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那些社交媒体上的“网红”品牌官:爆料、辟谣、营销和危机公关,“KOL化”催生劳动关系新课题
Mei Ri Jing Ji Xin Wen· 2025-09-10 11:34
Core Viewpoint - The rise of "internet celebrity" brand executives, who serve dual roles in advertising and public relations, is reshaping corporate communication strategies and management practices in the industry [1][7][9]. Group 1: Company Actions and Events - Xiaomi Group terminated Wang Teng, the former General Manager of the China Market Department, due to serious violations including leaking confidential company information [1]. - Wang Teng had a significant online presence with 1.83 million followers on Weibo, highlighting the influence of brand executives in the digital space [3]. - The incident has sparked discussions about the responsibilities and risks associated with brand executives acting as key opinion leaders (KOLs) [1][9]. Group 2: Brand Executive Roles - Brand executives are increasingly taking on the role of KOLs, engaging directly with consumers and leveraging their personal brands to enhance corporate messaging [2][5]. - Executives like Xiaomi's Wang Hua and BYD's Li Yunfei utilize social media to communicate product information and respond to public concerns, thereby deepening customer trust [8][9]. - The trend of KOLization among brand executives raises questions about the balance between internal management duties and external representation [7][9]. Group 3: Industry Trends - The shift towards KOLization reflects a broader trend in corporate communication, where companies are adapting to the rise of social media and the demand for authentic engagement [5][6]. - Executives are now seen as vital assets in marketing strategies, with their personal brands often overshadowing official corporate accounts [9]. - The dynamic between personal and corporate branding is evolving, necessitating new approaches to human resource management and corporate governance [7][9].
苹果“抢跑”,手机厂商终于要倒逼运营商淘汰SIM卡了?
Guan Cha Zhe Wang· 2025-09-10 07:02
Core Viewpoint - The launch of the iPhone 17 series, particularly the iPhone Air, marks a significant milestone for the adoption of eSIM technology in China, indicating a shift towards a cardless smartphone experience in the domestic market [1][3][12]. Group 1: eSIM Technology Overview - eSIM, or Embedded-SIM, is a technology that allows SIM functionality to be embedded directly into devices, eliminating the need for physical SIM cards, thus saving space and enhancing flexibility [3][4]. - The eSIM technology has been supported by over 500 global operators, including China Unicom, and facilitates easier international roaming and service management for users [4][11]. - The Chinese market has been slow to adopt eSIM for smartphones, primarily using it in wearables and IoT devices, but the iPhone Air's launch signifies a potential turning point [10][12]. Group 2: Industry Dynamics - China Unicom is set to support eSIM services for the iPhone 17 series, while China Mobile and China Telecom are also preparing to launch their eSIM offerings [1][4]. - The competition in the smartphone market is intensifying, with Apple becoming the first brand to commercialize eSIM in smartphones in China, ahead of Huawei [3][12]. - The push for eSIM technology is driven by both terminal manufacturers and operators, with the expectation that the trend towards cardless devices will continue to grow [10][11]. Group 3: Challenges and Future Outlook - Despite the advantages of eSIM, challenges such as information security risks and the need for operator cooperation remain significant hurdles for widespread adoption in China [9][10]. - The global trend towards eSIM is expected to accelerate, with projections indicating that by 2025, approximately 1 billion eSIM-enabled smartphones will be connected worldwide, with China emerging as a key growth market [12]. - The successful implementation of eSIM in China will depend on effective risk management and the ability of operators to adapt to changing consumer preferences and technological advancements [12].
