Core Insights - The Jiangsu Provincial Urban Football League ("Su Super") has successfully garnered public attention and acclaim, indicating a positive reception from the community [1] - The event's economic impact is significant, acting as a new engine to stimulate urban consumption [1] Economic Impact - Over 80% (80.4%) of residents reported a positive influence of the event on their daily lives and consumption [1] - Nearly 90% (88.7%) of residents felt the event positively impacted economic development, with 74.9% citing increased consumption in the dining and accommodation sectors and 70.2% noting an influx of tourists boosting the tourism industry [1]

Core Viewpoint - The Suzhou Super League (苏超) is experiencing a remarkable surge in popularity, with attendance figures rivaling those of major leagues like the World Cup, indicating a significant growth in grassroots football in Jiangsu province [1][3][25] Attendance and Popularity - The match between Suzhou and Yangzhou on June 29 attracted 43,617 spectators, setting a new attendance record for the Suzhou Super League [1][3] - The average attendance for the 2025 season of the Chinese Super League (中超) is 24,449, with only three cities exceeding 40,000 attendees [1] - The Suzhou Super League's average attendance increased from over 7,000 in the first round to 25,802 by the fourth round [3] Ticket Demand and Scarcity - The demand for tickets has skyrocketed, with 1.44 million people attempting to secure tickets for the Suzhou vs. Yangzhou match [3][5] - The probability of successfully obtaining tickets for matches is estimated to be less than 3% [6][7] - Various online platforms and local apps are being utilized for ticket sales, but the overwhelming demand has led to significant challenges in securing tickets [7][13] Sponsorship and Commercial Opportunities - The sponsorship of the Suzhou Super League has proven to be highly valuable, with Jiangsu Bank's app downloads increasing by 40% and the proportion of young customers rising from 29% to 41% [21][22] - The league's tickets have become a form of currency for sponsors, with reports of customers needing to invest substantial amounts in financial products to obtain tickets [14][21] Secondary Market and Price Inflation - The scarcity of tickets has led to a thriving secondary market, with prices for tickets being marked up significantly, sometimes reaching 400 yuan for originally priced tickets below 20 yuan [15][16][18] - The phenomenon of ticket scalping has emerged, with reports of individuals being scammed while attempting to purchase tickets from unauthorized sellers [18][20] Future Prospects - The Suzhou Super League is positioned as a potential long-term sports IP, with the need for stricter ticketing controls to manage the growing demand and prevent scalping [20][25] - The league's success could lead to further commercial opportunities and partnerships, similar to those seen in larger international events like the World Cup [21][24]

Core Insights - The "Su Super" league has gained significant popularity, with over 180,000 attendees in the latest round of matches, averaging 30,826 spectators per game, indicating a strong community support for local football [1][2] - The league's affordable ticket prices and community engagement initiatives, such as recruiting local volunteers, have contributed to its success and accessibility [3][5] - The integration of sports with tourism has proven beneficial, with cities like Nantong seeing substantial visitor numbers and economic impact from hosting matches [3][4] Group 1 - The "Su Super" league has set a new record for single-match attendance, with 43,617 spectators at a game, showcasing the growing interest in local football [1][2] - The league's matches have become a popular summer activity for families, with parents planning outings around attending games [2][3] - The league's ability to attract large crowds even in adverse weather conditions demonstrates the strong community spirit and dedication of fans [4] Group 2 - Local governments are recognizing the potential of grassroots football, with cities like Changzhou planning to enhance youth football development and community sports activities [6] - The national government is also supportive, indicating a push for policies that promote sports events as a means to boost cultural and tourism activities [6] - The success of the "Su Super" league highlights the importance of community engagement in sports, contrasting with the traditional focus on professional leagues [6]

Core Insights - The Jiangsu Provincial Urban Football League ("Su Chao") has gained significant popularity since its launch in May, becoming a phenomenon in the sports sector for 2025, driving consumption in the cultural and tourism economy [1][2] Group 1: Event Impact - The league is currently active in 13 cities in Jiangsu, attracting thousands of spectators to each match, fostering a strong sense of local pride and community engagement [2][3] - The unique competitive atmosphere among cities in Jiangsu enhances the league's vitality, linking sports events with cultural tourism resources [3][7] Group 2: Economic Growth - The league has led to a 30% increase in foot traffic and a 70% rise in sales for cultural creative products in stores associated with the Jiangsu Wenhua Jinli Cultural Creative Company since June [4] - The overall tourism consumption in Xu Zhou reached 3.079 billion yuan, marking a 48.55% year-on-year increase within a month of the league's commencement [6] Group 3: Cultural Integration - The integration of sports, culture, and tourism is emphasized, with initiatives like "traveling with the events" being developed to enhance consumer experiences and stimulate economic growth [3][8] - Various cities are leveraging the league to promote local tourism, with initiatives such as free entry to attractions for ticket holders, significantly boosting local businesses [5][6] Group 4: Future Directions - The league is expected to continue evolving, with a focus on creating immersive and social consumption experiences to enhance brand visibility and consumer engagement [8]

