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爱奇艺乐园将落地北京王府井喜悦 专家:企业寻找“第二增长曲线”的必然选择
Cai Jing Wang· 2025-09-25 10:36
9月24日,2025北京文化论坛文化产业投资人大会在北京举行。 会上,新中国儿童用品商店"名创优品乐园"、王府井喜悦"爱奇艺乐园"、隆福寺"索尼探梦"科技馆等文化项目成功签约。 其中,爱奇艺与北京王府井喜悦购物中心有限责任公司达成合作,将携手在王府井打造爱奇艺乐园。据悉,这是继扬州、开封外,爱奇艺年内第三座乐园签约项目。该项目预计2026年上半年开 "爱奇艺布局线下主题乐园,是其'IP全场景开发'战略的关键落子,也是长视频平台在会员、广告收入双下滑背景下,寻找'第二增长曲线'的必然选择。"中国企业资本联盟副理事长柏文喜称。 据爱奇艺创始人、CEO龚宇介绍,爱奇艺乐园以中国影视IP与前沿数字技术融合的全感体验为特色,旨在构建以影视主题IP体验为核心的沉浸式文娱体验新空间。通过线上线下联动,让更多观众 依托爱奇艺在影视、动漫、综艺等领域的丰富IP储备与内容创作能力,结合王府井喜悦购物中心的客流优势与商业运营经验,项目将打破"内容观看"与"实体消费"的边界,为消费者带来从内容 据了解,今年3月,爱奇艺首个线下乐园"爱奇艺乐园"在江苏省扬州市启动,预计年内正式开园。《狂飙》《莲花楼》《苍兰诀》《唐朝诡事录》等影视IP ...
爱奇艺布局主题乐园,打造扬州、开封和北京项目
第一财经· 2025-09-25 08:08
Core Viewpoint - iQIYI's development strategy integrates both online and offline elements, focusing on content creation and theme park experiences [1] Group 1: Online and Offline Integration - iQIYI is expanding its business model by developing both online content such as films and variety shows, and offline experiences through theme parks and IP derivatives [1] - The iQIYI parks are designed to be small-scale, highly interactive, and rapidly iterative, with current projects in Yangzhou, Kaifeng, and Beijing [1] Group 2: Theme Park Features - The planned iQIYI parks will feature a combination of national original IPs and technological immersive experiences, with a planned area of 5,000 to 20,000 square meters [1] - Revenue for iQIYI parks will primarily come from ticket sales and secondary consumption [1] Group 3: Visitor Experience - The parks will include full-sensory digital experiences, limited edition merchandise sales, interactive performances, themed dining services, and content experiences lasting over 4 hours [1]
爱奇艺布局主题乐园,打造扬州、开封和北京项目
Di Yi Cai Jing· 2025-09-25 08:02
爱奇艺乐园内计划设置全感数字体验、销售限量衍生品、演出演绎互动、主题餐饮服务、纯内容体验超 过4小时。 爱奇艺乐园是定位小型化、强互动、快迭代的新型主题乐园。 爱奇艺创始人、CEO 龚宇在9月25日举行的2025爱奇艺悦享会上表示,爱奇艺的发展是线上和线下同步 的,线上是影视剧、综艺等,线下则要开发乐园和IP衍生品。爱奇艺乐园是定位小型化、强互动、快迭 代的新型主题乐园,目前正在打造和即将开启的爱奇艺乐园包括扬州、开封和北京项目,主打国创IP与 科技沉浸体验结合的城市文旅新空间,规划面积为5000~20000平方米。爱奇艺负责技术、内容和运 营,主要收入来自门票和二次消费。 ...
中国文旅,迎来外资接盘时刻?
3 6 Ke· 2025-09-25 01:14
这两天,我注意到韩国的知名私募投资基金安博凯(MBK Partners)正式完成了对原苏州华谊兄弟电影世界的全资收购。 这一项目位于苏州阳澄湖半岛国家级旅游度假区核心地带,占地690亩,未来将更名为海合安苏州阳澄半岛乐园,并计划追加投资一亿元,宣布打造长三 角首个真正意义上的湖滨沉浸式文娱旅游目的地。 原苏州华谊兄弟电影世界 另据苏州工业园区官方平台数据,在2025年暑期试运营期间,该乐园接待游客超过35万人次,单日最高客流突破2万,一跃成为某头部短视频平台暑期全 国热门景区榜单的常客。 事实上,这并不是MBK在中国市场的第一次出手,这是一家非常擅长抄底的私募基金。 早在2021年,安博凯便以大幅溢价完成了对神州租车的私有化。 彼时,神州租车受瑞幸风波、疫情冲击和重资产拖累,市值大幅缩水,但安博凯依然提出全面收购要约,坚定推进交易。 而真正让安博凯在中国文旅市场声名大噪的,是同年对海昌海洋公园旗下四家主题乐园的整体收购。 根据股份购买协议,安博凯收购上述4家海洋主题公园100%股权,并将收购郑州在建项目的66%股权,总交易金额约65亿元人民币。成为近年来极为罕见 的外资文旅整合案例。 回顾安博凯的投资路径,这 ...