从“技术洼地”到“创新高原” 高新技术产品出口再创历史新高
Core Insights - The trade of high-tech products has become a significant driving force for economic growth, especially for developing countries, contributing to industrial restructuring and transformation of economic development models [1] - China's high-tech industry has achieved a historic leap from being a "technology gap" to an "innovation plateau," with exports reaching a record high of 3.7 trillion yuan in the first seven months of 2025, a 7.2% increase year-on-year [1][2] Export Growth - China's high-tech product exports have seen exponential growth, from 342.43 billion yuan in 2001 to 6.28 trillion yuan in 2024, representing a 17.3-fold increase and an annual compound growth rate of 13.5% [2] - The resilience of high-tech product exports has been a stabilizing factor for China's high-quality foreign trade amidst complex international conditions [2] Trade Balance Shift - Prior to joining the WTO, China faced a trade deficit in high-tech products, peaking at 176.17 billion yuan in 2003. By 2007, the country reversed this trend, achieving a surplus of 178.96 billion yuan, which grew to 920.11 billion yuan by 2024 [3] Market Diversification - China's high-tech product export markets have expanded significantly, reaching 238 countries and regions by 2024. Exports to traditional markets like Europe and the US have grown but their share has decreased from 72.3% in 2001 to 53.5% in 2024 [4] - Exports to emerging markets, particularly those involved in the Belt and Road Initiative, have surged, with exports to these countries reaching 2.33 trillion yuan in 2024, accounting for 37.1% of total high-tech exports [5] Product Categories - Computer and communication technology products dominate China's high-tech exports, accounting for 54.4% of total exports in 2024, with a value of 3.42 trillion yuan, an 11.8-fold increase since 2001 [6][7] - Integrated circuits have emerged as a new export champion, with exports reaching 1.13 trillion yuan in 2024, marking a significant growth trajectory [7] Regional Performance - Guangdong leads in high-tech product exports, with 1.83 trillion yuan in 2024, a 10.1-fold increase since 2001, while Jiangsu follows closely with 1.21 trillion yuan [9] - The central and western regions of China have also shown remarkable growth, with exports rising from 5.19 billion yuan in 2001 to 1.7 trillion yuan in 2024, a 325.6-fold increase [10]
段永平门徒,与「步步高系」的隐秘商业帝国
36氪· 2025-09-07 09:28
Core Viewpoint - The article discusses the intricate business relationships and influence of Zhang Yuan, a key figure in the "Bubugao" (步步高) ecosystem, highlighting his connections with the investment mogul Duan Yongping and the impact of recent events on their business empire [5][10][41]. Group 1: Zhang Yuan's Background and Influence - Zhang Yuan, a significant player in the Bubugao ecosystem, has deep ties with Duan Yongping, the founder of Bubugao, and has been involved in various business ventures since the company's inception [14][33]. - Zhang Yuan has established a complex business network, including companies in real estate, alcohol, and electronics, with Duan Yongping's family actively participating in these investments [17][20]. - The relationship between Zhang Yuan and Duan Yongping is characterized by mutual support and intertwined interests, creating a powerful business alliance in the Chinese market [21][40]. Group 2: Recent Business Activities - In February 2023, Jiangsu Bubugao Real Estate acquired a controlling stake in Liyuan Co., which has seen its market value increase significantly since the acquisition, showcasing Zhang Yuan's strategic investment approach [23][27]. - Zhang Yuan's investment in Daqian Ecology, which was struggling financially, is viewed as a potential "backdoor listing" opportunity, further igniting investor interest in the pet economy sector [25][26]. - Zhang Yuan's aggressive investment strategies have led to substantial gains, with his recent acquisitions demonstrating a knack for identifying undervalued assets and capitalizing on market opportunities [27][29]. Group 3: Market Impact and Future Prospects - The article suggests that Zhang Yuan's actions and the interconnectedness of the Bubugao network could lead to significant shifts in the market, particularly in sectors like real estate and the pet economy [25][41]. - The recent public attention on Zhang Yuan due to his controversial attire at a high-profile event has inadvertently brought more visibility to his business dealings and the broader Bubugao ecosystem [6][10]. - The strategic maneuvers of Zhang Yuan and his associates indicate a well-planned approach to capitalizing on market trends, positioning them as influential players in the evolving landscape of Chinese business [30][41].
荣耀前高管加盟深蓝汽车任CEO,邓承浩升任董事长
Xin Lang Cai Jing· 2025-09-05 08:57
Core Viewpoint - The appointment of Jiang Hairong as CEO of Deep Blue Automotive signifies the company's strategic shift towards integrating new energy and technology, aiming for rapid and high-quality development in electrification and intelligence [1][4]. Company Overview - Deep Blue Automotive, a subsidiary of Changan Automobile, was established in 2018 and targets the mainstream market, focusing on young consumers [4]. - The company has delivered over 243,800 new vehicles in 2024, with a year-on-year increase of 64.6% in deliveries from January to August, totaling 198,640 vehicles [4]. Management Changes - Jiang Hairong, previously the Chief Marketing Officer for Honor in China, has been appointed as the new CEO of Deep Blue Automotive, succeeding Deng Chenghao, who has transitioned to Chairman [1][3]. - Deng Chenghao has a background in Changan Automobile, having held various positions since 2011, including CEO of Deep Blue Automotive since its inception in 2022 [3]. Industry Trends - The trend of executives from the mobile phone industry joining automotive companies is becoming more pronounced, with notable examples including former Honor executives joining other electric vehicle manufacturers [4].
