最新消息 今天（9月15日）西贝发布致歉信： 尊敬的西贝顾客： 近日，西贝受到大家的广泛关注与讨论。在这场风波中，我们看到了许多顾客对西贝的关心、疑问与批 评。 这些声音，我们都一一记在心里，也深刻意识到：西贝的生产工艺与顾客的期望有较大差异，没有满足 广大顾客的需求与期待。 在此，西贝对给顾客带来的困扰和担忧致以深深歉意。向每一位关注此事提出意见、建议的顾客，致以 最诚挚的感谢。 同时，请每一位顾客放心，西贝始终坚守严格的食品安全底线，严格遵守国家相关法律法规。 此刻西贝全体伙伴已积极行动起来，就顾客关心的问题进行逐一改善。 为了满足广大顾客的需求，让顾客拥有更好的体验。我们将尽可能把中央厨房前置加工工艺调整到门店 现场加工。 2025年10月1日前，西贝全国门店会陆续完成以下调整： 1.西贝所有使用大豆油烹调的菜品，调整为使用非转基因大豆油。 2.儿童餐吃光光牛肉焖饭牛肉酱，调整为门店现炒。 3.儿童餐牛肉饼，调整为门店现做牛肉饼。 5.烤羊肉串，调整为在门店现切、现串、现烤。 6.猪排烩酸菜中猪排半成品，调整为生排骨，在门店现炒。 7.酥皮肉夹馍卤肉，调整为生肉在门店现卤。 8.手撕椒麻鸡，调整为生鸡在 ...

在与罗永浩关于预制菜之争的风波中，西贝暂停了部分门店的后厨参观。 9月14日，有消息称，西贝在内部平台发布通知称，决定暂停门店后厨的参观活动。南都湾财社记者以 消费者身份致电全国多家西贝门店了解到，9月14日，北京、上海、广州部分门店确实从当天开始暂停 后厨参观活动，但广州、深圳仍有多家门店可以开放参观。 西贝相关负责人告诉南都湾财社记者，在营业期间，为保障后厨的食品安全标准及门店的正常经营，西 贝邀请媒体朋友，通过西贝明厨亮灶继续参观、监督西贝，门店厨房已暂停入内开放。 这也意味着，西贝的后厨参观活动，仅仅维持了两天。而根据行业自媒体红餐网，9月13日，西贝创始 人贾国龙在行业群里称自己"应对方式有错，改"，"西贝从今以后打明牌，做一个透明的西贝，彻彻底 底向胖东来学习"；罗永浩则发布微博称，"西贝的事情要告一段落了"。 西贝多地门店暂停后厨参观 有店长称：已严重影响门店正常运营 9月14日，西贝北京一家门店的店长告诉南都湾财社记者，今天已经不能参观后厨了，这已经严重影响 门店的正常营运，总部希望门店把精力放在顾客的堂食体验上，"不然现场太乱，也有就餐的顾客投 诉，同时这也不符合食品安全规定，风险更大"。另 ...

Core Viewpoint - The article discusses the impact of recent controversies involving the restaurant chain Xibei and its association with entrepreneur Luo Yonghao, highlighting a slight decline in customer traffic and sales, while also noting that some locations have seen an increase in foot traffic compared to the previous week [1][10]. Group 1: Customer Traffic and Sales Impact - Xibei's sales have reportedly decreased by 10% to 15% compared to the previous week, indicating a negative impact from the ongoing controversy [3]. - Despite the controversy, some customers remain loyal, with a significant portion of diners being families, suggesting that the brand still retains a core customer base [4][10]. - The article notes that while some locations experienced a decline in traffic, others reported an increase compared to the previous weekend, indicating mixed results across different stores [9]. Group 2: Operational Changes and Menu Adjustments - Following the controversy, Xibei announced a nationwide suspension of kitchen tours and the removal of the "Luo Yonghao menu" from its offerings [10][11]. - The store manager explained that the kitchen setup in the Shanghai location is older, with a visible cooking area, which is not the case for most of Xibei's newer locations [6]. - The article highlights the presence of frozen ingredients in the kitchen, including a controversial frozen broccoli product, which has drawn criticism due to its long shelf life [9].

