Core Points - The company Xibei has announced a nationwide price reduction of approximately 20%-40% on its menu items [1] - A customer service representative confirmed the internal notification regarding the price adjustments, advising customers to check specific prices at local stores [1] Price Changes - A recent visit to a Xibei restaurant in Changsha revealed that several dishes had decreased in price compared to a previous visit on September 12 [5] - The price of the "Scallion Grilled Fish" dropped from 89 yuan to 79 yuan, "Scallion Romaine Lettuce" from 33 yuan to 29 yuan, and "Wuchang Fragrant Rice" from 5 yuan to 4 yuan, resulting in a total savings of 15 yuan [5]

Core Viewpoint - The article discusses the recent price reduction of dishes at Xibei Yomi Village, with a reported decrease of 20% to 40%, although actual reductions are less significant, averaging around 9.8% for the "Luo Yonghao" set menu [3][4][10]. Price Adjustment Details - Starting from October 1, Xibei has implemented a price reduction across its nationwide stores, adhering to a "same city, same price" principle [4][9]. - The "Luo Yonghao" set menu, originally priced at 663 yuan, is now available for 598 yuan, reflecting a decrease of 9.8% [4][8]. - Specific dishes within the set menu have seen varying price reductions, with the largest drop being 10 yuan for the "Sesame Oil Fried Eggs," a reduction of 23.26% [8][9]. Customer Reactions - Despite the price cuts, customer sentiment remains largely negative, with many expressing dissatisfaction and stating they would not return to Xibei [10][12]. - A significant number of comments on social media indicate that customers believe the prices were previously too high, with some suggesting that even further reductions would still leave room for profit [12][14]. Impact on Customer Traffic - Following the price reduction, customer traffic at Xibei locations has not shown a significant increase, with many seats remaining empty during peak hours [16][20]. - Comparatively, nearby restaurants have experienced increased customer flow, indicating that Xibei's efforts may not be sufficient to regain lost clientele [16][20]. Quality and Quantity Concerns - Some customers have reported that alongside price reductions, portion sizes have also decreased, raising concerns about value for money [14][15]. - Xibei's customer service has reportedly improved, with staff now offering complimentary items to enhance the dining experience [20].

Group 1 - The core action taken by Xibei is a significant price adjustment on menu items, with increases ranging from 20% to 40% across its nationwide stores starting October 1 [1] - The price adjustment was unexpected, leading to a situation where new price tags had to be affixed to old menus due to the sudden notice [1] - Specific menu items have seen varied price changes, with some items experiencing price reductions while others remain unchanged [2] Group 2 - The item "葱香烤鱼" saw a price drop from 89 to 79, reflecting an 11% decrease [2] - "胡麻油炒鸡蛋" was reduced from 43 to 33, marking a 23% decrease [2] - Conversely, "鸡汤白玉山药炖豆腐" increased from 43 to 46, indicating a 3% rise [2]

Core Viewpoint - The article discusses the recent price reduction of dishes at the restaurant chain Xibei, with a focus on the "Luo Yonghao" menu, which saw a price drop of approximately 9.8% overall, contrary to earlier rumors of a 20% to 40% reduction [3][9]. Price Adjustment Details - Starting from October 1, Xibei has implemented a significant price reduction of 20% to 40% on certain dishes across its nationwide outlets, although the actual reductions observed were less than expected [3][4]. - The "Luo Yonghao" menu, which originally cost 663 yuan, is now priced at 598 yuan, reflecting a decrease of 65 yuan [6][7]. - Specific dishes within the "Luo Yonghao" menu saw varying price changes, with the largest reduction being for the "Sesame Oil Fried Eggs," which dropped from 43 yuan to 33 yuan, a decrease of 10 yuan or 23.26% [8][9]. Customer Response - Despite the price reductions, customer sentiment remains largely negative, with many users expressing dissatisfaction and stating they would not return to Xibei, as evidenced by a significant disparity in social media reactions [9][11]. - Some customers have reported that the portion sizes of certain dishes have decreased alongside the price cuts, raising concerns about value for money [13][14]. Market Position and Future Outlook - The founder of Xibei, Jia Guolong, previously defended the pricing strategy, but the recent price cuts indicate a recognition of the need to adjust to customer feedback and market conditions [15][19]. - The restaurant's foot traffic has not significantly increased post-price reduction, suggesting that regaining customer trust and patronage may require more than just price adjustments [19][20].

Core Viewpoint - The article discusses a significant price reduction of 20% to 40% on various dishes at Xibei restaurants, which has gained attention on social media platforms like Xiaohongshu. This move is part of a promotional strategy to attract customers during the National Day holiday [1][2]. Summary by Sections Price Reduction Details - On October 1, Xibei implemented a notable price reduction across its menu, with some dishes seeing price cuts of up to 40%. The adjustments were made quickly, with staff updating old menus with new price tags [2]. - Specific examples of price changes include: - Scallion Grilled Fish: from 89 yuan to 79 yuan (11% reduction) - Sesame Oil Stir-Fried Eggs: from 43 yuan to 33 yuan (23% reduction) - Five Tomato Sour Soup Night Fish: from 29 yuan to 23 yuan (20% reduction) - Yellow Rice Cake (6 pieces): from 29 yuan to 26 yuan (10% reduction) [2]. Promotional Activities - Prior to the price reduction, Xibei launched a campaign called "Xibei Treats You to Dinner," distributing 100 yuan dining vouchers to customers from September 24 to October 8. These vouchers can be used in all Xibei locations for dine-in only, valid from September 25 to October 31 [4]. - The initiative aims to express gratitude to customers for their support and has no restrictions on the number of vouchers that can be used in subsequent visits [4].

