Core Viewpoint - The new Jiangling Baotian is positioned as an efficient and cost-effective vehicle for entrepreneurs, offering significant financial incentives and robust durability to enhance business operations [1][8]. Group 1: Financial Incentives - The new Jiangling Baotian offers a cash subsidy of 10,000 yuan for purchases or trade-ins, reducing the cost of ownership [8]. - The vehicle features a one-year interest-free financing policy, easing monthly payment burdens and improving cash flow for entrepreneurs [8]. - The promise of a lifetime warranty on the engine and transmission adds confidence in the vehicle's quality, allowing savings that can cover multiple factory maintenance services [8]. Group 2: Safety and Durability - The vehicle is built with a high-strength steel body and has a 68% safety protection ratio, ensuring family safety during travel [3]. - It has undergone 48,000 hours of durability testing, proving its reliability for up to one million kilometers [4][5]. - The vehicle's design includes 100% galvanized exterior parts and a 60-day enhanced corrosion resistance test, making it suitable for coastal areas [3]. Group 3: Performance and Efficiency - The Jiangling Baotian is equipped with a Blue Flame 2.5T engine, delivering a power output of 118 kW and a peak torque of 410 N·m, leading its class in performance [4]. - It boasts a fuel efficiency of 6.8 liters per 100 kilometers, with a thermal efficiency of 45.23%, significantly lowering transportation costs [6]. - The vehicle's cargo capacity is 1.6 m³, with a flatbed design that allows for 23% more cargo compared to competitors, enhancing loading efficiency [6]. Group 4: Market Positioning - The Jiangling Baotian is marketed as a comprehensive solution for entrepreneurs, focusing on reducing total costs across purchase, usage, and maintenance [8]. - The vehicle's features and financial incentives are designed to create a "wealth creation fast track" for business owners, emphasizing low entry costs and high operational efficiency [8].

Market Overview - In August, domestic pickup truck sales in China were approximately 40,000 units, a year-on-year decrease of 0.3%, but still at a mid-to-high level compared to the past five years; total pickup truck sales for the first eight months of the year reached about 387,000 units, representing a year-on-year growth of 12.7% [1] - The main sales regions for pickups are in the southwest and northwest, with these areas accounting for 45% of total demand in August, indicating a strong market presence in small cities and rural areas [2] Company Performance - Great Wall Motors reported cumulative pickup truck sales of approximately 123,000 units in the first eight months of the year; JAC Motors and SAIC Maxus recorded sales of about 40,000 and 38,000 units respectively, with SAIC Maxus experiencing a year-on-year growth of 9.4% [1] - New energy vehicle manufacturers like BYD and Radar have shown significant growth in pickup sales, with increases of 731.6% and 167.2% respectively, although their sales bases are relatively small [1] Market Trends - The demand for pickups in rural areas has recently surged, prompting manufacturers to focus on the mid-western markets [2] - The commercial vehicle market's demand increase suggests improvements in infrastructure in certain regions, which may positively impact the passenger vehicle market recovery [4] Product Development - SAIC Maxus has launched the "Star Plan" with an investment of 15 million yuan to assist farmers in purchasing utility vehicles, addressing the financial barriers such as down payments [4] - The company has also enhanced the pickup truck's chassis height and load capacity to cater to the diverse transportation needs of farmers, including customized models for fresh produce and cold chain logistics [4]

Group 1: Market Performance - From September 1 to 14, the national passenger car market retail reached 732,000 units, a year-on-year decrease of 4%, but a month-on-month increase of 6%. Cumulative retail for the year reached 15.497 million units, a year-on-year increase of 9% [1][5] - During the same period, wholesale of national passenger car manufacturers was 774,000 units, a year-on-year decrease of 3%, but a month-on-month increase of 18%. Cumulative wholesale for the year reached 18.816 million units, a year-on-year increase of 12% [1][9] Group 2: New Energy Vehicles - In the new energy sector, retail sales from September 1 to 14 reached 438,000 units, a year-on-year increase of 6% and a month-on-month increase of 10%. The penetration rate for new energy vehicles in the passenger car market was 59.8%, with cumulative retail for the year at 8.008 million units, a year-on-year increase of 25% [1][5] - Wholesale of new energy vehicles from manufacturers during the same period was 447,000 units, a year-on-year increase of 10% and a month-on-month increase of 21%. The cumulative wholesale for the year reached 9.39 million units, a year-on-year increase of 32% [1][9] Group 3: Market Trends and Challenges - The market is experiencing a mixed performance, with the "Golden September and Silver October" traditional peak season approaching, alongside the implementation of national and local purchase subsidies. However, the focus on high-priced models in local subsidy policies may hinder the growth of the mainstream market [5] - The introduction of new models at the Chengdu Auto Show has generated significant interest, but the lack of popular entry-level models has limited their contribution to overall sales [5][9]