从主题乐园到外滩酒店,外资出手了
Hu Xiu· 2025-09-25 00:30
这两天,我注意到韩国的知名私募投资基金安博凯(MBK Partners)正式完成了对原苏州华谊兄弟电影世界的全资收 购。 这一项目位于苏州阳澄湖半岛国家级旅游度假区核心地带,占地690亩,未来将更名为海合安苏州阳澄半岛乐园,并计 划追加投资一亿元,宣布打造长三角首个真正意义上的湖滨沉浸式文娱旅游目的地。 另据苏州工业园区官方平台数据,在2025年暑期试运营期间,该乐园接待游客超过35万人次,单日最高客流突破2万, 一跃成为某头部短视频平台暑期全国热门景区榜单的常客。 事实上,这并不是MBK在中国市场的第一次出手,这是一家非常擅长抄底的私募基金。 早在2021年,安博凯便以大幅溢价完成了对神州租车的私有化。 彼时,神州租车受瑞幸风波、疫情冲击和重资产拖累,市值大幅缩水,但安博凯依然提出全面收购要约,坚定推进交 易。 而真正让安博凯在中国文旅市场声名大噪的,是同年对海昌海洋公园旗下四家主题乐园的整体收购。 根据股份购买协议,安博凯收购上述4家海洋主题公园100%股权,并将收购郑州在建项目的66%股权,总交易金额约65 亿元人民币。成为近年来极为罕见的外资文旅整合案例。 回顾安博凯的投资路径,这家公司偏好具有现金流 ...
华谊兄弟“割肉”苏州电影世界!海合安文旅首次落子华东
Guan Cha Zhe Wang· 2025-09-23 10:20
Core Viewpoint - The acquisition of Suzhou Huayi Brothers Movie World by Haihe An Cultural Tourism marks a significant shift in the landscape of theme parks in the Yangtze River Delta, reflecting the struggles of Huayi Brothers and the potential for revitalization in the region's cultural tourism industry [1][3][10]. Company Overview - Huayi Brothers, once a leading player in the Chinese film industry, has faced eight consecutive years of losses, leading to asset sales as a survival strategy [3][7]. - The company's market value has drastically declined, with its stock price dropping over 95% from its peak, reflecting a significant loss of investor confidence [9]. Financial Performance - Huayi Brothers reported a cumulative net loss exceeding 8.2 billion yuan over the past seven years, with its asset-liability ratio rising from 48.22% in 2018 to 86.64% by mid-2023, indicating severe financial distress [7][8]. - The company's revenue from its brand licensing and experiential entertainment segment plummeted to 188,700 yuan in 2024, a 78.95% year-on-year decline, with no new licenses contributing to revenue [8]. Acquisition Details - The acquisition of Suzhou Huayi Brothers Movie World by Haihe An Cultural Tourism is part of a broader strategy to enhance the cultural tourism landscape in East China, with Haihe An aiming to leverage its operational expertise to revitalize the park [10][11]. - The park, now rebranded, is positioned to integrate local cultural elements and improve visitor experiences through innovative attractions and extended operating hours [12][14]. Market Context - The theme park industry in China has seen a surge in new openings, but many have struggled with low visitor numbers and profitability, highlighting the challenges faced by operators in this sector [11]. - Haihe An's strategy includes a focus on differentiated offerings and localized operations to stand out in a competitive market, with early indicators of success shown during its trial operations [10][16].
