责任编辑：刘万里 SF014 商务部等8部门联合印发《关于大力发展数字消费共创数字时代美好生活的指导意见》。《指导意见》 指出，加强财政金融支持。鼓励政府性融资担保机构为数字消费领域小微企业提供融资增信支持。鼓励 金融机构与数字消费企业、支付企业加强合作，共同开发适应数字消费特点的金融产品和服务。支持符 合条件的数字消费项目，通过发行债券、资产证券化产品等方式融资，促进商业业态数字化提升、场景 化改造等。鼓励有条件的地方通过贷款贴息、风险补偿等方式，降低数字消费企业融资成本。 ...

【导读】事关 数字消费赛道 ，重磅文件来了 中国基金报记者 张舟 事关 数字消费赛道 ，重磅文件来了！ 9月24日，商务部等8部门联合对外发布《关于大力发展数字消费共创数字时代美好生活的指 导意见》（以下简称《指导意见》）。 《指导意见》明确了数字消费的概念。 数字消费包括：数字产品消费、数字服务消费、数字 内容消费以及通过数字渠道实现的消费。 《指导意见》确定了总体要求： 全面贯彻落实党中央、国务院决策部署，发挥超大规模市场优势，扩大数字消费多元化供 给，创新和丰富数字消费场景，促进数字消费更高水平供需动态平衡，激发和增强社会经济 活力。 《指导意见》聚焦供需两侧协同发力，从四方面提出14项任务举措： 一是丰富数字消费领域供给。扩大数字产品消费，提升数字服务消费，创新数字内容消费， 拓展数字消费渠道，以数字消费新供给激发消费新需求。二是培育壮大数字消费经营主体。 提升数字消费企业创新能力，赋能中小企业数字化发展，支持数字消费企业发展壮大，不断 增强内生动力和创新活力。三是优化数字消费支撑体系。打造数字消费平台载体，完善快递 物流配送体系，提升支付便利化水平，强化要素投入保障，加强财政金融支持，构建高效协 同 ...

北京商报讯（记者 孟凡霞 周义力）9月24日，商务部等八部门联合印发《关于大力发展数字消费共创数 字时代美好生活的指导意见》。其中指出，加强财政金融支持。鼓励政府性融资担保机构为数字消费领 域小微企业提供融资增信支持。鼓励金融机构与数字消费企业、支付企业加强合作，共同开发适应数字 消费特点的金融产品和服务。支持符合条件的数字消费项目，通过发行债券、资产证券化产品等方式融 资，促进商业业态数字化提升、场景化改造等。鼓励有条件的地方通过贷款贴息、风险补偿等方式，降 低数字消费企业融资成本。 ...

每经AI快讯，9月24日，商务部等8部门联合印发《关于大力发展数字消费共创数字时代美好生活的指 导意见》。《指导意见》指出，加强财政金融支持。鼓励政府性融资担保机构为数字消费领域小微企业 提供融资增信支持。鼓励金融机构与数字消费企业、支付企业加强合作，共同开发适应数字消费特点的 金融产品和服务。支持符合条件的数字消费项目，通过发行债券、资产证券化产品等方式融资，促进商 业业态数字化提升、场景化改造等。鼓励有条件的地方通过贷款贴息、风险补偿等方式，降低数字消费 企业融资成本。 ...

人民财讯9月24日电，商务部等8部门联合印发《关于大力发展数字消费共创数字时代美好生活的指导意 见》，其中提出，加强财政金融支持。鼓励政府性融资担保机构为数字消费领域小微企业提供融资增信 支持。鼓励金融机构与数字消费企业、支付企业加强合作，共同开发适应数字消费特点的金融产品和服 务。支持符合条件的数字消费项目，通过发行债券、资产证券化产品等方式融资，促进商业业态数字化 提升、场景化改造等。鼓励有条件的地方通过贷款贴息、风险补偿等方式，降低数字消费企业融资成 本。 ...