Core Viewpoint - The "Su Super League" (苏超), an amateur football event initiated by grassroots organizations in Jiangsu, has unexpectedly become a major cultural phenomenon in China, surpassing traditional professional sports events in popularity and engagement [1][4]. Group 1: Event Popularity and Engagement - The Su Super League has attracted over 30,000 spectators per match, generating discussions that outpace the Chinese Super League and making tickets for popular matches hard to obtain [1][4]. - The event has gained significant traction on social media platforms, even overshadowing well-known sports figures in trending topics [1][4]. Group 2: Cultural Impact and Community Involvement - The grassroots nature of the Su Super League has broken down professional barriers, allowing casual fans to engage without needing extensive football knowledge, thus fostering a sense of community participation [5][8]. - The use of local cultural references and humor, such as "scattered Jiangsu" and various playful match names, has enhanced regional identity and engagement, making the event relatable to a broader audience [5][8]. Group 3: Multi-Channel Promotion and Collaboration - The success of the Su Super League is attributed to a collaborative ecosystem involving grassroots participants, key opinion leaders (KOLs), and official media, all contributing to its viral spread [9][12]. - Various KOLs from different fields have expanded the discussion around the league, linking it to cultural, culinary, and tourism aspects, thus broadening its appeal beyond just sports [10][21]. Group 4: Economic and Social Benefits - The event has positively impacted local tourism, with a reported sixfold increase in visitor bookings to major attractions in Changzhou on match days compared to the previous year [23]. - The Su Super League has become a vehicle for expressing local pride and identity, transforming into a social currency that resonates with both local and external audiences [26][27].

Core Insights - The recent popularity of the Jiangsu Urban Football League ("Su Chao") reflects a high demand for diverse and community-oriented sports events, indicating significant potential for the development of related industries such as sports events and cultural tourism [12][6] - The surge in interest has led to a boom in related merchandise sales, primarily driven by third-party vendors, raising concerns about trademark infringement and unfair competition [3][4] Group 1: Market Demand and Sales Performance - The ticket sales for the match between Nantong and Suqian saw a staggering 640,000 participants, far exceeding the available tickets, highlighting the overwhelming popularity of "Su Chao" [3] - Merchandise such as the "Jiao Nan Ge" canvas bag sold over 1,000 units within five days of its launch, while a "Su Chao" fan jersey priced at 109 yuan sold over 6,000 units, ranking second on Tmall's best-selling football jersey list [3][4] - Data from Douyin shows that sales of football jerseys increased by nearly 40% week-on-week, with related merchandise seeing a staggering 44-fold increase in sales during a trending period [3][4] Group 2: Intellectual Property Concerns - Most merchandise related to "Su Chao" is sold by third-party vendors, with few products officially authorized, leading to potential trademark infringement issues [4][5] - Experts indicate that the lack of a robust intellectual property defense strategy could hinder the economic value extraction from "Su Chao" [6][7] - The Jiangsu Provincial Intellectual Property Office has noted the need for improved defensive strategies regarding trademark registration and copyright protection for "Su Chao" [7][8] Group 3: Recommendations for Economic Value Enhancement - To maximize the economic value of "Su Chao," it is essential to strengthen intellectual property protection, innovate business models, integrate the industry chain, and deeply explore the IP [8][9] - Successful sports events often have a well-developed ecosystem of authorized merchandise, which can significantly enhance their commercial value [8][9] - Recommendations include establishing a comprehensive intellectual property protection system, creating a material library for IP, and implementing tiered licensing models to better manage brand value [9]

Core Viewpoint - The rapid growth of merchandise related to the "Jiangsu City Football League" reflects a strong market demand, but it also raises concerns about potential trademark infringement and the need for better intellectual property protection [1][2][3] Group 1: Market Dynamics - The popularity of "Jiangsu City Football League" merchandise is driven by numerous third-party vendors, indicating a trend towards IP development and an extension of consumption beyond the events themselves [1][2] - The emergence of unofficial merchandise highlights a gap in the market where official products are not meeting consumer demand, leading to a proliferation of unauthorized sales [2][3] Group 2: Intellectual Property Concerns - Unauthorized use of the "Jiangsu City Football League" name and logo by third-party vendors poses risks of trademark infringement and unfair competition, which could confuse consumers and harm brand reputation [2][3] - There is a lack of comprehensive trademark registration and copyright protection for key elements of the league, such as team logos and names, which could hinder future commercial development [3][11] Group 3: Brand Protection and Economic Value - Effective brand protection and intellectual property management are essential for maximizing the economic value of the league, as seen in successful models from international sports clubs [10][11] - The development of a robust IP protection framework, including trademark registration and licensing strategies, is crucial for the long-term success and commercialization of the league [11][12] Group 4: Future Opportunities - There is potential for innovative commercial models and product diversification, leveraging regional characteristics and modern technologies to enhance the league's brand value [12] - Establishing a standardized process for trademark registration and brand management can help mitigate risks associated with unauthorized use and enhance the overall market presence of the league [12]

