Group 1 - Tencent's game "Code Name: Cookie Man" has officially started testing recruitment, with expectations to launch testing in mid to late July 2025. The recruitment requires players to have experience in action or card games [1] - If "Code Name: Cookie Man" proves the viability of its "cute + strategic competition" gameplay during testing, it could become a new flagship for Tencent in the casual gaming sector, potentially leading to a reevaluation of the entire casual competitive market by capital [1] - The success of this game could increase attention on similar products from smaller developers, while also highlighting Tencent's resource integration capabilities in the agency publishing sector [1] Group 2 - Hero Game's "Double Helix" has concluded its third test, which began on June 12, 2025, and provided a detailed summary and optimization plan. This test was a limited, paid, and deleted test covering both PC and mobile platforms [2] - The focus on optimizing player experience in the summary is crucial for enhancing player satisfaction and retention rates. A balanced difficulty, convenient controls, and engaging storylines could lead to a stable active user base, which is vital for revenue growth [2] - A stable active user base indicates higher payment potential, which is essential for Hero Game's financial performance [2] Group 3 - Chuangmeng Tiandi's highly anticipated mobile game "Kara Bichu" has announced its long corridor test starting on July 10, 2025, and lasting until July 19, 2025. This test is a limited paid deletion test and is only open to Android platforms [3] - If the long corridor test receives positive player feedback and attracts a large number of participants, it could enhance market expectations for the future commercialization prospects of "Kara Bichu" [3] - Good performance in testing may draw more investor attention to Chuangmeng Tiandi and provide growth potential for revenue after the official game launch, boosting investor confidence in the company's future performance [3]

Group 1 - The "Meta Universe Street" named "Yuanjie Neo World" officially opened in Shanghai, integrating gaming IP industry and urban consumption [1] - The core commercial entity, Xinyao·Guanghuan Live, spans 100,000 square meters, offering a complete ecosystem for secondary dimension consumption, including various cultural landmarks and themed stores [2] - Major gaming companies such as Tencent, NetEase, and miHoYo are establishing a presence in the area, contributing to the production of high-quality content [2] Group 2 - The Xu Hui District Game Industry Service Center has launched new incubators to support game enterprises from startup to growth phases, aiming to create a new generation of innovative entrepreneurial clusters [2] - The "Yuanjie Summer Carnival" will take place from July 18 to August 17, featuring various themed events and activities to promote popular IP merchandise [3]

Market Overview - The market experienced a strong upward trend throughout the day, with the ChiNext Index leading the gains and the Shanghai Composite Index approaching 3500 points [1] - The total trading volume in the Shanghai and Shenzhen markets reached 1.45 trillion, an increase of 245.3 billion compared to the previous trading day [1] Sector Performance - The market saw a diverse range of hot sectors, with over 4200 stocks rising overall [1] - Notable sectors that performed well included computing hardware, photovoltaic concepts, and gaming, while insurance, banking, and electricity sectors faced declines [2] Index Performance - By the end of the trading session, the Shanghai Composite Index rose by 0.7%, the Shenzhen Component Index increased by 1.46%, and the ChiNext Index surged by 2.39% [3]

Core Viewpoint - The article highlights the increasing internal anti-corruption efforts within internet companies, specifically focusing on Bilibili's recent internal report regarding serious misconduct by a senior executive, Zhang Zaimin, and similar actions taken by other companies in the industry [1][4]. Bilibili's Internal Anti-Corruption Measures - Bilibili reported that Zhang Zaimin, former General Manager of the Game Cooperation Department, was arrested for serious job-related crimes during her tenure at the company [1]. - The company emphasized the importance of compliance with national laws and encouraged employees and partners to report any misconduct, assuring strict confidentiality for whistleblowers [2]. - Zhang Zaimin had a significant role in Bilibili's game business, which had previously experienced several quarters of sluggish growth, but saw a notable recovery in Q1 of this year with a 76% year-on-year increase in game revenue, reaching 1.73 billion yuan [3]. Industry-Wide Anti-Corruption Trends - There is a noticeable trend of heightened anti-corruption measures across internet companies, with ByteDance and Perfect World also taking significant actions against internal misconduct [4]. - ByteDance's internal report revealed a case of undisclosed personal relationships leading to conflicts of interest, resulting in the dismissal of involved employees and forfeiture of their bonuses [5][6]. - Perfect World announced an internal investigation revealing multiple violations of company policies and potential criminal activities, leading to police involvement and the detention of several individuals [6]. - NetEase also addressed corruption issues, confirming the investigation and criminal measures against several employees involved in fraudulent activities [6].

Group 1 - The gaming sector is experiencing a strong recovery driven by four key factors: continuous improvement in fundamentals, marginal policy easing, significant valuation repair potential, and innovation driven by AI technology [1][2] - In June, 147 domestic games and 11 imported games were approved, with a total of 812 game licenses issued from January to June, representing a year-on-year increase of 17.9% [1] - In May, the revenue of China's gaming market reached 28.1 billion yuan, a year-on-year increase of 10%, while the mobile gaming market's actual sales revenue was 21.2 billion yuan, growing by 12% [1] Group 2 - The new game cycle is expected to drive continuous improvement in fundamentals, with the gaming sector still having upward valuation elasticity [2] - The gaming sector is catalyzed by multiple factors including AI, content, and changes in commercialization models, with the annual gaming event ChinaJoy approaching, presenting potential investment opportunities in gaming ETFs [2]

