Core Viewpoint - The event "Highzhou Lychee Fresh to Chang'an" showcases the promotion of Highzhou lychee as part of Guangdong's rural revitalization strategy, emphasizing regional development through unique agricultural products [1][5]. Group 1: Event Overview - The promotional event took place in Xi'an, featuring cultural performances, brand upgrades, and sales agreements to highlight the vitality of lychee in modern times [3][6]. - Over 100 media outlets covered the event, and it gained significant social media traction, reaching the top of Weibo's trending topics [3][4]. Group 2: Logistics and Distribution - A dedicated cold chain delivery service transported Highzhou lychee over 1,800 kilometers to Xi'an within 24 hours, ensuring freshness for consumers [4][6]. - SF Express played a crucial role in establishing a logistics system that integrates various transportation modes to enhance the distribution of Highzhou lychee [6][7]. Group 3: Government and Industry Collaboration - Highzhou's government emphasizes cooperation with Xi'an to leverage its logistics network for delivering high-quality lychee to local consumers [5][6]. - The event served as a platform for deepening exchanges between Guangdong and Shaanxi, expanding market opportunities for Highzhou lychee [5][6]. Group 4: Industry Development and Future Prospects - The event highlighted initiatives aimed at building a lychee industry worth over 10 billion, showcasing Highzhou's commitment to high-quality agricultural development [6][7]. - The integration of culture and industry during the event illustrated the potential for Highzhou lychee to penetrate both national and international markets [7].

Core Insights - The article highlights the successful harvest season of Yangmei (Chinese bayberry) in Qiujiacun, Wanyan County, Jiangxi Province, with a total expected yield of approximately 200,000 pounds and a projected total output value exceeding 1 million yuan [1][2] Group 1: Economic Impact - The Yangmei base covers over 260 acres and is one of the larger plantations in the region, benefiting from favorable ecological conditions that produce large and sweet fruits [1] - The local farmers are experiencing significant economic benefits, with the base providing employment opportunities for local villagers, including the elderly, during the peak harvest season [1][2] Group 2: Development and Growth - The local government has been supportive in guiding the development of standardized and branded fruit cultivation, leading to the establishment of four large-scale Yangmei picking bases in the area [2] - The Yangmei industry has become a significant contributor to the local economy, creating a new model of rural revitalization that integrates ecological tourism and fruit picking [2]

21世纪经济报道记者凌晨西安报道 随着电视剧《长安的荔枝》火爆荧屏，一股鲜甜的"荔枝风潮"正在古都西安掀起。屏幕上绘声绘色的历 史故事，正转变为现实世界里"长安"消费者对岭南佳果的热情追求。 大街小巷的水果店、生鲜超市的冷藏柜前到西安市民的餐桌上，来自广东茂名、惠州、东莞、增城等核 心产区的鲜荔，以其鲜艳欲滴的色泽、清甜爆汁的口感，正成为今夏西安消费市场的绝对主角。 与往年不同，今年广东荔枝在西安的亮相，无论是铺货广度还是消费热度都堪称"现象级"。多个经销门 店开辟"广东荔枝"主题陈列区，批发市场货源流转加速。 多位受访经销商对21世纪经济报道反馈道，需求呈现显著增量，优质产区品种如高州白糖罂、增城桂味 等供不应求，走货速度较往年同期大幅攀升。 这涌动的岭南鲜红，不仅仅是在填满西安市民的"果盘子"，更悄然勾勒出一条跨越南北的经济链条。它 的背后，连接着广东果农增收的希望和区域特色农业转型升级的步伐，荔枝的"好身价"和"大销量"正转 化为实实在在的乡村富民动能。 供需共振：岭南荔香漫长安 西安至广东逾千公里的地理距离，曾造就荔枝运输的难题。 如今，无人机技术、智能恒温冷链运输及全货机配送等现代物流方案已有效克服 ...

Group 1 - The core viewpoint of the articles emphasizes the importance of brand as a key weapon for differentiation in the increasingly competitive fruit industry, particularly in the context of changing consumer values due to the COVID-19 pandemic [1][2] - The articles discuss the shift in consumer values towards rational consumption, health, and environmental protection, as well as the rise of digital and hybrid consumption methods [1][2] - The theme of the conference is "Enhancing Brand International Competitiveness," focusing on the necessity of cross-cultural brand communication to achieve global market presence [2][5] Group 2 - The articles outline the barriers to effective cross-cultural brand communication, including differing perception patterns, thinking modes, and interpersonal dynamics across cultures [5][12] - The "Washington Apple" case is highlighted as a successful example of cross-cultural brand communication, utilizing health-oriented marketing and community engagement to resonate with consumers [6][9] - The "Zespri" kiwi brand's entry into the Chinese market illustrates the importance of localizing brand strategies to address regional differences and cultural nuances [12][15] Group 3 - The articles propose six fundamental methods for effective cross-cultural brand communication, including leveraging universal human values, careful language translation, and understanding non-verbal cultural symbols [18][19] - Emphasis is placed on respecting cultural contexts and finding common ground in communication strategies to enhance brand acceptance in diverse markets [20][21] - The need for brands to navigate regulatory environments and cultural sensitivities is underscored as essential for achieving true global competitiveness [21][22]

