（原标题：21专访｜做二手生意的转转 ?为何在北京二环开3千平米大店？） 21世纪经济报道记者周慧 北京报道 二手循环经济企业转转集团联合创始人、采货侠 CEO相昌峰近日接受了21世纪经济报道记者的专访。 图：转转集团联合创始人、采货侠 CEO相昌峰 受访者供图 相昌峰：关于实体店的经营效率以及坪效的计算，我们是有一些经验。基于这些经验，我们才在今年5 月份开出第一家超级转转大店。 《21世纪》：北京核心商圈的二奢超级大店，也有没开太久就关门了。你们是计划开一家长期运营的店 么？ 相昌峰：我们肯定是要长期开下去的，超级转转这种大店它一定是有IP属性的，有品牌价值的。 《21世纪》：二奢生意是回收环节难，还是卖出去难？ 相昌峰：从结果来看，肯定是变好了。 一是现在人们的消费比较偏理性了，更追求性价比；另外，欧美一些国家以及日本都有过这样的一个周 期，也是二手消费的市场变好了。 《21世纪》：现在包括汽车、3C等新品促销、补贴都在变多，对你们的生意会有影响么？ 相昌峰：我们一开始也有过担心新品降价带来影响，但实际上影响不大。从2024年到2025年上半年，二 手行业还是在快速增长的。举个例子，如果苹果16降价，会 ...

Group 1 - The second-hand industry is experiencing double-digit growth despite a slowdown in consumer spending on new goods and increased subsidies for 3C products [1] - Consumers are becoming more rational in their spending, seeking better value for money, which has positively impacted the second-hand market [2] - The second-hand industry is expected to continue rapid growth from 2024 to the first half of 2025, as new product price reductions can stimulate both purchases of new items and sales of old ones [3] Group 2 - The supply of second-hand luxury goods is limited in the domestic market, making sourcing a critical capability for platforms [4] - The company has opened a large store in a prime location in Beijing, indicating confidence in the long-term viability of its business model [3] - The second-hand market differs from new products in that supply comes entirely from consumers, making it less predictable [4]

Group 1: Online Brands Expanding Offline - Many online brands are increasingly opening physical stores to enhance consumer experience and meet demand [1][2][5] - JD MALL has opened 24 large experience centers across various cities, providing immersive shopping experiences and addressing consumer pain points [2][3] - Aihuishou has over 2000 stores nationwide, focusing on transparency in transactions and enhancing consumer trust through face-to-face interactions [3][4] Group 2: Consumer Experience and Engagement - JD MALL's stores feature diverse themed experience zones, allowing consumers to interact with products before purchasing, which enhances decision-making [2][3] - Aihuishou's physical stores facilitate immediate product assessment, reducing information asymmetry in the second-hand market [3][4] - Apparel brands like Jiao Nai emphasize the importance of tactile experiences in shopping, leading to a more engaged consumer base [5][6] Group 3: Market Trends and Strategies - The trend of online-to-offline (O2O) integration is becoming essential for brands to maintain competitiveness and consumer loyalty [5][6] - Aihuishou's growth in second-hand transactions is supported by a 137% year-on-year increase in trade-in orders, reflecting a shift towards a circular economy [4] - Smaller brands are also recognizing the value of physical stores for creating emotional connections and enhancing customer satisfaction through unique experiences [6]

