网络交易平台

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网络交易平台抽成、收会员费等有了新规范
Yang Shi Xin Wen· 2025-08-02 07:10
Core Points - The State Administration for Market Regulation has implemented the "Guidelines for Compliance of Charging Behavior on Online Trading Platforms" to regulate fees charged by platforms to operators [1][2] - The guidelines emphasize reducing the burden on operators, enhancing self-discipline, and standardizing charging behaviors [1] - Platforms are required to establish compliance management responsibilities and mechanisms to identify and assess unreasonable charging risks [1] Summary by Sections - **Charging Principles**: The guidelines advocate for lowering the financial burden on platform operators and enhancing compliance self-discipline [1] - **Compliance Management**: Platforms must establish compliance management organizations, appoint compliance personnel, and internalize regulatory systems into compliance protocols [1] - **Fee Disclosure**: Platforms are mandated to publicly disclose their charging rules and service agreements prominently on their homepage [1] - **Prohibited Practices**: The guidelines prohibit platforms from charging operators multiple fees, charging without providing services, and imposing fees for basic operational data [2] - **Price Discrimination**: Platforms are not allowed to engage in price discrimination against operators with similar transaction conditions [2]
市场监管总局发布 《网络交易平台收费行为合规指南》
Zheng Quan Shi Bao Wang· 2025-08-02 07:05
Core Points - The State Administration for Market Regulation has implemented the "Compliance Guidelines for Charging Behavior of Online Trading Platforms" to regulate the fees charged by platforms to their operators [1][2] - The guidelines emphasize reducing the burden on operators, enhancing compliance self-discipline, and standardizing charging behaviors [1] - Platforms are required to establish compliance management responsibilities and mechanisms to identify and assess unreasonable charging risks [1] Summary by Sections Charging Principles - Platforms must adhere to principles that advocate for lowering the operational burden on platform operators and strengthening compliance self-discipline [1] - The guidelines mandate that platforms must not charge operators multiple times for the same service or impose fees without providing adequate services [2] Compliance Management - Platforms are required to develop a compliance management organization and appoint compliance personnel to internalize regulatory systems into compliance protocols [1] - There is a focus on building mechanisms for risk identification and assessment of unreasonable charging behaviors [1] Public Disclosure - Platforms must publicly disclose their charging rules prominently on their homepage, including service agreements and transaction rules [1] - Any changes to charging rules must be publicly consulted, and historical versions of the rules must be retained for three years [1] Prohibited Practices - The guidelines prohibit platforms from transferring costs that should be borne by them to operators and from charging for basic operational data [2] - Platforms cannot force operators to purchase services or participate in promotional activities under coercive conditions [2] - Price discrimination against operators with equivalent transaction conditions is also prohibited [2]
中经评论:平台收费,要给商户一个“明白账”
Sou Hu Cai Jing· 2025-05-27 22:52
Core Viewpoint - The article discusses the increasing pressure on merchants from platform operators due to unreasonable fee structures and the need for regulatory guidelines to ensure fair practices in the platform economy [5][6][7]. Group 1: Issues Faced by Merchants - Merchants are experiencing pressure from platforms that abuse refund policies, leading to "zero-cost purchase" losses [5]. - There is a rise in complaints regarding the complexity, lack of transparency, and numerous fees charged by platforms [5][6]. - Unreasonable fee practices, such as excessive commissions and repeated charges without adequate service, are increasing operational costs for merchants, particularly affecting small and medium-sized enterprises [6][7]. Group 2: Regulatory Response - The State Administration for Market Regulation has drafted the "Guidelines for Compliance of Charging Behavior on Online Trading Platforms" to address these issues [6][7]. - The guidelines aim to establish a fair and transparent charging system, advocating for flexible pricing strategies that reduce the burden on merchants [7]. - Specific definitions of "unreasonable charging" behaviors and regulations on practices like "free first, then charge" are included to enhance regulatory oversight [7][8]. Group 3: Importance of Fair Practices - The article emphasizes that a fair and transparent charging mechanism is crucial for the survival of small merchants and the overall health of the platform economy [7][8]. - Without equitable rules, platforms risk losing numerous operators, which could hinder the sustainable development of the platform economy [8].
