来源：家电圈网 摘要：京东以22.3亿欧元收购欧洲零售巨头Ceconomy，双方将建立战略伙伴关系，推动其向全渠道平 台转型，同时保持欧洲市场的独立运营。（下文主要数据或观点引用自：苏宁易购） 7月31日，京东集团在香港交易所的一则公告，犹如一颗重磅炸弹，震撼了整个电商与零售界。京东宣 布，将通过其全资间接附属公司，向欧洲消费电子产品零售商MediaMarkt及Saturn的母公司 CECONOMY AG的所有股东，发起自愿公开收购要约，每股现金对价高达4.60欧元。这一收购要约对 CECONOMY的整体估值达到了惊人的22.3亿欧元（约合185.01亿元人民币），标志着京东在全球化战 略上迈出了坚实的一步。 CECONOMY CEO卡伊-乌尔里希·戴斯纳在接受采访时预计，京东的收购交易将在2026年上半年完成。 这意味着，在未来的近两年时间里，CECONOMY和京东将有充足的时间进行深入的战略规划与资源整 合，为未来的合作奠定坚实的基础。 对于京东而言，此次收购无疑是其全球化战略的重要一环。通过携手CECONOMY，京东将能够进一步 拓展其在欧洲市场的份额，提升其在全球零售领域的竞争力。同时，京东也将有机会 ...

刘强东出手，一个价值180亿元的大动作！如果交易成功，中国电商出海欧洲新纪录就要诞生了。 7月31日，京东在港交所发布公告称，决定通过全资间接附属公司JINGDONG Holding Germany GmbH向欧洲消费电子产品零售商MediaMarkt及Saturn的母 公司CECONOMY AG所有股东作出自愿公开收购要约，以每股4.60欧元的现金对价收购CECONOMY的所有已发行及流通的不记名股份，并建立战略投资 伙伴关系。 京东近期动作频频。 这笔交易对CECONOMY的估值将达到约22亿欧元，折合人民币超180亿元。若交易成功完成，将创下中国电商出海欧洲的新纪录。 受此影响，美东时间7月30日，CECONOMY股价飙升超16%。 高价收购 7月24日，CECONOMY曾发布声明称，"针对收购事宜，正与京东展开洽谈"。当时京东开出的收购价就是每股4.6欧元，相较CECONOMY在23日的收盘 价，溢价率高达22.7%。 公开资料显示，CECONOMY成立于2017年，总部位于德国，其前身是德国零售巨头麦德龙集团旗下的消费电子业务板块。CECONOMY背后有多家欧洲 豪门： 第一大股东，是凯勒哈尔斯（0 ...

【#京东拟180亿收购德国零售巨头#】#京东拟收购德国零售巨头CECONOMY# 刘强东又出手了。7月31 日早上，京东在港交所发布公告称，决定通过全资间接附属公司（出价方）向欧洲消费电子产品零售商 MediaMarkt及Saturn的母公司CECONOMY AG所有股东作出自愿公开收购要约，以每股4.6欧元的现金 对价收购CECONOMY的所有已发行及流通的不记名股份，并建立战略投资伙伴关系。这笔交易对 CECONOMY的估值将达到约22亿欧元，折合人民币超180亿元。该交易若成功完成，将创下中国电商 出海欧洲的新纪录。（每日经济新闻） ...

Group 1 - JD Group announced a voluntary public acquisition offer for CECONOMY AG at a price of €4.60 per share, valuing the company at approximately €2.2 billion (around ¥18.1 billion) [1][4] - If completed, this acquisition will set a new record for the scale of a Chinese e-commerce company's expansion into Europe [1] - JD has signed investment agreements with CECONOMY regarding the acquisition and future cooperation, including a shareholder agreement with CECONOMY's largest shareholder, Convergenta Invest GmbH [4] Group 2 - CECONOMY, established in 2017, operates over 1,000 stores across 12 European countries, with its core brands MediaMarkt and Saturn holding over 30% market share in Germany [5] - In Q1 2025, CECONOMY's sales declined by 1.6% to €5.2 billion, but its online business grew by 7.4% to nearly €1.3 billion, indicating strong growth potential [5] - The strategic investment agreement aims to promote CECONOMY's growth while maintaining its independent operations and local technical infrastructure [5]