Core Insights - The core competitive advantage of Zhuanzhuan in the second-hand circular economy industry is its "official verification" service, which enhances the transaction experience for both buyers and sellers by ensuring quality and safety [1][3] - Zhuanzhuan has established three quality inspection centers in Shenzhen, Chengdu, and Qingdao, and has trained over 2,000 quality inspectors and luxury goods appraisers [1] - The "official verification" service has expanded from initially covering only mobile phones to now encompassing a wide range of categories, including consumer electronics and luxury goods, forming three major category systems [1] - Zhuanzhuan aims to expand its service categories to over a hundred and thousands of brands in the future, focusing on building a branded second-hand trading platform [1][3] Industry Developments - The 2025 E-commerce Conference highlighted the role of e-commerce as a key hub for the deep integration of digital and physical economies, as well as its importance in expanding service consumption, facilitating cross-border trade, and promoting green and low-carbon transformation [1] - Zhuanzhuan has trained over 2,500 on-site quality inspection engineers to enhance the convenience of transactions for sellers, covering over 1,300 counties and districts nationwide [3] - The company has also expanded its offline presence, with over 1,000 brand stores across more than 300 cities, including the launch of the first multi-category second-hand circular warehouse store, "Super Zhuanzhuan," in Beijing [3] - Zhuanzhuan expresses a commitment to collaborate with industry peers to promote the development of China's circular economy, green consumption, and the second-hand consumption sector [3]

Core Viewpoint - The article emphasizes the importance of supporting young entrepreneurs from small towns, highlighting their potential and ambition in driving innovation and growth in various industries [14][15]. Investment and Entrepreneurial Journey - In 2018, a significant investment of 30 million was made into a company called "找靓机" [2]. - The company was sold for 2 billion in 2020 to another entity named "转转" [5]. - The entrepreneur, referred to as "老温," has since ventured into the perovskite solar material sector, indicating a shift towards innovative technologies [8][10]. Investment Strategy and Future Plans - The investment firm plans to allocate no less than 1.5 billion in the second half of the year, indicating a robust financial position and commitment to supporting emerging businesses [16][17]. - The firm is particularly interested in projects led by young entrepreneurs who demonstrate intelligence and ambition, despite their humble beginnings [14][15]. Upcoming Events and Learning Opportunities - An event is scheduled from September 21-23, where 100 entrepreneurs will participate in a learning journey in Sichuan, focusing on innovation and growth strategies [19]. - The event will feature deep interactions with industry leaders and provide insights into capital trends and entrepreneurial methodologies [24][29]. Industry Focus Areas - The article outlines several key industry sectors for investment, including: - Satellite communication and technology [27]. - Robotics and smart manufacturing [29]. - Low-altitude economy, including drone applications [29]. - Hard technology and consumer innovation, particularly in AI and hardware [29].

Core Insights - The article discusses how certain industries are thriving despite the overall economic downturn, highlighting eight key sectors that present significant business opportunities in a low-desire society [2][4]. Group 1: Key Industries - **Second-hand Economy**: The second-hand luxury market in Japan, represented by companies like Daikokuya, has seen a surge in revenue. In China, platforms like Hongbulin and Panghu are experiencing similar growth [4][5][6]. - **Pet Economy**: With a decline in birth rates, spending on pets has increased. Companies like Inaba in Japan and Guobao in China are capitalizing on this trend, with various pet brands seeing rising sales [8][9]. - **Adult Care**: The adult diaper market in Japan has surpassed $10 billion, indicating a significant opportunity for adult care products in China, particularly with brands like Kexin [10][11][12]. - **Health Food and Beverages**: The rise in health consciousness has led to increased demand for sugar-free products and functional beverages in both Japan and China, with brands like Dongfang Shuye and Jianchun gaining traction [15][16]. - **Beauty and Personal Care**: Despite economic constraints, spending on beauty products remains strong, with high-priced items like collagen supplements and home beauty devices seeing significant sales [19][20][21][22]. - **Outdoor Recreation**: The outdoor equipment market is booming, with brands like Snow Peak in Japan and various Chinese brands experiencing rapid sales growth [24][25][26]. - **Emotional Economy**: Products that provide emotional comfort, such as low-alcohol beverages and comfort foods, are gaining popularity among younger consumers [27][28][30]. - **Convenience Foods**: The demand for frozen foods and smart home appliances that save time is increasing, with brands like Anjiyuan and Kewotai seeing steady growth [34][35]. Group 2: Market Trends - **Consumer Behavior**: The article emphasizes that in a low-desire economy, consumers are prioritizing time-saving products over cost-saving ones, indicating a shift in purchasing priorities [35][38]. - **Investment Opportunities**: The current economic climate presents opportunities for those willing to invest in counter-cyclical sectors, suggesting that companies that can identify and act on these trends will emerge as winners [38]. - **Educational Initiatives**: The article promotes a course aimed at helping businesses understand how to thrive in the current market, featuring insights from industry leaders on product innovation and brand expansion [39][40][47].

