国的第三个大型国际IP室内乐园综合体项目,包含了多个室内主题乐园、主题酒店、主题餐饮、主题零售及主题演 艺。届时,还将有首次亮相中国的国际IP项目,作为亚太区首店落地深圳。继去年脉驰文化和全球领先的现场体验娱乐公司RWS 国际集团成立合资公司 后,RWS 国际集团也将为此次项目引入多部国际百老汇音乐剧和国际IP主题秀。 脉驰文化是专注于国际IP主题娱乐项目引进及运营管理的国际化娱乐文化公司,麾下拥有多家国际IP实景娱乐业态(LBE)版权业务。脉驰文化已与多家 国际知名IP品牌集团建立深度合 ...
乐高乐园背后的“中国故事”
Xin Lang Cai Jing· 2025-07-04 00:05
Core Insights - Shanghai LEGO Land is set to open soon, aiming to become a new cultural tourism landmark in the Yangtze River Delta amidst competition from Disney and local theme parks [1][12] - The park integrates LEGO's unique culture and interactive experiences, focusing on the needs of Chinese families with children aged 2-12 [6][8] Company Background - LEGO was founded in 1932 in Denmark and has evolved from wooden toys to plastic building blocks, becoming a global symbol of creativity and innovation [3] - The first LEGO park opened in 1968 in Billund, Denmark, and has since expanded globally, with Shanghai being the 11th LEGO park worldwide [4] Investment and Development - The Shanghai LEGO Land project involved over 10 years of negotiations and is a collaboration between Chinese media and entertainment company Huayi Brothers and Merlin Entertainments [3][4] - The total investment for the Shanghai LEGO Land resort is approximately $5.5 billion, making it one of the largest LEGO parks globally [14] Market Positioning - The park features eight themed areas, over 75 interactive rides, and attractions, along with thousands of LEGO models made from over 85 million bricks [6][8] - Shanghai LEGO Land aims to differentiate itself from competitors by emphasizing creativity and family interaction rather than replicating existing theme park models [6][12] Cultural Integration - The park incorporates Chinese culture and local characteristics, showcasing miniature landscapes of famous Chinese landmarks [9][11] - The collaboration between Huayi Brothers and Merlin has facilitated a better understanding of the Chinese market and local government support [9][11] Future Prospects - A second phase of development is planned, which will include a LEGO-themed water park, indicating a forward-looking approach to meet future demands [8][12] - The park is strategically located near transportation hubs, enhancing accessibility for visitors from Shanghai and the broader Yangtze River Delta region [15][16]
深圳乐高乐园最大单体建筑已封顶
Shen Zhen Shang Bao· 2025-07-03 23:28
Group 1 - The Shenzhen Lego Resort is the largest Lego theme park in the world, with 57 out of 81 buildings under construction, and 38 of those have been topped off [1] - The total investment for the Shenzhen Lego Resort is 6.945 billion yuan, and it covers an area of 583,400 square meters [1] - The project aims to integrate local Chinese history, culture, and ecological elements, providing interactive experiences for families while emphasizing sustainable development [1] Group 2 - The Dapeng New District has actively supported the acceleration of the Shenzhen Lego Resort's construction by introducing state-owned enterprises as strategic investment partners [2] - Over 20 supporting infrastructure projects, including railways, highways, hotels, and parks, are also under construction, with a total investment reaching 30 billion yuan [2] - Key infrastructure projects, such as the new Dapeng station and the New Sea Avenue, are progressing well, with successful completion of major construction milestones [2]
2025-2031年中国海洋主题乐园市场全景调查与投资战略咨询报告
Sou Hu Cai Jing· 2025-07-03 06:41
一、海洋主题乐园行业研究目的 二、海洋主题乐园行业研究原则 三、海洋主题乐园行业研究方法 四、海洋主题乐园行业研究内容 第二章海洋主题乐园行业运行环境分析 第一节 海洋主题乐园行业政治法律环境分析 一、行业管理体制 二、行业相关标准 三、行业相关发展政策 第二节 海洋主题乐园行业经济环境分析 一、全球宏观经济分析 二、国内宏观经济分析 三、经济环境对产业影响分析 第三节 海洋主题乐园行业社会环境分析 一、海洋主题乐园产业社会环境 二、社会环境对行业的影响 第四节 海洋主题乐园行业技术环境分析 一、海洋主题乐园技术分析 二、技术环境对产业影响分析 第三章2024年全球海洋主题乐园行业运行分析 第一节2024年全球海洋主题乐园行业运行回顾 第二节 2024年全球海洋主题乐园行业发展动态 第三节 2024年海洋主题乐园行业区域竞争格局 第四节 重点区域市场现状及前景评估 一、北美市场概况及趋势 二、欧盟市场概况及趋势 三、亚太市场概况及趋势 第五节 2025-2031年全球海洋主题乐园行业前景评估 第四章中国海洋主题乐园行业经营情况分析 第一节 海洋主题乐园行业发展概况分析 一、行业发展历程回顾 二、行业经营情况及 ...
