Core Points - The article discusses the ongoing challenges faced by Xibei, a Chinese restaurant chain, in the wake of a public relations crisis related to its food safety and transparency issues [1][2][14] - Xibei has implemented changes to its menu and cooking practices, including the use of non-GMO soybean oil and in-house preparation of certain dishes, but customer traffic remains low [1][3][14] - The public's reaction to Xibei's situation reflects broader concerns about high-priced dining, food safety, and the transparency of information provided by restaurants [2][14] Summary by Sections Operational Changes - Xibei has modified nine core dishes to be prepared on-site and has switched to non-GMO soybean oil for cooking [1] - As of September 29, only one of the nine planned changes, the yellow rice cake, had not been completed [1] - The restaurant chain is actively recruiting staff to manage the increased operational demands due to these changes [10] Customer Experience - During a recent visit, Xibei's customer occupancy was around 10%, significantly lower than competitors in the same mall [3][4] - Despite promotional efforts, such as offering 100 yuan dining vouchers, customer turnout has not improved [5] - Customer feedback indicates a mix of loyalty and dissatisfaction, with some willing to return while others express disappointment in service quality [6][11] Employee Sentiment - Employees exhibit caution and uncertainty regarding the company's direction and customer interactions, reflecting the overall tense atmosphere within the restaurant [8][12] - Staff training has increased, focusing on operational details, but employees feel pressure to avoid mistakes [9][12] Public Relations and Market Perception - The public's scrutiny of Xibei has intensified, with the company struggling to effectively communicate with customers [2][14] - The crisis has highlighted a disconnect between Xibei's pricing and perceived value, leading to a sense of betrayal among customers [14][15] - Experts suggest that the focus should shift from punitive measures against Xibei to fostering a healthier dialogue about industry standards and practices [15]

Core Insights - The rapid expansion of chain restaurants in small towns is transforming local dining experiences, with a notable increase in the presence of various international cuisines [1][3][5] - The rise of online platforms and delivery services is significantly impacting local businesses, leading to a decline in traditional family-run eateries [5][18] - The popularity of local specialties remains strong, with some traditional dishes still attracting customers despite the competition from chain restaurants [6][8][20] Summary by Sections Chain Restaurants and Local Impact - Chain restaurants like KFC and Luckin Coffee are proliferating in small towns, offering a variety of cuisines that were previously uncommon [1] - The local dining scene is increasingly dominated by chain establishments, which often provide a more standardized and appealing dining experience compared to local eateries [3][5] Online Platforms and Consumer Behavior - Chain restaurants leverage online platforms like Dianping and Douyin to optimize their ratings and attract customers, often tying employee incentives to online performance metrics [5] - The use of apps like Gaode for restaurant discovery is reshaping consumer behavior, with high ratings often correlating with long wait times due to popularity [10][11] Local Specialties and Traditional Eateries - Despite the dominance of chains, local specialties such as the authentic Xiangyang beef noodles continue to thrive, showcasing the resilience of traditional dining options [8][20] - Unique local eateries that offer traditional dishes are finding new life through online visibility and consumer interest, demonstrating a blend of tradition and modern marketing [16][20] Changes in Transportation and Accessibility - The increase in car ownership and improved road conditions in small towns have made it easier for consumers to access a wider range of dining options [12][14] - The geographical distribution of restaurants is shifting, with chain establishments occupying prime locations while traditional eateries move to less central areas [14] Conclusion on Market Dynamics - The competition between chain restaurants and local eateries is intensifying, leading to a significant transformation in the dining landscape of small towns [18] - The coexistence of modern chain restaurants and traditional local eateries reflects a broader trend of consumer preference for quality and value in dining experiences [18][20]

Core Viewpoint - The article discusses the recent actions taken by Xibei, a restaurant chain, in response to a public relations crisis, including price reductions and menu adjustments to regain customer trust and restore foot traffic [3][9]. Group 1: Price Adjustments - Xibei announced a nationwide price reduction on October 1, affecting 33 dishes, with some prices dropping by over 20% [5]. - Specific examples of price changes include: - Grassland tender grilled lamb chop from 119 yuan to 99 yuan - Scallion grilled fish from 89 yuan to 79 yuan - Yellow rice cake from 29 yuan to 26 yuan - Sesame oil stir-fried eggs from 43 yuan to 33 yuan - Xibei gluten from 39 yuan to 33 yuan [8]. Group 2: Menu and Operational Changes - Xibei has completed its planned menu adjustments, including the introduction of freshly prepared dishes such as lamb skewers and pumpkin porridge, moving away from pre-prepared items [11]. - The restaurant chain has implemented a new cooking process where raw ingredients are prepared on-site, ensuring freshness and quality [11][14]. Group 3: Customer Engagement and Recovery Efforts - To encourage customer visits, Xibei launched a campaign offering 100 yuan dining vouchers to patrons, which has been well-received, with many customers returning despite the controversy [16]. - The restaurant reported a recovery in customer traffic, with a notable increase in footfall during peak hours, indicating a positive response to the recent changes [15].