Core Viewpoint - The company Xibei is facing a public relations crisis following the controversy involving Luo Yonghao, despite a recent announcement of a "ceasefire" between them. The impact on customer traffic and sales is being closely monitored. Group 1: Customer Traffic and Sales Impact - Xibei's sales have reportedly decreased by 10% to 15% compared to the previous week, indicating a slight decline in customer traffic [1] - Despite the controversy, a visit to a Shanghai location showed that customer traffic increased during the lunch hour, with the restaurant reaching full capacity around noon [1] - Some customers expressed loyalty to Xibei, stating that they would continue to dine there despite the ongoing issues, while others were more critical and indicated they would not return [1][3] Group 2: Operational Changes - Xibei has announced a nationwide suspension of kitchen tours to ensure normal operations amid the controversy [4] - The company has also decided to remove the "Luo Yonghao" menu from its offerings, which included 13 dishes, with one dish exclusive to Beijing [4] - The store manager explained that the kitchen setup is older and retains a cooking area, which is not common in most of Xibei's newer locations [2] Group 3: Product Quality and Supply Chain - The store manager defended the use of frozen broccoli, stating that it is organic and that the company relies on bulk purchasing to ensure supply, as fresh sourcing daily would be insufficient [3] - The kitchen was noted to have various frozen ingredients, including a specific sauce that requires storage at -18 degrees Celsius [2]

2025.09. 14 对于近日网上流传的"西贝儿童餐西兰花保质期两年"，复地活力城店工作人员表示，只是保质期2 年，比如我们今天店里的西兰花，生产日期是8月29日和8月27日。至于是否有可能2年后还在用这 本文字数：759，阅读时长大约2分钟 作者 | 第一 财经 揭书宜 近日，罗永浩与西贝集团之间的风波仍在持续。 9月14日午间，第一财经记者致电上海多家西贝门店了解到，部分门店的人流量较罗永浩事件之前有 所下滑，但也有门店的人流量同比上周末上升。 "罗永浩事件之后，我们门店人流量大概下滑20%。今天中午不需要排队。"复地活力城店工作人员 表示。 西贝三林店的员工则表示，这几天的人流量大概下滑10%。不过，上海中心门店的员工表示："人流 量和上周末相比，大概增加了10%。" 对于西贝与罗永浩之间的纷争，消费者们也各执己见。32岁的吴女士告诉记者："其实我们经常带小 孩去吃西贝，也能够在一定程度上接受预制菜，西贝口味一直还可以，所以我们周末专门出来支持了 一下西贝。"但也有不少消费者表示，之后会选择相同价位的现炒餐饮品牌。 个日期的西兰花，他表示："那没有可能。我们儿童餐的有机西兰花，是从甘肃的有机基地来的， ...

Core Viewpoint - The ongoing dispute between well-known figure Luo Yonghao and the restaurant brand Xibei highlights the challenges of standardization and consumer perception in the industrialization of China's catering industry [2][5]. Group 1: Dispute Overview - Luo Yonghao criticized Xibei for using pre-prepared dishes, calling for transparency regarding the use of such items in restaurants [2][3]. - Xibei's founder, Jia Guolong, responded by stating that the dishes served to Luo's group were not pre-prepared and emphasized the restaurant's commitment to quality and transparency [2][3]. - Xibei announced that all its 370 locations would open their kitchens for customer visits to demonstrate the cooking processes [2][3]. Group 2: Definition and Standards - The definition of pre-prepared dishes is a central issue, with a new regulation set to clarify what constitutes such dishes, excluding certain items like staple foods and those prepared in central kitchens [7][9]. - Consumers generally perceive any dish that is pre-processed and not made from scratch on-site as a "pre-prepared dish," leading to a gap in understanding between consumers and the restaurant industry [9]. Group 3: Market Dynamics and Consumer Sentiment - Xibei has been exploring the pre-prepared dish market since 2019, investing significantly in central kitchen facilities to maintain quality across its numerous locations [10]. - Despite the investment, Xibei faces challenges, including a decline in customer traffic and revenue, attributed to the ongoing public scrutiny and criticism from Luo Yonghao [11][16]. - Consumer resistance to pre-prepared dishes is largely driven by price concerns, with many feeling that the cost does not match the perceived value of such offerings [15][16]. Group 4: Regulatory and Industry Implications - The controversy has prompted discussions about consumer rights, particularly the right to know about the use of pre-prepared dishes in restaurants [12][17]. - The industry is moving towards greater regulation, with national standards for pre-prepared dishes being developed, indicating a shift towards more structured market practices [19].

