当商业野心穿上"兴趣"的外衣，这场合作究竟是社群需求的真诚响应，还是流量逻辑下的精准圈地？除此之外，算法匹配的"兴趣合谋"也在悄然重构城市 空间，当相遇被预设、探索被攻略取代，商业效率与公共价值的边界又该如何界定…… 星巴克与小红书的"兴趣友好"，是诚意还是野心？ 近日，星巴克中国与小红书宣布达成深度合作，将全国1800余家门店改造为宠物、手工、骑行、跑步四大主题的"兴趣社区空间"。表面上看，这是一场品 牌与平台的双向奔赴，但更进一步观察，合作背后是双方在市场竞争压力下的迫切突围。 星巴克中国资讯中心官方发布计划详情 2025年9月初，星巴克中国与小红书正式达成合作，联合启动"兴趣友好社区"计划。 根据该计划，全国1800多家星巴克门店变身为"兴趣社区空间"，围绕宠物、手工、跑步、骑行四大主题，打造具有明确功能属性的线下兴趣社交空间，不 同类型门店提供不同服务，对接兴趣人群需求： 宠物友好空间：450多家门店为宠物提供免费的"爪布奇诺"（宠物零食），为宠物主人提供美式咖啡、水及休息站，不定期举行宠物派对、生日会、 领养日活动； 手工友好空间：超1000家门店提供手工友好空间，可解锁手工盲盒体验； 跑步友好空间 ...

星巴克正在经历重组变革——对成熟市场进行系统性效率优化。 当地时间9月25日，全球咖啡连锁巨头星巴克宣布了一项震撼业界的重组计划，星巴克董事长兼首席执 行官布莱恩·尼科尔在官网发布的内部信表示，将关闭北美及欧洲数百家门店，并裁员约900名非零售员 工。 对于无法给顾客和员工提供良好环境的门店以及在业绩上不及预期的门店都在被关闭的范围内。这其中 包括位于美国西雅图国会山（Capitol Hill）的Reserve Roastery，该门店也是星巴克的全球第一间臻选烘 焙工坊，距离公司总部仅数分钟车程。 据美联社报道，星巴克关闭门店的决定立即生效，大部分位于北美地区。截至9月底本财年结束，星巴 克北美门店的数量将减至18300家，而今年6月底这一数字是18743，收缩力度空前。在欧洲，英国、奥 地利、瑞士的星巴克部分门店将被关闭，具体数字没有被披露。 值得注意的是，约900多名非零售员工将在9月26日被裁员，而这次裁员已是星巴克2025年第二次行动 ——今年2月，星巴克已裁减1100名全球员工。这一波变动主要针对北美区，中国区暂不受影响。 这场重组，将耗资10亿美元（含1.5亿美元遣散费+8.5亿美元关店成本）" ...

目前 ， 视频号"西贝品味早读"已设置私密账号。 整理 ｜迟雨 点击上方【36氪随声听】，一键收听大公司热门新闻。听完音频记得添加进入 【我的小程序】 中哟！ 西贝称1岁孩子在西贝学会吃饭属实 近日，西贝官方号"西贝品味早读"发布一则视频称，一名宝妈分享孩子快1岁时不肯吃饭，后来在西贝学会吃饭的故事，令西贝董事长贾 国龙深受鼓励落泪。不过目前，该视频已不可见。9月27日上午，记者联系上西贝官方客服，对方表示"西贝品味早读"是公司内部的学习 渠道，上面分享的故事是真实发生的。"部分视频或文章删除，是因为顾客和员工遭受网暴，所以下架了。" 据了解，"西贝品味早读"公众号简介称是西贝员工的交流平台，展示西贝风貌的窗口，截至2025年9月27日，已发布1952篇原创内容。同 时，还有视频号"西贝品味早读"，不过，该账号已设置私密账号，需要对方同意关注后才能查看内容。（大皖新闻） 马斯克回应出现在爱泼斯坦相关文件：假的 特朗普：美国或更换世界杯举办地 零跑汽车回应被强制执行：系合同纠纷，已支付全部款项 遭美撤销签证，哥伦比亚总统回应称"我不需要" 麦当劳门店回应矿泉水8块1瓶：定价由可口可乐和公司决定，门店无法修改 国 ...