Core Viewpoint - The article discusses the prevalence of counterfeit tickets sold on platforms like Xianyu, highlighting the risks associated with purchasing overseas tickets through unofficial channels and the systemic issues that allow such practices to thrive [2][17][30]. Group 1: Issues with Counterfeit Tickets - Many tourists have fallen victim to counterfeit tickets purchased on Xianyu, often without realizing they are buying tickets obtained through credit card fraud [9][11][25]. - The article provides examples of individuals who faced significant issues when attempting to use these counterfeit tickets, including being blacklisted from services and facing legal scrutiny [10][14][32]. Group 2: Platform Limitations - Xianyu is primarily a second-hand goods trading platform, which lacks the necessary mechanisms to effectively manage and verify the authenticity of virtual goods like tickets [18][19]. - The platform's relaxed review processes for virtual products have created an environment where gray market activities can flourish [22][37]. Group 3: Consumer Behavior - There is a notable consumer demand for cheaper alternatives, leading some individuals to knowingly engage in risky transactions, believing they can save money [17][27][30]. - The article emphasizes that the willingness of consumers to take risks for lower prices contributes to the ongoing issue of counterfeit ticket sales [35][36]. Group 4: Industry Response - Some overseas tourism service providers are implementing measures such as smart risk control systems and real-name verification to combat the issue of counterfeit tickets [36]. - However, the article suggests that gray market operators often outpace regulatory measures, indicating a need for platforms like Xianyu to take greater responsibility in protecting consumers [37][38].

Core Viewpoint - The articles highlight the growing trend of green consumption in China, driven by initiatives such as carbon footprint labeling, the promotion of the second-hand economy, and technological innovations that facilitate sustainable living practices [1][2][3][4][6]. Group 1: Carbon Footprint and Green Labels - Various regions are implementing carbon footprint labels on products to guide low-carbon consumption, with examples like bamboo kitchenware in Anji showing specific carbon emissions data [1]. - Anji County has introduced carbon footprint labels for bamboo products, aiming to promote low-carbon consumption and help businesses identify carbon reduction opportunities [1]. Group 2: Second-Hand Economy - Chongqing is focusing on developing the second-hand economy as a means to promote green consumption, with a projected transaction scale of 69.75 billion yuan by 2024 and plans for 57 second-hand markets [2]. - The city is also fostering an "Internet + second-hand" model, leading to the emergence of new business formats like live-streaming for second-hand goods [2]. Group 3: Technological Innovations - The Green Life Ecological Platform launched in April 2023 utilizes a points system to encourage sustainable consumption, allowing users to earn rewards that can be redeemed for discounts [3]. - Shanghai's Carbon Inclusive Platform enables users to track their carbon footprint through a personal account, rewarding green behaviors with carbon credits that can be exchanged for benefits [4]. Group 4: Sustainable Lifestyle Practices - The shift towards green consumption is evident in urban lifestyles, with individuals opting for local and seasonal foods, and using reusable containers to minimize waste [6][8]. - The promotion of bamboo products in Anji not only reduces plastic waste but also enhances local cultural identity, with significant reductions in single-use plastic items reported [6][8]. Group 5: Economic Implications - Green consumption is expected to drive the rise of green industries, creating new economic opportunities and reinforcing the importance of sustainable practices in consumer behavior [8].

