前几日刷朋友圈，看到消息说快手已经把 AI 大模型驱动的推荐系统全量上线到产品中。而这套基于大模型的生成式推荐系统，是行业里第一个工业级的 推荐解决方案。放眼全球，目前还没有其他大公司能做到这个程度。 快手的技术这几年确实有点东西。比如他们的视频生成模型可灵，现在也是全球顶级水准。 以前我更多把快手当成一家短视频公司，现在回头看，他们在底层技术上的积累，其实比我想象中要深得多。这也让我越来越好奇这家公司的运作方式。 我总觉得，公司的创新背后，其实是它气质和风格的延伸。 说回到推荐系统。其实我们对推荐系统并不陌生，它当属移动互联网时代最大的技术创新之一。包括快手、抖音、拼多多、美团、小红书等耳熟能详的国 民级产品，他们的模式均建立在推荐系统之上。推荐系统的本质是完成人和信息的匹配，目前来看，大致有两种信息分发方式： 一类是基于用户的协同过滤，推荐系统根据用户的自然属性（年龄、性别、学历等信息）和浏览兴趣来计算用户相似度，进而给相似用户推荐内容。另一 类是基于内容的协同过滤。推荐系统提取内容的特征，然后计算不同内容之间的相似性之后，给用户推荐与过去喜欢内容相似的内容。 当然还有一类是给用户直接推荐系统的高热内容， ...

Core Insights - The article highlights the emergence of niche creators on Douyin, breaking the dominance of traditional top accounts, and reflects a shift in user preferences towards more targeted content [1][2]. Music Sector - @田一名爱唱歌 has become the top creator in the music category for May, gaining significant attention through collaborations and unique content that resonates with younger audiences [3][10]. - The collaboration with甲亢哥 resulted in over 295 million likes on Douyin and 1 million views on Bilibili, showcasing the viral potential of cross-genre partnerships [3][10]. - The success of @田一名爱唱歌 indicates a trend where "non-professional" personas are more relatable, and cross-industry collaborations are key to expanding reach [10]. Agriculture Sector - @桃溪兄弟 ranked second in the agriculture category, demonstrating the enduring appeal of rural themes and lifestyle content [11][20]. - Their content, which focuses on rural life and local cuisine, has garnered over a million likes on just three videos in May, indicating strong audience engagement [17][20]. - The creators' approach aligns with national policies aimed at rural revitalization, suggesting potential for commercial partnerships in local agriculture and tourism [20][22]. Food Sector - @小小小海星, the runner-up in the food category, emphasizes emotional connections through her content, which includes cooking for friends and community service [23][30]. - With 9.446 million followers, her videos focus on quality and creativity, reflecting a growing consumer demand for healthy and fresh food options [28][30]. - The creator's involvement in community initiatives positions her as a cultural ambassador, enhancing her influence beyond individual content [30][32]. Overall Industry Trends - The May rankings reveal a transformation in Douyin's content ecosystem, with user demand shifting from broad entertainment to precise, niche interests [31][32]. - Enhanced algorithmic support for niche content has improved visibility for quality creators, fostering a more engaged audience [31]. - Creators are increasingly adopting a value-driven approach, focusing on cultural and social impact alongside commercial success [31][32].

最近，短视频巨头TikTok又传来重磅消息。Sensor Tower最新数据揭示，今年5月，TikTok移动端海外月活跃用户（MAU）首次突破了10亿大关！这个活跃 着全球八分之一人口的超级平台，正为跨境电商卖家敞开一片前所未有、流量涌动的蓝海。 易仓ERP 如此庞大的用户基数和超高的用户活跃度，促使TikTok的广告和内购收入持续攀升，预计2025年全球收入将达到331亿美元。更让跨境电商卖家兴奋的是 TikTok电商业务的飞速发展。2024年，TikTok Shop的全球GMV达到了约326亿美元，增长势头迅猛。美国、印尼和泰国市场表现尤为突出，成为跨境卖家 掘金的热土。这意味着，依托TikTok庞大的流量池，跨境电商卖家拥有了一个潜力无限的增量市场。 TikTok Shop 当然，机遇与挑战并存。TikTok的快速扩张也伴随着一些不确定性。悬而未决的美国禁令始终是最大的隐忧，虽然目前再次被推迟，但风险犹存。此外，美 国关税上涨等因素也对TikTok电商业务造成了一定冲击，影响了部分跨境电商卖家的销售表现。为了应对挑战，TikTok也在积极调整策略：在美国市场加强 本土化管理，在印尼则通过与Tokoped ...

