Core Viewpoint - The article highlights the challenges faced by elderly individuals in accessing gym facilities due to age discrimination, despite a growing demand for fitness services among older adults [3][4][5]. Group 1: Industry Challenges - Many gyms have set age restrictions, refusing to issue memberships to individuals over 60 years old, citing concerns over safety and liability [4][5]. - Smaller fitness institutions are particularly cautious, often outright denying access to elderly clients, while larger gyms may require health assessments before allowing participation [5][6]. - The fear of potential health issues or accidents during workouts leads gyms to impose strict age limits, which can hinder the growth of the silver economy [6][7]. Group 2: Market Opportunities - There is a rising demand for fitness services among older adults, with 26.1% of seniors regularly exercising, indicating a significant market potential for gyms that cater to this demographic [3][6]. - Experts suggest that gyms should innovate by introducing age-appropriate equipment and training programs tailored to the needs of older adults, which could lead to new business opportunities [7][8]. - Government initiatives are encouraging the development of community fitness centers that are friendly to seniors, providing a model for gyms to follow [9][10]. Group 3: Recommendations for Improvement - It is recommended that gyms enhance their training for staff to better accommodate elderly clients and develop specialized programs that focus on low-impact exercises [7][8]. - The government is urged to provide incentives for gyms to accept older clients, such as tax breaks and funding support, to alleviate operational costs [7][10]. - Community initiatives are being established to create inclusive fitness environments, demonstrating a proactive approach to integrating elderly individuals into fitness activities [9][10].

Core Viewpoint - Shenzhen is implementing measures to enhance service consumption quality by upgrading traditional street communities and attracting domestic and international chain brands to establish flagship and experience stores [1] Group 1: Policy Measures - The Shenzhen government has issued measures to promote high-quality service consumption, focusing on the renovation and upgrade of traditional street communities [1] - Support will be provided to various districts for the enhancement of traditional street areas, aiming to attract chain brands and improve new business formats [1] Group 2: Community Development - The initiative aims to utilize idle storefronts along community streets to address the consumption needs of local residents [1] - The plan includes prioritizing the availability of services such as shopping, dining, delivery, repair, laundry, health care, fitness, and entertainment within communities [1]

Core Insights - The sports industry is reshaping the consumption ecosystem and becoming a key engine for activating the domestic economy through a multi-format integration approach [1] - The "sports+" model is driving collaborative development across various sectors such as culture, tourism, and manufacturing, showcasing strong growth momentum [1] Group 1: Event Economy - The event economy is emerging as a "traffic password" for consumption upgrades, with a 14.2% year-on-year increase in sales of sports entertainment products in Q1 2025, significantly outpacing the growth of total retail sales of consumer goods [3] - In March 2025, 32 marathons were held nationwide, attracting over 420,000 participants, with the Wuxi Marathon generating 505 million yuan in surrounding industry benefits and the Wuhan Marathon drawing 70,000 out-of-town runners, leading to nearly 300 million yuan in total consumption [3] - The deep integration of events with urban tourism is creating a new trend of "traveling with events," as seen in the Wuhan Marathon, which linked over 20 cherry blossom viewing spots, resulting in a more than fivefold increase in ticket bookings for scenic spots and a 364% surge in hotel bookings near the event [3] Group 2: Manufacturing and Consumption - The dual approach of manufacturing and consumption is constructing a full-chain ecosystem in the sports industry, with Ningjin, Shandong, being the largest commercial fitness equipment production base, holding over 70% of the domestic market share and exporting to over 170 countries [3] - The transformation of Beijing Shougang Park is a model of urban renewal, incorporating new sports projects and attracting a daily foot traffic of over 1,000, thus revitalizing existing assets and creating new consumption spaces [3] Group 3: Technological Empowerment and Policy Innovation - Technological advancements and policy innovations are injecting new momentum into industry upgrades, with the Shanghai sports consumption resource integration platform addressing traditional event resource fragmentation by connecting event resources with financial services and commercial support [5] - The popularity of smart fitness equipment and VR sports training is enhancing the exercise experience, with 540 million people in China regularly exercising and a 57% increase in per capita sports spending compared to pre-pandemic levels, where smart equipment consumption accounts for 28% [5] - The sports industry has been included in the national strategic layout, with the "14th Five-Year Plan for Sports Development" aiming for a total industry scale of 5 trillion yuan by 2025, contributing 2% to GDP [5] Group 4: Economic and Social Impact - The synchronization of the sports industry with urban renewal, technological innovation, and consumption upgrades is not only releasing economic momentum but also fulfilling the public's aspiration for a better life [6] - Sports are transitioning from a "niche hobby" to a "national lifestyle," injecting lasting vitality into high-quality economic development [6]