华为上新,价格降了!三星、苹果、小米......密集官宣
Jing Ji Wang· 2025-09-05 02:08
Core Viewpoint - Huawei held its autumn product launch event on September 4, showcasing new devices including a new foldable smartphone, smart screens, tablets, and wireless earphones, amidst a competitive landscape as multiple smartphone manufacturers announced their own September product launches [1][2][3]. Group 1: Huawei's New Product Launch - Huawei introduced a new version of its foldable smartphone, which features a stylus, upgraded chips, and imaging capabilities, and for the first time supports downloading PC applications on mobile [3][5]. - The starting price of the new foldable smartphone is set at 17,999 yuan, which is 2,000 yuan lower than the first generation, reflecting a strategy to enhance competitiveness as the supply chain matures and costs decrease [7]. Group 2: Industry Trends and Market Insights - The foldable smartphone segment is becoming a key focus for manufacturers, with significant opportunities emerging for the electronic supply chain as more brands enter this market [7][10]. - As of August 24, 2023, foldable smartphone sales in China reached 5.88 million units, marking a 26% year-on-year increase, with a market penetration rate of 3.2% [10]. - The consumer electronics industry is experiencing a recovery, with IDC predicting a 1% year-on-year growth in global smartphone shipments by 2025, reaching 1.24 billion units, alongside emerging demand in VR, AR, and smart wearable devices [14].
事关芯片、人工智能终端、锂电池等领域,两部门联合发文
Sou Hu Cai Jing· 2025-09-04 08:44
Core Viewpoint - The Ministry of Industry and Information Technology and the State Administration for Market Regulation have issued the "Action Plan for Stable Growth of the Electronic Information Manufacturing Industry (2025-2026)", which outlines 16 specific measures to promote industrial upgrading, enhance the high-quality supply system, facilitate economic circulation, and drive technological and industrial innovation integration [1][3]. Group 1: Expected Goals - The average growth rate of the value-added in the computer, communication, and other electronic equipment manufacturing industries is projected to be around 7% from 2025 to 2026, with the annual revenue growth rate of the electronic information manufacturing industry expected to exceed 5% when including related fields such as lithium batteries and photovoltaics [3]. - By 2026, it is anticipated that the revenue scale and export ratio will maintain the top position among 41 industrial categories, with five provinces achieving over 1 trillion yuan in electronic information manufacturing revenue, and the server industry scale exceeding 400 billion yuan [3]. - The domestic market penetration rate for color televisions of 75 inches and above is expected to exceed 40%, while personal computers and mobile phones will advance towards higher levels of intelligence and premium quality [3]. Group 2: Industrial Upgrading and Innovation - The plan emphasizes promoting high-end electronic complete machines and enhancing product supply levels, focusing on key areas and industry applications, and continuously strengthening the supply level of electronic products [3]. - It encourages the integration of artificial intelligence terminals with end products, developing a grading method and standards for the intelligence of AI terminals, and promoting innovative applications of AI terminals across various regions [3]. Group 3: Quality Development and Consumption Expansion - The plan aims to eliminate "involution" competition in the photovoltaic sector and achieve high-quality development by legally addressing low-price competition in photovoltaic products [4]. - It supports the orderly layout of photovoltaic and lithium battery industries at the local level, implements quality management for photovoltaic modules and lithium battery products, and strengthens policy coordination with investment, finance, and safety [4]. - To expand consumption scenarios, the plan proposes improving the design level of smart products for the elderly and increasing the supply of high-quality terminal products for smart health and elderly care [4].