Core Viewpoint - Xibei is actively implementing self-rescue measures in response to recent controversies, including a significant price reduction on menu items and a commitment to improve food preparation processes [1][6]. Price Reduction - On October 1, Xibei announced a nationwide price reduction affecting 33 dishes, with some items seeing price cuts of over 20% [2][3]. - Examples of price changes include: - Grassland tender grilled lamb chops from 119 yuan to 99 yuan - Scallion grilled fish from 89 yuan to 79 yuan - Yellow rice cake from 29 yuan to 26 yuan - Sesame oil scrambled eggs from 43 yuan to 33 yuan - Xibei gluten from 39 yuan to 33 yuan [3]. Menu and Process Adjustments - Nearly 400 Xibei stores have completed menu adjustments, transitioning to on-site preparation for several dishes, including freshly made pumpkin porridge and lamb skewers [4]. - The restaurant has shifted from using pre-prepared ingredients to preparing dishes from scratch, enhancing the dining experience [4][5]. Customer Response and Recovery - Following the price reductions and menu changes, customer traffic has begun to recover, with reports of increased patronage during peak hours [2][6]. - The introduction of a 100 yuan dining voucher for customers has also contributed to the recovery of customer flow, with many returning customers expressing loyalty despite the controversies [7]. Employee Impact - Despite the increased workload due to the new preparation methods, employee retention has remained stable, with no resignations reported [6]. - The company has maintained employee benefits and increased overtime pay to support staff during this transition [6].

Core Insights - Xibei is actively implementing self-rescue measures in response to recent controversies, including a public apology and a commitment to adjust menu items before the National Day holiday [1] - The company has announced a significant price reduction on its menu items, with some dishes seeing price cuts of over 20% [2][5] - The adjustments to the menu and pricing are part of a broader strategy to restore customer traffic and improve consumer perception following previous pricing controversies [5][7] Pricing Adjustments - On September 30, it was reported that Xibei would reduce prices on 33 dishes starting October 1, with some items seeing reductions exceeding 20% [2] - Specific examples of price changes include: - Grassland tender grilled lamb chop from 119 yuan to 99 yuan - Scallion grilled fish from 89 yuan to 79 yuan - Yellow rice cake (6 pieces) from 29 yuan to 26 yuan - Sesame oil scrambled eggs from 43 yuan to 33 yuan - Xibei gluten from 39 yuan to 33 yuan [5] Menu and Operational Changes - Xibei has completed its planned menu adjustments across nearly 400 stores, with further upgrades planned for items like chicken soup and sauces [7] - The company has shifted to a model where dishes are prepared fresh in-store rather than relying on pre-prepared ingredients, enhancing the dining experience [7][10] - The restaurant has also committed to using non-GMO soybean oil and ensuring that all meat is freshly prepared daily [7] Customer Engagement and Recovery Efforts - To encourage customer visits, Xibei launched a "Xibei Treats You to Dinner" campaign, offering 100 yuan dining vouchers to customers, which has been well-received [11][12] - The restaurant has reported a gradual recovery in customer traffic, with some locations seeing a return to previous levels of patronage [10] - Employees have expressed loyalty to the company despite increased workloads, and the company has maintained employee benefits and morale during this challenging period [10]

Core Viewpoint - Xibei has announced a significant price reduction on its menu items, which is seen as a response to previous consumer concerns regarding pricing and quality, aiming to restore customer traffic during the National Day holiday [1][2][5] Group 1: Price Reduction Details - On October 1, Xibei implemented a price reduction on 33 dishes, with some items seeing price cuts of over 20% [2] - Examples of price changes include: - Grassland tender grilled lamb chops from 119 yuan to 99 yuan - Scallion grilled fish from 89 yuan to 79 yuan - Yellow rice cake from 29 yuan to 26 yuan - Sesame oil scrambled eggs from 43 yuan to 33 yuan - Xibei gluten from 39 yuan to 33 yuan [3] Group 2: Menu and Operational Adjustments - Xibei has completed its planned menu adjustments, including the transition to in-store preparation for several dishes, such as fresh marinated meat and on-site cooking of various items [4][8] - The restaurant has shifted from using semi-finished products to fresh ingredients, ensuring all dishes are prepared on-site to enhance quality and customer satisfaction [4][8] Group 3: Customer Response and Traffic Recovery - Following the price reduction and menu adjustments, customer traffic has shown signs of recovery, with reports of increased patronage during peak hours [2][6] - The introduction of a 100 yuan dining voucher for customers has also contributed to the resurgence in customer visits, with many returning not solely for the vouchers but due to established trust in the brand [7] Group 4: Impact of Recent Controversies - Xibei experienced a significant drop in customer traffic due to recent controversies, with daily revenue losses reported in the hundreds of thousands of yuan [5][6] - The company has acknowledged the impact of these issues on both customer perception and employee morale, with measures taken to support staff during this challenging period [6][7]