Core Viewpoint - JD.com is making a significant move by offering to acquire CECONOMY AG, a European consumer electronics retailer, for approximately €4.60 per share, which values the company at around €2.2 billion (over 18 billion RMB) [1][2]. Group 1: Acquisition Details - JD.com announced its intention to acquire all outstanding shares of CECONOMY AG through its wholly-owned subsidiary, JINGDONG Holding Germany GmbH [1]. - The acquisition price of €4.60 per share represents a premium of 22.7% compared to CECONOMY's closing price on July 23 [5]. - If successful, this transaction will set a new record for Chinese e-commerce companies expanding into Europe [2]. Group 2: Market Reaction - Following the announcement, CECONOMY's stock price surged over 16% on July 30 [2]. - The acquisition is part of JD.com's broader strategy to expand its retail footprint internationally, as evidenced by its recent negotiations to acquire Hong Kong's Jia Bao Supermarket [7]. Group 3: Company Background - CECONOMY was established in 2017 and is headquartered in Germany, originating from the consumer electronics division of the retail giant Metro Group [5]. - The major shareholders of CECONOMY include the Kellerhals family, which holds 27.9% of the shares, and the Haniel family, which has a long-standing business history [7].

Core Viewpoint - JD.com is making a significant move by offering to acquire CECONOMY AG, which could set a new record for Chinese e-commerce expansion into Europe, with a valuation of approximately €2.2 billion, equivalent to over 18 billion yuan [1][2]. Group 1: Acquisition Details - JD.com announced a voluntary public offer to acquire all issued and outstanding shares of CECONOMY AG at a cash price of €4.60 per share, establishing a strategic investment partnership [1]. - The acquisition price represents a premium of 22.7% compared to CECONOMY's closing price on July 23 [5]. - If successful, this transaction will mark a new record for Chinese e-commerce companies entering the European market [2]. Group 2: Market Reaction - Following the announcement, CECONOMY's stock price surged over 16% on July 30 [3]. Group 3: Company Background - CECONOMY was established in 2017 and is headquartered in Germany, originating from the consumer electronics division of the retail giant Metro Group [5]. - The major shareholders of CECONOMY include the Kellerhals family, which holds 27.9% of the shares, and the Haniel family, which has a long-standing business history [7]. Group 4: JD.com's Recent Activities - JD.com has been active in the market, with recent reports indicating plans to acquire Hong Kong-based supermarket chain Jia Bao, with discussions having taken place four months prior [5].

Group 1 - JD.com announced a voluntary public acquisition offer for CECONOMY at a cash price of €4.60 per share, valuing the transaction at approximately €2.2 billion, which is over 18 billion RMB [1] - The acquisition has received significant support, with Convergenta, the largest shareholder holding 29.16% of CECONOMY, agreeing to accept the offer for its 3.81% stake, bringing total support to 31.7% [1] - With the remaining shares from Convergenta, JD.com has secured support for 57.1% of CECONOMY's shares, laying a solid foundation for the acquisition's success [1] Group 2 - CECONOMY, established in 2017 and headquartered in Germany, is one of Europe's largest consumer electronics retailers, operating over 1,000 stores across 12 countries and engaging with consumers over 2.2 billion times annually [2] - For the period from October 2024 to March 2025, CECONOMY reported sales revenue of €12.82 billion, a 4% year-on-year increase, with adjusted EBIT rising to €290 million, marking nine consecutive years of sustainable growth [3] - JD.com has been pursuing international expansion, with plans to enhance its logistics network and overseas warehouses, aiming for a 100% increase in overseas warehouse area by 2025 [3]

