汽车销售
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停业风波落定,保时捷终止授权!
Zhong Guo Qi Che Bao Wang· 2026-01-07 01:45
Core Viewpoint - Porsche China has officially terminated the dealership authorization for the Zhengzhou Central Porsche Center, marking a significant shift in the luxury brand's distribution strategy in China [2][4]. Group 1: Incident Overview - The closure of the Zhengzhou Central Porsche Center began with a sudden "clearance" event on December 23, 2025, where vehicles were removed from the showroom, and staff went missing, leaving customers unable to retrieve their vehicles or service packages [3]. - The Zhengzhou Business Bureau and local police initiated investigations, suggesting that the closure was likely due to a financial crisis [3]. - On December 25, Porsche China apologized to customers and committed to protecting consumer rights while investigating the situation [4]. Group 2: Company Response - On January 5, 2026, Porsche China confirmed the termination of the dealership agreement due to serious violations and damage to brand reputation, while also outlining solutions for affected customers [4]. - Customers can transfer their service packages to nearby dealerships, but self-issued packages by the dealership are not included in this transfer [4]. Group 3: Market Context - The termination of the Zhengzhou dealership is part of a broader trend of channel contraction among luxury brands in China, with Porsche planning to reduce its sales outlets from 150 to around 80 by the end of 2026 [7]. - Financial reports indicate a significant decline in Porsche's profitability, with operating profit dropping from €4.035 billion in 2024 to €0.04 billion in 2025, and a sales return rate plummeting from 14.1% to 0.2% [7]. - The overall sales volume for Porsche decreased by 6% globally, with a staggering 26% drop in the Chinese market, highlighting the challenges faced by luxury brands in adapting to market changes [7]. Group 4: Industry Trends - Other luxury brands, such as Mercedes-Benz and BMW, are also undergoing strategic network reductions to enhance efficiency and profitability in response to market pressures [8]. - The closure of the Zhengzhou dealership serves as a warning for luxury brands to optimize their channel strategies while balancing scale, efficiency, brand reputation, and consumer rights [8].
郑州贵阳两家保时捷中心被解除经销商协议!品牌方称严重违约
Nan Fang Du Shi Bao· 2026-01-06 15:14
Core Viewpoint - Dong'an Holdings Group has suspended operations at its Porsche centers due to serious violations of the dealer agreement, leading to significant reputational damage and financial losses for Porsche China and its customers [1] Group 1: Company Actions - Porsche China has terminated the dealer agreements with Zhengzhou Zhongyuan and Guiyang Mengguan Porsche centers effective December 31, 2025, due to severe breaches of the dealer agreement [1] - Dong'an Holdings announced the suspension of operations for Zhengzhou Zhongyuan Porsche, Guiyang Mengguan Porsche, and Zhengzhou Dongjin Volkswagen stores due to operational difficulties [1] Group 2: Customer Impact - Customers have reported receiving notifications from Porsche China regarding the termination of the dealership, affecting their orders and vehicle registrations [1] - Porsche is actively working to communicate with affected customers regarding their orders and the impact on after-sales services, ensuring they can still access maintenance packages and warranty services at other authorized centers [1] Group 3: Legal and Regulatory Context - Porsche has indicated that it reserves the right to take further legal action against the involved parties due to the serious violations of applicable laws and regulations [1]
半数汽车经销商去年未完成销售任务
第一财经· 2026-01-06 14:43
Core Viewpoint - Despite predictions of a strong start in January 2026, the operational conditions for automotive dealers may still face challenges due to high inventory levels and reduced consumer demand [3][4]. Group 1: Market Conditions - The inventory warning index for Chinese automotive dealers was reported at 57.7% in December 2025, an increase of 7.5 percentage points year-on-year and 2.1 percentage points month-on-month, indicating a decline in industry prosperity [3]. - A survey by the China Automobile Dealers Association revealed a decrease in customer traffic and a cautious market outlook, leading to reduced demand and narrowing profit margins on new car sales [3][4]. - Nearly half of the dealers achieved a task completion rate of 90% or above for the entire year of 2025, with 15.3% exceeding their targets [3]. Group 2: Sales Forecast - The automotive consumption index for December 2025 was 97.7, higher than the previous month, suggesting an anticipated "opening red" for the automotive market in January 2026 due to pent-up demand from the end of year and pre-Spring Festival purchases [4][5]. - The retail volume of passenger cars in December 2025 was approximately 2.2 million units, with an annual forecast of 23.55 million units for 2025, remaining stable compared to 2024 [5]. Group 3: Challenges Ahead - The introduction of the new "old-for-new" vehicle replacement subsidy policy in December 2025 is expected to positively influence consumer sentiment and stimulate demand at the beginning of 2026 [5]. - Dealers are projected to continue facing significant pressure in 2026 due to tightening consumer spending, policy shifts, and ongoing price competition, which may lead to a vicious cycle of high inventory and financial strain [5]. - The competition in the new energy vehicle market is intensifying, while the traditional fuel vehicle market is shrinking, adding to the competitive pressure and uncertainty for dealers [5].