"稳就业"不只是实现"充分就业"，还要实现"高质量就业"；也就是说，需要兼顾就业的总量与结构、数量与质量，全面提升劳动者的获得感、幸福感和安全 感。 4月底的中央政治局会议提出，要"着力稳就业、稳企业、稳市场、稳预期，以高质量发展的确定性应对外部环境急剧变化的不确定性"，把"稳就业"排在"四 稳"之首，反映出中央对就业问题的高度重视。当前，在复杂多变的国内外经济、社会、科技与地缘政治环境下，"稳就业"具有更丰富的内涵。二十届三中 全会提出，要"完善就业优先政策，健全高质量充分就业促进机制"。这意味着，"稳就业"不只是实现"充分就业"，还要实现"高质量就业"；也就是说，需要 兼顾就业的总量与结构、数量与质量，全面提升劳动者的获得感、幸福感和安全感。因此，有必要理解"稳就业"的多维内涵，有针对性地综合施策，快速有 效地落实中央的"稳就业"部署。 多维度理解"稳就业"的内涵 在新形势下，"稳就业"应包括以下内涵。一是稳就业数量，确保实现充分就业；二是稳就业结构，确保各类劳动者群体都能实现或接近实现充分就业；三是 稳就业质量，确保劳动者的收入水平不显著下降，保障劳动者的权益不受侵犯，提升就业的获得感和幸福感；四是稳就 ...

Core Viewpoint - The rise of short video live streaming platforms is transforming the employment landscape in China, creating new opportunities for rural entrepreneurs and traditional artisans, and significantly contributing to economic growth and job creation [1][2][4]. Group 1: Economic Impact - Short video live streaming has become a significant driver of the digital economy, with retail sales from live e-commerce expected to reach 4.3 trillion yuan in 2024, contributing 80% of the growth in the e-commerce sector [2]. - The traditional e-commerce model faced challenges such as information asymmetry and high channel costs, while live e-commerce has restructured the "people, goods, and market" elements, lowering barriers to entrepreneurship and enhancing traditional industries [2][3]. Group 2: Employment Creation - Over 40 million people have benefited from increased employment and income through short video live streaming platforms, including farmers, artisans, and small entrepreneurs [1][5]. - By the end of 2024, Kuaishou alone is projected to create 43.2 million job opportunities, with 23 million directly from content creators and live streamers, and 20.2 million indirectly through related industries [5]. Group 3: Rural Development - Short video live streaming is recognized as a "new agricultural activity," playing a crucial role in cultivating rural talent and supporting rural revitalization [3][4]. - Kuaishou's initiatives, such as the "Xingnong Plan," aim to connect agricultural production with consumer markets, enhancing the sales of agricultural products and promoting comprehensive rural revitalization [4]. Group 4: Digital Skills Training - Kuaishou has launched the "Happiness Lecture Hall" project to provide digital skills training for rural streamers, women, youth entrepreneurs, and disabled individuals, helping them acquire practical internet skills [7][9]. - The project has reached over 1 million people across 40 counties, establishing a digital bridge from skills training to practical application in agriculture [9]. Group 5: Cultural Heritage Preservation - The rise of short video platforms has provided unique opportunities for the preservation and promotion of intangible cultural heritage, with a 40% increase in views of related content on Kuaishou in 2023 [10][12]. - The "Intangible Cultural Heritage Training Hall" project aims to support artisans in remote areas, helping them improve their income and living conditions while ensuring the transmission of traditional skills [12][13].