Core Viewpoint - The article discusses the contradictions and inconsistencies in the statements and actions of Jia Guolong, the founder of Xibei, highlighting the challenges faced by restaurant entrepreneurs in balancing efficiency, quality, scale, and original intentions [4][5][42]. Group 1: Contradictions in Business Strategy - Jia Guolong transitioned from promoting pre-made dishes to denying their existence, claiming "Xibei is 100% not pre-made" despite evidence of his involvement in the pre-made dish industry [9][10]. - His stance on going public shifted from "never" to a goal of completing an IPO by 2026, aiming for a market value exceeding 100 billion yuan, despite current revenues of only 6.2 billion yuan [12][14][15]. - The ambitious goal of opening 100,000 stores was drastically reduced to approximately 370 stores by 2024, showcasing a significant gap between aspiration and reality [16][19]. Group 2: Employee Management and Corporate Culture - Jia Guolong exhibited a dual approach to employee management, promising substantial bonuses while simultaneously imposing a demanding work schedule of 105 hours per week [21][22][23]. - His commitment to employee welfare was contradicted by a harsh work environment, leading to confusion among staff regarding the company's true values [24][43]. Group 3: Pricing and Consumer Relations - The pricing strategy of Xibei has been characterized by a cycle of price increases followed by public backlash and apologies, indicating a lack of consistency in pricing policies [25][28]. - Jia Guolong's statement "customers abuse me thousands of times, I treat customers like my first love" reflects a disconnect between the company's service philosophy and its actual customer relations [30][31]. Group 4: Dependency on Delivery Platforms - Jia Guolong criticized delivery platforms for undermining pricing power while simultaneously relying on them for 40% of Xibei's revenue, revealing a contradiction in his business strategy [33][35][36]. Group 5: Failed Brand Expansion - The attempt to diversify into multiple sub-brands has resulted in significant failures, with numerous projects being launched and quickly abandoned, indicating a lack of strategic focus [39][40]. - The rapid turnover of new brands and the chaotic management style have led to wasted resources and missed opportunities for growth in the core business [40][41]. Group 6: Overall Leadership Style - Jia Guolong's leadership style is described as autocratic, with decisions made unilaterally, often leading to ineffective strategies and a lack of accountability within the organization [43][44]. - The article suggests that many restaurant entrepreneurs share similar traits of disconnection from consumer needs and market realities, leading to a collective struggle in the industry [44].

Core Viewpoint - The newly released regulations by the State Administration for Market Regulation aim to strengthen food safety responsibilities in the chain restaurant industry, addressing issues of management deficiencies and frequent risks at store levels [1][2]. Summary by Sections Regulatory Framework - The regulations define chain restaurants based on a "four unifications" model: unified brand, supply chain, operations, and food safety management, clarifying the regulatory targets [1]. - Headquarters are required to allocate food safety funds based on revenue proportions for traceability and training, with accountability for insufficient funding [1]. - Responsibilities are detailed for headquarters, branches, and stores to prevent blame-shifting [1]. - The regulations mandate the establishment of comprehensive procedural guidelines and real-time monitoring through "Internet + transparent kitchens" [1]. - Supervision is tiered based on the number of stores: over 500 stores are regulated at the provincial level, 100-500 at the municipal level, and under 100 at the county level [1]. Legal Responsibilities - The regulations outline 12 types of violations, with penalties for headquarters that attempt to evade responsibility through contracts, including fines ranging from 20,000 to 100,000 yuan [2]. - Despite clear guidelines, chain restaurants face challenges in compliance due to rising costs and management inefficiencies, with average profit margins projected to decline by 3.2 percentage points from 2020 to 2024 [2]. Cost Challenges - Labor costs are a significant concern, with skilled chefs earning between 8,000 to 15,000 yuan monthly, and a turnover rate of 25% leading to increased recruitment and training expenses [2]. - The proportion of labor costs in total expenses has risen from 22% in 2020 to 28% in 2024 [2]. - Energy costs are also high, with traditional cooking methods being inefficient, leading to monthly energy costs exceeding 12,000 yuan for some brands [3]. Management Inefficiencies - The lack of data collaboration between stores and headquarters results in delayed decision-making and ineffective inventory management, exacerbating operational challenges [4]. - The reliance on manual inspections for compliance is time-consuming and often fails to identify real-time issues, increasing food safety risks [3]. Technological Solutions - AI cooking robots, such as those developed by Chip Chef, offer a potential solution to high labor and energy costs, achieving 90% thermal efficiency and reducing labor needs significantly [6]. - The robots can standardize food quality across different locations, addressing the "thousand tastes" problem, with consistency rates reaching 99% [6]. - The implementation of smart management systems has led to an average reduction of 22% in labor costs, a 65% decrease in food waste, and a 75% improvement in management efficiency for participating brands [7].