Core Viewpoint - The Guangdong lychee industry is actively promoting its products in Shanghai through a series of procurement events, showcasing the quality and variety of lychees to enhance market presence and consumer engagement [1][2][3]. Group 1: Event Overview - The "2025 Guangdong Mid-Mature Lychee Shanghai Procurement Matching Conference" took place on June 10, featuring multiple enterprises from Guangdong's main lychee production areas [1]. - This event follows a previous successful event on May 13, which introduced early-mature lychee varieties to the Shanghai market [2]. - The event aims to facilitate direct connections between Guangdong lychee producers and nearly 40 mainstream buyers in the Yangtze River Delta region [1][2]. Group 2: Product Quality and Innovation - Guangdong lychee producers emphasize a commitment to quality through green and ecological planting practices, ensuring the safety and quality of their products [3][4]. - The industry has diversified its product offerings, including lychee juice, dried fruit, and jam, which not only extend shelf life but also enhance the added value of lychee products [5]. - Advanced cold chain logistics technology supports the preservation and transportation of fresh lychees, ensuring they reach consumers quickly and safely [3][4]. Group 3: Market Strategy and Collaboration - The event serves as a platform for efficient supply-demand matching, with buyers actively engaging with producers to discuss supply chain optimization and brand collaboration [6]. - Initial cooperation agreements were reached during the event, with some buyers signing procurement intention letters on-site [6]. - The Guangdong Provincial Government's Shanghai Office aims to strengthen agricultural cooperation between Shanghai and Guangdong, promoting high-quality agricultural products in the region [7].

Core Viewpoint - The upcoming film "Chang'an Lychee," set to be released on July 25, 2024, is expected to boost the popularity and market presence of Yangchun lychees, particularly the varieties grown in Gangmei Town, which are known for their unique taste and quality [16][22]. Group 1: Film and Cultural Impact - "Chang'an Lychee" is based on a popular novel and tells the story of a Tang Dynasty official's adventure in transporting lychees [10][11]. - The film will be shot in various locations in Guangdong, with Gangmei Town's ancient lychee forest being a key filming site [12][11]. - The film's release is anticipated to create a "lychee sweet storm," enhancing the brand image of Yangchun lychees and promoting high-quality agricultural products [22][23]. Group 2: Agricultural Production - Yangchun has a lychee planting area of 55,000 acres, primarily in Gangmei, Beimen, and Chuncheng towns, focusing on varieties like Feizixiao, Nuomizhi, and Guiwei [18][19]. - The expected lychee production for the year is around 30,000 tons [20]. - The local cooperative emphasizes the quality of their lychees, highlighting features such as a small seed rate of over 99% and a harvest season starting in mid-June [17][18].

Core Insights - Guangdong's lychee production is expected to increase by 30% compared to normal years due to favorable weather conditions this year [1][3] - The lychee planting area in Guangdong remains stable at around 4 million acres, accounting for over half of China's and one-third of the world's lychee production [3] - The "Xianjinfeng" lychee brand is set to officially launch in late June, with a harvesting period of approximately 20 to 25 days [1][3] Industry Overview - The total planting area for "Xianjinfeng" lychee in Guangzhou's Zengcheng District is 6,384.9 acres, with an estimated output value of approximately 234 million yuan [1] - The overall output value of the lychee industry in the region exceeds 9 billion yuan, benefiting around 49,000 local farmers [1] - Eight major lychee varieties account for about 85% of Guangdong's total lychee production, with "Feizixiao" expected to dominate at 32.74% of the total output [1][3] Market Dynamics - The company plans to sell 30% of its "Xianjinfeng" lychee through wholesale markets and supermarkets, with 30-40% sold directly by farmers, and the remainder focused on e-commerce channels [3][4] - The company is exploring international markets, including Russia and the Middle East, while already in discussions with Thailand and Vietnam [4] - A global lychee festival was held to promote new marketing strategies, introducing innovative products like lychee soda and lychee-flavored snacks to attract younger consumers [5] Production and Supply Chain - The total expected lychee production in Guangdong this year is 103,000 tons from the western region, over half of the province's total output, with early varieties available from mid-May [5] - The company has preserved over 320 varieties of lychee genetic resources and maintains a collection of ancient lychee trees, enhancing its production capabilities [4]

