Core Viewpoint - Meituan is actively reshaping the traditional e-commerce landscape with its rapid growth in flash purchase services and strategic partnerships, particularly in the hotel and travel sectors, indicating a significant shift in consumer behavior and market dynamics [2][4][10]. Group 1: Flash Purchase and E-commerce Impact - Meituan's flash purchase business is posing a serious threat to traditional e-commerce players like JD.com, as evidenced by its aggressive marketing strategies during events like the 618 shopping festival [2]. - The company aims to redefine supply chain rules in the trillion-dollar e-commerce market, with even minor actions potentially leading to significant future impacts [2]. Group 2: Hotel and Travel Sector Developments - Meituan's partnership with Marriott to create a mutual membership system has resulted in an 88% increase in Marriott bookings through Meituan within 24 hours, showcasing the effectiveness of this collaboration [4]. - The integration of membership systems allows for higher-tier Meituan members to gain access to Marriott's benefits, indicating a strategic move to enhance customer loyalty and spending [4][7]. Group 3: Changing Consumer Behavior - There is a notable shift in consumer expectations, with hotels being viewed as more than just places to stay; they are now seen as part of a broader lifestyle experience [6][9]. - Data shows a 87% increase in cross-category demand for "accommodation + dining" on Meituan, reflecting a trend towards integrated service offerings [6][9]. Group 4: Industry Trends and Future Outlook - The travel industry is experiencing structural changes, with a focus on breaking down silos between different service sectors to create a more cohesive consumer experience [9][10]. - Meituan's digital transformation efforts are aimed at creating a unified standard for the travel industry, positioning the company as a leader in adapting to evolving consumer needs [10][12]. Group 5: Technological Advancements - Meituan is leveraging AI tools to enhance operational efficiency, with reports of a 70% time savings for merchants using its new AI solutions [12]. - The introduction of AI travel assistants is expected to further transform the travel experience, indicating a deepening penetration of internet platforms into traditional industries [12].

近日，杭州斯创网络科技有限公司（以下简称"斯创科技"）近日宣布成功完成3000万元人民币A轮融 资。本轮融资由冠峰商企速联粤海投资（深圳）合伙企业（有限合伙）投资。此次融资将有力助推斯创 科技深化其本地生活商家运营服务布局，加速技术研发与市场拓展。 据悉，本次A轮融资所获资金将主要用于以下三个方面： 1. 技术能力升级：持续投入研发力量，优化智能运营平台、数据分析系统及SaaS工具，提升服务的智能 化与自动化水平； 2. 服务体系深化：拓展服务品类与深度，为商户提供更定制化、全生命周期的运营支持； 3. 区域市场渗透：进一步加密核心城市服务网络，并加速向潜力新兴市场拓展，巩固和提升市场份额。 冠峰商企速联粤海投资（深圳）合伙企业（有限合伙）负责人表示："我们高度看好中国本地生活服务 市场的巨大潜力以及数字化升级的必然趋势。斯创科技的核心团队拥有被充分验证的成功经验和强大的 执行力，其构建的覆盖全国的高效服务网络与领先的月GMV数据令人印象深刻。我们相信斯创科技能 持续为商户创造显著价值，是推动行业效率提升的重要力量。本次投资代表了我们对斯创科技商业模 式、发展前景及管理团队的高度信心。" 斯创科技成立于202 ...