Core Viewpoint - The event "Health and Summer Fat Burning Session" organized by China British Life Insurance Guangdong Branch aims to promote a healthy lifestyle through a multi-brand collaboration, focusing on fitness, healthy eating, and quality living experiences for customers and the public [1][2][9]. Group 1: Event Overview - The event took place on June 21 at Guangzhou Huangpu Dayuehui, featuring various brands such as Great Wall Wine, Fulinmen, and Keep, creating an ecosystem for health experiences [1][2]. - Activities included interactive fitness sessions, yoga, health checks, and nutrition courses, showcasing a diverse range of health experiences [5][9]. Group 2: Strategic Goals - China British Life Insurance emphasizes its "Health and Wellness" strategy, aiming to be a comprehensive health guardian for customers, addressing physical, mental, and financial well-being [2][11]. - The collaboration among multiple brands is seen as an innovative attempt to implement the "Health and Wellness at China British" concept, enriching the meaning of health living scenarios [2][9]. Group 3: Educational Initiatives - The event included consumer protection education through case studies and interactive games, alongside financial knowledge dissemination using new media [7]. - The integration of exercise, healthy eating, and knowledge empowerment serves as a promotional opportunity for healthy lifestyles, encouraging participants to discover their unique "health codes" [9].

以下文章来源于精练GymSquare ，作者晟杰 文 ｜ 晟杰 来源｜ 精练GymSquare（ID：GymSquare） 封面来源 ｜ unsplash 刚刚结束的高考，是千万考生的人生大考，也是运动健身行业潜在人才的一次补充良机。但根据早先央视 "48%健身教练无专业背景" 的报道，依然让这个 新兴的大运动行业稍显窘迫。 央视的报道具体提到：在入职1-3年的健身教练中，有52%是体育院校学生，其余48%为无专业背景，有些从业者甚至从未接触过健身行业。 健身教练平均 低学历、浅资历，早已成为社会层面关注的行业现象。 但作为健身教练的专业对口， 进入体育类大学的高考体育生却是持续增加的。 比如休闲体育、社会体育指导这两门典型的"健身教练专业"，相应的储备人才正增长，最早从去年上半年开始，国内多省高考报考的体育术科生，就相较往 年创下新高。 精练GymSquare . 精练GYMSQUARE是中国领先的健身和运动生活方式产业服务品牌。通过深度和前沿的行业洞察，服务中国健身和健康新经济，持续聚焦大健身产业、教 练职业和用户运动趋势。我们强调原创与价值创造：与精益练习者，建造自由运动广场。 高校体育人才，健身房迫切 ...

□ 本报记者 许愿 蒋明睿 付奇 本报实习生 李轶嘉 "挂了医院的减重门诊，过两天去看看怎么减肥！"前不久，32岁的南京市民刘华在手机上挂号，他告诉 记者，这两年由于工作和生活压力较大，体重上升太快，身体陆陆续续出现了些毛病。 "人们开始越来越注重健康管理了。目前门诊量正以每个月30%—50%速度增长，和几年前相比有明显 变化。"南京医科大学第二附属医院内分泌科主任、主任医师鲁一兵说，不少人体检发现血脂高、脂肪 肝等问题后，都会来减重门诊寻求帮助。 数据显示，我国18岁及以上居民超重及肥胖率已突破50%。今年3月，国家卫生健康委员会宣布，正式 启动"体重管理年"三年行动计划。 在国家政策引导与民众健康意识觉醒的双重驱动下，减重经济在健身、医疗、食品、智能科技等领域全 面爆发，成为拉动内需、推动消费升级的新引擎。但记者在调查采访中发现，减重经济蓬勃发展的同 时，也存在"暗礁"与"泡沫"：代餐产品、网红减肥药、部分健身机构夸大效果等，扰乱市场甚至造成消 费者新的焦虑，减重产业还需建立起产业创新与规范引导并行的"健康监管体系"。 在"颜值经济"审美风潮与国家"大健康战略"的双重引擎驱动下，减重经济早已不是简单的"减 ...