中国汽车流通协会:预计1月汽车市场将迎来“开门红”
Zhong Zheng Wang· 2026-01-06 13:40
此前部分车企新能源购置税兜底政策落地,将有效激发此前累积的潜在消费潜力,促使消费者年初集中 购车。加之2026年的春节较往年要晚半个月左右,节前购车高峰将集中在1月份,预计1月汽车市场将迎 来"开门红",销量好于2025年12月。 "中国汽车流通协会"公众号1月6日消息,1月5日,中国汽车流通协会发布的最新一期"汽车消费指数"显 示,2025年12月汽车消费指数为97.7,高于上月,预计2026年1月汽车市场将呈现"开门红"的局面。 2025年12月30日,商务部等八部门办公厅发布《2026年汽车以旧换新补贴实施细则》,明确2026年对个 人消费者报废或置换符合条件的旧车并购买新车,给予一次性补贴。 ...
政策加力叠加春节错位 1月份车市预期转暖
Zheng Quan Ri Bao Wang· 2026-01-06 12:26
2026年年初车市迎来政策与产业节奏共振。1月5日,中国汽车流通协会发布的最新一期汽车消费指数显 示,2025年12月份汽车消费指数为97.7,较上月回升,预示2026年1月份汽车市场或呈回暖态势。 不过,从经销商端看,年末"翘尾行情"并未如期出现。2025年12月份,中国汽车经销商库存预警指数升 至57.7%,行业景气度回落、库存与资金压力再度抬升。与此同时,二手车市场虽环比略有修复,但仍 处于不景气区间,价格与周转压力仍在。 以旧换新细则落地释放预期 汽车消费指数的回升,为年初市场注入"确定性"。中国汽车流通协会数据显示,2025年12月份汽车消费 指数为97.7,高于前一个月,预计2026年1月份汽车市场将呈现回暖态势。这一判断的关键变量,在于 政策延续与补贴预期的明朗化。 2025年12月30日,国家发展改革委、财政部发布《关于2026年实施大规模设备更新和消费品以旧换新政 策的通知》,明确2026年"两新"政策的支持范围、补贴标准和工作要求。商务部等八部门办公厅发布 《2026年汽车以旧换新补贴实施细则》,明确对个人消费者报废或置换符合条件旧车并购买新车给予一 次性补贴。"两新"政策延续且优化、力度 ...
中公教育:王振东累计质押股数约为2.98亿股
Mei Ri Jing Ji Xin Wen· 2026-01-06 11:18
每经AI快讯,中公教育1月6日晚间发布公告称,截至本公告日,王振东累计质押股数约为2.98亿股,占 其所持股份比例为79.97%。 每经头条(nbdtoutiao)——原指导价34.99万的宝马裸车价22.5万元,多家车企还补贴购置税!2026开 年车市火爆,销售从早到晚忙到没空吃饭 (记者 王瀚黎) ...
盛视科技:瞿磊累计质押股数为424万股
Mei Ri Jing Ji Xin Wen· 2026-01-06 10:18
每经AI快讯,盛视科技1月6日晚间发布公告称,截至本公告日,瞿磊累计质押股数为424万股,占其所 持股份比例为2.65%。 (记者 王瀚黎) 每经头条(nbdtoutiao)——原指导价34.99万的宝马裸车价22.5万元,多家车企还补贴购置税!2026开 年车市火爆,销售从早到晚忙到没空吃饭 ...
小鹏汽车在苏州成立销售服务新公司 注册资本500万
Sou Hu Cai Jing· 2026-01-06 09:20
| | 家公司 | 景老板 营关系 黄风局 | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | | 大眼堂 | 部 (X 用 的 用 金 宜 得 工 具 | 苏州翻起汽车销售服务有限公司 | 0 天眼一下 | 品 融用 · | | 颜务合作 金业级产品 · 沙开通合员 · 童 186 ... | | | 基本信息 = | 法律诉讼 | 经营风险 | 经营信息 | 公司发展 | 知识产权 | | 历史信息(1) | | 工资信息 市史工委员员 | | | | | | | 0 导出 | | 企业名称 | 苏州副配汽车销售服务有限公司 | | | | | | | | 法定代表人 | 1 CE HHH | 登记状态 | 在业 | | 天眼评分 | 67 % | | | | | 成立日期 | 2026-01-05 | | | | | | 统一社会信用代码 > | 91320507MAK4M6Q782 | 注册资本 | 500万人民币 | | 实做资本 | | | | 工鹅注册号 | 320507000919528 | 榜模人识别号(I) | 913 ...
大摩:宝马中国下调建议零售价最多两成 料经销商短期受惠
智通财经网· 2026-01-06 06:57
智通财经APP获悉,摩根士丹利发布研报称,据该行渠道调查,宝马中国自今年1月1日起将建议零售价 普遍下调10%至20%,主要涉及进口车型,例如7系、6系、M系及i系列纯电动车。 该行认为有关举措目的并非展开价格竞争,因宝马中国的经销商过去一段时间已持续提供远低于建议零 售价的折扣。因此,即使建议零售价下调,该行预期实际交易价将大致维持不变。 对经销商而言,该行认为永达汽车(03669)、中升控股(00881)及美东汽车(01268)将轻微受惠。随着建议 零售价下调,经销商亦可享有更低的入货成本,实时提升经销商的新车销售毛利。不过,未来经销商获 得的额外返利亦可能减少,因为返利金额是由制造商决定。 ...
港股中升控股午前涨超4%
Mei Ri Jing Ji Xin Wen· 2026-01-06 04:10
每经AI快讯,中升控股(00881.HK)午前涨超4%,截至发稿涨4.47%,报12.4港元,成交额5438.05万港 元。 ...