2025年7月中国手机出口数量和出口金额分别为6150万台和75.48亿美元
Chan Ye Xin Xi Wang· 2025-09-04 01:09
Core Insights - The report by Zhiyan Consulting highlights a decline in China's smartphone exports in July 2025, with a total of 61.5 million units exported, representing a year-on-year decrease of 3.7% [1] - The export value for the same period was $7.547 billion, which reflects a significant year-on-year drop of 21.8% [1] Industry Overview - The data is sourced from Chinese customs, indicating a trend of decreasing export volumes and values in the smartphone sector [1] - Zhiyan Consulting is recognized as a leading industry consulting firm in China, specializing in in-depth industry research and providing comprehensive consulting services [1]
两部门印发《工业母机高质量标准体系建设方案》;华为本周四发布新款三折叠手机——《投资早参》
Mei Ri Jing Ji Xin Wen· 2025-09-02 00:07
Market News - US stock market was closed on September 1 due to a holiday. International precious metal futures generally rose, with COMEX gold futures up 0.84% at $3545.8 per ounce and COMEX silver futures up 2.46% at $41.725 per ounce. International oil prices increased, with WTI crude oil main contract rising 0.94% and Brent crude oil main contract rising 1.01% to $68.16 per barrel. European stock indices closed slightly higher, with Germany's DAX index up 0.57% at 24037.33 points, France's CAC40 index up 0.05% at 7707.9 points, and the UK's FTSE 100 index up 0.1% at 9196.34 points [1] Industry Insights - The National Standards Committee and the Ministry of Industry and Information Technology issued a plan for the construction of a high-quality standard system for industrial mother machines, aiming to establish a basic standard system by 2026. The plan emphasizes the development of high-end industrial mother machines, advanced manufacturing processes, and key core components, with a goal for the standard system to be fully formed by 2030. The industry is expected to shift from scale expansion to quality improvement, with the market size projected to exceed 650 billion yuan by 2025 and reach $131.56 billion by 2030 [2] - Huawei announced that Andy Lau will serve as the brand ambassador for the MateXTs, with a new foldable smartphone set to be launched on September 4. The MateXTs is the second flagship foldable smartphone globally, supporting satellite communication and pre-installed with HarmonyOS. The device is expected to introduce eSIM technology, enhancing internal space utilization [3] - According to IDC, the global foldable smartphone market is expected to reach approximately 19.83 million units by 2025, with a compound annual growth rate of 7.8% until 2029. China has become the largest market for foldable smartphones, expected to maintain over 40% of the global market share in the next five years [4] - Solid-state battery capital operations have intensified, with Huayu Automotive planning to acquire a 49% stake in Shanghai SAIC Qingtao Energy Technology for 206 million yuan. The solid-state battery industry is anticipated to see significant growth, with a projected market size exceeding 300 billion yuan by 2030 and an average annual growth rate of 78% from 2025 to 2030 [5]
“反诈老陈”鞠躬道歉:对不起了嘎子 我错了!他还喊话酷派:手机3C认证编号在哪里
Mei Ri Jing Ji Xin Wen· 2025-08-29 10:38
Core Viewpoint - The controversy surrounding the sale of a Coolpad phone by the influencer "Gazi Ge" (谢孟伟) has sparked significant public interest, particularly after "Anti-Fraud Lao Chen" (陈国平) raised concerns about the authenticity of the product being sold in a live stream [1][3]. Group 1: Incident Overview - "Anti-Fraud Lao Chen" questioned the legitimacy of a Coolpad phone sold for 699 yuan in "Gazi Ge's" live stream, suggesting it might not be an official product [1]. - Following the backlash, "Anti-Fraud Lao Chen" issued an apology, stating that he believed the products sold by "Gazi Ge" were genuine and that the initial concerns were a misunderstanding [1][3]. - The incident escalated when "Anti-Fraud Lao Chen" revealed that a friend in the mobile repair business suspected the phone was a rebranded product, leading him to voice his concerns publicly [5]. Group 2: Company Response and Product Verification - Coolpad's official customer service confirmed that the GZ Coolpad X60 phone sold by "Gazi Ge" is indeed an official product, although it had not yet been listed on their official store [7]. - Despite the confirmation, "Anti-Fraud Lao Chen" expressed skepticism about the timing of the product's listing and questioned the internal review processes of Coolpad [9][10]. - There were inconsistencies in Coolpad's communication, with "Anti-Fraud Lao Chen" highlighting discrepancies in their statements regarding the product's availability and their relationship with "Gazi Ge" [13]. Group 3: Financial Context of Coolpad - Coolpad Group has reported significant financial losses over the years, with losses of 394 million HKD in 2020, 572 million HKD in 2021, and 625 million HKD in 2022, among others [14]. - For the first half of 2025, Coolpad's revenue was reported at 175 million HKD, with a loss of approximately 80.3 million HKD, attributed to intense competition in the smartphone market [14].