我国"体重管理年"行动持续推进，在国家政策引导与大众健康意识提升的双重驱动下， "瘦身经济"正 在升温 。 1 体重管理带火"瘦身经济" 运动场馆到店人数明显增多 近期，北京24小时健身房、壁球馆等运动场所的到店人数明显增多。 据悉，随着健身人数增多，不少健身房开始延长营业时间，推出24小时营业服务，还涵盖了普拉提、瑜 伽、燃脂热舞等团课，以满足多样化的健身需求。 某平台数据显示，今年6月以来，"健身月卡次卡"搜索量同比增长31.6%，"24小时自助健身房次卡"搜索 量同比增长96.9%。从消费趋势来看，人们对趣味性运动的需求正在攀升。6月以来，"室内蹦床运动 馆"的搜索量同比增长96.4%，"壁球馆"搜索量同比增长188%。 2 轻食餐饮成消费新宠 连锁门店加速扩张 运动之余，饮食对于体重管理也很重要，低脂肪、高纤维的轻食，成为不少消费者的选择。 北京某轻食连锁店恒基伟业大厦店店长郝岩琪表示："一天的外卖一般是200单左右，堂食是100单左 右。" 在这家店内，消费者按照碳水化合物、蛋白质、蔬菜等顺序选择一份符合自己口味的轻食餐品，价格在 30-40元左右。 有消费者表示："我几乎每天都吃减脂餐，吃一个月基 ...

Core Viewpoint - The "slimming economy" is gaining momentum in China, driven by national policy initiatives and increased public health awareness, particularly in Beijing where demand for healthy and low-fat meal options is surging [1] Group 1: Market Trends - Since June, the search volume for "fitness monthly cards" has increased by 31.6% year-on-year, while "24-hour self-service gym single-use cards" saw a remarkable growth of 96.9% [1] - There is a rising demand for engaging physical activities, with the search volume for "indoor trampoline parks" increasing by 96.4% and "squash courts" by 188% since June [1] Group 2: Consumer Preferences - In Beijing, the keyword search volume for "light meal restaurants" has surged by 145% since June, indicating a strong consumer interest in healthier dining options [1] - The group purchase order volume for healthy and low-fat light meal packages has skyrocketed by 356%, with popular items including yogurt avocado, fruit tea, and shrimp energy bowls [1]

央视网消息：我国"体重管理年"行动持续推进，在国家政策引导与大众健康意识提升的双重驱动下，"瘦身经济"正在升温。近期，北京24 小时健身房、壁球馆等运动场所的到店人数明显增多。 中午12时，这家开在北京某写字楼下的健身房里，进店人数不断增加。肖女士是位健身爱好者，最近每天早上都会进行有氧运动，中午再 来一组力量训练。 记者了解到，随着健身人数增多，不少健身房开始延长营业时间，推出24小时营业服务，还涵盖了普拉提、瑜伽、燃脂热舞等团课，以满 足多样化的健身需求。 某平台数据显示，今年6月以来，"健身月卡、次卡"搜索量同比去年增长31.6%，"24小时自助健身房次卡"搜索量同比去年增长96.9%。从 消费趋势来看，人们对趣味性运动的需求正在攀升。6月以来，"室内蹦床运动馆"的搜索量同比去年增长96.4%，"壁球馆"搜索量同比去年增长 188%。在北京的一家壁球馆，记者看到四个场地都有人在训练。 消费者石女士说，球类运动对灵活性要求较高，趣味性也很强，相对容易坚持。她自己打一小时的壁球，能消耗500卡路里以上，能够起 到很好的燃脂效果。 浙江义乌：居家健身器材热销 轻巧便携类产品受青睐 除了前往运动场馆，不少人也选 ...

而在与 NOVAX 交易所的合作中，张弛聚焦于技术赋能传统行业的实践探索。NOVAX 交易所的核心业 务是将区块链技术与健身行业融合，但在技术落地过程中面临诸多挑战。张弛带领技术团队深入研究， 针对健身数据上链效率低、智能合约执行不稳定等问题，研发出一套高效的区块链中间件系统。该系统 能快速对接各类健身设备，实现数据的实时、准确上链，并优化智能合约算法，确保奖励机制公平、透 明、高效运行。此外，张弛推动建立行业技术标准，联合健身设备制造商、健康管理机构等，制定区块 链健身应用的数据接口规范与安全标准，促进整个行业的技术协同发展。在张弛的助力下，NOVAX 交 易所的技术解决方案逐渐成为行业标杆，推动区块链与健身行业的融合迈向新台阶，也为数字货币在实 体经济中的应用提供了可复制的成功范例。 在数字货币行业不断迭代演进的进程中，张弛凭借前瞻性的战略眼光与强大的资源整合能力，先后与 CW 交易所、NOVAX 交易所达成深度合作，从生态构建与技术赋能两大维度，重塑行业发展格局，为 行业注入全新活力。 张弛与 CW 交易所的合作，围绕构建完整的数字货币生态系统展开。双方共同搭建开发者平台，吸引 全球区块链技术开发者入驻 ...