Group 1 - JD.com announced a voluntary public acquisition offer for CECONOMY AG at a cash price of €4.60 per share, valuing the transaction at approximately €2.2 billion, equivalent to over 18 billion RMB [1] - The acquisition aims to establish a strategic partnership, with JD.com and CECONOMY signing an investment agreement regarding the acquisition and future cooperation [1] - CECONOMY, established in 2017, operates over 1,000 stores across 12 European countries, with its core brands MediaMarkt and Saturn holding over 30% market share in Germany [2] Group 2 - Following the acquisition announcement, CECONOMY's stock price surged by 12%, while JD.com's stock price fell by 2.68% on the same day [3] - JD.com has been pursuing international expansion due to saturation in the domestic e-commerce market, previously launching the European retail brand ochama in the Netherlands and testing the Joybuy platform in the UK [3] - The acquisition could provide JD.com with extensive offline store resources, warehousing systems, and a mature local supplier network in Europe, addressing challenges in localization and logistics [3]

Core Viewpoint - JD.com has announced a voluntary public takeover offer for CECONOMY AG, valuing the company at approximately €2.2 billion, aiming to establish a strategic partnership in the European consumer electronics market [1][2]. Group 1: Acquisition Details - The offer is set at €4.6 per share in cash for all issued and outstanding shares of CECONOMY [1]. - The acquisition, if successful, will create a new record for Chinese e-commerce companies expanding into Europe [2]. - CECONOMY's largest shareholder, Convergenta, has committed to accept the offer for its 3.81% stake, reducing its ownership from 29.16% to 25.35% [2]. Group 2: Financial Impact - CECONOMY's stock price surged by 16% following the acquisition announcement [3]. - For the first quarter of 2025, CECONOMY reported a 1.6% decline in sales to €5.2 billion, but online sales increased by 7.4% to nearly €1.3 billion, representing a quarter of total sales [7]. Group 3: Strategic Implications - The acquisition will provide JD.com with an established offline network and supply chain resources in Europe, addressing long-standing challenges in sourcing and logistics for its international operations [7]. - CECONOMY plans to maintain its independent operations while accelerating its transformation into a leading omnichannel consumer electronics platform in Europe [2][7]. - CECONOMY's CEO expressed optimism about the partnership, highlighting the potential for enhanced technology, retail expertise, and supply chain resources [7].

Core Viewpoint - JD.com has made a voluntary public acquisition offer to acquire all issued and outstanding shares of CECONOMY AG at a price of €4.6 per share, aiming to establish a strategic partnership [1][2] Group 1: Acquisition Details - The transaction values CECONOMY at approximately €2.2 billion, equivalent to over 18 billion RMB [2] - The acquisition, if successful, will set a new record for Chinese e-commerce expansion into Europe [2] - JD.com has signed an investment agreement with CECONOMY regarding the acquisition and future cooperation [2] Group 2: Shareholder Agreements - Convergenta, CECONOMY's largest shareholder, has committed to accept the acquisition offer for its 3.81% stake, reducing its ownership from 29.16% to 25.35% [2] - Additional agreements have been made with other shareholders, totaling a commitment to accept the offer for 31.7% of CECONOMY's shares [2] Group 3: CECONOMY Overview - CECONOMY, established in 2017 and headquartered in Germany, has become a leader in the European consumer electronics retail sector [6] - The company operates over 1,000 stores across 12 European countries, with its core brands MediaMarkt and Saturn holding over 30% market share in Germany [7] - CECONOMY engages with consumers over 2.2 billion times annually and has over 43 million loyal customers [7] Group 4: Financial Performance - In Q1 2025, CECONOMY's sales decreased by 1.6% to €5.2 billion, with adjusted EBIT at only €10 million [9] - However, online sales grew by 7.4% to nearly €1.3 billion, representing a quarter of total sales, indicating significant potential in its online business [9] Group 5: Strategic Implications - The acquisition will provide JD.com with an established European offline network and supply chain resources, addressing long-standing challenges in overseas operations [9] - CECONOMY's CEO anticipates the transaction will be completed in the first half of 2026, emphasizing the partnership's potential to leverage global technology and retail expertise [9]