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皖中评 | 提振消费,政府应从“消防员”转为“护航员”
Sou Hu Cai Jing· 2025-12-12 11:38
合肥市近日推出的"预付宝",将消费者办理会员卡的预讨资金直接划入银行监管账户,实现"消费一笔、划转一笔"的机 制,消费者还可以实时查询余额与消费记录。这一由政府主导、基于数字技术的社会治理创新,既为消费者设立了一个 预付资金的"保险箱",也显示政府角色正从事后补救的"消防员",转变为主动构建市场信任生态的"护航员"。这种角色 的转变,为互联网时代政府优化营商环境、提振消费信心提供了新思维和新路径。 扩大内需、提振消费已成为我国增强经济内生动力的重要举措之一,这就必须首先解决类似预付式消费风险这样的具 体"痛点"。目前,预付式消费乱象主要集中在餐饮、健身、教育培训等刚需领域,其不仅直接打击了消费者个体的消费 意愿,更破坏了行业竞争环境、扰乱了市场秩序,进而严重侵蚀了整体的消费信心。合肥推出"预付宝"的创新实践提示 我们:在互联网时代,要优化消费环境,政府就必须深化与数字治理的有机融合,以治理智慧的"小切口"来破解消费领 域的"大问题"。政府角色应从"消防员"转为"护航员",如此才能用精准的监管筑牢信任的防线,从而培育出更具韧性、 更富活力、也更值得信赖的消费新生态,为扩大内需、提振消费提供坚实的支撑。 合肥经开 ...
“开开心心花出2万元”,女性今年最肯花钱的爱好不再是医美
3 6 Ke· 2025-12-04 10:44
Core Insights - The article discusses the increasing participation of women in the fitness industry, driven by a desire for personal change and empowerment, while also highlighting the potential for new forms of societal pressure [1][26]. Group 1: Market Trends - The proportion of female fitness consumers has reached 55.41% according to the 2023 China Fitness Industry Data Report [3]. - In 2021, the average annual spending on fitness for women was 6,362 yuan, significantly higher than the male average of 5,670 yuan [3]. - The number of female members in the fitness platform Leke Sports grew by 20.5% year-on-year as of March 2025 [10]. Group 2: Motivations for Fitness - Women engage in fitness for various reasons, including personal transformation, health improvement, and as a response to life changes [12][21]. - Individual stories illustrate that fitness serves as a means of coping with emotional challenges and life transitions, such as job loss or personal loss [20][21]. - The fitness journey often provides immediate feedback and a sense of accomplishment, encouraging continued investment in fitness [16]. Group 3: Consumer Behavior - Female consumers in fitness are often more focused on body management and health than their male counterparts, with a significant user retention rate [25]. - Some women seek fitness as a way to conform to societal beauty standards, often expecting specific physical outcomes from their training [25][26]. - Marketing strategies in gyms often leverage before-and-after photos to attract new members, although these can sometimes create unrealistic expectations [26].
跳出“好评怪圈”,让好评回归评价本身
Xin Hua Wang· 2025-12-02 23:32
让利刷单、设置好评绩效……好评竟成商家"内卷新赛道"—— 跳出"好评怪圈",让好评回归评价本身 "健身私教课结束后,教练让我在某平台上给他写好评,我不好意思拒绝,他就直接拿着我的手 机,删删改改写了3分钟才结束。"前不久,北京上班族李想告诉记者,自己在某平台购买健身私教服务 时,遇到了被教练索要好评的情况。 好评不仅是消费者选择服务的参考标准,更是平台为服务推流的重要参照,直接影响服务提供者的 收益。本报记者采访了解到,当前,课程、酒店、餐饮等行业"刷好评"的现象越来越普遍。不少服务提 供者通过主动索要好评、设置员工好评绩效,甚至让利刷单等"内卷"行为提升好评率。专家指出,跳出 这一"好评怪圈",需进一步优化平台规则,让好评回归评价体系的本质。 索要好评花样百出 为何执着于索要好评? "在我们的租房平台,客户评价与个人成交量、负责区域等因素一起,作为平台给中介派单的标准 之一。"北京某房产中介告诉记者,如果一位中介在平台上收获的好评越多,那后续他被分配优质客户 的概率就越高。 "退房后在平台写15字带图五星好评,可以赠送免费早餐哦。"这是河南郑州某酒店前台每天要重复 数十次的话术。该酒店总经理告诉记者,这是酒 ...
