活动上，市场监管总局质量发展局副局长史新章介绍，今年以来，截至11月底，我国累计开展消费品召 回924次，涉及产品533.31万件，相较2024年同期，召回涉及数量同比增长25.13%。从召回方式看，网 络销售消费品的召回大规模激增，在充电宝召回中，涉及网络销售充电宝数量117.9万件，在2025年召 回的电子电器类中占比79.6%；企业积极开通线上召回形式，90%以上的问题充电宝通过线上实施召 回。 12月16日，在市场监管总局质量发展局指导下，市场监管总局缺陷产品召回技术中心与中国质量检验检 测科学研究院在北京联合组织举办了网络交易平台产品质量提升和召回共治承诺活动，旨在进一步促进 平台经济健康发展，营造安全放心的网络消费环境，维护广大消费者人身财产安全和合法权益。 为适应新趋势，今年6月，市场监管总局发布《关于进一步加强网络销售消费品召回监管的公告》，对 网络销售消费品召回监管提出新要求，明确电子商务经营者在消费品召回中的责任和义务，实现召回监 管工作从线下到线上的有效延伸。 活动还发布了羽绒制品、家装材料和富硒产品的质量参数信息数据库、专业知识库等质量强链惠民生促 消费举措。总局缺陷产品召回技术中心副 ...

Core Viewpoint - The article discusses the issuance of guidelines by the State Administration for Market Regulation, in collaboration with other departments, aimed at enhancing the quality of products and services on online trading platforms, particularly focusing on the live-streaming e-commerce sector [1][2]. Group 1: Enhancing Product and Service Quality - The guidelines emphasize improving consumer satisfaction and safety, transitioning from quantity to quality in online transactions [1]. - A series of innovative measures are proposed, including supporting platforms to utilize data advantages for on-demand production and encouraging the establishment of Chief Quality Officer systems [2][4]. - Platforms are encouraged to develop customized data products and services, enhancing online sales channels for foreign trade products [4]. Group 2: Quality Management and Training - The guidelines call for improved online service quality management rules, promoting the use of technologies like 3D modeling and AR/VR for better product display [4]. - Platforms should establish a quality management training mechanism for live-streaming marketers, focusing on quality-centric selection processes [8]. - A "blacklist" system is to be implemented for operators and marketers who violate quality laws [8]. Group 3: Regulatory Measures and Compliance - The introduction of a "product digital passport" plan aims to enhance traceability and verification of product quality [2][13]. - The guidelines propose the establishment of a national industrial product quality safety monitoring and early warning platform using big data and AI for proactive regulation [2][13]. - Strict measures will be taken against false advertising and misleading marketing practices, particularly in high-risk sectors like food and pharmaceuticals [8][12]. Group 4: Consumer Protection and After-Sales Service - The guidelines advocate for a comprehensive after-sales service system, ensuring platforms provide efficient dispute resolution and consumer rights protection [12][14]. - Platforms are encouraged to simplify the process for consumers to report quality disputes and enhance the convenience of consumer rights protection [12][14]. - The establishment of a "one-click evidence submission" feature for consumer rights protection is also recommended [14].

Core Viewpoint - The article discusses the recent guidelines issued by the State Administration for Market Regulation and other departments aimed at enhancing the quality of products and services on online trading platforms, particularly focusing on live e-commerce [1][3]. Group 1: Key Measures and Innovations - The guidelines emphasize the need for a clear selection mechanism for products, training requirements, and a "blacklist" system for live e-commerce to ensure quality and safety [1][7]. - A series of innovative measures are proposed, including the introduction of a "product digital passport" for quality verification and the establishment of a national industrial product quality safety monitoring and early warning platform [2][8]. - The guidelines aim to transform the platform economy from "large scale" to "high quality" by enhancing product innovation and service standardization, while also holding platforms and operators accountable for quality control [3][6]. Group 2: Addressing Consumer Concerns - The guidelines propose measures to ensure consumers can buy genuine products online, including strict actions against counterfeit goods and false labeling [5][9]. - Improvements in online service standards and after-sales support are highlighted, such as establishing direct hotlines for elderly consumers and creating rapid response channels for issue resolution [5][10]. - The focus is on optimizing consumer rights protection services to enhance shopping confidence [3][5]. Group 3: Technological Empowerment and Collaborative Governance - The guidelines support the use of technology to enhance consumer experience and improve the precision of quality supervision through big data and artificial intelligence [7][8]. - A collaborative governance model is emphasized, involving government regulation, platform responsibility, corporate self-discipline, and social oversight [7][9]. - Specific requirements for platforms include rigorous entry audits and the use of digital tools for daily management, ensuring that dishonest practices are minimized [17].