Core Viewpoint - The A-share gaming sector is experiencing a significant upward trend, with notable increases in stock prices for companies such as Glacier Network and Giant Network, both rising over 4% [1] Group 1: Market Performance - Glacier Network and Giant Network have both seen stock price increases exceeding 4% [1] - Other companies in the sector, including Fuchun Co., Kaiying Network, Perfect World, and Shengtian Network, are also experiencing upward movement in their stock prices [1] Group 2: Industry Insights - According to SensorTower's store intelligence platform, 33 Chinese companies made it to the global mobile game publisher revenue list TOP 100 in June [1] - These companies collectively generated a revenue of $1.76 billion [1]

Industry Trends - The gaming industry is projected to generate $234 billion (approximately 1.68 trillion RMB) in revenue by 2025, with about $71 billion (approximately 508.66 billion RMB) directed towards technology suppliers [3] Domestic Company News - Perfect World has launched an internal anti-corruption investigation, revealing that 8 current and former employees are suspected of colluding with suppliers and engaging in misconduct, leading to a police report [5] - Bilibili (B站) reported the arrest of its former game cooperation department general manager for serious job-related crimes during his tenure [6] - NetEase has halted the development of its single-player strategy game "Wanmin Changge: Three Kingdoms," which was under the supervision of its tenth business unit [7] - Tencent's QQ client will now support running WeChat mini-programs, allowing developers to migrate existing QQ mini-programs to WeChat for better interface support and dual traffic benefits [8] - Kaixin Network has launched an AI development platform named "SOON," aimed at providing automated solutions for game developers from art asset generation to code deployment [10] Overseas News - Xbox head Phil Spencer confirmed that Microsoft will conduct large-scale layoffs in its gaming division as part of a broader plan to cut over 9,000 jobs, affecting various departments including Bethesda's London office [11] - Blizzard Entertainment announced that "Warcraft: Battle for Azeroth" will only support regular system events and bug fixes, with no new content updates due to layoffs impacting the development team [11]

Core Viewpoint - In the new fiscal year, Century Huatong has shown significant growth in both revenue and net profit, securing the top position in revenue among A-share gaming companies, although its profit remains lower than that of Sanqi Interactive [1][3]. Revenue Summary - For the fiscal year 2024, Century Huatong's total revenue reached 22.62 billion yuan, a year-on-year increase of 70.27% from 13.28 billion yuan, marking the highest revenue growth in five years and making it the only gaming company in A-shares to surpass 20 billion yuan in revenue [3]. - The revenue competition between Century Huatong and Sanqi Interactive has fluctuated over the years, with Century Huatong outperforming Sanqi Interactive from 2018 to 2020, while the latter led from 2021 to 2023 [3]. Profit Summary - Despite Century Huatong's revenue exceeding that of Sanqi Interactive by over 5 billion yuan, its net profit remains less than half of Sanqi Interactive's. Century Huatong's net profit for the reporting period grew by 131.51% to 1.213 billion yuan, while Sanqi Interactive's net profit was 2.673 billion yuan, more than double that of Century Huatong [3]. - In the first quarter of this year, Century Huatong outperformed Sanqi Interactive in both revenue and net profit, achieving a revenue of 8.145 billion yuan (up 91.12% year-on-year) and a net profit of 1.35 billion yuan (up 107.2% year-on-year), while Sanqi Interactive experienced declines in both revenue and net profit [3]. Executive Compensation - In the fiscal year 2024, Century Huatong's CEO, Xie Fei, received a salary of 5.2772 million yuan, which is significantly lower than that of Sanqi Interactive's general manager, Xu Zhigao, who earned 9.2438 million yuan, a difference of 3.96 million yuan [3].

Group 1 - The gaming sector is experiencing a revival driven by four key factors: continuous improvement in fundamentals, marginal policy easing, significant value recovery potential, and innovation driven by AI technology [1] - Several new games from listed gaming companies are performing strongly, indicating a high level of activity in the summer gaming season [1] - AI integration in gaming is progressing positively, with notable developments such as the upcoming launch of the 3D-AI companion application EVE and the AI game development platform SOON [1] Group 2 - The new game cycle is expected to enhance the fundamentals of the gaming sector, with ongoing policy stability and the entry of gaming companies into new game cycles contributing to valuation uplift [2] - The gaming sector is catalyzed by multiple factors including AI, content, and changes in commercialization models, suggesting potential for upward valuation elasticity [2]

Group 1 - The 2025 Shanghai International Consumption Season was launched on July 4, featuring the first Shanghai International Animation Month, which includes a collaboration of three major anime exhibitions: CCG EXPO, Bilibili World, and ChinaJoy [1] - The 20th CCG EXPO showcased 480 exhibitors from various countries, including Japan, the Philippines, Singapore, France, and Russia, highlighting the global participation in the event [1][3] - Domestic two-dimensional content gained significant attention at the expo, with new Chinese comic publications and innovative games that incorporate traditional culture, such as the card game based on intangible cultural heritage [3] Group 2 - Bilibili World and ChinaJoy are set to open on July 11, with Bilibili World expanding its venue and ticket sales by 30% compared to last year, indicating strong demand [4] - ChinaJoy has 743 registered exhibitors, including 237 foreign companies from 37 countries, with over 30% foreign participation, showcasing the international appeal of the event [4] - Shanghai's digital culture industry is thriving, with online game sales reaching 155.8 billion yuan in 2024, a 7.8% year-on-year increase, and the industry has expanded eightfold over the years [5]