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业务承压 阅文押注漫剧与潮玩 IP变现能否续写新故事?
Xi Niu Cai Jing· 2025-12-05 09:57
Core Insights - Recently, the company announced the opening of 100,000 premium IPs and the establishment of a special fund of 100 million yuan to develop the comic-drama sector, despite facing revenue decline and challenges in its core online business [2] - The company's revenue for the first half of 2025 decreased by 23.9% year-on-year to 3.191 billion yuan, with net profit down 27.7% to 508 million yuan [2] - The core IP operation business suffered a 48.4% revenue drop to 1.138 billion yuan due to the lack of new film and television releases [2] - The online reading business has stagnated, with revenues of 4.364 billion yuan in 2022, 3.948 billion yuan in 2023, and 4.031 billion yuan in 2024, indicating a growth bottleneck [2] - The average monthly active users on the company's platform fell from 244 million in 2022 to 167 million in 2024, a loss of 77 million users [2] Industry Challenges - The long video platform industry is experiencing systemic crises, with Tencent Video's paid membership dropping by 3 million to 114 million [3] - The film market is also struggling, with a 13% year-on-year decline in box office revenue during the 2025 National Day holiday period [3] - The dual pressure on online and film businesses has hindered the company's path to film adaptation [3] Strategic Initiatives - The company is focusing on comic-dramas and trendy toys as key strategies for breakthrough, leveraging AI technology to create new content forms [3] - The company has achieved over 30 comic-dramas with viewership exceeding 10 million, but faces increasing competition from major players like ByteDance and Bilibili [3] - The trendy toy business is seen as a second growth curve, with a GMV of 480 million yuan in the first half of 2025, nearing last year's total [4] - The company is working on a "Global Trendy Toy Co-Creation Plan" to differentiate itself in the blue ocean market [4] Competitive Landscape - The company is in a catch-up phase in the trendy toy sector compared to established brands like Pop Mart, needing to accelerate resource integration and market promotion [4] - The company aims to leverage its vast IP through AI-enabled lightweight adaptations to activate content value and expand monetization boundaries [4] - Challenges include homogenized competition in the comic-drama sector, brand-building cycles in trendy toys, and the need to address user attrition in the core online business [5]
直击海南岛国际电影节:工业级AI长片有望很快涌现
Zhong Guo Xin Wen Wang· 2025-12-05 09:32
直击海南岛国际电影节:工业级AI长片有望很快涌现 中新网三亚12月5日电 (张月和)"现在我们看到的AI作品还有点'A里A气',没有一部真正达到工业水准 的AI长片。但不同方向的探索者已经出现了。我判断,未来12个月,将是AI长片涌现的关键窗口 期。"腾讯公司副总裁、腾讯在线视频董事长孙忠怀4日在三亚说。 12月4日,第七届海南岛国际电影节金椰主论坛上,多位业界人士热议AI赋能影视产业话题。(主办 方 供图) 第七届海南岛国际电影节正在此间举行,AI赋能影视产业成为热议话题。多位业界人士认为,尽管当 前许多AI影视作品尚未达到可以进入市场的质量水准,但AI迭代速度非常快,在降本增效、影视平权 等利好的背景下,工业级AI长片有望很快涌现。 孙忠怀说,AI给影视产业发展带来利好,从短期看,AI让影像生成更快、更可控。从中长期看,AI真 正的潜力在于让想象力本身变得可计算,它将成为"灵感放大器",让创意的极限被不断突破,大科幻、 大航海等题材将得以摆脱市场风险等外部因素限制,被重新发掘。 中新经纬版权所有,未经书面授权,任何单位及个人不得转载、摘编或以其它方式使用。 关注中新经纬微信公众号(微信搜索"中新经纬"或" ...
