所有过去这些年，我发现： 几乎食品饮料工业的成功，大概就是四个词，基本上无一例外。 减糖、减脂、减卡、减油、减盐。 第三，五个零。 零蔗糖、零色素、零香精、零防腐剂、零添加剂。 Timing 点到了，到了那个时间，就对了。 所以，几乎食品饮料工业的成功，大概就是四个词： 第一，" 五加 "。 加蛋白质、加钙、加芝士、加膳食纤维、加益生菌。 第二，五减。 成功的品牌案例，都是趋势性的成功，我们也只是趋势的助推者。 比如说，你看到元气森林的成功，无糖茶东方树叶的成功，无糖酸奶简醇的成功，那请问为什么呢？ 无糖茶，很早就出现了，为什么就不成功呢？但是2020年就成功了。 第四，五追求。 求新鲜、求天然、求绿色、求有机、求轻量。 市面上那些成功的品牌案例，基本上无一例外，这就是消费趋势。 这里，认真给大家推荐一下： 10月17日-19 日 ，黑马消费崛起精选课（深圳） 这次邀请到的名师就有： 锅圈&钱大妈&零食很忙的背后投资大佬 常斌， 前优衣库MD部长 浅田拓郎 、 无印良品初创成员 萩原富三郎 、 前华为北美公关舵主 Chris Pereira 、等 。 3天时间，带你沉浸式拆解中日消费企业如何赢在存量时代， 教 ...

"此次合作，泺口服装城将充分发挥平台资源优势，为聊城市东昌府区棉服产业搭建'一站式'销售通 道。"济南市华宇集团董事长、泺口服装城总经理刘学谦表示，泺口服装城以"链接产业、赋能商户"为 核心，聚焦服装产业链的协同增效，将在供应链整合、渠道下沉、品牌孵化等方面继续发力。 据了解，聊城市东昌府区作为华北地区重要的棉服生产基地，拥有完善的产业配套、优质的产品供给和 深厚的制造底蕴，其棉服产品在款式设计、材质选用、性价比等方面独具优势，深受市场青睐。 而泺口服装城则具备成熟的渠道网络、庞大的商户资源和精准的市场洞察力，本次合作既是"生产 端"与"流通端"的强强联合，也是"制造优势"与"渠道优势"的深度互补。 作为本届时装周的核心举办地，泺口服装城本身就是济南纺织服装产业迭代升级的"活样本"，这个创建 于1989年的传统批发市场，历经四次转型升级，特别是2024年"泺享汇"项目的打造，成功打破了传统服 装市场格局，引进美食、黄金珠宝、运动休闲和儿童娱乐等新业态入驻，走出了独具特色的转型升级之 路。营业额提升40%，其单日最高客流量突破3万人次，客群年龄结构向25-40岁转移，彻底重塑市场形 象。如今的泺口服装城已成为闻 ...

图源 unsplash 而在成本的天平上，许多商家选择「省」在这里。他们会减少制版次数，甚至一次打版直接定稿，把省下来的预算用在更能立竿见影的地方——拍一组精 修的 Lookbook，找几个颜值在线的 KOL 发图种草，或者直接冲进直播间打价格战，靠走量来实现盈利。 如果你经常网购，可能多少都遇到过这种情况：屏幕上看到的是光鲜亮丽、质感满分的衣服，买回家一拆快递，却发现颜色有色差、版型不合身、面料与 想象中完全不同，甚至做工粗糙、线头乱飞——这就是典型的「货不对版」。 从消费者的角度看，这是一种非常直观的落差感：页面上和现实中的商品，好像是两件完全不同的衣服。它可能体现在颜色偏差、版型变形、面料触感差 异，甚至在细节工艺上的缩水。 而从商家的角度看，「货不对版」不仅会让用户失望，还会直接推高退货率，增加物流、质检、次品处理等一连串额外成本。尤其是对于像我们这样的小 众原创品牌，每一件退货不仅是金钱上的消耗，更可能是品牌口碑的流失。 作为一个在设计师、工厂和电商平台之间来回穿梭、时刻 battle 的小服装品牌主，我想从商家的幕后视角，带你拆解「货不对版」是怎么一步步产生的 ——它并不只是单纯的「卖家欺骗」，而 ...

瑞银发表研报指，李宁上半年净利润符合预期，管理层维持全年收入按年持平及净利润率增长高个位数 的指引。该行预计2025至27年的每股盈利复合年增长率为16%。迈向2028年奥运会，该行预计品牌投资 将提振销售，上调公司2027至28年的纯利预测12%至24%；目标价由15.7港元上调至20.5港元，维持"中 性"评级。 ...