美团数据显示，异地消费者对北京菜的偏好尤其显著，游客们愿意为一口正宗地道的北京味道，支付超18%的溢价；京菜的异地游客到店消费订单同比增长 了43%。从线上菜品销量监测数据来看，北京市今年以来通过线上平台销售渠道售出的奶皮子酸奶产品超过1000万杯。北京的代表产品，北京烤鸭仅通过线 上渠道售出的订单量超1500万单，约合800万只鸭子。 活动现场发布了"2025中国京菜畅销菜品TOP10"，包括北京挂炉烤鸭、北京焖炉烤鸭、北京涮羊肉、奶皮子酸奶、炙子烤肉、鱼头泡饼、醋溜木须、北京炸 酱面、虾仁炒疙瘩、豆汁儿等经典菜品、面点小吃悉数上榜。同期，活动还发布了第二批"首都市场地理标志食材餐饮示范单位名录"。四季民福、汇贤府、 胜利玉林、金丰餐饮、老门框餐饮、粤京熹、紫兴园、嘉和一品、飞天大厦、兵团大厦、山西大厦等企业登上名录。 据了解，本次活动由市商务局、东城区政府指导，北京烹饪协会主办，美团、北京隆福寺协办，燕京啤酒集团等单位支持。第九届中国京菜美食文化节作为 2025北京国际美食荟的重要内容，是建设国际美食之都的保留项目，于2017年创办。 北京商报讯（记者 张天元）9月12日，以"中国京菜、京彩无界"为主题的 ...

Core Viewpoint - The controversy surrounding the use of pre-prepared dishes at Xibei has sparked significant public debate, particularly following criticism from prominent figures like Luo Yonghao, who called for transparency in the restaurant industry regarding the use of pre-prepared ingredients [4][10][30]. Group 1: Controversy and Response - Luo Yonghao criticized Xibei for serving mostly pre-prepared dishes, prompting Xibei's founder, Jia Guolong, to deny these claims and assert that all dishes have specific preparation standards [6][10]. - In response to the controversy, Xibei launched a "Luo Yonghao Menu" with a guarantee of satisfaction, allowing customers to observe the cooking process in their restaurants [8][10]. - The debate highlights a broader consumer confusion regarding the extent of pre-prepared ingredients in restaurant dishes, with many consumers unable to discern the level of processing involved [9][10]. Group 2: Market Position and Pricing - Despite a general decline in restaurant prices, Xibei has maintained a higher average price point, with a per capita spending of 83.66 yuan, significantly above competitors like Jiumaojiu and Baixing Kitchen [14][15]. - Xibei has expanded its market presence, operating 382 locations, while competitors have fewer outlets, indicating a strong brand positioning in the market [13][14]. - The restaurant's focus on family dining, particularly targeting parents of young children, has contributed to its sustained customer base, despite criticisms of high prices [16][44]. Group 3: Children's Menu Strategy - Xibei has successfully tapped into the children's dining market, offering specialized children's meals and services that cater to families, which has become a significant growth area [19][45]. - The children's menu is designed to attract families, with a focus on nutritional standards and appealing presentation, although the profit margins on these meals are reportedly lower than adult meals [45][46]. - The children's dining market in China is projected to grow significantly, with estimates suggesting it could reach a scale of 500 billion yuan in the coming years, making it a competitive space for various brands [48][49]. Group 4: Industry Challenges - The restaurant industry is facing challenges due to increased competition and a saturated market, with many new entrants leading to a decline in demand for traditional dining experiences [29][30]. - Xibei's sales have reportedly declined by approximately 10% in 2024 compared to the previous year, indicating the impact of broader market trends on its performance [30][32]. - The perception of Xibei as "expensive and not worth it" is compounded by the ongoing debate about the use of pre-prepared ingredients, which could affect consumer trust and brand loyalty [34][35].

