Core Viewpoint - The rise of local football leagues like "Su Super" and "Gan Super" demonstrates a new model of sports economy that links events with local consumption and tourism, but replicating this success is challenging due to varying regional economic conditions and infrastructure [1][5][9] Group 1: Event Popularity and Economic Impact - "Su Super" has surpassed 1 million attendees, driving consumption in sectors like dining, accommodation, and retail [1] - "Gan Super" has quickly gained popularity, with its first round attracting 66,960 spectators across five cities, and a record attendance of 36,249 at a single match [2][5] - The direct ticket revenue from "Gan Super" was approximately 500,000 yuan, while related tourism activities generated over 20 million yuan in combined revenue [5][6] Group 2: Youth Engagement and Development - "Gan Super" features a young player roster with an average age of 23, and 60% of participants are students, indicating a strong youth engagement [2][3] - The league is seen as a potential platform for nurturing talent towards professional levels, with agreements between teams and educational institutions [3] Group 3: Challenges and Comparisons - Other leagues like "Chuan Super" are in development but struggle to match the popularity of "Su Super" and "Gan Super," with lower search interest metrics [4][8] - "Gan Super" has faced criticism regarding venue quality and broadcasting, but is actively working on improvements based on feedback [9][10] Group 4: Cultural Integration and Local Identity - "Gan Super" incorporates local cultural elements into its branding and events, such as using traditional designs for trophies and local dialects in slogans [10] - The integration of sports with local tourism is emphasized, with initiatives to create unique experiences that reflect regional characteristics [5][10]

Core Insights - The "Su Super" league has gained significant popularity, with low ticket prices driving high attendance and engagement, resulting in substantial economic benefits for the region [5][6] - The performance of Changzhou team has been disappointing, with no wins and no goals scored in the first eight matches, leading to a strong emotional response from fans and the team management [2][3][4] Economic Impact - The "Su Super" league has generated a total service revenue of 379.6 billion yuan in the first six rounds, marking a 42.7% year-on-year increase, indicating its role as an economic engine for the city [5] - The league's affordable ticket pricing, ranging from 5 to 10 yuan, has made it accessible to a broader audience, enhancing public participation [5] Team Performance - Changzhou team has played eight matches without scoring a single goal and has not won any games, which has raised concerns among fans and management [2][4][9] - The team management acknowledges the need for improvement in tactics and training to enhance performance in future matches [3][4] Community Engagement - The management expresses gratitude towards fans for their unwavering support despite the team's poor performance, emphasizing the importance of community in sports [2][3] - The league has fostered a sense of unity and hope among fans, with calls for patience and support as the team works towards improvement [4]

Group 1: Economic Resilience in the Yangtze River Delta - Major projects in Shanghai for 2025 include 186 officially planned projects with an investment of 240 billion yuan, showing strong investment completion rates in the first half of the year [2] - Anhui province announced 537 major projects with a total investment of 324.08 billion yuan, focusing on emerging industries and high-tech projects, indicating a shift towards new and high-quality investments [2] - Jiangsu province's 800 major industrial projects are over 98% advanced manufacturing, with a 12% acceleration in project completion compared to targets [3] Group 2: Sports Economy Impact - The "Su Super" football league in Jiangsu has significantly boosted local consumption, with hospitality and dining sectors seeing increased revenue growth in areas hosting matches [5] - The "Zhe BA" basketball league in Zhejiang aims to stimulate consumption through sports events, with a focus on integrating sports with tourism and services [6] Group 3: Foreign Trade Stability - The Yangtze River Delta's import and export volume reached 8.16 trillion yuan in the first half of the year, a 5.4% increase, accounting for 37.4% of the national total [7] - High-value products dominate exports, with a notable increase in exports of integrated circuits by 17.8% and a significant rise in the number of active import-export enterprises [7] - Shanghai's foreign trade showed resilience with a historical high in import-export volume in the second quarter, while Jiangsu and Zhejiang reported substantial growth in specific sectors [8]