Core Insights - The development of the Dalian cherry brand is a key focus, showcasing a systematic transformation in rural revitalization through a "Lushun model" that emphasizes industry, talent, culture, ecology, and organization [1][5] Group 1: Industry Development - Lushun cherries have been recognized as a national geographical indication product, leveraging the unique advantages of the "golden production area" at 39 degrees north latitude [2] - The cherry planting base spans 47,000 acres, utilizing an innovative model of "geographical indication certification + standardized production + full industry chain operation" to enhance industry upgrades [2] - The introduction of the "e-commerce village" model has enabled local villages to connect with over 30 national buyers annually, extending the industry chain into deep processing and cold chain logistics [2] Group 2: Cultural Revitalization - The Lushun area has seen the recognition of several villages as national civilized villages, promoting traditional culture through community activities and conflict resolution initiatives [3] - The integration of local specialties with cultural heritage has led to the creation of unique products like cherry wine and bubble water, enhancing the cultural identity and economic vitality of the region [2][3] Group 3: Talent and Ecological Support - A comprehensive social service system for technology and training has been established, conducting over 3,500 training sessions and nurturing new agricultural leaders [4] - The implementation of organic farming practices has resulted in a 99.7% compliance rate for agricultural product quality safety monitoring, reinforcing the ecological foundation for rural revitalization [4] Group 4: Economic Impact - The establishment of industry party alliances has led to an average annual income increase of 12,000 yuan for 7,301 households, demonstrating the economic benefits of organized agricultural efforts [4] - The average disposable income for urban residents in the region reached 54,885 yuan, reflecting a year-on-year growth of 4.5% [4]

央视网消息：这段时间，在山西河津市的黄汾10万亩粮食优质高产高效示范基地，金黄的麦浪随风翻滚，新技术、新农机的应用让这个夏收季"科技 范"满满。 今年，河津市的示范基地里有2000亩小麦正在创建"吨半粮田"，种粮大户侯金龙种植的500余亩小麦是其中一个"试验田"。在农技人员的引导下，他采 用了"滴灌+水肥一体化+密植栽培"三位一体技术后，每亩地节水40%以上，化肥使用量减少30%，将黄河滩漏水漏肥的沙土地打造成了"吨半粮田"。 黄汾10万亩粮食优质高产高效示范基地涉及5个乡镇（街道），小麦种植面积12.12万亩，集中连片的种植模式特别适合大型农机具高效作业。 当地调派了15台联合收割机，其中机割台高度自动调节，而且粮箱的储存量达到了1万斤左右，机收效率得到显著提升。 "一喷三防"技术是小麦中后期田间管理的核心举措，通过将杀菌剂、杀虫剂、叶面肥和植物生长调节剂科学配比、一次喷施，实现防病虫害、防干热 风、防倒伏的"三防"目标，有效延长小麦灌浆期，提高千粒重，增强植株抗逆性，提高小麦单产。 江西：夏种进入高峰期 绿色生产效益高 为推动这项生产技术的落实，江西在6个县70多个示范片内进行示范推广，通过统一育秧、机插 ...

荔枝促销工作需要国资国企上下联动、协同配合。省国资委将加强与省农业农村厅、省商务厅、省市场 监管局等部门的沟通协调，及时了解荔枝产销情况，共同研究解决促销工作中遇到的问题。同时，推动 省属企业与荔枝品牌合作开发深加工产品，利用多种渠道宣传推广广东荔枝。 结合自身优势全国推广荔枝 近段时间以来，广东省属国资国企积极响应，结合各自行业特点和资源优势，全力推进荔枝促销行动， 推动广东荔枝走向全国。 在全省首个荔枝主题服务区包茂高速柏桥服务区，把茂名荔枝2000多年的文化历史"搬"到了高速公路 上。过往旅客不仅可在服务区便捷品尝、购买新鲜荔枝，还能通过"预检直通"模式实现2小时内售空500 斤荔枝的高效流通，让高速公路服务区成为集品牌宣传、消费体验、即时销售于一体的"流动展销厅"。 高速服务区变身"流动展销厅"，"荔枝专线"实现省内"当日发、次日达"，文旅融合打造荔枝文化新名 片……6月9日，2025年广东国资国企荔枝采购动员会在广州举行。据悉，广东正整合国资国企资源，构 建有效机制，拓宽销售渠道，提升品牌影响力，助力广东荔枝出圈、出省、出海。 六项重点工作形成国资合力 广东是全国荔枝生产大省，荔枝产业是全省农业的重 ...