Group 1: Market Overview - In August 2025, the pickup market sold 40,000 units, a year-on-year decrease of 0.3% and a month-on-month decrease of 3.0%, remaining at a mid-high level compared to the past five years [1] - From January to August 2025, the pickup market sold 387,000 units, showing a year-on-year growth of 12.7% [1] - The main demand for pickups is concentrated in the Southwest and Northwest regions, accounting for 45% of total demand in August 2025 [1] Group 2: Company Performance - Great Wall Motors continues to lead the pickup market, with stable performance both domestically and internationally [1] - In the August 2025 pickup sales ranking, Great Wall Motors sold 13,322 units, a decrease of 2.9% year-on-year, while Changan and Zhengzhou Nissan saw significant increases of 53.5% and 56.3% respectively [4] - From January to August 2025, Great Wall Motors sold 123,322 units, a year-on-year increase of 4.8% [5] Group 3: Export and New Energy Pickup Trends - In 2024, China exported a total of 244,000 pickups, with an impressive growth rate of 85% [2] - In August 2025, the pickup export volume was 21,000 units, a year-on-year increase of 3% [2] - The sales of new energy pickups reached 2,120 units in 2024, a year-on-year increase of 170%, with a cumulative sales of 49,000 units from January to August 2025, reflecting a growth of 536% [2] Group 4: Competitive Landscape - In the new energy pickup segment for August 2025, Geely Radar sold 1,221 units, BYD sold 861 units, and Changan sold 710 units, indicating a growing market for new energy pickups [3] - The competitive landscape shows that the "one strong, three weak" pattern in the domestic pickup market continues, with Great Wall Motors, Jiangling Motors, and Zhengzhou Nissan performing well [1]

Core Viewpoint - The article discusses the current state and trends in the pickup truck market in China, highlighting sales performance, export growth, and the rise of electric pickups. Pickup Sales - In August 2025, the pickup market sold 40,000 units, a year-on-year decrease of 0.3% and a month-on-month decrease of 3.0%, maintaining a mid-to-high level compared to the past five years [2] - From January to August 2025, total pickup sales reached 387,000 units, showing a year-on-year growth of 12.7% [2] - Great Wall Motors continues to lead the pickup market, with strong performance both domestically and internationally, supported by consistent export growth [2] - The main demand for pickups is concentrated in the Southwest and Northwest regions, accounting for 45% of total demand in August 2025 [2] Pickup Exports - In 2024, China exported a total of 244,000 pickups, marking an 85% increase [3] - In August 2025, 21,000 pickups were exported, reflecting a year-on-year increase of 3% but a month-on-month decrease of 9% [3] - The export share of pickups reached 53% in August 2025, up from 45% in 2024, indicating a rapid increase in China's self-owned pickup exports [3] New Energy Pickups - In 2024, sales of new energy pickups reached 21,200 units, a significant year-on-year increase of 170% [3] - In August 2025, new energy pickup sales were 3,000 units, showing a year-on-year increase of 68% but a month-on-month decrease of 20% [3] - From January to August 2025, cumulative sales of new energy pickups reached 49,000 units, a remarkable year-on-year growth of 536% [3] - Major contributors to new energy pickup sales in August included Geely Radar with 1,221 units, BYD with 861 units, and Changan with 710 units [3]

Core Insights - The article highlights the potential of the pickup truck market, which has been largely overlooked compared to the booming electric vehicle sector, indicating a significant opportunity for Chinese brands like Chery's RELY Wuling to penetrate this market [2][3] - The global pickup truck market is dominated by American and Japanese manufacturers, particularly in the high-end segment, where Ford and Toyota hold 89% of the market share for trucks priced over $100,000 [2][3] - Chery's RELY Wuling aims to disrupt this market by introducing a comprehensive energy strategy that includes fuel, hybrid, and electric options, addressing the transitional needs of consumers [3][4] Industry Analysis - The global pickup truck sales are projected to reach approximately 5.5 million units in 2023, with diesel vehicles accounting for 78% of sales, particularly in Southeast Asia and Latin America [2] - The Chinese hybrid pickup market is expected to reach 28.01 billion yuan (approximately $4.1 billion) by 2024, while the global hybrid pickup market is projected to reach 87.53 billion yuan (approximately $12.5 billion) [3] - By 2030, the global hybrid pickup market is forecasted to grow to 167.26 billion yuan (approximately $24 billion), indicating a shift towards hybrid solutions rather than full electric options [3] Technological Innovations - Chery's RELY Wuling is addressing three major pain points in the pickup industry: diesel engine drawbacks, electric vehicle pricing, and limited customization options [5][11] - The company has developed a diesel hybrid engine that significantly improves performance and comfort, addressing common complaints about diesel vehicles [6][10] - The introduction of a CTC integrated battery chassis aims to reduce costs and achieve price parity between electric and fuel vehicles, potentially making the RELY R08 EV the first electric pickup to match the price of its fuel counterparts [11][13] Market Positioning - Chery's RELY Wuling is attempting to redefine the pickup truck's image from a utilitarian tool to a versatile lifestyle platform, emphasizing user customization and engagement [14][15] - The company has adopted a user-centric approach in its development process, achieving a 300% increase in R&D efficiency by directly incorporating user feedback into product design [16][18] - By leveraging flexible manufacturing capabilities, RELY Wuling can customize vehicles for different regional markets without incurring significant additional costs, challenging traditional pricing strategies of multinational competitors [18][20] Cultural Rebranding - The article discusses the cultural challenges faced by Chinese brands in the pickup market, traditionally dominated by American imagery and values [15][20] - Chery's RELY Wuling aims to create a new cultural narrative around its vehicles, using the "Qilin" symbol to resonate with Eastern philosophies and appeal to emerging markets [20][22] - This cultural shift is seen as essential for establishing a competitive edge and gaining market share in a sector where brand loyalty is deeply rooted [20][22]