这个周末的足球精彩纷呈：世俱杯决赛切尔西"爆冷"3：0干脆利落击败夺冠大热门大巴黎；东亚杯中国队连输日韩，特别是对日本队的比赛， 现场观众只有1661人的报道，尤引人关注。 比赛截图 不同于中国队的尴尬，国内的草根足球却像星星之火，呈现燎原之势！ 这边苏超战火未熄，那边赣超战鼓又起！ 7月12日，2025年江西省城市足球超级联赛(简称"赣超")战火点燃!在揭幕战中，东道主南昌队坐镇八 一体育场迎战景德镇队，共有14521名球迷现场助威（创江西业余足球赛事纪录），最终两队0比0握手言和。 中国草根足球赛事的起初，要归根于前几年开始兴起的贵州省榕江县村超比赛，现在从西南边陲到东南沿海，一场以城市之名发起的草根足球 联赛浪潮正席卷全国。笔者以为，这绝非简单的体育赛事复制，而是地方政府以绿茵场为舞台，精心布局的一盘经济文化大棋。当"文旅+体育"的 融合战略遇上大众蓬勃的精神文化需求，"超"字辈联赛的井喷，正成为中国经济发展到新阶段的生动注脚。 表象来看，当前各地文旅部门正将绿茵场化身新经济引擎，他们试图踢出"文体旅"融合加速度。这些冠以城市之名的联赛，本质上是地方政府 激活消费的战场。比如苏超将江苏大地各知名品牌，如 ...

Core Viewpoint - The "Su Super" amateur football league has become a significant driver for economic development in Jiangsu, with sponsorships from major brands and a surge in tourism and cultural consumption [1][2][3] Group 1: Economic Impact - The "Su Super" league has attracted sponsorships from prominent brands such as Taobao, Alipay, and Huabei, indicating its growing influence in the sports and economic sectors [1] - Local tourism departments are leveraging the league's popularity by offering various incentives to attract visitors, creating a synergistic ecosystem that enhances economic activity across multiple sectors [1][2] Group 2: Community Engagement - The league has successfully engaged the community through grassroots initiatives, such as song competitions and poster contests, fostering a sense of collective participation and joy [2] - The integration of local products, like peaches and crayfish, into the league's marketing has stimulated interest in regional cuisine and tourism [2] Group 3: Cross-Industry Collaboration - The league exemplifies how sports events can break down industry barriers, creating a collaborative ecosystem that benefits various sectors, including tourism and local businesses [2][3] - The presence of diverse fan groups, such as Taiwanese cheerleaders and support teams from other cities, highlights the cross-regional appeal and economic potential of the league [3] Group 4: Policy Support - The success of the "Su Super" league is supported by coordinated government policies, including financial subsidies and safety measures, which facilitate the conversion of event traffic into economic momentum [3] - A systematic approach to managing the league's economic impact is essential for sustainable growth, emphasizing the need for ongoing collaboration between government and society [3][4] Group 5: Long-term Strategy - To maintain the momentum generated by the league, it is crucial to link event traffic with broader city branding and industrial upgrades, ensuring that the benefits extend beyond the immediate excitement of the events [4] - Continuous innovation and respect for the value of traffic are necessary to transform the league's popularity into lasting economic growth for Jiangsu [4]

Core Insights - The "Su Super" league has gained significant popularity and recognition among the public, with over 95.2% of residents in Jiangsu aware of it, indicating a broad demographic reach [1][2] - The league has positively impacted local consumption, with 80.4% of residents feeling its influence on daily life and spending, leading to increased interest in sports and cultural tourism [2][3] - The demand for attending matches has surged, with over 84.2% of residents expressing a desire to watch games, highlighting the league's growing appeal [2][3] Group 1: Audience Engagement - The survey indicates that nearly one-third of residents are very familiar with "Su Super," and non-traditional football fans make up nearly 80% of the audience [1] - The league's popularity is attributed to its ability to connect with various demographics, including students, professionals, and retirees, thus promoting football culture [1][2] Group 2: Economic Impact - The "Su Super" league has become a new engine for urban consumption, with 58.9% of residents planning to increase spending on sports-related activities and 65.5% on cultural tourism due to the league [2] - The league's events have led to a significant increase in local sports facility usage, with an average of over 20 teams using the facilities daily [2] Group 3: Ticket Demand and Attendance - Recent matches have seen record ticket demand, with events attracting hundreds of thousands of ticket requests, indicating a strong market for live sports [3] - For example, a match between Changzhou and Nanjing had 760,000 ticket reservations, showcasing the intense interest in attending "Su Super" games [3] Group 4: Future Development - The National Development and Reform Commission plans to enhance the integration of sports and cultural tourism, focusing on expanding fitness spaces and promoting outdoor sports [4]

Core Insights - The Jiangsu Provincial Urban Football League ("Su Super") has successfully garnered public attention and acclaim, indicating a positive reception from the community [1] - The event's economic impact is significant, acting as a new engine to stimulate urban consumption [1] Economic Impact - Over 80% (80.4%) of residents reported a positive influence of the event on their daily lives and consumption [1] - Nearly 90% (88.7%) of residents felt the event positively impacted economic development, with 74.9% citing increased consumption in the dining and accommodation sectors and 70.2% noting an influx of tourists boosting the tourism industry [1]