Core Viewpoint - The popularity of the Suzhou Super League (苏超) is surging, with significant increases in attendance and engagement metrics, indicating a growing interest in local football and its impact on regional tourism and culture [1][4]. Group 1: Attendance and Engagement Metrics - The fifth round match between Suzhou and Yangzhou has sold out, with ticket sales showing a peak interest of approximately 320,000 reservations and over 800,000 simultaneous online users [1]. - The average attendance for the first round was 7,745, which increased to 9,852 by the second round, and further surged as the league gained traction, leading to sold-out tickets by the third round [2][3]. - The average attendance for the fourth round matches was 25,800, with a notable increase in out-of-province spectators, indicating a broader appeal beyond local fans [4]. Group 2: Demographics and Regional Interest - The demographic profile of Suzhou Super League followers shows that 37% are aged between 31-40, while the 18-23 age group has the highest preference index [2]. - Initially, 47.02% of the audience came from Jiangsu, but this figure dropped to 24.06% by the fourth round, with a notable rise in interest from Guangdong [3]. Group 3: Economic and Cultural Impact - The influx of out-of-province fans is expected to enhance local tourism and cultural consumption, with initiatives like dedicated ticket purchasing channels for non-local fans [4]. - The Suzhou Super League is seen as a catalyst for regional economic growth, with increased demand for local attractions and services, as evidenced by significant rises in ride-hailing requests to nearby tourist sites [5]. - Experts suggest that the league's success could serve as a model for other regions, potentially influencing the future development of the football industry in China [5].

Core Viewpoint - The popularity of the "Su Super" league is rapidly increasing, with ticket demand significantly outpacing supply, leading to a surge in sponsorships and commercial interest in the league [1][2][3]. Ticket Demand and Supply - Upcoming matches in the "Su Super" league are experiencing ticket demand-to-supply ratios exceeding 10:1 and even 30:1 in some cases [1]. - For the match between Changzhou and Nanjing on June 21, the ticket reservation reached 760,000, resulting in a success rate of less than 1% due to the venue's capacity of 41,000 seats, creating a demand-to-supply ratio of over 18:1 [1]. - The match on June 29 between Nantong and Suqian saw a reservation of 220,000 tickets, with actual participation reaching 649,000, indicating a similar low success rate [2]. Sponsorship Growth - The number of sponsors for the "Su Super" league has significantly increased, with strategic partners rising from 1 to 7, including major companies like JD.com and Ideal [2]. - Official sponsors have expanded from 1 to 5, with new additions such as Nubia and Yili, while official suppliers and partners have also seen growth [2][3]. Team Sponsorships - Various teams within the league are attracting sponsorships, with notable examples including Yanghe Co. sponsoring Suqian team and local enterprises sponsoring teams in other cities [3]. - The increase in sponsorships is expected to enhance the quality of venues and maintenance, contributing to the overall development of the league [3][4]. Market Impact and Future Prospects - The rising popularity of the "Su Super" league is creating a positive feedback loop, attracting more sponsors and improving facilities, which in turn enhances the spectator experience and competitive level [4]. - Other provinces are looking to replicate the success of the "Su Super" league, indicating its potential as a model for regional sports development [4].

Core Viewpoint - The popularity of the Jiangsu Super League (Jiangsu Province City Football League) is rapidly increasing, attracting both local and out-of-province tourists, which significantly boosts local tourism and consumption [1][2]. Ticket Sales and Attendance - The match between Changzhou and Nanjing on June 21 sold out quickly, with a ticket reservation count reaching 760,000, resulting in a low success rate for purchases [1]. - The match in Xuzhou saw an attendance of 30,823, marking the first time a single match in the league exceeded 30,000 spectators, with 6,902 out-of-province attendees, accounting for 22% of the total [4][5]. Tourism Impact - From June 14-15, the number of out-of-province visitors to five host cities in Jiangsu increased by 48.28%, with a 15.15% rise in tourism spending through UnionPay channels [4]. - Jiangsu's summer tourism bookings have increased by 41% year-on-year, with the province leading the nation in travel orders during the recent weekend [4]. Regional Connectivity - The proximity of neighboring provinces has facilitated an influx of fans, with significant attendance from Anhui, Shandong, and Henan, which together accounted for 85% of out-of-province spectators [5]. - Improved transportation infrastructure, including high-speed rail, has made it easier for fans from nearby provinces to attend matches, with travel times as short as 18 minutes from certain locations [6]. Air Travel Trends - Since the start of the league, over 2.62 million passengers have traveled to Jiangsu via domestic flights, a 5% increase compared to the previous year [10]. - The number of passengers at Yangzhou Taizhou Airport and Changzhou Benniu Airport has also seen significant growth, with increases of 29% and 19% respectively [10]. Airport Infrastructure - Jiangsu has a high density of airports, with nine civil transport airports serving the province, enhancing accessibility for both local and out-of-province visitors [11]. - The strategic location of airports allows for efficient service to multiple cities, further promoting tourism and attendance at league matches [11].