2025年IAAPA亚洲博览会于上海开幕 买家及观众数量较去年增长40%
Cai Jing Wang· 2025-07-02 06:21
Core Insights - The 2025 IAAPA Expo Asia is a significant event for the amusement and attractions industry, taking place in Shanghai from July 1 to July 3, 2025, with 350 exhibitors and covering 8,500 square meters [1][2] - The event aims to foster deep communication among participants and promote long-term industry connections, featuring over 20 educational programs [2] - The expo marks the return of IAAPA to Shanghai after six years, highlighting the city's growing importance as a hub for the amusement and attractions market [3][4] Industry Growth - The number of registered buyers and attendees for the expo has increased by 40% compared to 2024, indicating a healthy growth trend in China's amusement and attractions market [4] - The Chinese market currently has 4,437 large attractions and amusement parks, with an expected compound annual growth rate of 19% over the next three years [5] - The average per capita spending in the Asia-Pacific region is projected to grow by 4.6% over the next three years, reflecting a positive outlook for the industry [5] Policy Support - The Chinese government is actively supporting the industry through policies aimed at upgrading and replacing equipment in the cultural and tourism sectors, with a focus on attractions and amusement facilities [4] - The initiatives aim to maintain stable investment growth and enhance service quality in the cultural and tourism sectors by 2027 [4] Event Highlights - The opening ceremony featured a culturally rich performance that set the tone for creativity and innovation, reflecting the expo's core themes [2][3] - The event serves as a platform for sharing goals, visions, and innovations within the industry, showcasing Shanghai's unique charm as a host city [6]
暑期亲子游火爆 顶流IP成家庭度假流量密码
Bei Jing Qing Nian Bao· 2025-07-02 01:26
2025年亲子游市场规模持续扩大,成为旅游市场的重要增长点。如今年五一假期,亲子市场规模连 续两年呈现高速增长,广州、成都、北京等城市"亲子度假"搜索热度上涨超300%,亲子乐园搜索量同 比增长124%。预计2025年在线亲子度假市场交易额将达到3000亿元。 上海迪士尼度假区、北京环球影城等以热门IP为核心打造的主题乐园,热度常年位居各景区前列。 这些景区凭借强大的IP召唤力,吸引了大量亲子家庭前来游玩。迪士尼乐园里,孩子们可以与白雪公 主、唐老鸭等经典卡通形象亲密互动,沉浸在充满童话色彩的世界中;环球影城则让孩子们仿佛置身于 电影大片的场景之中,哈利·波特的魔法世界、变形金刚的机械宇宙等,都给孩子们带来了前所未有的 新奇体验。 2025年,亲子游市场规模持续飙升,预计在线亲子度假市场交易额将达3000亿元。上海迪士尼、北 京环球影城等顶流IP乐园热度居高不下,乐高乐园全新登场,新生代父母加速入场。从跨代际情感共鸣 到多元化游玩需求,亲子游正以全新姿态,为万千家庭打造难忘的高光时刻。 跟着顶流制造家庭高光时刻 众信旅游集团近日发布的《2025年暑期出游趋势报告》显示,随着全球经济的复苏与国际航线的持 续加密 ...
上海乐高乐园“乐高大飞车”突发故障,官方:触发自动保护程序,设施符合安全标准
Cai Jing Wang· 2025-06-30 10:07
据悉,事发的"乐高大飞车"位于乐园"创想世界"主题区,是乐高集团全球首秀的旗舰游乐项目。该设施 拥有530米超长轨道,兼具速度与弯道设计,试运营期间因较强的刺激性成为人气项目,高峰时段排队 时长可达60分钟。项目自6月20日随乐园试运营同步开放,此次故障是其运行8天内首次出现系统性停 机。回顾试运营历程,这已是乐园10天内第二次设备故障。6月20日首日开放时,4D剧场曾因水特效设 备控制系统故障,导致部分游客意外淋湿。当时乐园立即停用相关特效模块,在保留影片放映的同时启 动人工致歉补偿流程。 关于乐园的运营保障,倪向旭表示:"在设备安全资质方面,乐园所有开启运行的设备均已通过国家特 检院的严格检验,符合国家相关安全标准要求。在人员配置上,乐园操作和维护人员均经过专业培训并 熟练掌握操作维护技能。维护人员严格依照国家标准和乐园规定,对设备进行细致巡检和深度维护,确 保不放过任何安全隐患,全力保障游客游玩安全。" 作为全国首家乐高主题乐园,上海乐高乐园自筹备起便备受公众瞩目。然而,在试运营期间,园区却接 连出现设备运行异常情况,引发社会对主题乐园设备安全的持续关注。继6月20日试运营首日4D剧 场"水特效设备"故 ...