市场监管总局拟五个方面规范平台收费
Chang Jiang Shang Bao· 2025-05-26 23:19
Core Viewpoint - The rapid development of the platform economy in China plays a significant role in promoting consumption, expanding employment, and driving innovation, necessitating the establishment of guidelines to regulate platform charging behaviors and ensure healthy development of the platform economy [1][3]. Summary by Sections Overview of the Platform Economy - The platform economy in China involves tens of millions of online operators, numerous flexible employment individuals, and over 900 million online consumers, creating a broad, inclusive, and open ecosystem that empowers various sectors of the real economy [1]. Guidelines for Charging Behavior - The "Guidelines for Compliance of Charging Behavior of Online Trading Platforms" (draft for public consultation) was released on May 25 by the State Administration for Market Regulation, aiming to standardize charging behaviors and protect the legitimate rights of operators [1][2]. - The guidelines consist of 28 articles focusing on five main areas: principles for platform charging, reducing burdens on operators, strengthening self-discipline, regulating charging behaviors, and enhancing supervision and implementation [2]. Specific Provisions - The guidelines detail various unreasonable charging scenarios, prohibiting practices such as double charging, charging without providing services, transferring costs to operators, and imposing discriminatory pricing among operators under similar transaction conditions [2]. Regulatory Framework and Future Implications - The introduction of the guidelines signifies an improvement in the regulatory policy framework for the platform economy, addressing issues of transparency and fairness in charging practices [3]. - The guidelines encourage platforms to adopt measures to reduce the burden on operators and ensure timely feedback on charging concerns, promoting a harmonious ecosystem between platforms and operators [3].
新华时评:规范,是为了平台更好发展
news flash· 2025-05-26 10:43
Core Viewpoint - The release of the "Guidelines for Compliance of Charging Behavior of Online Trading Platforms (Draft for Comments)" aims to address the challenges faced by online trading platforms, emphasizing the importance and timeliness of regulation to protect the rights of operators and consumers, and to promote the sustainable and healthy development of the platform economy [1] Group 1 - Strengthening regulation is a major directive from the Central Economic Work Conference to promote the healthy development of the platform economy [1] - The purpose of establishing rules is not to restrict platform development but to further promote fair, legal, and honest charging practices, guiding platforms back to their service essence [1] - The guidelines encourage platforms to adopt flexible and diverse pricing strategies within a legal, reasonable, and mutually beneficial framework to reduce the burden on operators within the platform [1]
新华时评|规范,是为了平台更好发展
news flash· 2025-05-26 10:32
Core Viewpoint - The article highlights the release of the "Guidelines for Compliance of Charging Behavior on Online Trading Platforms (Draft for Comments)" on the 25th, which addresses key issues in the development of online trading platforms, emphasizing the importance and timeliness of regulation to better protect the rights of operators and consumers, and to promote the sustainable and healthy development of the platform economy [1] Group 1 - The guidelines target the hot, difficult, and painful issues faced by online trading platforms [1] - The initiative aims to enhance the protection of rights for both platform operators and consumers [1] - The guidelines are intended to facilitate the continuous and healthy development of the platform economy [1]
网络交易平台收费行为合规指南征求意见,明确8种不合理收费行为
Huan Qiu Wang· 2025-05-26 02:43
Core Viewpoint - The Market Regulation Administration has drafted the "Compliance Guidelines for Charging Behavior of Online Trading Platforms" to standardize the fees charged by platforms to their operators, aiming to protect their rights and promote healthy development of the platform economy [1][4]. Summary by Relevant Sections Principles of Charging - The guidelines emphasize that platforms must adhere to specific principles when setting fees, including the need for reasonable fee standards and transparent charging rules [4]. Reducing Burden on Operators - The guidelines advocate for lowering the financial burden on platform operators, ensuring that platforms fulfill commitments regarding fee reductions or exemptions [4][5]. Strengthening Compliance and Self-Regulation - Platforms are required to establish compliance management responsibilities and integrate charging compliance into their internal compliance systems, risk control, and training [4]. Standardizing Charging Behavior - The guidelines specify eight types of unreasonable charging behaviors, such as double charging, charging without providing services, and transferring costs that should be borne by the platform itself [4][5]. Enhancing Supervision and Implementation - The guidelines include provisions for the public disclosure of charging rules, the necessity for platforms to solicit public opinions when modifying rules, and the requirement to maintain historical versions of charging rules [4].
推动平台经济规范健康可持续发展
Sou Hu Cai Jing· 2025-05-26 02:05
Core Viewpoint - The article emphasizes the importance of regulating the charging behavior of online transaction platforms to ensure a sustainable and healthy development of the platform economy, which is crucial for high-quality economic and social development [1][2][4]. Summary by Sections Platform Economy Development - The platform economy in China has been rapidly developing, significantly contributing to resource allocation efficiency and technological transformation, involving millions of online operators and over 900 million consumers [1][2]. - The government has been enhancing policy consistency in the platform economy sector to ensure its development is regulated while promoting a healthy ecosystem [2][3]. Issues and Challenges - Despite the positive overall trend, issues such as data manipulation, forced choices, privacy violations, and chaotic capital expansion have emerged, disrupting market order and innovation [2]. - There are complaints from platform merchants regarding the complexity and lack of transparency in platform fees, which poses risks to industry health [2]. Regulatory Measures - The introduction of the "Guidelines for Compliance of Charging Behavior on Online Transaction Platforms" aims to address issues of non-transparent and unreasonable fees, fostering a harmonious ecosystem between platforms and their operators [2][3]. - The guidelines are intended to clarify principles for platform fees, reduce burdens on operators, and enhance compliance management capabilities [3][4]. Future Outlook - The platform economy is seen as a vital component of the digital economy, playing an essential role in daily life and national economic development [3][4]. - Strengthening the guidance for the healthy development of the platform economy is crucial for maximizing its contributions to consumer demand, employment stability, and overall welfare [3].