Group 1 - The internet has become a new space for cultural prosperity and a new home for people's spiritual lives, with short video platforms emerging prominently [1] - As of December last year, the number of short video users in China reached 1.04 billion, with a usage rate of 93.8% [1] - Short video creators enrich people's spiritual lives and reshape information dissemination methods through various content types, including lifestyle documentation, comedy, e-commerce, and knowledge sharing [1] Group 2 - People enjoy short videos because they allow for efficient information delivery, characterized by "short, flat, and fast" attributes, along with personalized content through intelligent algorithm recommendations [2] - The authenticity and emotional engagement in short videos help bridge the gap between creators and viewers, enhancing emotional involvement [2] Group 3 - The rise of short videos has also led to challenges in online space governance, including issues like fake portrayals, false personas, and malicious marketing [3] - Examples of problematic content include teams staging "struggling farmer" scenarios and scripted videos that provoke social tensions, which exploit viewers' emotions for profit [3] - In response, the Central Cyberspace Administration of China launched a three-month campaign starting April 15 to combat malicious marketing practices in the short video sector [3] Group 4 - To identify fake portrayals, three dimensions are proposed: adherence to labeling obligations, safeguarding factual integrity, and recognizing abnormal signals [4] - Short video platforms are urged to take responsibility by enhancing content review processes and optimizing traffic distribution mechanisms, moving beyond simple metrics like user engagement time [4] - Collaboration among government departments is necessary to improve legal frameworks and enhance media literacy among internet users [4]

以下文章来源于36氪出海 ，作者36氪出海 36氪出海 . 36氪出海（letschuhai.com）是关注出海的行业媒体，为企业跨境提供海外咨询及专业服务，同时运营着超万人的出海生态社群。 来源｜ 36氪出海（ID：wow36krchuhai） 封面来源 ｜ Unsplash 活动｜直击印尼医疗蓝海：3天深度参访，与卫生部、药监局面对面 为助力中国企业更好地把握印尼医疗市场机遇，有效应对潜在挑战，印尼市场拓展与创新服务平台Lestari推出为期3天的实地参访项目Indonesia Discovery Program 2025: Healthcare。 本次项目于7月29日-31日在印尼雅加达举办，将聚焦印尼医疗行业，通过实地参访、一对一交流、定制化圆桌等形式，帮助企 TikTok海外月活首破10亿 京东物流进军沙特，据传当地已招募上千人团队 极智嘉获赴港上市备案通知书 速卖通AliExpress上线卖车业务，率先在中东开售 萝卜快跑或加速落地欧洲市场 中美就落实两国元首通话共识及日内瓦会谈共识达成框架 亿格云完成Pre-B轮近亿元融资 业梳理印尼医疗市场细分赛道机遇、对接关键政府部门及合作伙伴，快速制定本地 ...

近期活动 活动｜直击印尼医疗蓝海：3天深度参访，与卫生部、药监局面对面 为助力中国企业更好地把握印尼医疗市场机遇，有效应对潜在挑战，印尼市场拓展与创新服务平台 Lestari 特别推出为期3天的实地参访项目——Indonesia Discovery Program 2025: Healthcare。本次项目于7月29日-31日在印尼雅加达举办，将聚焦印尼医疗行业，通过实地参访、一对一交流、定制化圆桌等形式， 帮助企业梳理印尼医疗市场细分赛道机遇、对接关键政府部门及合作伙伴，快速制定本地化市场落地策略。。如果您对本次活动感兴趣，欢迎扫描下方二维 码或点击"此处"，填写表单报名。6月18日前报名还可享15%早鸟优惠。 公司动态 Sensor Tower：TikTok 移动端海外月活用户首次突破10亿 Sensor Tower 最新数据显示，2025年5月，中国非游戏类移动应用在全球市场持续展现出强劲的发展势头。短剧、电商、AI 工具三大主力赛道继续高歌猛 进，拉美、东南亚成为增长热土。短视频领域依旧由 TikTok 领跑，移动端海外月活跃用户首次突破10亿大关。（36氪） 京东物流进军沙特：据传当地已招募上千人团 ...