2025年的互联网江湖，最让人跌破眼镜的商战，不是阿里和拼多多的价格厮杀，也不是抖音和快手的流量争夺，而是京东和美团这对看似"井水不犯河水"的 巨头，突然在即时零售的战场上开始厮杀。 谁能想到，当年在电商和本地生活领域各占山头的两位大佬，如今竟为了"30分钟送达"的生意争得头破血流？ 这场商战的戏剧性，甚至让围观群众忍不住调侃："原来最怕京东的，不是淘宝拼多多，而是美团啊！" 故事要从2025年2月11日说起，那天，京东突然宣布上线"京东外卖"，承诺商家全年免佣金，还高调宣布为全职骑手缴纳五险一金。 你可能不知道的是，京东和美团的恩怨，远比外卖业务更复杂。 消息一出，美团港股股价应声下跌7%。 表面上看，这是一场京东主动发起的"突袭战"，但实际上，这场战争的伏笔早在几年前就已埋下。 当消费者发现凌晨两点能在美团上买到手机时，京东的危机感彻底爆发了。 京东想靠外卖赚钱吗？答案可能是否定的，业内分析认为，京东这波操作更像是一场"声东击西"的阴谋。 外卖业务本身利润率低（美团外卖净利率仅2.8%），且市场已被美团和饿了么瓜分殆尽。 2018年，美团推出打车业务，直捣滴滴腹地。 京东的"0佣金"和"百亿补贴"看似激进 ...

Group 1 - The core viewpoint of the article emphasizes the importance of shareholder meetings as a platform for communication between shareholders and management, highlighting the need for transparency and strategic direction [1][2] - At the 2025 Meituan shareholder meeting, three significant signals were released: the proposal for share buybacks and issuance authorization, indicating a strategic balance between rewarding current shareholders and preparing for future opportunities [1][2][5] - The company aims to stabilize stock prices through buybacks while retaining the option to issue new shares for future growth, reflecting a cautious yet optimistic approach towards new business investments [2][4] Group 2 - The board re-election and compensation mechanisms were discussed, with independent directors being nominated for re-election, suggesting a focus on governance and stability within the management structure [5][6] - The revision of the company’s articles of association included provisions for online participation and electronic voting, enhancing shareholder engagement and inclusivity [8][9] - The emphasis on diversity in the nomination committee's responsibilities indicates a shift towards valuing varied perspectives in decision-making, which is crucial for innovation and adaptability [8][9] Group 3 - Meituan is at a critical juncture, needing to explore new growth avenues as its core local business revenue growth shows signs of slowing down, with 2024 core local business revenue projected at 250.2 billion yuan, accounting for 74.11% of total revenue [11][12] - The company faces challenges such as market saturation, increased regulatory scrutiny, and intensified competition, necessitating a shift towards new business models to sustain growth [12][13] - Meituan is actively exploring various new business lines, including community group buying and instant retail, which show potential for growth despite current losses [14][15] Group 4 - The company is also investing in technology innovations, such as autonomous delivery systems and AI-driven services, signaling a commitment to enhancing operational efficiency and user experience [17][26] - Meituan's global expansion efforts are beginning to take shape, with international business becoming a potential growth area, although challenges related to cultural differences and local regulations remain [18][24][27] - The strategic shift from prioritizing scale to focusing on efficiency reflects a mature approach to business management, aiming to optimize costs and enhance value creation [25][27]

本文来自微信公众号： 产品变量 ，作者：亨亨，头图来自：视觉中国 这可能是一个时间窗口长达10-18个月的市场机会，当然换个角度讲，这也是县城本地商家新一轮淘 换战的序章。迈过去，就有了数字营销的新入场券；迈不过去，兴许在这一波浪潮中，一些县城的门 店就要凋零消亡。 纵观TMT风云，解构产品思维，用创业者和产品经理的视角，深挖商业 以下文章来源于产品变量 ，作者亨哼 产品变量 . 我们把视角拉回机会和红利层面。上个月，我回了一趟老家小县城，这是一座只有10万人口、电子 支付普及、但一半电影票仍通过前台售出的山西北部小县城。我表姐夫找到我，想让我帮他在抖音团 购，上架他新开的台球社。 无论是哪种业态，对于市场体量的判断，都是第一位的。 首先，在下沉市场这个场域，抖音本地生活的渗透，可能比我们想象中要更大。 我检索了一下，在抖音的搜索结果里，县城只有2家台球厅设置了抖音团购，销量400+。而表姐夫新 开的台球社，在没发布短视频导流的情况下，上线当天，就售出2单。 我意识到，无论是在市场体量维度，还是在竞争维度，抖音本地生活都给县城商家带来了极大的机 会。 根据QuestMobile和开源证券的数据，抖音的月活跃用 ...

