以下文章来源于肖明超-趋势观察 ，作者肖明超趋势观察团 肖明超-趋势观察 . 知萌咨询旗下的专业趋势内容传播平台，自2013年成立以来，每周发布原创深度内容，以趋势的视角深入剖析消费、品牌与营销，已成长为一个集合图文、 视频、音频等多媒体形式的综合趋势内容平台。 这是新消费智库第 2 6 2 4 期文章 新消费导读 一张成本几毛的纸片，二手平台敢卖300块？ 作者 ： 肖明超趋势观察团 编辑：竺天 审核： Single 来源： 肖明超-趋势观察 谁能想到，2024年最硬核的"理财产品"，不是黄金股票，而是 始祖鸟 的吊牌！ 一张成本几毛的纸片，二手平台敢卖300块？ 甚至超越部分成衣价格，当别的品牌还在价格战里卷生卷死，始祖鸟却以18%的逆势增长狂揽 376亿！这只"户外界的爱马仕"，到底凭什么？ | ਨਾ | #始祖乌吊牌被炒到最高300元一张# | | | | | | --- | --- | --- | --- | --- | --- | | | 导语:有网友在二手平台上发现,一张始祖乌的吊牌最高煮然被炒到300元。 | | | | | | 数据总览 | | | | 全部 24小时 | 30天 | | | ...

Financial Performance - The company reported a basic earnings per share of 1.32 yuan for 2024, an increase of 43.48% compared to 0.92 yuan in 2023 [1] - Net profit for 2024 was 1.85 billion yuan, reflecting a growth of 41.22% from 1.31 billion yuan in 2023 [1] - Operating revenue reached 10.02 billion yuan, up 21.75% from 8.23 billion yuan in the previous year [1] - The return on equity (ROE) improved to 9.49% in 2024, a significant increase of 33.29% from 7.12% in 2023 [1] Shareholder Structure - The top ten unrestricted shareholders collectively hold 10,429.39 million shares, accounting for 73.67% of the circulating shares, with an increase of 124.77 million shares compared to the previous period [1] - Shanghai Yangda Enterprise Management Co., Ltd. remains the largest shareholder with 7,560 million shares, representing 53.40% of the total share capital [2] - New entrants among the top shareholders include Shanghai Pin'en Exhibition Co., Ltd. and Huaxi Securities Co., Ltd., holding 92.46 million shares and 80.65 million shares respectively [2] Dividend Distribution - The company announced a dividend distribution plan of 1.97 yuan per share (including tax) [3]

Core Viewpoint - KAILAS, traditionally known for its professional outdoor gear, is undergoing a transformation towards a more fashionable and high-end positioning, which has sparked mixed reactions among consumers and industry observers [7][10][17]. Group 1: Brand Transformation - KAILAS has shifted its image from a purely professional outdoor brand to one that incorporates fashion elements, as evidenced by social media trends where users showcase KAILAS products in casual settings [7][8]. - The brand's recent product launches, such as the MONT X-PRO series and the "future of YAN" hiking shoes, reflect a focus on stylish designs and modern color palettes, moving away from traditional bold colors [8][10]. - KAILAS has seen a significant price increase, with average prices rising by 63.3% to 963 yuan, aligning closer to international premium outdoor brands [10][22]. Group 2: Consumer Perception - There are divided opinions on KAILAS's new direction; while some consumers appreciate the aesthetic appeal of new products, others criticize the high prices, suggesting that KAILAS is becoming a luxury brand [13][18]. - The brand's core consumer demographic primarily consists of outdoor sports enthusiasts aged 30-45, predominantly in first and second-tier cities, which may limit its broader market appeal [23]. - KAILAS's established reputation for high-quality, professional outdoor gear creates a perception barrier for average consumers, making it challenging for the brand to penetrate the mass market [24][25]. Group 3: Competitive Landscape - As KAILAS raises its prices, it faces increased competition from other established outdoor brands like Descente and Montbell, which offer similar products at lower price points [26][28]. - The brand's visibility and recognition in the market are still behind competitors, with KAILAS's search volume on social media significantly lower than that of brands like Salomon and Arc'teryx [28]. - To become a "new treasure for the middle class," KAILAS must enhance its visibility and appeal to a broader audience while maintaining its professional image [28].