短视频行业竞争激烈，但总有人能用极低成本撬动流量杠杆。2025年数据显示，短视频矩阵玩法为个人创作者贡献了78%的增粉量，团队运营效率提升超 300%。掌握这3个核心要素，普通人也能批量打造爆款内容池。 一、建立可复制的爆款内容基因库 2.混剪技术升级：通过智能剪辑工具批量生成差异化内容，同一套素材可产出30+不同版本 3.跨平台适配优化：抖音竖屏版、B站横屏版、小红书图文版同步生成 爆款本质是用户行为的重复验证。创作者要做的是： 拆解500+爆款案例：通过短视频平台的热搜榜单、创作灵感工具，筛选出近3个月同领域点赞超10万的视频 提炼黄金内容公式：某美妆账号通过分析发现，产品实测类视频完播率比教程类高42%，转化率提升3倍 制作标准化模板：包括封面版式、开场3秒话术、产品展示角度等固定元素 重点在于建立自己的爆款元素数据库，每次创作直接调用已验证成功的模块组合。用多平台数据监测工具，可以实时追踪不同内容模板的跨平台表现，筛选 出通用性最强的爆款公式。 二、打造自动化内容生产流水线 传统短视频团队80%时间消耗在重复劳动上。成熟的矩阵运营者通常会： 1.素材智能管理：将产品素材、场景片段、口播音频分类存储，建 ...

Group 1 - The article discusses the competitive landscape of the home improvement retail sector in the U.S., focusing on giants Home Depot and Lowe's, and explores their market strategies and differences [2] - It highlights the challenges faced by the company "追觅" in retaining talent despite successfully training them, and notes the trend of "追觅系" companies venturing into the robotics sector [2] - The overseas revenue of "劢微机器人" has rapidly increased from less than 10% in 2022 to 40% currently, indicating significant growth in international markets [2] Group 2 - The Chinese Ministry of Commerce reports that China's foreign trade has shown resilience in a complex environment, with policies aiding enterprises leading to a rise in both quantity and quality of goods traded [3] - Sensor Tower data reveals that TikTok's overseas monthly active users have surpassed 1 billion for the first time, showcasing the app's strong growth in the global market [3] - Hong Kong's Financial Secretary Chen Maobo expresses a desire to attract more Chinese companies to list in Hong Kong, aiming to support their international expansion and enhance offshore RMB business [3][4] Group 3 - Chery's chairman, Yin Tongyue, emphasizes the company's intention to use Hong Kong as a new starting point for entering international capital markets, aiming to establish it as a global financial and logistics hub [4] - European Central Bank President Christine Lagarde's visit to China and her experience with autonomous driving technology signals potential expansion of such technologies into the European market [4] - Cainiao has opened its second self-operated overseas warehouse in Canada, expanding its logistics network across North America to enhance cross-border e-commerce solutions [4] Group 4 - Transsion Holdings' TECNO brand has formed a strategic partnership with Spain's MCR Group to introduce AIoT smart ecosystem products to the Spanish market [5] - Scale AI has announced a significant investment from Meta Platforms, raising its valuation to over $29 billion and expanding their commercial collaboration [5] - Mattel, the manufacturer of Barbie dolls, is collaborating with OpenAI to develop AI-powered toys and games, with plans to launch the first product later this year [5] Group 5 - Neuralink has successfully raised $649 million through equity financing, as disclosed in a filing with the U.S. Securities and Exchange Commission [6]