我们把视角拉回机会和红利层面。上个月，我回了一趟老家小县城，这是一座只有10万人口、电子支付普及、但一半电影票仍通过前台售出的山西北部小 县城。我表姐夫找到我，想让我帮他在抖音团购，上架他新开的台球社。 我检索了一下，在抖音的搜索结果里，县城只有2家台球厅设置了抖音团购，销量400+。而表姐夫新开的台球社，在没发布短视频导流的情况下，上线当 天，就售出2单。 我意识到，无论是在市场体量维度，还是在竞争维度，抖音本地生活都给县城商家带来了极大的机会。 这可能是一个时间窗口长达10-18个月的市场机会，当然换个角度讲，这也是县城本地商家新一轮淘换战的序章。迈过去，就有了数字营销的新入场券； 迈不过去，兴许在这一波浪潮中，一些县城的门店就要凋零消亡。 根据QuestMobile和开源证券的数据，抖音的月活跃用户已经高达10.01亿，其中，三线及以下城市用户，占比为54.7%，这意味着，对于县城的本地生活 商家来说，有一大片巨大的市场红利等待挖掘。而且最关键的是，由于市场发展的滞后性和县城经济本身的特性，对于走在数字营销前列的商家来说，竞 争的烈度也并不大，能够比较容易脱颖而出。 一、庞大的市场体量与未被充分开发的本 ...

Group 1 - The "Su Super" league in Jiangsu is significantly boosting the local consumption market [1] - Recent data from Meituan shows that the search volume for the "Su Super League" keyword has surged over 16 times compared to the previous week [1] - The cities of Suzhou, Wuxi, Changzhou, Nanjing, and Yancheng have the highest search interest in Jiangsu province [1]

万豪美团合作，对酒旅业释放出什么新信号？ 作者|古甘 编辑|杨舟 美团的会员体系升级不到半年，就被超级品牌盯上了。 5月28日，万豪宣布与美团推出联合会员，整合双方在住宿、餐饮、本地生活等领域的资源，打造涵盖酒店空间到本地生活等多元场景的全方位体验。 对于这次合作，万豪强调顺应年轻客群和新兴市场，共同探索酒店与本地生活的消费场景融合。美团则希望可以把传统单一的"住酒店"升级成覆盖餐饮、 玩乐、度假等全链路旅游场景。 一个看重年轻人，一个瞄准新场景。这场看起来简单的"互联互通"合作，或许正在撬动本地生活平台和高星酒店之间的角色边界。 过去，老牌OTA的分发模式较为垂直，本质和电商平台没有太大区别。房间被标准化成商品，平台凭借价格、位置等信息撮合交易，用户停留时间短、粘 性低。 而现在，这种分发模式正在变化。综合性OTA平台不再只是供需对接器，更成为用户在决策"住什么"之外，获取到更多周边信息的连接器，尤其是 在"lifestyle式酒店"盛行的当下，未来的酒店，也不再只是预订平台上的"房源信息"，而是用户在本地吃喝玩乐路径中的多功能空间。 这场合作，是把"住"拆解，接入"吃喝玩乐"的过程。 对整个酒旅行业而言， ...