9月16日，2028年洛杉矶奥运会主席凯西·瓦瑟曼表示，目前洛杉矶奥运会招揽了本田汽车、耐克、欧米茄等24个合作伙伴，赞助收入已超过2024年巴黎奥 运会的14.48亿美元（约合人民币103.96亿元），并提前3年达到现代奥运历史第二高的水平，但距离目标25亿美元（约合人民币178.3亿元）还有一定差 距，所以他们把目光望向了咖啡品类巨头星巴克。 近日，星巴克宣布将成为洛杉矶奥运会、残奥会及美国队的官方咖啡合作伙伴。星巴克将在诸多方面参与其中。在奥运村和残奥村，星巴克计划提供一个 专门设计的咖啡馆，为参赛的数千名运动员提供星巴克咖啡。除此之外，星巴克还将在比赛场馆、志愿者中心和许多其他地方扩展咖啡体验——为奥运会 和残奥会运动员、粉丝和观众提供咖啡。 近些年，作为咖啡界传奇的星巴克，没有像传统企业那样铺天盖地大势营销，它很少在媒体杂志上宣传。一直低调营销的星巴克，为何也意欲赞助奥运会 这样的大型国际赛事。奥运会是全球的盛会，如果能借用好这样的机会，星巴克的品牌将更加深入人心，影响力也将达到一个新的台阶。 01 从尤尼克斯到奥运会 星巴克的体育跨界之路 星巴克与体育的渊源，早在创始人霍华德·舒尔茨的青年时代便已 ...

（文章来源：新华社） 27日，2025年首届中越（红河）咖啡节在云南蒙自开幕。在开幕式上，中越咖啡贸易联盟成立。 首批联盟成员包括来自国内的上海麦基信息科技有限公司，后谷控股（云南）有限公司，云南英茂咖啡 产业有限公司以及来自越南的中原咖啡，安泰咖啡等10家咖啡企业。据了解，今后，该联盟将在首批联 盟成员基础之上，继续吸纳更多中越两国优秀咖啡企业加入，共同打造两国之间咖啡行业的示范性合作 组织。 ...

Core Viewpoint - The article emphasizes the rising popularity and health benefits of Yunnan coffee and a specific brand of skim milk, highlighting their quality and natural ingredients as appealing to health-conscious consumers [6][9][39]. Group 1: Yunnan Coffee - Yunnan is recognized as a prime region for coffee cultivation, producing high-quality Arabica beans that are favored by major brands like Starbucks and Luckin Coffee [9][64]. - The coffee beans from Yunnan are characterized by their rich flavor, low caffeine content, and high antioxidant properties, making them gentler on the stomach [68][82]. - The article promotes a specific product, a freeze-dried coffee developed by the Yunnan Agricultural Academy, which retains the aroma and flavor of freshly brewed coffee without additives [15][19][30]. Group 2: Skim Milk - The article introduces a brand of skim milk sourced from the Helan Mountain region, known for its high-quality milk production due to optimal environmental conditions [39][102]. - This skim milk contains 3.2g of protein and 100mg of calcium per 100ml, making it a nutritious option for various consumers, including fitness enthusiasts and the elderly [48][50]. - The product is marketed as having no additives, ensuring a pure and natural taste, which aligns with the growing consumer demand for clean-label products [51][119].