超级猩猩回应多地闭店:“关旧开新”结构优化
Guan Cha Zhe Wang· 2025-11-28 07:41
"关旧开新"的结构性调整 (文/解红娟 编辑/张广凯) 近期,运动健身品牌超级猩猩多地门店关闭的消息引发市场关注,行业内关于品牌收缩、健身赛道遇冷 的猜测持续发酵。 11月26日,超级猩猩创始人兼CEO刘舒婷(跳跳)对观察者网表示,2025 年品牌实际新开门店数量远 超闭店数量,闭店动作均为租约到期后的正常调整,核心逻辑是通过"关旧开新"做结构优化,而非单纯 收缩。 截止目前,超级猩猩全国已有门店266家,筹备中10家。 市场对超级猩猩的闭店质疑,源于近期多地门店的调整动作。 有媒体报道,北京、上海等城市部分超级猩猩门店悄然关闭,福州、厦门两地门店 "清零" 的情况更让 外界对品牌经营状况产生担忧,不少声音将闭店行为与 "业务收缩""业绩承压" 挂钩。 对此,超级猩猩官方于 11 月 26 日向观察者网给出明确回应:2025 年品牌关闭调整门店 15 家,均为租 约到期后的正常操作,而非被动收缩。与之形成鲜明对比的是,同期新开门店达到 61 家,其中 51 家已 正式开业,另有 10 家处于装修筹备阶段。 从闭店原因来看,15 家关闭的门店中,仅3家因区域流量消费下滑,综合判断到期暂时不续约,其余均 为门店常 ...
坚蛋“百川汇海” 计划或成为健身企业实践范本
Sou Hu Cai Jing· 2025-11-28 06:40
Group 1 - The core viewpoint of the articles highlights the increasing fitness consumption demand in China driven by national strategies like "National Fitness" and "Healthy China" [1][2] - The company, Jiandan Sports, has launched the "Bai Chuan Hui Hai" plan aimed at breaking the "island effect" of regional operations, facilitating efficient flow of brand, talent, capital, and resources across a broader scope [1] - The plan focuses on infrastructure construction, standard system development, and ecological collaborative growth to comprehensively layout the community sports market [1] Group 2 - The fitness industry's unique characteristics necessitate collaboration between government and enterprises, as it involves multiple regulatory dimensions such as public safety, consumer rights, and talent qualifications [2] - The government is optimizing the business environment, while leading companies like Jiandan Sports actively respond to strategies and innovate practical paths, creating a virtuous cycle of "policy guiding direction, enterprise activating vitality" [2] - With the gradual effectiveness of initiatives like Jiandan Sports' "Bai Chuan Hui Hai" plan, market access will become fairer, factor flow smoother, and industry standards more unified, allowing the fitness industry to fully unleash its consumption potential in a nationwide coordinated development framework [2]
8点1氪:充电宝新规将落地,原3C认证将全面失效;上海地铁试点“站票车厢” ;超级猩猩客服回应“闭店潮”
36氪· 2025-11-26 00:09
Group 1 - The new national standard for power banks, titled "Mobile Power Safety Technical Specifications," is set to be implemented, rendering the existing 3C certification invalid. The new regulations are expected to be announced in December 2025, officially published in February 2026, and come into effect in June 2026. Approximately 70% of current production capacity may be forced to exit the market due to inability to meet the new technical requirements [2][3] - The implementation of the new standard will provide a six-month buffer period for existing products with 3C certification to clear inventory, while consumers can continue to use older certified products [2][3] Group 2 - The number of primary school students in Hong Kong has dropped to a 30-year low, with only 37,581 applicants for primary one places this year, reflecting a structural decline in the school-age population. This represents a year-on-year decrease of about 4,200 applicants, or approximately 10% [7] - The projected number of eligible children for primary one is expected to decline from 48,600 this year to 34,100 by 2030, indicating a nearly 30% overall decrease [7] Group 3 - Apple has announced layoffs in its sales department as it faces declining iPhone sales, particularly for the new iPhone Air model, which has not met sales expectations. The company is focusing on enhancing customer engagement while continuing to recruit for new positions [8] - The iPhone Air, which represents a significant design shift for Apple, is experiencing challenges in sales, leading to a reduction in production [8] Group 4 - Gree Electric Appliances plans to distribute a cash dividend of 5.585 billion yuan, with cumulative dividends exceeding 170 billion yuan since its listing. The company emphasizes the importance of maintaining operational capacity while meeting shareholder expectations [14][15] Group 5 - NIO reported a record revenue of 21.79 billion yuan for the third quarter of 2025, marking a year-on-year increase of 16.7%. The company also achieved a record delivery of 87,071 vehicles, a 40.8% increase year-on-year [24] - Xpeng Motors announced a total revenue of 181 million yuan for the third quarter, reflecting a year-on-year growth of 72% [25]
8点1氪|充电宝新规将落地,原3C认证将全面失效;上海地铁试点“站票车厢” ;超级猩猩客服回应“闭店潮”
3 6 Ke· 2025-11-26 00:05