Core Viewpoint - The guidance aims to enhance the quality of products and services on online trading platforms, which is crucial for improving the online consumption environment, meeting the growing needs of the people, and promoting the innovation and healthy development of the platform economy [1][7]. Group 1: Overall Requirements - The initiative is guided by Xi Jinping's thought and aims to implement the spirit of the 20th National Congress and subsequent plenary sessions, focusing on a people-centered development approach [2][8]. - By 2030, the goal is to significantly improve the quality of platform products and services, effectively address key quality issues, enhance standardization, and optimize the online trading environment [2][8]. Group 2: Enhancing Product and Service Quality - The plan includes promoting quality innovation in online sales of various sectors such as home appliances, textiles, and food, and encourages collaboration among platforms, manufacturers, and research institutions for quality improvement [3][9]. - It emphasizes the need for standardized online service quality management and encourages the use of advanced technologies like 3D modeling and AR/VR for better user experience [3][9]. - The initiative aims to cultivate trustworthy online business entities and improve credit evaluation mechanisms to ensure transparency and accountability [3][9]. Group 3: Strengthening Quality Management - Platforms are encouraged to adopt comprehensive quality management systems and establish chief quality officer roles to enhance oversight and continuous improvement [4][10]. - There is a focus on improving the quality management capabilities of platform operators, including establishing a quality control system that encompasses supplier management and product recall processes [4][10]. - The initiative also aims to enhance the quality awareness of live-streaming e-commerce practitioners through training and establishing a blacklist for non-compliance [4][10]. Group 4: Addressing Illegal Business Practices - The guidance includes measures to combat counterfeit products and misleading marketing practices, ensuring that platforms enforce strict verification of product information [5][11]. - It aims to regulate unfair competition and pricing violations, ensuring that platforms and operators adhere to legal pricing practices [5][11]. Group 5: Strengthening Quality Supervision - The plan promotes the implementation of a "product digital passport" to enhance traceability and verification of product quality [6][11]. - It emphasizes the use of advanced technologies for smart regulation and the establishment of a national quality safety monitoring platform [6][11]. - The initiative calls for improved collaboration between regulatory bodies to ensure effective oversight and enforcement of quality standards [6][11]. Group 6: Creating a Safe Online Consumption Environment - The guidance encourages transparency in information disclosure by platforms and operators, including the publication of service agreements and consumer complaint information [12][12]. - It aims to enhance after-sales service systems and streamline dispute resolution processes to improve consumer rights protection [12][12]. - The initiative supports the establishment of online mechanisms for resolving quality disputes and encourages consumer organizations to engage in public interest litigation [12][12].