Core Viewpoint - The integration of sports and consumption in Jiangsu is exemplified by the launch of the "Super Shopping Cart" brand, which aims to leverage the popularity of the "Su Super" sports events to boost local consumption and promote Jiangsu brands on a national and global scale [1][4]. Group 1: Brand and Product Promotion - The "Super Shopping Cart" features 979 Jiangsu brands across six categories, including local delicacies, traditional brands, and daily consumer goods, serving as a condensed list of quality products from Jiangsu [1]. - The Jiangsu provincial government is actively promoting these brands through various initiatives, aiming to capture the consumer traffic generated by the "Su Super" events [1][4]. Group 2: Sales and Consumer Engagement - From May 10 to August 6, the sales revenue of key monitored enterprises in Jiangsu reached 5.77 billion, marking a year-on-year increase of 28.4%, with foot traffic also increasing by 28.7% [2]. - Various promotional activities linked to the "Su Super" events have been organized, such as shopping and food experiences, which have successfully engaged consumers and enhanced local brand visibility [2][3]. Group 3: Long-term Strategy and Policy Initiatives - To sustain the momentum generated by the "Su Super" events, the Jiangsu provincial government has introduced four key policy measures aimed at building a support system for national and global sales [4]. - Initiatives include leveraging major trade fairs, enhancing e-commerce collaboration, and establishing mechanisms for local brands to enter commercial complexes, thereby fostering a more integrated approach to consumption and brand promotion [4].

高盛发布研报称，李宁(02331)中期核心经营利润胜预期，管理层对下半年看法较为保守。高盛指出， 期内核心业务利润率胜预期，有助增强投资者对李宁品牌基本面健康的信心，预期税率及减值压力减少 将支持未来几年净利润加速增长。高盛维持2025年销售额及净利润预测大致不变，将2026至2027年净利 润预测上调7%至8%，以反映税率正常化及减值减少。 ...

Core Viewpoint - UBS has adjusted the target price for Lululemon Athletica (LULU.US) from $290 to $240 while maintaining a neutral rating, citing weak sales momentum in August as the primary reason [1] Sales Performance - Lululemon's sales in the U.S. market achieved only a 1% year-over-year growth in the second quarter [1] - The company is expected to face a downward pressure of $0.20 on earnings per share (EPS) due to tariff policies and rising costs [1] Market Sentiment - Despite the short-term pressures, Wall Street remains optimistic about Lululemon, with most analysts maintaining a "buy" rating [1] - The average one-year target price for the stock on Wall Street is $283.78, indicating a potential upside of nearly 43% from the latest closing price, reflecting institutional investors' recognition of its long-term value [1]

智通财经APP获悉，高盛发布研报称，李宁(02331)中期核心经营利润胜预期，管理层对下半年看法较为 保守。高盛指出，期内核心业务利润率胜预期，有助增强投资者对李宁品牌基本面健康的信心，预期税 率及减值压力减少将支持未来几年净利润加速增长。高盛维持2025年销售额及净利润预测大致不变，将 2026至2027年净利润预测上调7%至8%，以反映税率正常化及减值减少。 ...

Core Viewpoint - The report from Dongwu Securities indicates that Semir Apparel's revenue for the first half of 2025 was 6.149 billion yuan, a year-on-year increase of 3.26%, while the net profit attributable to shareholders was 325 million yuan, reflecting a year-on-year decrease of 41.17% [1] Financial Performance - Revenue for Q1 and Q2 of 2025 showed a year-on-year change of -1.93% and +9.04% respectively, while the net profit attributable to shareholders for Q1 and Q2 decreased by 38.12% and 46.29% respectively [1] - The company declared an interim dividend of 0.15 yuan per share, with a payout ratio of 124.32% [1] Strategic Focus - The company is undergoing a retail transformation centered on consumers, with ongoing investments in channel structure optimization, brand image enhancement, and digital capability development [1] - Short-term profit pressures are expected due to increased spending on brand building and new store openings, but these efforts are aimed at establishing a foundation for long-term healthy growth [1] Market Position - As a leading player in both casual wear and children's clothing, the long-term value of the company is considered noteworthy, maintaining a "buy" rating [1]

Core Viewpoint - Li Ning's stock has seen a significant increase, with a rise of nearly 6% and a current price of HKD 20.56, reflecting strong market performance following the release of its interim results [1] Financial Performance - Li Ning reported a revenue increase of 3.3% year-on-year to CNY 14.817 billion [1] - Gross profit reached approximately CNY 7.415 billion, marking a 2.48% year-on-year growth [1] - EBITDA was around CNY 3.513 billion, showing a 2% increase compared to the previous year [1] - Net profit stood at approximately CNY 1.737 billion, with basic earnings per share of CNY 0.6743 [1] - The interim dividend declared was CNY 0.3359 per share [1] Market Expectations - Nomura noted that Li Ning's key performance indicators exceeded market expectations for the first half of the year [1] - Daiwa indicated that Li Ning's net profit margin was slightly better than their forecast, alleviating concerns regarding management's lowered guidance [1] Strategic Outlook - Dongwu Securities projected that Li Ning will continue to deepen its "single brand, multiple categories, and multi-channel" strategy in the second half of the year [1] - The company plans to enhance its professional sports resources through collaboration with the Chinese Olympic Committee [1] - Li Ning has restructured its internal organization to focus on a category-based business model, aiming to improve category management efficiency [1] - The company is expanding into multiple categories such as table tennis, badminton, pickleball, tennis, and golf [1] - With a solid operational foundation and healthier channel inventory, Li Ning is expected to benefit from Olympic-themed marketing, potentially enhancing performance elasticity [1]