Core Viewpoint - RELY Weilin aims to transform the pickup truck industry from "functional satisfaction" to "experience upgrade" through its technology-centric approach, emphasizing "technology for all" [5][19]. Group 1: Product Launch and Pricing - At the 2025 Chengdu Auto Show, RELY Weilin showcased its three major series: Weilin R08, Weilin P3X, and Weilin P2X, with the R08 series starting pre-sales at a price range of 88,800 to 151,800 yuan, expected to officially launch in the second half of 2025 [6][8]. - The pricing strategy has generated significant buzz, with expectations that the final pricing will further disrupt the market [8]. Group 2: Market Opportunity and Competition - The global pickup truck market is projected to reach $260.16 billion by 2033, indicating substantial growth potential despite being dominated by brands like Toyota and Ford [11]. - Chinese pickup brands face challenges in overseas markets due to low brand recognition and a perception of being low-end products, but RELY Weilin benefits from the backing of Chery Holding, which has a strong global presence [11][12]. Group 3: Technological Advantages - RELY Weilin's "Weilin Kaitian Platform" is designed specifically for pickup trucks, offering four core advantages: global layout, flexible architecture, open-source power, and digital chassis, supporting various energy types and power combinations [16][19]. - The platform allows for advanced features such as AI electronic architecture and intelligent cockpit systems, positioning RELY Weilin to compete with mainstream passenger vehicles in terms of technology [19][20]. Group 4: Industry Transformation - The traditional pickup truck market is slow to adopt electric and intelligent technologies, presenting an opportunity for RELY Weilin to "leapfrog" competitors by offering advanced features and a dual fuel-electric strategy [20]. - The shift from "tool vehicle" to "all-purpose vehicle" is crucial, as new-generation users demand comfort and versatility, which RELY Weilin addresses through its platform's design [21][24]. Group 5: Future Outlook - RELY Weilin's commitment to balancing comfort and functionality in its vehicle design, along with its innovative power platform, positions it as a potential disruptor in the global pickup market [24][26]. - The brand's recent developments indicate a strong foundation for future growth, although the ultimate impact on market dynamics will require time to assess [26].

Core Viewpoint - The pickup truck market is experiencing a surge in product launches and technological innovations, particularly in the context of the Chengdu Auto Show, setting a positive tone for the upcoming peak sales season in September and October [1]. Group 1: Market Performance and Rankings - In August 2025, the "Pickup Truck Influence Index" ranked Chang'an, Great Wall, and Jianghuai as the top three brands, with total scores of 283, 247, and 160 respectively [2][4]. - The overall score for August reached 1498, reflecting a month-on-month increase of 4.6% and a year-on-year increase of 2.5%, indicating improved market performance [4]. - The competition landscape is characterized by stable top-tier brands, intense competition in the middle tier, and notable changes in the lower tier, with brands striving for market share through product innovation and marketing strategies [5]. Group 2: New Product Launches - The Chengdu Auto Show showcased a variety of new energy pickup trucks, highlighting the industry's shift towards electrification, high-end features, and consumer-oriented designs [6][17]. - Chang'an's K50 pickup was launched with a price range of 127,900 to 192,900 yuan, featuring a comprehensive range of 1031 kilometers and addressing concerns about the cost of traditional fuel pickups [7][11]. - Great Wall's V6 Fire Cannon, priced at 229,800 yuan, is designed for extreme off-road conditions, showcasing the brand's commitment to performance and consumer aspirations [9]. - Jianghuai's new energy models, the PHEV and EV, were launched with prices starting at 159,800 and 199,800 yuan respectively, emphasizing the brand's advancements in the new energy sector [11]. - Radar's new electric hybrid model, priced at 138,800 yuan, is tailored for outdoor and commercial use, offering a cost-effective and efficient solution [13]. Group 3: Global Market Expansion - Chinese pickup brands are actively expanding their global presence, with Great Wall's new factory in Brazil set to produce models for the Latin American market, enhancing its competitive edge [21][24]. - Jianghuai's EV was successfully delivered to a Singaporean airline, marking a significant step in establishing its brand influence in the international market [23]. - JMC delivered 15 Baodian pickups to the Panamanian government, reinforcing its reputation for reliability and adaptability in the Latin American region [24]. - The overall trend indicates that Chinese pickup brands are leveraging product strength, new energy transitions, and localized partnerships to enhance their global competitiveness [25].