Core Viewpoint - The Suzhou Super League (苏超) is experiencing a remarkable surge in popularity, with attendance figures rivaling those of major leagues like the World Cup, indicating a significant growth in grassroots football in Jiangsu province [1][3][25] Attendance and Popularity - The match between Suzhou and Yangzhou on June 29 attracted 43,617 spectators, setting a new attendance record for the Suzhou Super League [1][3] - The average attendance for the 2025 season of the Chinese Super League (中超) is 24,449, with only three cities exceeding 40,000 attendees [1] - The Suzhou Super League's average attendance increased from over 7,000 in the first round to 25,802 by the fourth round [3] Ticket Demand and Scarcity - The demand for tickets has skyrocketed, with 1.44 million people attempting to secure tickets for the Suzhou vs. Yangzhou match [3][5] - The probability of successfully obtaining tickets for matches is estimated to be less than 3% [6][7] - Various online platforms and local apps are being utilized for ticket sales, but the overwhelming demand has led to significant challenges in securing tickets [7][13] Sponsorship and Commercial Opportunities - The sponsorship of the Suzhou Super League has proven to be highly valuable, with Jiangsu Bank's app downloads increasing by 40% and the proportion of young customers rising from 29% to 41% [21][22] - The league's tickets have become a form of currency for sponsors, with reports of customers needing to invest substantial amounts in financial products to obtain tickets [14][21] Secondary Market and Price Inflation - The scarcity of tickets has led to a thriving secondary market, with prices for tickets being marked up significantly, sometimes reaching 400 yuan for originally priced tickets below 20 yuan [15][16][18] - The phenomenon of ticket scalping has emerged, with reports of individuals being scammed while attempting to purchase tickets from unauthorized sellers [18][20] Future Prospects - The Suzhou Super League is positioned as a potential long-term sports IP, with the need for stricter ticketing controls to manage the growing demand and prevent scalping [20][25] - The league's success could lead to further commercial opportunities and partnerships, similar to those seen in larger international events like the World Cup [21][24]

Core Insights - The "Su Super" league has gained significant popularity, with over 180,000 attendees in the latest round of matches, averaging 30,826 spectators per game, indicating a strong community support for local football [1][2] - The league's affordable ticket prices and community engagement initiatives, such as recruiting local volunteers, have contributed to its success and accessibility [3][5] - The integration of sports with tourism has proven beneficial, with cities like Nantong seeing substantial visitor numbers and economic impact from hosting matches [3][4] Group 1 - The "Su Super" league has set a new record for single-match attendance, with 43,617 spectators at a game, showcasing the growing interest in local football [1][2] - The league's matches have become a popular summer activity for families, with parents planning outings around attending games [2][3] - The league's ability to attract large crowds even in adverse weather conditions demonstrates the strong community spirit and dedication of fans [4] Group 2 - Local governments are recognizing the potential of grassroots football, with cities like Changzhou planning to enhance youth football development and community sports activities [6] - The national government is also supportive, indicating a push for policies that promote sports events as a means to boost cultural and tourism activities [6] - The success of the "Su Super" league highlights the importance of community engagement in sports, contrasting with the traditional focus on professional leagues [6]

Core Insights - The Jiangsu Provincial Urban Football League ("Su Chao") has gained significant popularity since its launch in May, becoming a phenomenon in the sports sector for 2025, driving consumption in the cultural and tourism economy [1][2] Group 1: Event Impact - The league is currently active in 13 cities in Jiangsu, attracting thousands of spectators to each match, fostering a strong sense of local pride and community engagement [2][3] - The unique competitive atmosphere among cities in Jiangsu enhances the league's vitality, linking sports events with cultural tourism resources [3][7] Group 2: Economic Growth - The league has led to a 30% increase in foot traffic and a 70% rise in sales for cultural creative products in stores associated with the Jiangsu Wenhua Jinli Cultural Creative Company since June [4] - The overall tourism consumption in Xu Zhou reached 3.079 billion yuan, marking a 48.55% year-on-year increase within a month of the league's commencement [6] Group 3: Cultural Integration - The integration of sports, culture, and tourism is emphasized, with initiatives like "traveling with the events" being developed to enhance consumer experiences and stimulate economic growth [3][8] - Various cities are leveraging the league to promote local tourism, with initiatives such as free entry to attractions for ticket holders, significantly boosting local businesses [5][6] Group 4: Future Directions - The league is expected to continue evolving, with a focus on creating immersive and social consumption experiences to enhance brand visibility and consumer engagement [8]