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双十一预售避坑指南:消费前先上黑猫投诉查口碑
Xin Lang Cai Jing· 2025-10-31 07:17
Core Viewpoint - The article highlights the increasing consumer complaints during the Double Eleven shopping festival, focusing on issues such as deposit disputes, misleading pricing, and the sale of near-expiry products. Group 1: Pricing Issues - Price disputes have become a major source of consumer complaints, with reports of pre-sale items being priced higher than their in-stock counterparts [2][3] - Some platforms abruptly halt promotional activities, causing prices to increase significantly shortly after orders are placed [3] Group 2: Deposit Disputes - "No refund on deposits" has emerged as a common complaint during the Double Eleven period, with consumers facing difficulties in returning items due to complex rules set by merchants [4][5] - According to the Electronic Commerce Law of the People's Republic of China, merchants cannot withhold deposits if consumers have not breached the contract [6] Group 3: Product Quality Concerns - Consumers have raised concerns about purchasing "stock clearance" items that are close to their expiration dates, with some products having only nine months of usability left [8] - Merchants often refuse returns by claiming that products are still within their shelf life, making it difficult for consumers to assert their rights [9] Group 4: Consumer Warnings - Certain categories of products, particularly beauty and skincare items, are highlighted as being prone to issues such as near-expiry products and counterfeit claims [11] - Appliances often face complaints regarding delayed delivery and installation, as well as quality issues that complicate returns [11] Group 5: Consumer Protection Tools - The Black Cat Complaint platform is recommended as a tool for consumers to avoid pitfalls during the shopping festival [12] - Consumers are advised to check merchants' complaint histories and resolution rates before making purchases to ensure trustworthiness [14][15] Group 6: Practical Shopping Tips - Keeping screenshots of product details and chat records with customer service can help consumers protect their rights in case of disputes [16][17] - Understanding the price protection and return policies of different platforms can prevent unnecessary complications [18]
跌出抖音护肤TOP10,欧莱雅卖不过百雀羚?
Xin Lang Cai Jing· 2025-10-31 06:23
Core Insights - The beauty sector on Douyin is experiencing intense competition, leading to accelerated industry reshuffling and the emergence of new wealth stories [1] Group 1: Market Dynamics - The top 10 beauty brands on Douyin for the first three quarters show a strong presence of domestic brands, with 7 out of 10 being local [2][3] - The head brand effect remains prominent, with Han Shu maintaining the top position, while domestic brands like Gu Yu and Natural Hall have rapidly ascended to the top five [2][8] - The ranking fluidity among leading brands has increased, with L'Oreal dropping from 2nd to 7th place, and several white-label brands disappearing from the top 10 [3][11] Group 2: Brand Performance - Baique Ling has made a remarkable rise, moving from 13th in Q1 to 4th in October, showcasing the strength of domestic brands [8][9] - International brands are struggling, with only 7 making it to the Q3 top 20, and L'Oreal falling out of the top 10 entirely [11][12] - VEIRFOO, a new international brand, has quickly entered the top 10, demonstrating the potential for new entrants in the market [12] Group 3: Consumer Behavior and Sales Strategies - The sales strategies of brands like Baique Ling emphasize self-broadcasting and influencer collaborations, significantly boosting their sales [10][21] - The rise of KAZOO and SDX in the neck care segment highlights the growing consumer interest in specialized skincare products [36][40] - The market for neck care products is expanding, with brands focusing on targeted solutions for aging concerns, indicating a shift in consumer awareness and demand [46]
梓渝引爆2亿GMV、杨幂穿背背佳上热搜,杨颖代言企鹅引争议,谁是双十一有效代言?