乐高乐园在众多主题乐园中如何突围?
Di Yi Cai Jing· 2025-06-30 09:58
Core Insights - The Shanghai LEGO Park aims to differentiate itself in a competitive market dominated by international theme park giants like Disney and Universal Studios by focusing on the family market for children aged 2-12 [2][5] - The park integrates traditional Chinese culture into its offerings, exemplified by the "Wukong Xiaoxia" theme area, which creatively adapts classic Chinese mythology into interactive experiences [3] - The park is positioned as a catalyst for regional cultural tourism transformation, promoting a shift from a "ticket economy" to a "whole area economy" in the Jinshan district [4] Group 1: Market Positioning - The LEGO Park's strategic focus on the 2-12 age group allows it to avoid direct competition with larger theme parks, offering a more cost-effective pricing strategy for families [2] - The park emphasizes a "child-centered" design philosophy, encouraging parental participation in activities, thus fostering a unique "participatory growth" experience [2] Group 2: Localization Strategy - The park's deep localization efforts include embedding Chinese cultural elements into its attractions, moving beyond mere adaptation of Western models [3] - The integration of local narratives and aesthetics into the park's design enhances cultural recognition and strengthens its competitive edge [3] Group 3: Regional Development - The LEGO Park is expected to drive regional tourism development, creating a network of attractions that includes farms and gardens, thereby enhancing the overall tourism experience in the area [4] - The establishment of a "one-hour traffic circle" through improved transportation links facilitates access to the park and surrounding attractions, promoting regional tourism synergy [4] Group 4: Challenges Ahead - The park faces challenges related to its location in Jinshan, which is relatively far from the city center, potentially impacting visitor numbers [5] - The increasing presence of similar international IPs in Shanghai may lead to intensified competition, necessitating a focus on retaining existing customers in a limited market [5]
壹快评|LV巨轮驶来,首发经济为何青睐上海
Di Yi Cai Jing· 2025-06-26 13:20
路易威登全新概念地标"路易号"巨轮在上海市静安区吴江路惊艳亮相,国际品牌首发经济青睐上海。 6月25日凌晨,路易威登全新概念地标"路易号"巨轮在上海市静安区吴江路惊艳亮相。作为"路易威登非凡之旅展览"的承载主体,"路易号"船型建筑设计代 表了上海作为"东方门户"的港口文化,呼应了上海"海纳百川"的城市精神,也彰显出其乐于拥抱创新的国际大都市气质。 "路易号"项目投资规模宏大,总面积1600平方米(长114.5米,高30米),内部构建三层复合型体验空间,一层和二层举办路易威登全新展览《非凡之旅》, 三层设立路易威登咖啡馆,开创性地融合"咖啡+展览+精品"三种业态。该项目6月26日正式开幕,6月28日起对公众开放。 就在"路易号"巨轮对面,是星巴克烘焙工坊,也是星巴克在中国市场的旗舰项目。而此前,苹果、迪士尼、乐高等国际品牌将首店、旗舰店、新品首发等项 目设置在上海。文旅方面,上海乐高乐园即将开业、哈利波特主题乐园项目也选址在上海。 i 4 11:2 Fi 8 the the know IT f A 892 11 38 x 37 为何这些国际品牌都愿意将首发经济项目落地在上海? 在采访和观察中,笔者了解到,首先是 ...
国内首个航空科幻主题乐园落户上海临港
Xin Lang Cai Jing· 2025-06-22 11:00
国内首个以航空科幻IP为核心的主题乐园落户上海临港,将于今年年底开门迎客。 《南天门计 上、英勇斗争的故事。目前,"南天门计划"IP已形成了包括图书教材、动漫影视、文创产品以及沉浸式 展陈在内的 IP文化产品体系,并连续三届亮相中国珠海航展,重要武器装备"白帝"乙型空天战机模型 吸引众多游客参观打卡。 中航环球表示,通过该IP将军工科技与浪漫想象相结合,对航空产业远景展开大胆想象和探索,将努力 讲好航空人的中国科幻故事。 据介绍,《南天门计划》AI科幻乐园位于上海浦东新区临港新片区,占地4万平方米。乐园以中航环球 原创IP《南天门计划》为蓝本,通过AI交互与军工级仿真技术打造。这座"未来战场"将"玄女空天战 机""鸾鸟战略平台"等科幻装备从IP蓝图转化为可穿戴机甲、全息战场等实体体验,游客可以以"深空防 御军"身份参与月球基地攻防战。 此外,乐园首次将航空工业前沿技术转化为大众娱乐体验,如利用战机气动模拟系统开发"星际过山 车",并计划联动"时空旅程"研学基地输出航天科普课程。 "这是军工文化'破圈'的里程碑,让青少年从科幻视角理解中国航空力量。" 中国航空工业集团代表表 示,"未来,这里不仅是乐园,更是中国 ...