近日，商务部等8部门联合印发《关于大力发展数字消费共创数字时代美好生活的指导意见》（以下简 称《指导意见》）。《指导意见》全面贯彻落实党中央、国务院决策部署，发挥超大规模市场优势，扩 大数字消费多元化供给，创新和丰富数字消费场景，促进数字消费更高水平供需动态平衡，激发和增强 社会经济活力，共创数字时代美好生活。 《指导意见》聚焦供需两侧协同发力，从4方面提出14项任务举措。一是丰富数字消费领域供给。扩大 数字产品消费，提升数字服务消费，创新数字内容消费，拓展数字消费渠道，以数字消费新供给激发消 费新需求。 二是培育壮大数字消费经营主体。提升数字消费企业创新能力，赋能中小企业数字化发展，支持数字消 费企业发展壮大，不断增强内生动力和创新活力。 三是优化数字消费支撑体系。打造数字消费平台载体，完善快递物流配送体系，提升支付便利化水平， 强化要素投入保障，加强财政金融支持，构建高效协同的数字消费生态体系，夯实数字消费发展基础。 四是营造数字消费良好环境。开展消费促进活动，推动国际交流合作，促进规范健康发展，统筹促进与 规范、国内与国际，以更优环境推动数字消费高质量发展。 《指导意见》要求各有关单位充分认识数字消费在 ...

Overall Requirements - The initiative aims to enhance digital consumption by leveraging the advantages of a large-scale market, promoting diversified supply, and innovating consumption scenarios to achieve a dynamic balance between supply and demand [2] Expanding Digital Consumption Supply - Encouragement for enterprises to accelerate R&D and increase the supply of AI terminal products, including smartphones, computers, and smart home devices [3] - Promotion of immersive and experiential consumption scenarios in cultural and tourism sectors through technologies like AI and virtual reality [3][4] - Development of digital content through cultural digitization strategies and innovative technologies, targeting various demographics including the elderly [4] Cultivating Digital Consumption Entities - Strengthening innovation capabilities of digital consumption enterprises and fostering influential small and medium-sized enterprises [6] - Enhancing digitalization support for small and micro enterprises, particularly in rural e-commerce [6] Optimizing Digital Consumption Support System - Encouragement for the development of smart retail and digital marketing across various channels [5] - Improvement of logistics and delivery systems, including the use of drones and automated delivery vehicles [7] - Promotion of payment convenience through the expansion of digital currency acceptance and improved payment experiences [8] Creating a Favorable Environment for Digital Consumption - Organization of consumption promotion activities, such as online shopping festivals and digital currency incentives [10] - Encouragement of international cooperation in e-commerce and digital education to meet diverse consumer needs [13] Promoting Healthy Development - Support for the establishment of standards in digital products and services, and the implementation of a data-driven regulatory model [11] - Development of a monitoring and analysis system to assess digital consumption trends and consumer confidence [11]

Core Viewpoint - The recent policy measures aimed at expanding service consumption are expected to boost investor confidence in the consumption market and the overall economy, potentially leading to a positive impact on the A-share market and directing funds towards the consumption sector [1][4]. Group 1: Policy Measures - The policy includes 19 measures across five areas, focusing on enhancing the supply of quality services to meet diverse consumer demands [1]. - Specific initiatives include breaking bottlenecks in low-efficiency supply in sectors like culture, healthcare, and education, and reforming revenue retention mechanisms for public institutions to stimulate high-end service supply [2]. - The policy also aims to attract foreign visitors for consumption by expanding visa-free access and promoting cultural and tourism resources internationally [2]. Group 2: Economic Context - The current economic landscape shows a significant structural issue where service consumption is outperforming goods consumption, with retail sales of services growing by 5.1% year-on-year compared to 4.6% for goods from January to August [4]. - The measures reflect a strong governmental commitment to boosting consumption, which is crucial for sustainable economic growth, especially in light of the current challenges of insufficient effective demand [3][4]. Group 3: Market Impact - The policy is anticipated to enhance investor sentiment towards the consumption sector, particularly benefiting stocks related to culture, tourism, elderly care, and digital consumption, which are expected to perform strongly in the short term [4][5]. - The timing of the policy coincides with the traditional peak consumption season, likely reinforcing market expectations for strong performance in the consumption sector [5]. - Overall, the expansion of service consumption is seen as a key driver for GDP growth, which will ultimately lead to improved corporate earnings and valuations [5].