Core Viewpoint - The younger generation, previously labeled as "spending enthusiasts," has transformed into savvy "money-saving masters," utilizing second-hand goods, shared economy, and creative cost-cutting strategies to redefine their consumption habits [1][5]. Group 1: Changes in Consumption Behavior - The user group aged 25-35 has seen a 217% increase in second-hand transaction volume over the past two years [3]. - Young professionals are now more focused on finding high-value second-hand office equipment rather than the latest smartphones, leading to a decline in foot traffic at fast fashion brands while second-hand luxury stores experience long queues [7]. - The consumption of gold among the 18-35 age group in China reached 42% in 2023, marking a historical high, while the value of diamond rings has depreciated by 60% [9]. Group 2: Innovative Money-Saving Techniques - Young individuals are developing various money-saving hacks, such as using a "plate rack" instead of expensive storage boxes and optimizing shopping routes for discounted groceries [5]. - The trend of "spongeing" off older generations has emerged, with young people attending community classes aimed at seniors, resulting in a 240% year-on-year increase in 90s generation tourists for senior travel packages [11]. Group 3: Rise of Sharing Economy - A shared kitchen named "Hour of Time" has become popular among office workers, allowing users to cook for 30 yuan per hour, saving 40% compared to takeout [13]. - The wedding dress rental market is projected to exceed 10 billion yuan in 2023, with 70% of customers being cost-conscious individuals born in the 1990s [14]. Group 4: Social Dynamics and New Value Systems - The "stooping" culture, which involves collecting discarded items, has gained popularity, with over 500,000 posts on Xiaohongshu and a reading volume exceeding 300 million [16]. - Social interactions among young professionals have shifted from showcasing luxury purchases to sharing money-saving strategies, with "help me bargain" becoming a common conversation starter [18]. - Notes tagged with "money-saving challenge" on Xiaohongshu have 3.2 times the interaction of unboxing reviews, indicating a shift in social currency towards frugality [20]. Group 5: Impact on Relationships and Social Perception - Users who mention "financial management skills" in their dating profiles see a 27% increase in matching success, while those showcasing luxury items experience a 43% decrease in private messages received [23].

Core Insights - The article discusses how certain industries are thriving despite the overall economic downturn, highlighting eight key sectors that present significant business opportunities in a low-desire society [3][4]. Group 1: Key Industries - The second-hand economy is booming, with companies like Da Hei Wu in Japan and Hongbulin in China seeing substantial revenue growth as consumers shift towards purchasing second-hand luxury goods [6][7][8]. - The pet economy is on the rise, with brands like Guobao and various pet hospitals experiencing strong sales, indicating that spending on pets is becoming a necessity for many [12][13][14]. - The adult care market is expanding, particularly in Japan where the adult diaper market has surpassed $10 billion, suggesting a significant growth potential in China as well [15][16][17]. - Health food and beverage sectors are thriving due to changing demographics and rising health consciousness, with brands like Dongfang Shuye and Jianchun gaining popularity [20][21]. - The beauty economy remains robust, with products like collagen supplements and home beauty devices achieving high sales, indicating a persistent demand for beauty solutions [24][25][26]. - Outdoor leisure products are gaining traction, with brands like Kailas and Camel seeing rapid sales growth as consumers seek outdoor experiences [29][30]. - The emotional economy is flourishing, with brands like Labubu and Rio catering to consumers' emotional needs, demonstrating a willingness to spend on small pleasures [32][33]. - The lazy economy is emerging, with frozen food brands and smart home appliances gaining popularity as consumers seek convenience in their daily lives [36][37][38]. Group 2: Market Trends - The article emphasizes that even in a low-desire period, the biggest winners are those who can identify and invest in counter-cyclical opportunities [40]. - It suggests that understanding the Japanese market's evolution can provide valuable insights for Chinese brands looking to innovate and adapt to changing consumer behaviors [46][47]. - The article highlights the importance of emotional resonance and lifestyle definition in product development, as seen in successful Japanese brands [48][49].