国泰航空与香港迪士尼乐园携手共拓“航空+乐园”旅游新体验
签约仪式由国泰集团行政总裁林绍波与香港迪士尼乐园度假区行政总裁莫伟庭共同主持。深受大家喜爱 的米奇也来到现场,为活动增添欢乐氛围。根据合作备忘录,双方将整合资源,共同探索多项创新合作 项目,打造更具吸引力的旅游产品,其中包括一项专为过境旅客设计的新产品,预计于2026年推出。 林绍波在仪式上表示:"结合世界级的航空服务与香港迪士尼的乐园体验,我们将共同为旅客缔造难忘 且惊喜的旅程,并展现香港的独特魅力。"莫伟庭则指出,此次合作体现了双方致力于推动香港旅游吸 引力的决心和承诺,适逢香港迪士尼庆祝20周年,未来将携手满足旅客不断演变的旅游需求。 此次合作不仅有助于提升香港在国际旅游市场中的竞争力,也为航空与文旅产业协同发展提供了新的实 践范例。未来,双方将继续拓展合作领域,为全球旅客创造更加丰富的高品质旅行体验。(编辑:金杰 妮 校对:王亚玲 审核:韩磊) 《中国民航报》、中国民航网 记者胡夕姮 报道:近日,国泰航空与香港迪士尼乐园度假区在香港迪士 尼乐园酒店正式签署合作备忘录。双方将结合卓越的航空服务与主题乐园的奇妙体验,共同提升访港旅 客的旅行品质,进一步巩固香港作为世界级首选旅游目的地的国际地位。 (国泰航 ...
海合安文旅全资收购苏州华谊兄弟电影世界,首次涉足华东市场
Xin Lang Cai Jing· 2025-09-23 04:49
Group 1 - Haihe An Cultural Tourism has completed the full acquisition of the former Suzhou Huayi Brothers Movie World, now renamed "Haihe An Suzhou Yangcheng Peninsula Paradise" [1][2] - The project is located in the core area of the Yangcheng Lake Peninsula National Tourism Resort, covering an area of 690 acres [2] - The park plans to invest 100 million yuan to develop three major new projects, enhancing local cultural integration and visitor experience [1][2] Group 2 - During the trial operation period in the summer of 2025, the park is expected to receive over 350,000 visitors, with a peak daily attendance of 20,000 and a revenue increase of 68% year-on-year [2] - The three major products include the first domestic immersive theme area featuring the "Milk Dragon" IP, an immersive show "Zhuangyuan Returns," and the "Yangcheng Starlight Night" experience [2] - Haihe An Cultural Tourism has successfully operated four major polar ocean tourism projects in Qingdao, Chengdu, Tianjin, and Wuhan, marking its first entry into the East China market with this acquisition [3]
活力中国调研行|上海乐高乐园:文旅融合的“多巴胺”盛宴
Guo Ji Jin Rong Bao· 2025-09-17 12:06
Core Insights - Shanghai LEGO Land Resort is the first LEGO theme park in China, designed to stimulate creativity and imagination for families with children aged 2 to 12 [1][3] - The park features a unique blend of international IP and local Chinese culture, enhancing emotional resonance with visitors [3] Visitor Trends - Since its opening on July 5, the park has experienced high visitor traffic, with many days seeing sold-out tickets; nearly 80% of visitors are from the Jiangsu, Zhejiang, and Shanghai regions [5] - The park's attractions, such as building experiences and roller coasters, have received positive feedback, with an average of 8.73 rides per visitor, indicating a high level of engagement [5] Economic Impact - The opening of LEGO Land has significantly boosted the local tourism economy in Jinshan District, serving as a benchmark for regional cultural tourism development [7] - Hotel and homestay occupancy rates in surrounding areas have increased dramatically, with some hotels reaching occupancy rates of 80% to 90% during the summer, and high-speed train passenger numbers increasing 2 to 3 times compared to pre-opening levels [7]
国泰与香港迪士尼签署合作备忘录
Cai Jing Wang· 2025-09-17 04:16
根据合作备忘录内容,双方计划探索多项创新合作项目,其中包括一项专为香港过境旅客设计的产品, 该产品预计于2026年推出。 国泰集团行政总裁林绍波表示,国泰始终致力于为旅客的出行体验赋能,此次与香港迪士尼合作,是基 于双方在为旅客提供难忘、优质体验理念上的契合。未来,双方将通过融合航空服务与乐园体验,为旅 客创造独特旅程,展现香港多元魅力,吸引全球旅客到访。 (国泰集团) 近日,国泰与香港迪士尼乐园度假区(下称 "香港迪士尼")签署合作备忘录。双方将依托各自优势开 展合作,旨在通过结合两大品牌资源,为旅客打造覆盖航空与乐园场景的体验,进而推动访港旅游发 展,巩固香港全球旅游目的地及区域交通枢纽地位。 ...