【调查研究】国货“潮品”:一个IP撬动一整片产业森林
Sou Hu Cai Jing· 2025-12-05 05:20
Core Insights - The article highlights the emergence of "first-release economy" as a significant trend in consumer behavior, particularly among the youth, driven by cultural pride and innovative marketing strategies [1][3][10] Group 1: First-Release Economy - The "first-release economy" is supported by government initiatives aimed at promoting new consumption models and encouraging brands to launch flagship stores and products [1][3] - The popularity of cultural IPs, such as "Nezha: Birth of the Demon Child" and "Black Myth: Wukong," has led to a surge in related merchandise sales, indicating a strong consumer demand for culturally resonant products [3][5][10] Group 2: Youth Engagement and Cultural Connection - Young consumers show a natural affinity for traditional cultural symbols, which enhances their emotional connection to domestic IPs, translating into higher purchase intentions [5][10] - A report indicates that 78.9% of surveyed youth are more likely to buy products that incorporate national cultural elements, showcasing the potential for brands to leverage this trend [5] Group 3: Economic Impact and Job Creation - The rise of national cultural trends has stimulated local economies, as seen in the case of Xixian County, where tourism and related services have flourished due to the popularity of cultural IPs [8][10] - The "Wukong effect" has led to significant job creation in tourism and related sectors, with the number of tour guides increasing from 8 to 31, and new businesses emerging to cater to the influx of visitors [8][10] Group 4: Policy Support and Market Growth - Government policies are encouraging the development of original IPs across various sectors, including animation, esports, and gaming, which is expected to further boost the national cultural market [3][10] - The national cultural market has surpassed 2 trillion yuan and is projected to exceed 3 trillion yuan by 2028, driven by policy incentives and consumer upgrades [8]
第七届海南岛国际电影节金椰主论坛举行
Hai Nan Ri Bao· 2025-12-05 02:24
第七届海南岛国际电影节金椰主论坛举行 向海乘风起 光影映未来 第七届海南岛国际电影节金椰主论坛12月4日在三亚举行。 "海南叙事",成为论坛嘉宾发言中的高频词。 图/三亚市旅游发展局 海南日报全媒体记者 张琬茜 光影是时间的刻度,电影是文明的载体。在海南自由贸易港即将启动全岛封关的关键时期,在世界电影 诞生130周年、中国电影诞生120周年的重要节点,第七届海南岛国际电影节金椰主论坛——中国电影高质量 发展论坛12月4日在三亚举行。 政府代表、业界领军人物和专家学者汇聚一堂,聚焦中国电影高质量发展,关注海南的文化历史资源, 探讨中国电影产业发展的新动能。 创作"沉下去" / 深挖文化根脉,融入"海南叙事" 海南岛,这座被热带海风与电影梦想环绕的岛屿,近年来成为众多影视作品青睐的取景地。丰富的海南 元素频频"刷屏",不仅拉近了观众与海南大美自然风光的距离,也让大家认识了海南的风土人情。 "任何成功的作品都离不开对本土文化的深耕、对时代脉搏的捕捉。因此,我们需要深挖文化根脉,开创 具有全球辨识度的'海南叙事'。"中国电影集团公司党委书记、董事长,中国电影产业集团股份有限公司董事 长傅若清表示。 第七届海南岛国际电 ...