Group 1: Charging Power Bank Regulations - The new national standard for mobile power banks, titled "Mobile Power Safety Technical Specifications," is set to be implemented, with the original 3C certification becoming invalid [2][3] - It is anticipated that nearly 70% of existing production capacity will be forced to exit the market due to inability to meet the new technical requirements [2][3] - A six-month buffer period will be provided for existing products with 3C certification to clear inventory, while compliant products can still be carried on flights [2][3] Group 2: Super Monkey Gym Closures - The fitness brand Super Monkey is experiencing a mix of new openings and closures in major cities, with some locations shutting down after just one year of operation [3][4] - The closures are primarily attributed to the expiration of lease contracts without renewal, although new stores continue to open [3][4] Group 3: Hong Kong Education Statistics - The number of primary school students in Hong Kong has dropped to a 30-year low, with applications for primary one seats falling below 40,000 for the first time [6] - The number of eligible children for primary one is projected to decline significantly, with estimates suggesting a drop from 48,600 this year to 34,100 by 2030 [6] Group 4: Apple Sales and iPhone Air Challenges - Apple has announced layoffs in its sales department in response to declining iPhone sales, particularly affecting the new iPhone Air model [5][6] - The company is focusing on enhancing customer engagement while continuing to recruit for new positions [5][6] Group 5: African Swine Fever in South Korea - South Korea has raised its African swine fever crisis alert level to "serious" following an outbreak at a pig farm [9] - The affected farm had 463 pigs, with several deaths reported prior to the confirmation of the virus [9] Group 6: Alibaba's Financial Performance - Alibaba's cloud revenue for the second fiscal quarter of 2026 reached 39.824 billion yuan, marking a 34% year-on-year increase [20] - The company reported that AI-related product revenue has seen triple-digit growth for nine consecutive quarters [20] Group 7: NIO's Financial Results - NIO reported a record revenue of 21.79 billion yuan for the third quarter, reflecting a year-on-year growth of 16.7% [21] - The company delivered 87,071 vehicles during the quarter, achieving a 40.8% increase compared to the previous year [21] Group 8: Zhihu's Financial Report - Zhihu's third-quarter revenue was 659 million yuan, with a year-on-year reduction in operating losses by 16.3% [24] - The paid reading business contributed 386 million yuan, accounting for 58.5% of total revenue [24]
早报|史上最严充电宝新规将落地;特朗普称俄乌和平协议已“非常接近达成”;90后彭志辉出任上纬新材董事长;中国一男子在日本机场坠亡
虎嗅APP· 2025-11-25 23:55
Group 1 - The U.S. President Trump stated that a peace agreement between Ukraine and Russia is "very close to being reached," although European leaders express skepticism [2][3] - A U.S. official mentioned that Ukraine has tentatively agreed to the proposed peace agreement, but some terms still require discussion [3] - The Ukrainian National Security and Defense Council Secretary confirmed that the U.S. and Ukraine delegations have reached a consensus on the core terms of the peace agreement discussed in Geneva [3] Group 2 - Peng Zhihui, known as "Zhihui Jun," a post-90s entrepreneur, has been elected as the chairman of Upwind New Materials, marking a significant leadership change [4] - Baidu has established two new model research departments that report directly to CEO Li Yanhong, indicating a strategic focus on AI development [5] Group 3 - HP plans to lay off 4,000 to 6,000 employees by the end of the 2028 fiscal year, leading to a more than 7% drop in after-hours trading following their Q4 earnings report [10] - The company reported Q4 net revenue of $14.64 billion, slightly above market expectations, and adjusted EPS of $0.93, also meeting expectations [10] Group 4 - The Ministry of Industry and Information Technology in China is set to implement stringent new safety standards for power banks, which may lead to nearly 70% of existing production capacity being eliminated [11] - The new standards are expected to be finalized by December and officially implemented by June 2026, rendering existing 3C certifications invalid [11] Group 5 - Singapore's national AI program has shifted from using Meta's model to Alibaba's Qwen model, reflecting a significant strategic pivot in AI development [13][14] - The new Qwen-SEA-LION-v4 model has quickly risen to the top of an open-source leaderboard for Southeast Asian language capabilities, addressing previous limitations in handling regional languages [14] Group 6 - Super Monkey, a fitness brand, is experiencing a wave of store closures while simultaneously opening new locations in major cities, indicating a mixed operational strategy [23][24] - The brand's response to the closures cites expired lease contracts as a primary reason, while emphasizing ongoing new store openings [24] Group 7 - Elon Musk criticized other automakers for not adopting Tesla's Full Self-Driving (FSD) technology, asserting that their reluctance is irrational given Tesla's leading position in the autonomous driving sector [26] - Musk believes that traditional car manufacturers will eventually need to license FSD technology to survive in the market [26] Group 8 - Nvidia claims to maintain a generational lead in AI technology, asserting that it is the only platform capable of running all AI models across various computing scenarios [29] - The company expressed satisfaction with Google's advancements in AI while reaffirming its own technological superiority [29]
“阿里系企业家”:500个好公司,200个CEO来自阿里?