Core Viewpoint - The article discusses the recent guidelines issued by the State Administration for Market Regulation to enhance the quality of products and services on online trading platforms, addressing issues such as product discrepancies, inconsistent service standards, and complicated consumer rights protection processes [1] Group 1: Guidelines for Online Trading Platforms - The guidelines aim to improve the overall quality management level of platform enterprises by establishing a systematic quality management framework [1] - Platforms are encouraged to implement strict entry audits and product listings, utilizing digital and AI technologies for daily management [1] - Credit regulatory data will be used as a key basis for platform access, exit, and traffic distribution, ensuring that dishonest behaviors are effectively addressed [1] Group 2: Focus on Operators within Platforms - The guidelines emphasize the importance of operators mastering basic quality management skills, promoting the establishment of a comprehensive control system from supplier management to quality traceability and recall [1] - There is a push for enhanced quality testing and certification processes, along with the promotion of shared recognition of results among operators [1] Group 3: Emphasis on Live E-commerce - The guidelines aim to improve product selection training in live e-commerce, advocating for a "quality first" selection mechanism in live streaming sessions [1] - Training for hosts on quality awareness is encouraged, alongside the establishment of a "blacklist" system to ensure that high-quality content and products are aligned [1]

Core Viewpoint - The Chinese platform economy is undergoing a critical transformation, with the government emphasizing the need for regulatory measures to ensure healthy development while promoting innovation and competition [1][3] Group 1: Regulatory Actions - The State Administration for Market Regulation (SAMR) has urged platforms to delete 4.541 million pieces of illegal product information and has ordered the suspension of services for 58,000 online stores [1][3] - A total of 105,000 internet-related cases have been investigated and addressed by the SAMR [3] Group 2: Policy Framework - SAMR is constructing a policy framework to promote orderly competition and innovative development within the platform economy [3] - The agency has issued guidelines to encourage platforms to enhance compliance management mechanisms [3] Group 3: Market Environment - The integration of digital technology with various industries has led to new economic growth points, but issues such as traffic prioritization, algorithm abuse, and disorderly competition pose risks to the healthy development of the platform economy [1]

Core Viewpoint - The platform economy in China is undergoing a critical transformation, with digital technology integration leading to new growth opportunities, but also presenting risks such as algorithm abuse and market disorder [1][2]. Regulatory Measures - The National Market Supervision Administration is focused on balancing innovation encouragement and regulatory development, establishing a policy framework to promote orderly competition and innovation in the platform economy [1]. - New regulations have been introduced, including the "Network Transaction Supervision Management Measures" and the "Interim Measures for Network Transaction Law Enforcement Cooperation," aimed at enhancing regulatory effectiveness [1]. Enforcement Actions - Significant enforcement actions have been taken, resulting in the removal of 4.541 million illegal product listings and the suspension of services for 58,000 online stores [2]. - Major cases in the live e-commerce sector have been addressed, with increased monitoring and enforcement against violations [2]. Compliance and Support - Guidelines have been issued to encourage platforms to improve compliance management mechanisms, particularly during major sales events like "6.18" and "Double Eleven" [2]. - The administration is also providing government data comparison services to help platforms identify and remove non-compliant entities [2]. Future Directions - The administration plans to continue enhancing the regulatory framework for the platform economy, focusing on preventive and comprehensive regulatory capabilities to ensure sustainable and healthy development [2].

Core Viewpoint - The article discusses the implementation of the "Guidelines for Compliance of Charging Behavior on Online Trading Platforms," which aims to regulate the fees charged by online platforms to their operators, ensuring fair practices and reducing the financial burden on operators [5]. Summary by Sections Section 1: Introduction to the Guidelines - The guidelines were established to standardize and guide the charging behavior of online trading platforms, protecting the legitimate rights of operators and promoting sustainable development of the platform economy [5]. Section 2: Principles of Charging - Platforms must adhere to principles of fairness, legality, and good faith when setting fees, considering the operational conditions of the operators [6]. - Platforms are encouraged to adopt flexible pricing strategies to reduce the burden on operators and support their development [7]. Section 3: Compliance Management - Platforms are required to establish compliance management responsibilities, including the creation of compliance organizations and the appointment of compliance personnel [6][7]. - A risk identification and assessment mechanism for unreasonable charging behaviors must be established [8]. Section 4: Public Disclosure Obligations - Platforms must publicly disclose their charging rules and service agreements prominently on their homepage [3][9]. - Any modifications to charging rules must be publicly consulted, with a minimum consultation period of seven days [9]. Section 5: Prohibited Practices - Platforms are prohibited from charging operators multiple times for the same service, charging without providing services, or imposing fees for basic operational data [3][9]. - Price discrimination against operators with similar transaction conditions is also forbidden [3]. Section 6: Support for Small Operators - Platforms are encouraged to provide preferential treatment and fee reductions for small and medium-sized enterprises to support their survival and growth [7]. Section 7: Handling of Fees and Guarantees - Platforms must carefully assess the necessity of collecting security deposits from operators and ensure that any fees charged are reasonable and transparent [9][10].