第七届海南岛国际电影节影视产业招商推介(签约)会举行
Hai Nan Ri Bao· 2025-12-05 02:17
Core Insights - The seventh Hainan Island International Film Festival's film industry investment promotion (signing) event was held in Sanya, showcasing Hainan's potential and linking industry resources [3][4] - Hainan is leveraging its unique resources and favorable policies to create a competitive and inclusive development ecosystem for the film industry [5][6] Policy Advantages - Hainan's free trade port is innovating its system to create a supportive environment for the film industry, highlighted by the "Four Reductions, One Increase, One First" policy framework [5] - The "Four Reductions" include reducing costs, thresholds, barriers, and tax burdens, while "One Increase" focuses on enhancing service capabilities, and "One First" emphasizes the proactive layout of intellectual property innovation [5] - The "zero tariff" policy significantly lowers the import costs for film equipment, exemplified by a savings of approximately 2.6 million yuan on a 10 million yuan special effects rendering device [5] Resource and Infrastructure Development - Hainan's natural resources and improving industry infrastructure provide a strong foundation for film industry growth, with Sanya offering extensive hospitality and transportation services [6] - The number of registered film companies in Haikou surged from 1,561 in 2018 to 20,245 by 2025, indicating a vibrant market [6] Collaboration and International Engagement - The event facilitated 13 project signings, covering the entire film industry chain, including joint investments, production, and strategic collaborations [7] - Representatives from cultural departments of Thailand and Indonesia attended, seeking cooperation opportunities, further establishing Hainan as a platform for international film cultural exchange [7] - Companies like Beijing Yiwei Cultural Media successfully found strategic partners through the festival, indicating the event's effectiveness in fostering business relationships [7] Industry Transformation - Hainan's film industry is evolving from a filming location to a creative incubation hub, industry aggregation center, and copyright trading ground, driven by the signing of new projects [8]
法国巴黎中国电影节创办主席高醇芳:将海南打造成“亚洲的戛纳”
Hai Nan Ri Bao· 2025-12-05 02:17
Core Viewpoint - The founder of the Paris Chinese Film Festival, Gao Chunfang, aims to transform Hainan into "Asia's Cannes" by leveraging its geographical and policy advantages to enhance the international film festival experience and promote cultural exchange [4][5][6]. Group 1: Film Festival Development - Gao Chunfang emphasizes the need for Hainan to establish a permanent venue for film festivals, similar to the Palais des Festivals in Cannes, to facilitate various activities such as screenings, forums, and red carpet events [6]. - The Hainan International Film Festival is encouraged to focus on films from Asia, Africa, and Latin America, creating a unique identity while also incorporating works from Europe and America to foster cultural exchange [6]. Group 2: Cultural Exchange and Opportunities - The upcoming launch of the Hainan Free Trade Port is expected to provide new opportunities for the film industry, including tax exemption policies that could lower the import costs of film equipment, attracting more domestic and international film crews to Hainan [6]. - Gao Chunfang highlights the rich marine and ethnic cultures of Hainan as valuable resources for film creation, stressing the importance of developing compelling narratives that resonate with audiences [6].
广州文交会19日精彩亮相
Guang Zhou Ri Bao· 2025-12-05 01:48
Core Viewpoint - The 2025 Guangzhou Cultural Industry Trade Fair, featuring the Guangzhou Film Industry Expo, aims to promote cultural trade and tourism integration, showcasing innovations from the Guangdong-Hong Kong-Macao Greater Bay Area and enhancing high-quality development in the cultural and tourism sectors [2][3]. Group 1: Event Overview - The Guangzhou Cultural Industry Trade Fair will take place from December 19 to 21, 2025, at the Guangzhou Exhibition Center [2]. - The event will focus on the theme "Bay Area Links the World, Cultural Tourism Creates the Future," emphasizing global cultural trade and tourism integration [2]. - The fair will feature three main exhibition areas: Digital Equipment Exhibition for Culture, Commerce, and Tourism; International Cultural Tourism Trade Exhibition; and Guangzhou Film Industry Expo [3]. Group 2: Key Activities - The event will host five major activities, including the second China Film Producer Honor Ceremony and the International Film Policy Promotion Week [11][13]. - Additional activities include the Global Cultural Tourism Investment Conference and various themed film screenings to enhance public engagement [14]. Group 3: Exhibition Highlights - The Digital Equipment Exhibition will showcase immersive experience technologies, including AR/VR interactive spaces and digital twin platforms, focusing on cultural technology and tourism integration [8]. - The International Cultural Tourism Trade Exhibition will serve as a comprehensive industry trading platform, featuring major global companies and promoting capital and project connections [9]. - The Guangzhou Film Industry Expo will include two main exhibition halls, focusing on film production stages and showcasing cutting-edge film technology and equipment [13].