Core Viewpoint - The discussion revolves around whether the dishes served at Xibei restaurants are considered pre-prepared meals, with the China Chain Store & Franchise Association having previously provided clarity on this matter [1][2]. Group 1: Industry Insights - According to the "2022 China Chain Catering Industry Report," the use of pre-prepared meals by catering enterprises can reduce overall costs by 8% [7]. - An increasing number of catering businesses are adopting pre-prepared meals through central kitchens or partnerships with pre-prepared meal producers, with leading chain restaurants showing a high usage rate of over 80% [7]. - The rising chain rate in China's catering industry is expected to drive B-end chain restaurants to expand their application of pre-prepared meal products, contributing to the maturation of the entire pre-prepared meal supply chain [7]. Group 2: Company Response - In response to the allegations, Xibei's management conducted a live broadcast on September 11, showcasing the entire kitchen operation process, including ingredient handling, cooking, and serving [7]. - During the live stream, Xibei's team displayed various ingredients and packaging, including a bagged chicken soup product, asserting that these items comply with new regulations and do not fall under the category of pre-prepared meals [10]. - Xibei's founder, Jia Guolong, emphasized that according to national regulations, none of their dishes are classified as pre-prepared meals, asserting that they are 100% freshly made [10]. Group 3: Company Background - Xibei, originally known as "Xibei Youmian Village," was founded by Jia Guolong in November 2001 and is headquartered in Beijing, specializing in Chinese casual dining and Northwest cuisine [13]. - The brand traces its origins back to a small eatery in Inner Mongolia in 1988, with formal registration occurring in 1993 [13]. - Xibei plans to complete an IPO by 2026, aiming to achieve a market value exceeding 100 billion [13].

Group 1 - The core viewpoint of the article is that the "827 New Policy" implemented by the China Securities Regulatory Commission (CSRC) has led to a significant transformation in the IPO market, focusing on quality over quantity, resulting in a notable wave of IPO withdrawals [2][3]. - As of August 27, 2025, approximately 560 companies have voluntarily withdrawn their IPO applications in the past two years, indicating a substantial "withdrawal tide" in the market [2][3]. - The tightening of IPO regulations has been reflected in the increased scrutiny of companies, with many firms adjusting their strategies in response to the higher standards set by regulators [2][3]. Group 2 - The pace of withdrawal has slowed down, with 400+ companies withdrawing in 2024, while only 78 companies did so in 2025, indicating a shift in the market dynamics [3]. - Regulatory inspections have played a crucial role in enhancing the quality of listed companies, revealing significant issues within prospective IPO firms [3][4]. - Notable cases include New Dawn and Xiangnian Food, which faced severe penalties for failing to disclose critical information and obstructing inspections, highlighting the stringent regulatory environment [4]. Group 3 - In response to the tightening IPO environment in A-shares, some companies have turned to the Hong Kong market for listings, with notable examples including Laoxiangji and Shuangdeng Co., which withdrew their A-share applications to pursue IPOs in Hong Kong [5][6]. - The Hong Kong market has introduced policies to facilitate listings for technology and biotech companies, aligning with the industry distribution of companies withdrawing from A-shares [6]. - However, competition in the Hong Kong IPO market remains fierce, with over 200 companies waiting to go public as of August 27, 2025 [6]. Group 4 - The tightening IPO environment has also impacted the investment banking sector, with major securities firms experiencing a decline in their underwriting revenues in 2024 [7][8]. - For instance, CITIC Securities, Guotai Junan, and CICC reported declines in their investment banking revenues by 35.43%, 19.72%, and 20.33% respectively compared to 2023 [8]. - Regulatory scrutiny has intensified, with multiple penalties issued to securities firms for various compliance failures, emphasizing the ongoing challenges within the investment banking industry [9]. Group 5 - The future of the IPO market is expected to continue prioritizing quality while adapting to market demands, with regulators focusing on financial authenticity and information disclosure [9]. - There is an anticipation of a more stable monthly average of listed companies in 2025 compared to 2024, with potential green channels for semiconductor and new energy firms [9].