Xin Lang Cai Jing· 2025-10-31 05:49
Core Insights - The difficulty in selecting female celebrities as brand ambassadors is highlighted, with brands finding it easier to choose male stars who can deliver strong sales and high cost-effectiveness [1][12] - The marketing landscape for apparel and beauty brands has intensified as they prepare for the Double Eleven shopping festival, with a significant increase in the number of celebrity endorsements [3][29] - The emergence of new celebrities, including athletes and actors from popular dramas, is reshaping the endorsement market, leading to a focus on short-term collaborations aimed at immediate sales conversion [7][12] Group 1 - The number of announced celebrity endorsements reached 290 in the last 30 days leading up to October 26, averaging nearly 10 new endorsements per day [3] - Brands are increasingly prioritizing endorsements that can drive direct sales and enhance visibility during the critical Double Eleven period [7][12] - The trend of short-term collaborations emphasizes the need for brands to create buzz and drive traffic quickly, with a focus on event-driven marketing [7][12] Group 2 - The endorsement strategies for Double Eleven differ from regular campaigns, with brands seeking to maximize sales conversion and brand visibility through targeted celebrity partnerships [11][12] - Successful case studies, such as the collaboration between Duck Duck and celebrity Ziyu, demonstrate the effectiveness of quick and strategic partnerships in achieving high sales volumes [8][40] - Brands are increasingly looking for ambassadors who not only have strong fan engagement but also align with the brand's image and values, as seen in the partnerships with high-profile celebrities like Yang Mi and Di Li Re Ba [14][48] Group 3 - The apparel and beauty sectors dominate the endorsement market, accounting for over half of the total endorsements, driven by the high consumer demand during Double Eleven [29][31] - Brands are leveraging the popularity of emerging celebrities to enhance brand recognition and drive sales, particularly in the competitive apparel market [31][42] - The integration of celebrity endorsements with platform-specific marketing strategies is becoming essential, as brands seek to optimize their reach and engagement during major sales events [34][36]
欧莱雅集团考虑独立或联合投资阿玛尼;海底捞将开汉堡店
Sou Hu Cai Jing· 2025-10-30 13:51
Group 1: L'Oréal and Armani Group - L'Oréal's CEO Nicolas Hieronimus expressed willingness to negotiate with Armani Group as per the late Mr. Armani's will [3] - The will stipulates that heirs must sell 15% of Armani Group's shares within 18 months and transfer an additional 30%-54.9% within 3-5 years to the same buyer [3] - L'Oréal recently acquired Kering Beauty for €4 billion and has sufficient cash reserves, indicating capability for independent or partnered investment in Armani [3] Group 2: Brownes Dairy - Brownes Dairy plans to seek buyers or investors next year, with the sale process already underway [5] - The company has garnered significant interest from potential investors and aims for an IPO in 2026 [5] - Brownes Dairy was previously put up for sale after a loan recovery by Mengniu, amounting to AUD 200 million (approximately RMB 92 million) [5] Group 3: Qingdao Beer - Qingdao Beer terminated its plan to acquire 100% of Jimo Yellow Wine due to unmet conditions in the share transfer agreement [7] - The acquisition was expected to enhance Qingdao Beer's market position and open new growth avenues [7] Group 4: KKR and Costa Coffee - KKR is among a few companies negotiating to acquire Costa Coffee from Coca-Cola [10] - Costa Coffee, the largest coffee chain in the UK, has seen a reduction in store numbers in China since its acquisition by Coca-Cola for £3.9 billion in 2018 [10] - KKR's expertise in the food supply chain and digital integration could enhance Costa's business model and cash flow if the acquisition proceeds [10] Group 5: Haidilao - Haidilao is set to open its first hamburger store, "Xiao Hai Ai Zha hiburger," in Hunan, indicating a shift towards expanding its product line [13] - The new store is an upgrade from an existing brand and aims to attract younger consumers with its hamburger offerings priced between RMB 28-39.9 [13] Group 6: 7-Eleven Japan - 7-Eleven Japan will launch hydrogen-roasted coffee in collaboration with UCC, using hydrogen as a heat source for roasting [17] - The new coffee product is priced at 149 yen (approximately RMB 7), slightly higher than regular hot coffee [17] - This initiative aims to enhance 7-Eleven's brand image and attract a more niche consumer base through an environmentally friendly narrative [17] Group 7: IKEA - IKEA's global retail sales fell by 1% in the 2025 fiscal year, marking the second consecutive year of decline [19] - Despite the sales drop, product sales and customer numbers increased by 3%, with 66 new sales points opened globally [19] - IKEA continues to implement a pricing strategy aimed at attracting more consumers amid intense market competition [19] Group 8: Moutai Group - Moutai Group announced a significant leadership change, appointing Chen Hua, the former head of Guizhou Energy Bureau, as the new chairman [22] - This marks the fourth leadership change in five years for the liquor giant, with expectations for Chen to drive expansion into new consumer segments [22] Group 9: Wahaha - Reports indicate that Zhu Lidan, a core executive at Wahaha, has left the company, with her office vacated [25] - This departure follows a leadership transition at Wahaha, where Zong Fuli took over, leading to the exit of several long-standing executives [25] - The loss of Zhu, known for her cost control expertise, may impact the company's operational efficiency and negotiation capabilities [25] Group 10: Alexander McQueen - Alexander McQueen announced a three-year strategic review, initiating a restructuring plan that includes cutting approximately 55 jobs, or 20% of its London headquarters staff [27] - The brand aims to simplify its international market structure to restore growth confidence [27] - The restructuring reflects a shift towards a more pragmatic approach for the luxury brand, known for its unique niche [27]
“上海设计100+”闪耀东南亚!2025世界设计之都大会海外展在吉隆坡举办
Zhong Guo Fa Zhan Wang· 2025-10-27 13:28
Core Points - The "Shanghai Design 100+" global competition exhibition is being held in Kuala Lumpur, Malaysia, from October 23 to 26, 2025, showcasing innovative designs and fostering cultural exchange between China and Malaysia [1][3] - The exhibition features over 200 exhibits from more than 40 brands, highlighting Shanghai's fashion and lifestyle innovations [3][12] - The event aims to deepen cooperation between China and Malaysia, aligning with the recent state visit of Chinese President Xi Jinping to Malaysia [3][12] Design and Fashion - The exhibition includes high-end fashion pieces such as The Atelier by Jimmy Choo and the "New Chinese Aesthetics" series by the brand Wan Jun Xi, emphasizing sustainable fashion [6] - New brands like Songye Pai are showcasing innovative technologies in fashion, such as seamless knitting for performance wear [6] Smart Appliances and Consumer Electronics - Companies like Xiao Pei Technology and Ben Teng are presenting new smart home products, including advanced pet care devices and personal care appliances [8] - XREAL is introducing the world's first consumer-grade AR+AI glasses, featuring a 57° field of view and high display quality [8] Arts and Cultural Products - The exhibition features cultural products like the zodiac-themed porcelain sets from Bai Tan Ji and various derivative products from popular franchises like Genshin Impact and Marvel [10] - The event aims to promote cultural exchange and collaboration in design between China and Malaysia [10] Youth and Talent Development - The signing of the "China-Malaysia Youth Design Talent Friendly Exchange Memorandum" aims to enhance cooperation in youth design talent exchange and joint activities [13] - The "U35 Plan" initiated by Shanghai focuses on supporting young designers, fostering their growth and interaction [13] Competition and Innovation - The "Shanghai Design 100+" competition, supported by UNESCO, emphasizes trends in AI empowerment, cultural heritage, and sustainability, with over 2,600 entries from 17 countries this year [12] - The competition has facilitated over 250 billion yuan in project transformations since its inception, highlighting its impact on the design industry [12]