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Core Viewpoint - Yunnan province is experiencing significant growth in coffee exports, with a notable increase in both volume and price, positioning itself as the largest coffee-producing region in China [1][9]. Group 1: Export Growth - Yunnan's coffee exports exceeded 770 million yuan in the first eight months of the year, ranking first in the country [9]. - The overseas sales of a Yunnan coffee company increased by 37% this year, with approximately 17.56 million yuan in products sold abroad [5]. - The coffee processing facility in Baoshan produces around 2 tons of roasted beans daily, reflecting the growing domestic and international demand [3]. Group 2: Price Increase - The international coffee price reached a 50-year high this year, influencing the pricing of Yunnan coffee beans, which rose from 40 yuan per kilogram at the end of last year to around 66 yuan per kilogram in May [7]. - The increase in export prices is driven by international market trends, with local prices often pegged to these benchmarks [7]. Group 3: Industry Development - The coffee industry in China is undergoing a transformation from raw material supply to brand output, enhancing its global standing [10]. - The global coffee market is projected to reach 840.23 billion yuan in 2024 and 1,107.82 billion yuan by 2030, with a compound annual growth rate of 4.72% [20]. - Yunnan's coffee sector has established a comprehensive industry chain covering planting, processing, and sales, leading to significant improvements in both yield and quality [20]. Group 4: Quality Control and Innovation - Coffee beans undergo three rounds of testing to meet the specific quality requirements of international clients, ensuring high standards for export [16]. - The production process is being upgraded to meet the evolving consumer demands, with new production lines for cold brew coffee being implemented [20]. - Yunnan's coffee products are diversifying, with an increase in exports of roasted beans, drip coffee, and instant coffee to various countries, indicating improved manufacturing capabilities [22].

Core Viewpoint - The ongoing trade tensions between the US and China, characterized by tariffs and export controls, have not hindered the growth of trade between the two nations, with China's exports to the US increasing by 22.7% in the first eight months of the year [1][2]. Group 1: Trade Dynamics - Despite tariffs, China's exports to the US have shown resilience, with a reported growth of 30.3% in the first eight months of the year for certain sectors [2]. - Since the imposition of tariffs in July 2018, the overall trade volume between the US and China has generally been on an upward trend, with a notable increase of 8.8% in 2020 [2][11]. - The demand for "Made in China" products remains strong in the US, as evidenced by consumer experiences during the pandemic [4][5]. Group 2: Economic Interdependence - The economic structures of the US and China are highly complementary, with significant mutual benefits derived from trade [6][8]. - In 2020, Chinese goods accounted for 19% of total US imports, with a substantial portion of essential medical supplies sourced from China [6][8]. - The cost advantages of Chinese manufacturing, including lower labor costs and efficient supply chains, continue to attract US companies [7][10]. Group 3: Investment Trends - Despite a decline in US investment in China in certain sectors, there is a growing interest among US companies to expand their operations in China, with 85% of surveyed companies indicating no plans to relocate manufacturing outside of China [13][20]. - The influx of foreign investment into China has been robust, with significant increases from European and ASEAN countries, highlighting China's appeal as a market [13][14]. - The Chinese market's size and growth potential are key factors driving multinational companies to establish or expand their presence in the country [15][16]. Group 4: Innovation and Technology - China's commitment to technological self-reliance and innovation is evident, with increasing investments in research and development [21][23]. - The country is transitioning from a technology follower to a leader in several high-tech fields, demonstrating resilience against external pressures [24][29]. - Collaboration in technology and innovation remains crucial, as both nations benefit from shared advancements and market opportunities [26][30].

Core Viewpoint - Nestlé Coffee has signed Chinese table tennis player Fan Zhendong as its new brand ambassador, aiming to convey the belief that "every betterment begins with a small change" to consumers [1] Group 1: Brand Strategy - The brand's initiative "Every cup, for better" is designed to resonate with the aspirations of young consumers in China who are seeking internal value transformation [1] - The choice of Fan Zhendong as a brand ambassador reflects a shared commitment to the pursuit of "better" between the athlete and the brand [1] Group 2: Product Development - Nestlé Coffee 1+2 has undergone a comprehensive upgrade of its product formula, responding to the significant increase in consumer health awareness [1] - The brand aims to translate the spirit of "better" into tangible actions through continuous product renewal, emphasizing the integration of "better" values into every detail [1]