Core Viewpoint - The launch of the JAC Han Tu PHEV marks a significant advancement in the pickup truck market, particularly in the context of increasing demand for new energy vehicles and their advantages in performance and comfort [3][22]. Group 1: Product Overview - JAC's new Han Tu PHEV was officially launched at the Chengdu Auto Show on August 29, with prices ranging from 159,800 to 209,800 yuan, offering a competitive product for consumers [3]. - The vehicle features a "super electric hybrid" architecture, which includes a P2.5+P4 hybrid system, making it the first pickup in China to use a 4-speed DHT combined with a 2.0T GDI engine [5][7]. Group 2: Performance and Efficiency - The Han Tu PHEV boasts a maximum power output of 385 kW and a peak torque of 1000 Nm, positioning it as one of the most powerful hybrid pickups in the market [7]. - In pure electric mode, the vehicle can achieve a range of up to 100 kilometers, while its fuel consumption is as low as 1.6 liters per 100 kilometers, and it can reach a total range of 1000 kilometers [9]. Group 3: Durability and Versatility - The vehicle's chassis is designed for high durability, with a carrying capacity of up to 2 tons, and features a robust structure that enhances corrosion resistance [11]. - It offers eight driving modes, including three daily driving modes and five terrain modes, ensuring adaptability to various driving conditions [11]. Group 4: Safety Features - The Han Tu PHEV is equipped with a comprehensive suite of active safety features, including ESC, ABS, and multiple driver assistance systems, enhancing overall safety for users [13][15]. - The vehicle also includes L2-level driving assistance systems and a high-strength steel body design, providing additional protection in the event of a collision [15][16]. Group 5: Design and Technology - The exterior design features a modern aesthetic with advanced lighting systems, while the interior includes a 10.25-inch digital instrument panel and a 10.4-inch central touchscreen, enhancing user experience [18][20]. - The vehicle is equipped with various comfort features such as electronic power steering, keyless entry, and cruise control, contributing to a premium driving experience [20]. Group 6: Market Impact - The introduction of the Han Tu PHEV is expected to enhance JAC's product lineup in the plug-in hybrid pickup market, driving the industry towards higher-end and diversified offerings [22].

Core Viewpoint - The introduction of the Radar Horizon PHEV and the Geely Pickup Qianli King Kong Electric Hybrid PLUS 4WD marks a significant advancement in the pickup truck market, addressing user pain points such as fuel consumption, road rights, and functionality, while providing a versatile energy solution [1][3]. Group 1: Product Features - The Radar Horizon PHEV and Geely Pickup Qianli King Kong Electric Hybrid PLUS 4WD achieve a low fuel consumption of 1.5 liters per 100 kilometers, with a depleted fuel consumption of only 6.4 liters per 100 kilometers, and a combined range of up to 1068 kilometers, surpassing traditional fuel pickups by 200 kilometers [5][7]. - These models feature a maximum power output of 260 kW and peak torque of nearly 1000 Nm, enabling them to tackle steep slopes with a 65% incline and a 100% incline when unloaded, outperforming traditional diesel engines [7][10]. - The vehicles are equipped with a powerful discharge capability of 36 kW, allowing them to support various applications such as emergency response, outdoor camping, and more, thus enhancing their multifunctional attributes [7][12]. Group 2: Technological Innovations - The core technology of these models is the Geely Raytheon EM-P Super Electric Hybrid System, which has been successfully applied in multiple Geely models, achieving a balance between high performance and low fuel consumption [8][10]. - The vehicles utilize a two-beam main frame and cage body design, incorporating high-strength steel for enhanced durability and safety, along with advanced safety features such as hill start assist and traction control [12][14]. Group 3: Energy Ecosystem - Geely aims to create a comprehensive energy ecosystem with its intelligent energy platform, integrating distributed photovoltaic and energy storage solutions, marking a first in the pickup industry [16][17]. - The vehicles can convert solar energy into electricity, providing a zero-cost home electricity solution and enabling various power supply methods, making them a mobile energy unit [19][20].