联合利华,营收全线下滑
2 1 Shi Ji Jing Ji Bao Dao· 2025-10-26 02:00
Core Insights - Unilever reported a 3.5% year-on-year decline in revenue for the first nine months of 2025, totaling €44.8 billion, with all five business segments experiencing a downturn [2] - The company is undergoing significant transformation efforts, including divesting over 20 non-core beauty and personal care brands, as it faces market challenges from changing consumer habits [2] - The ice cream business spin-off is expected to be completed in Q4 2025, with the CEO expressing confidence in improved operating profit margins for the second half of the year [2] Financial Performance - Revenue declines were noted across all business segments, with household care experiencing the largest drop at 5.3%, followed by ice cream at 4.2%, and beauty & health and food segments both around 3% [5] - Despite the overall revenue decline, underlying sales growth of approximately 3.9% was achieved, with beauty & health leading at 5.1% growth [5] - The Asia-Pacific and Africa regions showed a 6.8% increase in underlying sales, with China returning to growth, contrasting with earlier declines [5] Market Strategy - Unilever's growth in China is attributed to targeted marketing strategies and a premium product mix, although the market is still recovering [2][5] - The company is focusing on high-end markets and e-commerce, with significant reforms in its distribution system and adjustments to core brand operations [6] - Local innovation is becoming a key strategy, with R&D efforts being localized to better meet consumer demands in China [8][10] Consumer Trends - Chinese consumers are increasingly demanding more effective and clinically validated products, driving industry upgrades [9] - The skincare market in China is noted to have significant growth potential, with a penetration rate of only 66% [3]
联合利华,营收全线下滑
21世纪经济报道· 2025-10-26 01:55
Core Insights - Unilever reported a 3.5% year-on-year decline in revenue for the first nine months of 2025, totaling €44.8 billion, with all five business segments experiencing a downturn [1] - The company is undergoing significant transformation efforts, including divestitures, layoffs, leadership changes, and business splits, to adapt to changing consumer habits and market challenges [1] - The ice cream business spin-off is expected to be completed in Q4 2025, with the CEO expressing confidence in improved operating profit margins for the year [1] Revenue Performance - All business segments reported revenue declines, with the largest drop in home care at 5.3%, followed by ice cream at 4.2%, and beauty & health and food segments down approximately 3% [3] - However, underlying sales (excluding acquisitions, disposals, and currency effects) showed a growth of about 3.9%, with beauty & health leading at 5.1% growth [3] Market Dynamics - The Chinese market has shown signs of recovery, with low single-digit growth attributed to targeted marketing strategies and a premium product mix [1][3] - The overall skincare market in China remains vast, with a penetration rate of only 66%, indicating significant growth potential [2] Strategic Initiatives - Unilever is focusing on a future-oriented brand portfolio that prioritizes high-end markets and e-commerce, with the U.S. and India identified as core growth markets [4] - The company is implementing localized innovation strategies, including the establishment of an AI-driven research platform to enhance product development [5][6] Leadership and Organizational Changes - A significant leadership overhaul has been initiated, with 25% of the leadership team being rotated to better respond to local market demands [7] - The CEO has emphasized higher performance expectations and clear accountability within the organization [7]
营收全线下滑 联合利华如何走出“转型疲劳期”?