Overall Performance - The company achieved revenue of 86.6 billion yuan in FY2025 Q1, exceeding Bloomberg's consensus estimate of 85.4 billion yuan, with a year-on-year growth of 18.1% [1] - Adjusted net profit totaled 10.95 billion yuan, surpassing the expected 9.73 billion yuan, reflecting a year-on-year increase of 46.2% [1] - The adjusted net profit margin was 12.6%, up by 2.4 percentage points year-on-year [1] Core Local Business - Revenue from core local business reached 64.3 billion yuan, growing 17.8% year-on-year, with operating profit of 13.5 billion yuan, a 39.1% increase [1] - The food delivery segment maintained healthy growth, with increased user engagement and order frequency [2] - The instant retail business, Meituan Flash Purchase, showed strong growth, with the number of flash warehouses and order proportion continuously rising [1][2] New Business Developments - New business revenue was 22.2 billion yuan, with a year-on-year growth of 19.2%, and operating losses narrowed by 17.5% to 2.3 billion yuan [1] - Meituan's new initiatives in the education sector, such as "Anxin Study," have expanded the product categories and service range, with over 20,000 educational institutions connected [2] - The company is focusing on enhancing operational efficiency in Meituan Youxuan, with expectations of reduced losses due to supply chain transformation and improved unit economics [3] Market Expansion and Competition - The company is expanding its overseas market presence, with Keeta launching in nine major cities in Saudi Arabia and plans to enter Brazil [3] - The competitive landscape is intensifying, with JD and Ele.me increasing subsidy investments, and Alibaba upgrading its instant retail business [3] - Despite short-term performance fluctuations due to competitive pressures, the long-term growth trajectory remains positive, driven by a comprehensive local service ecosystem [3] Financial Projections - The company forecasts overall revenue of 390.4 billion, 437.7 billion, and 483.9 billion yuan for 2025, 2026, and 2027 respectively, with adjusted net profits of 47.8 billion, 57.6 billion, and 69 billion yuan [3] - The company maintains a "buy" rating based on its robust local service network and growth potential in instant retail and overseas markets [3]

Investment Rating - The investment rating for Meituan-W (3690.HK) is "Buy" and is maintained [8]. Core Views - In FY2025Q1, Meituan achieved revenue of 86.6 billion yuan, exceeding Bloomberg's consensus estimate of 85.4 billion yuan, with a year-on-year growth of 18.1%. Adjusted net profit totaled 10.95 billion yuan, surpassing the expected 9.73 billion yuan, reflecting a year-on-year increase of 46.2%. Both revenue and profit exceeded expectations [2][6]. - Looking ahead, while short-term subsidy competition may disrupt profitability, Meituan's strategic determination and organizational resilience are expected to build its core competitiveness. The company is well-positioned to leverage its comprehensive local service ecosystem, driven by a three-sided transaction network of users, merchants, and fulfillment, alongside its dual engines of instant retail and in-store travel services for growth. International expansion and AI empowerment are anticipated to unlock long-term potential [2][6]. Summary by Sections Overall Performance - Meituan's core local business generated revenue of 64.3 billion yuan in FY2025Q1, a year-on-year increase of 17.8%, with operating profit of 13.5 billion yuan, up 39.1%. New business revenue reached 22.2 billion yuan, growing 19.2%, with operating losses narrowing by 17.5% to 2.3 billion yuan [8]. Instant Retail Business - The food delivery segment showed steady growth, with daily order volume increasing compared to the previous quarter. The instant retail brand, Meituan Flash Purchase, launched in April, has over 30,000 flash warehouses and more than 500 million total transaction users. Flash purchase orders increased by 50% year-on-year, with significant growth in low-frequency non-instant categories [8]. In-store Travel Business - The in-store travel segment has substantial growth potential, with a 25% year-on-year increase in active merchants. New initiatives like "Anxin Study" have been introduced, connecting over 20,000 educational institutions nationwide. The company continues to invest in ecosystem development to enhance user engagement and consumption frequency across various categories [8]. New Business and International Expansion - Meituan's new business, Meituan Preferred, is improving operational efficiency, with expectations of narrowing losses. The overseas business, Keeta, has launched in nine major cities in Saudi Arabia and is expanding into Brazil, focusing on food delivery to build a high-frequency traffic network [8]. Investment Recommendations and Profit Forecast - The report anticipates that in Q2, competition from JD and Ele.me will intensify, leading to a slowdown in core local business revenue growth and a decline in operating profit margins. However, the report maintains a positive long-term outlook for Meituan's comprehensive local service ecosystem and projects overall revenues of 390.4 billion, 437.7 billion, and 483.9 billion yuan for 2025, 2026, and 2027, respectively, with adjusted net profits of 47.8 billion, 57.6 billion, and 69 billion yuan [2][8].