Sou Hu Cai Jing· 2025-11-25 07:37
Group 1 - The core point of the news is the closure of multiple stores by "Paitexiansheng," a pet fresh food brand founded by Hou Yi, the founder of Hema, due to significant operational pressure, with plans to close all physical stores by mid-December while continuing online operations [1] - Hou Yi's entrepreneurial journey with "Paitexiansheng" has faced challenges just a year after its establishment, highlighting the difficulties faced by entrepreneurs from Alibaba [2] - The trend of Alibaba alumni starting their own businesses has seen mixed success, with notable figures achieving significant accomplishments, while others, like Hou Yi, are facing setbacks [2] Group 2 - Alibaba's founder, Jack Ma, expressed a vision in 2018 that a significant portion of China's top companies would have CEOs from Alibaba, indicating the potential for successful entrepreneurship among its alumni [3] - The corporate culture at Alibaba has played a crucial role in shaping the behaviors and decision-making processes of its employees, with Ma emphasizing the importance of values in guiding the company [5][6] - Alibaba's value system has evolved through different phases, from "Dugu Nine Swords" to "New Six Pulses," reflecting the company's growth and the need for a more adaptable framework as it expanded [7][8] Group 3 - The "New Six Pulses" value system introduced by Alibaba emphasizes customer focus, employee welfare, and adaptability, which are critical for navigating the fast-changing business landscape [8] - The emphasis on values and culture at Alibaba is so strong that performance evaluations heavily weigh adherence to these values, indicating a unique organizational approach that alumni carry into their ventures [9] - The entrepreneurial landscape for Alibaba alumni is characterized by a high survival rate compared to the general market, although the success of individual ventures varies significantly [39]
消费避坑全攻略:提前预防,让你少花冤枉钱
Xin Lang Cai Jing· 2025-11-25 07:07
Group 1: Pre-Consumption Strategies - Consumers are encouraged to conduct thorough research before making purchases, utilizing various sources such as search engines, social media, and professional forums to gather information about products and services [2] - It is important to critically evaluate user reviews on e-commerce platforms, focusing on negative and neutral feedback to identify genuine product issues while being wary of incentivized positive reviews [3] - The "Red and Black List" from the Black Cat Complaints platform serves as a tool for assessing company reputations, with red-listed companies showing high complaint resolution efficiency and black-listed companies indicating potential issues like fraud or poor service [4] Group 2: In-Consumption Risk Identification - Consumers should compare prices to avoid falling for deceptive pricing strategies, such as "inflated discounts," by using price comparison tools to verify historical pricing [5] - Careful reading of contract terms is essential to avoid hidden pitfalls, such as non-refundable fees or automatic renewals, which can lead to unfavorable situations for consumers [6] - It is advised to use secure payment methods and retain transaction records to facilitate potential claims or refunds in case of disputes [7] Group 3: Post-Consumption Rights Protection - The Black Cat Complaints platform allows consumers to publicly report issues, which can pressure companies to resolve complaints quickly due to the potential impact on their reputation [8][9] - For serious grievances, consumers can escalate complaints to the 12315 platform, which offers a structured approach to handling consumer rights issues with real-time sharing of information among regulatory bodies [10] - The overall emphasis is on proactive measures to prevent issues before they arise, ensuring that consumers are equipped to protect their rights effectively [11]