Core Viewpoint - The article discusses the ongoing challenges faced by Xibei restaurant chain in the wake of a public relations crisis, highlighting their attempts to implement changes in response to consumer concerns and the impact on customer traffic and employee morale [3][27]. Summary by Sections 1. Changes Implemented - Xibei has modified nine core menu items to be prepared on-site, including beef patties and fish sticks, and has switched to non-GMO soybean oil for cooking [1]. - As of September 29, only one item, the yellow rice cake, remains unmodified according to their public announcement [1]. 2. Customer Traffic and Experience - During a visit on September 29, the restaurant's occupancy rate was approximately 10%, making it one of the least busy chains in the mall [5]. - The restaurant had only two tables occupied during a pre-lunch peak, and by noon, only five tables were filled [7]. - A significant decrease in child patrons was noted, with fewer families dining compared to previous visits [9]. 3. Public Relations and Communication - Xibei's communication strategy has been criticized, with the founder's responses to public concerns perceived as defensive [3]. - The restaurant's management has become more cautious in their interactions with the media and customers, reflecting a shift from previous openness [27]. 4. Employee Sentiment and Operations - Employees expressed uncertainty about the company's direction and recent changes, indicating a tense atmosphere [16][26]. - There has been an increase in employee training sessions, particularly related to the new standard operating procedures for children's meals [17]. 5. Financial Impact - The restaurant's daily revenue reportedly dropped by nearly half following the onset of the crisis, with current occupancy rates indicating a further decline [15]. - Despite promotional efforts, such as offering 100 yuan dining vouchers, customer turnout remained low [11][13]. 6. Consumer Behavior - Customers have become more cautious in their dining choices, with some expressing dissatisfaction with the perceived value of their meals [13]. - The article notes a shift in consumer sentiment, with some patrons still willing to dine at Xibei despite the controversies, while others have decided against returning [13]. 7. Industry Context - The article suggests that the crisis reflects broader issues within the high-end dining sector, including consumer expectations and the perceived value of dining experiences [27][28]. - Experts argue that the focus should shift from punitive measures against Xibei to a more constructive dialogue about industry standards and practices [28][29].

▲资料图：连锁餐饮企业覆盖地域广、交易量大、所涉人群多。图/IC photo 连锁餐饮总部"只收钱不管理"的现象即将画上休止符。 市场监管总局近日正式发布《餐饮服务连锁企业落实食品安全主体责任监督管理规定》（以下简称"新 规"），自2025年12月1日起实施。根据新规，餐饮连锁企业总部必须承担起食品安全"火车头"职责，绝 不能"只收钱不管理"。 新规首次规范了餐饮服务连锁企业的主体责任，首次明确了不同企业规模、风险等级对应的监管层级。 其中，突出强调抓住"关键少数"，夯实企业总部管理责任，对企业总部"管什么""怎么管"予以明确，这 无疑十分关键。 将门店数量超10000家的超大规模连锁餐饮品牌，纳入省级监管范围，这一设计有助于解决基层市场监 管部门对监管超大规模餐饮服务连锁企业"心有余力不足"的问题。 同时，省级市场监管部门根据企业总部管理的门店数量变化情况，在每年1月确定负责监督管理的企业 总部，这体现了动态调整的监管思路。 此前，一些连锁餐饮企业在食品安全方面存在诸多乱象。今年3·15期间，新京报曝光了杨铭宇黄焖鸡后 厨存在售卖隔夜菜，变质食材等食品安全乱象，引起巨大反响。随后多地市场监督管理局对该公司加 ...