Core Points - The State Administration for Market Regulation has implemented the "Compliance Guidelines for Charging Behavior of Online Trading Platforms" to regulate the fees charged by platforms to their operators [1][2] - The guidelines emphasize reducing the burden on operators, enhancing self-discipline among platforms, and standardizing charging practices [1] - Platforms are required to establish compliance management responsibilities and mechanisms to identify and assess risks related to unreasonable charges [1] Summary by Sections - **Charging Principles**: The guidelines advocate for lowering the financial burden on platform operators and enhancing compliance self-regulation [1] - **Compliance Management**: Platforms must establish a compliance management organization, appoint compliance personnel, and integrate regulatory systems into their internal compliance frameworks [1] - **Public Disclosure**: Platforms are mandated to publicly disclose their charging rules prominently on their homepage and must seek public opinion before modifying these rules [1] - **Prohibited Practices**: The guidelines prohibit platforms from charging operators multiple times, charging without providing services, or imposing fees for basic operational data [2] - **Price Discrimination**: Platforms are not allowed to engage in price discrimination against operators with similar transaction conditions [2]

Core Viewpoint - The newly implemented "Guidelines for Compliance of Charging Behavior on Online Trading Platforms" aims to regulate the charging behaviors of online platforms, addressing issues of excessive fees and unfair practices that hinder the development of small and medium-sized enterprises [1][20]. Summary by Sections 1. Key Prohibitions in the Guidelines - The guidelines prohibit eight types of unreasonable charging behaviors, including repeated charging for the same service, charging without providing corresponding services, and transferring costs that should be borne by the platform to merchants [3][8]. - Specific prohibitions include: - Repeated charging for the same service at different stages [8]. - Charging without adequate service provision [7]. - Transferring platform costs to merchants, such as delivery personnel's social security fees [7][9]. - Charging for basic operational data that should be provided for free [7][9]. - Forcing merchants to participate in promotional activities [9]. - Price discrimination among merchants under similar conditions [9]. 2. Transparency Requirements - The guidelines establish four major transparency requirements to enhance the clarity of charging practices: - Continuous public disclosure of all charging items, rules, and standards on the platform's homepage [11][12]. - A mandatory seven-day public consultation period before any changes to charging rules [11][12]. - Retention of historical versions of charging rules for three years for reference [11][12]. - Clear disclosure of marketing fees and their calculation methods [11][12]. 3. Impact on Platform Economics - The guidelines are expected to reshape the relationship between platforms and merchants, shifting from a "traffic-first" approach to a "value-first" model [14][20]. - Platforms will face pressure to adjust their profit models, as seen in the case of Meituan, where commission income is significant but often includes hidden fees that can exceed 30% for merchants [14][15]. - The guidelines encourage platforms to provide more favorable terms for small and medium-sized merchants, potentially reducing their operational costs [16][20]. 4. Challenges and Future Outlook - Despite the positive implications, challenges remain in enforcing the guidelines, as platforms may find ways to circumvent regulations through rebranding fees or adjusting pricing structures [21][22]. - The effectiveness of the guidelines will depend on the regulatory authorities' ability to enforce compliance and the platforms' willingness to adapt to the new rules [21][24]. - The guidelines represent a significant step towards a more equitable market environment, aiming to stabilize the income of nearly 200 million flexible workers and prevent severe social conflicts [20][27].