推动平台企业合规自律的新举措
Jing Ji Ri Bao· 2025-05-25 22:21
Core Viewpoint - The issuance of the "Guidelines for Compliance of Charging Behavior of Online Trading Platforms" aims to standardize and guide the charging behavior of online trading platforms, protect the legitimate rights and interests of operators, and promote the sustainable and healthy development of the platform economy [1][9]. Summary by Sections Section 1: Purpose and Importance of the Guidelines - The guidelines provide clear action guidance for the charging behavior of online trading platforms, aligning with the goals of promoting innovation and establishing a normalized regulatory system for the platform economy [2]. - The guidelines emphasize preventive regulation, shifting the focus from post-event enforcement to proactive compliance, thereby enhancing the precision and effectiveness of regulatory oversight [2][4]. Section 2: Specific Provisions of the Guidelines - The guidelines offer general guidance on charging behavior, addressing operator concerns and promoting compliance management by ensuring transparency in charging practices [3][6]. - Platforms are required to publicly disclose charging items, rules, and standards prominently on their homepage, ensuring operators can easily access and understand this information [3][8]. - The guidelines prohibit unreasonable promotional fees and require platforms to clarify the sharing of subsidy burdens with operators before conducting promotional activities [3][7]. Section 3: Encouragement of Compliance Culture - The guidelines encourage platforms to establish compliance management systems to mitigate potential legal risks and enhance operational integrity [4][5]. - Platforms are urged to adopt measures to reduce the financial burden on operators, including flexible pricing strategies and support during emergencies [7][8]. Section 4: Prohibition of Unreasonable Charging Practices - The guidelines outline specific unreasonable charging behaviors that platforms must avoid, such as duplicate charges, charging without providing services, and price discrimination among operators [8]. - Platforms are required to adhere strictly to relevant laws and regulations, ensuring fair competition and transparency in their charging practices [8][9].
规范网络交易平台向经营者收取佣金等行为(政策解读)
Ren Min Ri Bao· 2025-05-25 21:39
Core Viewpoint - The release of the "Guidelines for Compliance of Platform Charging Behavior (Draft for Comments)" aims to regulate the charging practices of platform enterprises, ensuring fairness, legality, and transparency in their fee structures [1][5]. Summary by Sections Reason for Establishing Guidelines - The rapid development of the platform economy in China involves millions of online operators and over 900 million consumers, making the healthy development of this sector crucial for overall economic prosperity. Issues such as complex fee structures and lack of transparency have been identified, necessitating the creation of these guidelines to enhance compliance and risk management [1]. Requirements for Compliance System - Platforms are required to implement a compliance management system that includes: 1. Establishing a compliance management organization and appointing personnel [2]. 2. Converting relevant laws and regulations into internal compliance systems with a dynamic update mechanism [2]. 3. Creating a mechanism for identifying and assessing unreasonable charging risks [2]. 4. Strengthening pre-approval mechanisms for changes in charging rules [2]. 5. Establishing training mechanisms to enhance compliance awareness among staff [2]. 6. Fostering a culture of compliance within the organization [2]. Transparency in Charging - Platforms must publicly disclose their charging rules, including: 1. Clear presentation of charging items and standards on the homepage [3]. 2. A requirement to solicit public opinion for any modifications to charging rules, with a minimum feedback period of seven days [3]. 3. Maintaining historical versions of charging rules for at least three years [3]. Prohibited Unreasonable Charges - The guidelines specify that platforms cannot impose certain unreasonable fees, including: 1. Duplicate charges or charges without corresponding services [3]. 2. Transferring costs that should be borne by the platform to operators [3]. 3. Forcing operators to purchase services or participate in promotions [3]. 4. Price discrimination among operators under similar conditions [3]. Positive Impact on Platform Economy - The introduction of these guidelines signifies an improvement in the regulatory framework for the platform economy, promoting self-regulation among enterprises and enhancing the protection of operators' rights. The guidelines encourage platforms to reduce operational burdens and ensure timely feedback on charging issues, fostering a harmonious ecosystem between platforms and operators [4][5].