腾讯孙忠怀:AI开启影视创作权再分配,行业将迎来文艺复兴
Mei Ri Jing Ji Xin Wen· 2025-12-04 16:06
第七届海南岛国际电影节在三亚开幕,吸引来自全球的创作者、学者和行业机构代表参加。在12月4日 的主论坛上,腾讯公司副总裁、腾讯在线视频董事长孙忠怀发表主题演讲,系统阐述了AI时代内容生 产方式的重大变迁。随着生成式AI从"玩具"走向"工具",并深刻融入影视工业的各个环节,孙忠怀认 为,AI正在重新分配影视行业的创作权,在这个基础上,"影视创作将迎来一轮新的文艺复兴"。 创作权再分配 AI推动影视创作向平权迈进 近年来,生成式AI的高速迭代让影视行业迎来前所未有的技术拐点。孙忠怀指出,生成式AI正在从"玩 具"走向"工具",并深刻融入影视工业的各个环节,将逐渐成为影像生产体系中的基础能力,"几乎每三 个月,我们都能看到一次技术跃迁"。 孙忠怀认为,全球范围内,AI影视创作有两条路径:一是面向"AI原生内容"的全流程重构;二是在传统 影视工业流程中实现关键环节的提效升级。虽然技术仍存在画面一致性、表演细腻度、分辨率等挑战, 但其快速迭代已经让行业看到未来方向。孙忠怀表示,"这些难点终将被解决,只是时间长短的问题。" 在演讲中,孙忠怀特别提出"AI正在重新分配影视行业的创作权",这是他对当前产业变化的核心洞察。 作 ...
腾讯孙忠怀:未来12个月是AI长片涌现的关键窗口期
Zheng Quan Shi Bao Wang· 2025-12-04 11:03
孙忠怀认为,以AI为代表的技术浪潮,正在深刻改变影视的创作逻辑。从全球范围来看,目前AI影视 创作正处在一个关键节点。从短期来看,孙忠怀表示,AI最直接的价值在于"降本增效",使得内容生产 变得更快、更轻、更可控。而AI中长期的潜力在于"提质"。 目前,AI在短内容领域的应用显著超过长内容,在动画内容中的应用速度也远大于真人内容。 (原标题:腾讯孙忠怀:未来12个月是AI长片涌现的关键窗口期) 第七届海南岛国际电影节正在海南三亚举行。在12月4日的主论坛上,腾讯公司副总裁、腾讯在线视频 董事长孙忠怀发表了主题演讲。他分享了自己对AI短期价值和长期潜力的看法,认为未来AI将推动一 次影视创作的"文艺复兴"。 近两年,AI技术的飞速发展及应用,对影视行业的内容创作、制作流程带来了巨大变革,显著提升了 影视内容的制作效率。与此同时,由AI生成的各类内容正在快速涌现。 孙忠怀表示,"过去一年,整个行业经历了一场真正意义上的巨变。生成式AI正在成为新的生产力形 态,几乎每两三个月都能看到一次技术跃迁。而AI视频技术也正在从'玩具'变成'工具'。" 不过,随着AI技术的快速进步,孙忠怀认为,AI的迭代速度正在压缩这种差距 ...
东望时代:股东新岭科技计划减持公司股份不超过约1013万股
Mei Ri Jing Ji Xin Wen· 2025-12-04 09:47
每经头条(nbdtoutiao)——让"铁疙瘩"从数万米高空精准"踩刹车",中国商业航天"降本复用"只差"最 后一公里"!朱雀之后,同行排队接力 每经AI快讯,东望时代(SH 600052,收盘价:5.01元)12月4日晚间发布公告称,截至本公告披露日, 东科数字持有公司股份约2.24亿股(占公司总股本的26.55%);新岭科技持有公司股份约3878万股(占 公司总股本的4.59%)。故新岭科技依然遵守关于大股东股份减持的有关规定。新岭科技计划在本公告 披露之日起15个交易日后的90天内以集中竞价及大宗交易方式,合计减持公司股份不超过约1013万股 (占公司总股本的1.2%)。 2024年1至12月份,东望时代的营业收入构成为:节能服务业占比96.67%,其他行业占比2.51%,影视 业占比0.82%。 截至发稿,东望时代市值为42亿元。 (记者 曾健辉) ...