灵兽 . 以下文章来源于灵兽 ，作者十里 专注零售，聚焦消费。商业改变世界。你们负责改变世界，我们带你们改造商业。灵兽，零售消费行业 头部新媒体平台，为商业原创报道而生。投稿及合作：lingshouke@126.com 来源丨灵兽（ID：lingshouke） 作者丨十里 卤味业绩下跌 2024年，曾经风光无限的"卤味三巨头"——绝味食品、周黑鸭和煌上煌，集体陷入业绩下滑的困境。 从财务数据来看，三家企业无一幸免。绝味食品作为行业龙头，2024年营收降至62.57亿元，同比减少 13.84%，净利润更是大幅缩水34.04%至2.27亿元。这是绝味自2017年上市以来首次出现营收负增长。 周黑鸭同样出现了下滑，2024年收入同比下滑10.7%，至24.51亿元，净利润下降15.03%，至9820万元。 煌上煌全年营收则同比减少9.44%，至17.39亿元，净利润锐减42.86%，仅为4033万元。值得注意的是， 煌上煌已经连续四年出现营收负增长。 这轮业绩下滑并非偶然。早在2022年，三家公司的净利润就已出现较大幅度下跌。近两年，"卤味太 贵"频繁登上社交媒体热搜，许多消费者抱怨价格不再亲民。 究其原因，市场竞 ...

Investment Rating - The investment rating for the company is "Buy" [1] Core Views - The company reported a revenue of 2.451 billion yuan in 2024, a year-on-year decrease of 10.7%, and a net profit attributable to shareholders of 98.2 million yuan, down 15.0% year-on-year [1][2] - The company is actively optimizing its store structure, closing underperforming stores, resulting in a total of 3,031 stores by the end of 2024, with a net closure of 785 stores [2] - The average single-store revenue for self-operated and franchised stores in 2024 was 840,000 yuan and 346,000 yuan respectively, indicating a significant decline due to weak consumer spending and intensified competition [2] - The gross profit margin improved by 4.4 percentage points to 56.8% in 2024, driven by cost reductions and lean management [2] - The company is focusing on enhancing single-store efficiency and optimizing product structure to improve competitiveness and brand strength [3] Financial Summary - In 2024, the company achieved total revenue of 2,451 million yuan, with a year-on-year growth rate of -10.88% [4] - The net profit attributable to shareholders for 2024 was 98.2 million yuan, with a year-on-year growth rate of -15.03% [4] - The projected earnings per share (EPS) for 2025, 2026, and 2027 are 0.07 yuan, 0.08 yuan, and 0.10 yuan respectively [3][4] - The company’s net profit margin for 2024 was 4.01%, slightly down from the previous year [2][6] - The operating cash flow for 2024 was 420 million yuan, reflecting a year-on-year increase of 15.3% [2] Industry Insights - The prepared food industry is facing challenges such as intensified competition from other snack categories and a shift in consumer spending patterns [2] - The recovery of single-store performance is seen as a key signal for a new round of development in the industry [2] - The company is leveraging its unique flavor appeal to enhance its product offerings in new distribution channels, including partnerships with major retailers like Costco [3]

Core Viewpoint - Juewei Foods reported its worst performance since going public, with significant declines in revenue and net profit for 2024, indicating challenges in the snack food industry, particularly in the duck neck segment [1][2]. Financial Performance - In 2024, Juewei Foods achieved a revenue of 6.257 billion yuan, a year-on-year decrease of 13.84% [1][3]. - The net profit attributable to shareholders was 227 million yuan, down 34.04% from the previous year, representing only 23% of the net profit in 2021 [2][3]. - The company's total revenue for Q1 2025 was 1.501 billion yuan, with a net profit of approximately 120 million yuan, reflecting declines of 11.47% and 27.29% respectively compared to Q1 2024 [4]. Product Segment Performance - Revenue from fresh products decreased by 15.76% in 2024, with poultry products down 16.62%, vegetable products down 9.94%, and other products down 18.56%. Only livestock products saw an increase of 39.38%, but with a negative gross margin of -8.48% [3][4]. Strategic Changes - Juewei Foods began to shrink its store count in 2024, reducing the total number of stores in mainland China to 14,969, a decrease of 981 stores from the end of 2023 [4]. - The company initiated a brand upgrade in 2024, appointing a new global ambassador to target younger consumers, although the effectiveness of this strategy remains questionable [4]. Industry Context - The challenges faced by Juewei Foods are reflective of broader issues in the snack food industry, particularly in the duck neck market, where consumer preferences are shifting and competition is intensifying [5]. - Competitors like Zhou Hei Ya are also experiencing declines, with a reported revenue drop of 10.7% in 2024, prompting similar strategic adjustments such as reducing store numbers and diversifying product offerings [5][6].

Core Insights - Zhou Hei Ya reported a total revenue of RMB 2.451 billion and a net profit of RMB 98.204 million for the fiscal year 2024, focusing on product innovation and channel expansion to ensure long-term growth [1] Group 1: Product Strategy - The company emphasizes a dual-driven strategy of "classic + innovation," with over 70% of sales coming from the "Zhou Hei Ya classic flavor" series, reinforcing brand recognition [2] - Zhou Hei Ya has expanded its product matrix by launching new items like spicy chicken shreds and dry-fried spicy chicken, achieving a combined monthly sales of over 180,000 boxes for these new products [2] Group 2: Channel Expansion - Zhou Hei Ya accelerated its multi-channel strategy by entering supermarkets and retail chains, enhancing market penetration and brand visibility [3] - The active membership base surpassed 5.5 million, leveraging big data to optimize member services and enhance consumer engagement [3] Group 3: Future Strategy - The company plans to focus on "store quality reform" and enhance operational standards, service experiences, and staff training to improve store competitiveness [4] - Zhou Hei Ya aims to expand into international markets, starting with Southeast Asia, to promote Chinese marinated food culture globally [4][5]