2 1 Shi Ji Jing Ji Bao Dao· 2025-10-24 23:24
Core Insights - Unilever reported a 3.5% year-on-year decline in revenue for the first nine months of 2025, totaling €44.8 billion, with all five business segments experiencing a downturn [1][3] - The company is undergoing significant transformation efforts, including divesting over 20 non-core beauty and personal care brands, as it faces challenges from changing consumer habits and market dynamics [1][3] - The ice cream business is expected to be spun off by Q4 2025, with the CEO expressing confidence in improving operating profit margins for the year [1][3] Financial Performance - Revenue declines were noted across all business segments, with the largest drop in home care at 5.3%, followed by ice cream at 4.2%, and beauty & health and food segments around 3% [3] - However, underlying sales growth (excluding acquisitions, disposals, and currency effects) was approximately 3.9%, with beauty & health leading at 5.1% growth [3] - The Asia-Pacific and Africa regions showed a 6.8% increase in underlying sales, with Indonesia growing by 12.7% and China returning to growth [3] Market Strategy - Unilever's growth in China is attributed to targeted marketing strategies and a premium product mix, although the market is still recovering [1][3] - The company is focusing on high-end markets and e-commerce, with significant reforms in its distribution system and operations of key brands [4][5] - Local innovation is becoming a core feature of Unilever's strategy in China, with R&D efforts being localized to better meet consumer demands [5][6] Industry Trends - The Chinese skincare market is noted as the largest globally, with a penetration rate of only 66%, indicating substantial growth potential [2] - The emphasis on AI and local R&D is seen as crucial for adapting to the fast-evolving consumer preferences in China [5][6] - The competitive landscape is shifting as multinational companies adapt their strategies to local market needs, with Unilever's leadership changes aimed at enhancing responsiveness [6]
南都电商观察|李佳琦辟谣赔20亿;柴怼怼公司欠税
Nan Fang Du Shi Bao· 2025-10-23 07:18
Company Insights - Chai Duoduo's company, Wenzhou Daolai Jade Carving Co., Ltd., has reported tax arrears exceeding 85,000 yuan, including corporate income tax and consumption tax [1][3] - Chai Duoduo, who holds nearly 100% of the shares and serves as the legal representative and manager, has faced legal issues, including arrest for allegedly producing and selling inferior products [3] Industry Developments - Li Jiaqi has publicly refuted rumors of incurring a 2 billion yuan loss overnight due to mass consumer refunds, labeling the claims as fabricated and urging fans to report false posts [5] - WeChat's small store has introduced a feature that automatically replaces users' real phone numbers with virtual numbers for order delivery, which is enabled by default and cannot be turned off [6] - The brand Chunji, under Marubi Biotechnology, announced plans to terminate its Tmall flagship store operations, with reports indicating a lack of presence on multiple e-commerce platforms [7][8] - Swiss luxury watch brand Omega has officially opened its flagship store on Tmall, marking its first official presence on a domestic e-commerce platform, offering a full range of watches and services [10] Sales Performance - The top live-streaming sales figures on Douyin for October 22 show that the Guangdong couple achieved over 100 million yuan in sales, followed closely by Yang Fafa, also exceeding 100 million yuan [11]
港股异动 | 巨子生物(02367)反弹逾8% 控股股东增持50万股股份 花旗称市场对预售表现反应过度
Zhi Tong Cai Jing· 2025-10-23 01:53
Core Viewpoint - Juzi Bio (02367) has seen a rebound of over 8%, with a current price of HKD 41.9 and a trading volume of HKD 400 million, following the announcement of share purchases by its controlling shareholder, Juzi Holding [1] Group 1: Shareholder Activity - Juzi Holding purchased 500,000 shares of Juzi Bio on the announcement date, amounting to approximately HKD 19.3 million [1] - Since the disclosure of the share purchase plan on June 9, 2025, Juzi Holding has cumulatively acquired 3.666 million shares, investing a total of about HKD 178 million [1] - Following these purchases, Juzi Holding's shareholding increased to 585 million shares, representing 54.61% of the company's total issued shares, with intentions to further increase holdings based on market conditions and regulatory requirements [1] Group 2: Market Analysis - Citigroup recently released a report indicating that the market's reaction to Juzi Bio's pre-sale performance decline during the Double 11 event, particularly in relation to Li Jiaqi's live-streaming sales, is exaggerated [1] - Although Li Jiaqi's live-streaming sales trends are significant indicators for Double 11 performance, the contribution from other KOLs and the company's own live-streaming efforts has sharply increased, reducing Li Jiaqi's relative impact [1] - Despite the competitive landscape, there has been no negative feedback from customers regarding the company's products or brand, and Citigroup anticipates a recovery in sales for Juzi Bio in the fiscal year 2026, given the low base this year, suggesting that the company's valuation remains attractive [1]