Core Viewpoint - The company Xibei has implemented significant price reductions across its nationwide stores, with discounts ranging from 20% to 40% on various menu items, indicating a strategic move to attract more customers during the upcoming National Day holiday [1] Pricing Changes - Xibei's price adjustments include a reduction of the price for Hu Ma You Stir-fried Eggs from 43 yuan to 33 yuan, a decrease of 23% [1] - In a specific Chengdu location, the price of the Small Pot Beef Brisket was reduced from 79 yuan to 76 yuan, a decrease of approximately 4%, while the price of Grassland Tender Roasted Lamb Chops dropped from 119 yuan to 99 yuan, a decrease of about 16.8% [1] - In a Beijing location, prices for various dishes were also lowered, such as Mongolian Beef Steak from 139 yuan to 128 yuan, and Scallion Grilled Fish from 89 yuan to 79 yuan [1] Confirmation of Price Reductions - Xibei has confirmed through media reports that the price reductions are indeed taking place across its nationwide stores, reflecting a coordinated effort to adjust pricing [1]

| 商品名 | | 数量 单价 金额 | | | | --- | --- | --- | --- | --- | | 草原嫩烤羊排(份) 1 119.0 | | | | | | 0119.00 | | | | | | 包香烤鱼 | 1 | 89.00 89.00 | | | | 嫩烤DHA大黄鱼 | 1 | 39.00 39.00 | | | | 胡麻油调黄瓜 | 1 | 23.00 23.00 | | | | 一把羊肉串配切烤 | | | | | | 復(6串) | 1 | 43.00 43.00 | | | | 西贝面筋 | 1 | 39.00 39.00 | | | | 葱油罗马生菜 | 1 | 29.00 29.00 | | | | 五种番加毁汤攸自 | | | | | | 鱼鱼(婉) | 1 | 29.00 29.00 | | | | 黄米凉糕(6块) | 1 | 29.00 29.00 | | | | 小炒草原牛 | 1 | 59.00 59.00 | | | | 鸡汤白玉山药炖豆 | | | | | | 属 | | 1 43.00 43.00 | | | | 胡麻油炒鸡蛋 | 1 | 43.00 ...

Core Insights - The brand "Fish You Together" has been recognized in the "Top 100 Restaurant Brands of 2025" for the fourth consecutive year, showcasing its strong brand strength and resilience in the competitive market [1][2] - The brand is undergoing a global aesthetic upgrade strategy, transitioning from "Chinese fast food" to "leader in Eastern cultural dining" [2] - The brand has expanded its global presence, surpassing 2,500 stores worldwide, with significant growth in Southeast Asia [2] Product Development - The brand focuses on classic pickled fish while expanding its product range to include various dishes like clay pot, stir-fried chicken, and beef, creating a "multi-hit product matrix" [1] - A new store model combining pickled fish with hot pot has been launched, enhancing the dining experience and offering diverse choices to consumers [1] Brand Strategy - The brand has partnered with Gree Electric Appliances to customize rice cookers for new stores, reinforcing its commitment to product quality [2] - A dedicated overseas and Southeast Asia division has been established to enhance international operations, with localized teams driving innovation [2] - The brand aims to achieve a target of 10,000 stores while promoting innovation in products, models, and services [2]

Core Viewpoint - The article discusses a controversial post by Xibei on its official WeChat account, which was criticized for being overly emotional and manipulative, leading to its deletion shortly after publication [1][2]. Group 1: Article Content - The post featured a narrative from the perspective of a 7-year-old child named Maomao, who has been eating at Xibei since the age of 2. The story highlights Maomao's emotional struggle when his mother decides to stop visiting Xibei due to recent negative news [2][6]. - Maomao's mother initially suggests not taking him to Xibei, but after seeing her child's distress, she reflects on their long-standing relationship with the restaurant, which has not resulted in any food safety issues over the past five years [6]. Group 2: Public Reaction - The post received significant backlash from netizens, who criticized the marketing strategy as inappropriate and urged the company to avoid emotional manipulation in its communications [1][7]. - Following the criticism, Xibei's official response to inquiries about the post was not provided, indicating a lack of engagement with the public's concerns [2].

Group 1 - The event "Follow the Food Tour in Sichuan - Beijing Station" was held in Beijing, showcasing Sichuan's intangible cultural heritage food culture through various activities [1][3] - The event featured performances of intangible cultural heritage skills, food maps, consumer and tourism route displays, and tasting salons [1] - The chairman of Meizhou Dongpo, Wang Gang, emphasized that the event is not just a one-time activity but a long-term cultural mission to allow global diners to experience authentic Sichuan flavors and culture without traveling far [3] Group 2 - Meizhou Dongpo announced the gradual launch of "Sichuan Intangible Cultural Heritage Food Set Menu" across its 120 global locations [3] - The company released a dining guide for all its Beijing locations, inviting residents and tourists to experience authentic Sichuan cuisine [3] - The initiative aims to stimulate new growth in the dining consumption market [3]