Digital Consumption Expansion - In the first seven months of this year, the retail of computer and electronic products in Guizhou province increased by 22.6%, while home audio-visual equipment and communication devices saw a growth of 36.4% [3] - The growth of digital consumption is supported by a significant increase in basic software development by 116.3%, and information technology services and internet-related services growing by 47.8% and 8.2% respectively [2] Green Consumption Trends - Public electric bus services and public bicycle services in Guizhou experienced remarkable growth of 293.9% and 25.2% respectively in the first seven months of this year, while sales of electric vehicle charging increased by 84.8% [4] - The number of new energy vehicles registered in Xinyi city increased by 59.28% year-on-year, with 6,997 new energy passenger vehicles reported for vehicle purchase tax [4] Health Consumption Growth - The sales revenue of sports competitions, sports venues, and fitness and leisure services in Guizhou grew by 48.4%, 18.2%, and 7.3% respectively in the first seven months of this year, with sports goods retail increasing by 90.8% [5] - The "Liupanshui Marathon" attracted 74,000 participants, marking a 16.8% increase, and generated over 20 million yuan in consumption during the event [5] Self-Care Consumption Dynamics - The services of bars and cafes in Guizhou grew by 40% and 19.3% respectively, while camping sites and homestay services increased by 21.8% and 12.5% [7] - The coffee shop "SeekSeeking" in Guiyang has seen daily sales reach up to 500 cups, reflecting a significant increase in customer traffic [7] Overall Consumption Landscape - The integration of digital and cultural tourism, along with the rise of health and green consumption, is creating a vibrant consumption landscape in Guizhou [7]

Core Conclusion - UBS identifies five key long-term investment themes as the best entry points: Digital Consumers, Diversity and Equality, Enabling Technologies, Fintech, and Identifying the Next Frontier [1][2] Investment Themes 1. Digital Consumers - Investment Logic: The younger generation, particularly Gen Z, is reshaping consumption patterns, prioritizing shared experiences over ownership. AI plays a crucial role in transforming traditional sectors like travel and entertainment, alongside emerging areas such as the metaverse and social media [2] - Current Investment Rationale: Ranked first this month due to strong quality metrics, with companies showing robust balance sheets and high returns on invested capital. However, valuations are relatively high due to a focus on growth sectors [2] 2. Diversity and Equality - Investment Logic: Global regulations are increasingly pushing companies to disclose diversity data and reduce disparities. Enhanced diversity is expected to narrow the wealth gap and potentially drive GDP growth over the next decade [3] - Current Investment Rationale: Valuations are reasonable, and quality scores are high. This theme is cross-industry, offering defensive, value, and growth attributes, with strong risk resilience [3] 3. Enabling Technologies - Investment Logic: Generative AI is accelerating technological convergence, with UBS focusing on five categories: AI, AR/VR, big data, 5G, and breakthrough technologies. These technologies are expected to reshape multiple industries, with a high proportion of hardware and software, particularly semiconductors [4] - Current Investment Rationale: Strong momentum and attractive valuations, with a focus on the IT sector, which is currently performing well. The AI market is projected to reach $2.6 trillion by 2030, with a compound annual growth rate (CAGR) of 41% from 2024 [5] 4. Fintech - Investment Logic: Urbanization, demand from younger demographics, and policy support are driving the fintech sector, with revenues expected to grow from $310 billion in 2024 to $580 billion by 2030. Key areas include leading payment companies and emerging technologies like distributed ledgers and AI [6] - Current Investment Rationale: Continuous improvement in momentum aligns with UBS's positive outlook on the U.S. financial sector. After a period of valuation decline, fintech companies are shifting focus from scale to profitability, supported by advancements in AI and a favorable regulatory environment [6] 5. Identifying the Next Frontier - Investment Logic: Emerging and frontier economies are projected to be the main drivers of global GDP growth over the next decade, with over 50% of the population in the top 10 developing economies by 2024. These markets can convert economic growth into corporate profitability [7] - Current Investment Rationale: The appeal of emerging markets is increasing due to the expanding U.S. fiscal deficit and a weakening dollar. Investors are likely to favor these markets for diversification, especially with potential interest rate declines in the second half of the year [7] Short-term Cautions - Gene Therapy & Medical Technology: Currently ranked low in quantitative models, lacking short-term catalysts. The biotech sector faces significant capital constraints, and medical technology companies need to demonstrate profitability and scalability [8] - Smart Mobility: Due to improved valuations and momentum, this theme has been removed from the caution list, with positive developments expected from upcoming industry events [9]