Group 1: Financial Performance - In 2024, the company achieved a revenue of 800.26 million yuan, with X-BIONIC brand contributing 289.86 million yuan, a year-on-year increase of 34.91% [2] - For Q1 2025, the company reported a revenue of 194.02 million yuan, with X-BIONIC brand generating 76.07 million yuan, a year-on-year growth of 27.99% [2] - The CRISPI brand's revenue in 2024 was 92.98 million yuan, showing a year-on-year increase of 16.49% [2] - The combined revenue from LA SPORTIVA, MYSTERY RANCH, and DANNER brands reached 120.73 million yuan, with a year-on-year growth of 23.93% [2] Group 2: Strategic Plans - In 2025, the company plans to adjust the pricing strategy for some X-BIONIC new products to enhance market competitiveness [2] - The company aims to accelerate the cleanup of the Squirrel Tribe business to minimize its impact on overall performance [2] - The company will focus on the exclusive agency brand Marmot, primarily through online sales channels in 2025 [2] - The company is committed to brand-oriented operations and expects to enter a phase of healthy and rapid development in 2025 [2] Group 3: Market Expansion and Brand Development - The company plans to open 15-20 new X-BIONIC stores in 2025, primarily in key cities like Beijing, Chengdu, and Shenyang [4] - HOUDINI brand will have approximately 20 self-operated and dealer stores, while CRISPI will have 2-3 single-brand stores [4] - The outdoor market in China is experiencing rapid growth, with outdoor clothing becoming a popular daily wear style [4] - The company will establish a joint R&D center with its Swiss headquarters to enhance product development and marketing strategies [4] Group 4: Product Strategy - The company will broaden the price range of X-BIONIC products, introducing mid-to-high-end products while maintaining high positioning for certain items [4] - New products like X-BIONIC Breeze summer pants and moisture-wicking POLO shirts will be tested through online sales channels, exceeding market expectations [4]

中国经济网北京4月27日讯 深交所网站4月25日披露关于终止对厦门渡远户外用品股份有限公司（简称"渡远 户外"）首次公开发行股票并在创业板上市审核的决定。 请发行人：（1）说明是否存在双方签署代持协议或抽屉协议以规避纳税义务的情形，是否存在被税务部门 采取行政处罚的风险；（2）说明林豫松所持五家公司股权被冻结和解除冻结事项是否属于重要事项，是否 进行充分披露；（3）结合股权低价转让的背景、动机、具体原因，说明是否存在林豫柏为林豫松代持股份 影响发行人股份权属清晰的情形。同时，请保荐人发表明确意见。 需进一步落实事项： 无 渡远户外主要从事房车游艇配套产品和水上休闲运动产品的研发、设计、生产和销售。 截至招股说明书签署日，林锡臻直接持有渡远户外53.60%的股份，并通过连城汇力控制公司10%的股份， 合计控制公司63.60%的股份，为公司的控股股东和实际控制人。 渡远户外本次原拟在深交所创业板发行数量不超过1,000万股，按本次发行上限计算，本次发行股份占发行 后总股本的比例不低于25%；本次发行股份均为新股，不涉及公开发售老股。公司原拟募集资金46,316.80 万元，用于"水上运动用品和房车、游艇配套产品扩 ...

来源|贝多财经 2025年4月25日，深圳证券交易所披露的信息显示，厦门渡远户外用品股份有限公司（下称"渡远户外"）及其保荐人东兴证券撤回上市申请文件。因此，深 圳证券交易所决定终止对其首次公开发行股票并在创业板上市的审核。 据贝多财经了解，渡远户外于2022年6月递交招股书，准备在深圳证券交易所创业板上市。2023年4月，渡远户外首度上会，但被暂缓审议。同年6月，该公 司再次上会，并顺利通过。 天眼查App信息显示，渡远户外成立于2012年10月，前称为厦门汇力源进出口有限公司。目前，该公司的注册资本为人民币3000万元，法定代表人为林锡 臻，股东包括林锡臻、林豫柏、连城汇力等。 据招股书介绍，渡远户外主要从事房车游艇配套产品和水上休闲运动产品的研发、设计、生产和销售。其中，房车游艇配套产品主要以包括小微型水泵为 主，水上休闲运动产品主要包括皮划艇、桨板等。 2020年、2021年和2022年，渡远户外的营收分别约为1.93亿元、3.52亿元和3.10亿元，净利润分别为5302.60万元、7553.40万元和7060.24万元，扣非后净利润 分别为5145.02万元、7009.47万元和6042.17万元。 ...

文/西风 4月25日，深交所公布对厦门渡远户外用品股份有限公司创业板IPO终止审核的决定，直接原因是公司及保荐机构东兴证券撤回申报。公司创业板IPO早在2023年6 月16日过会，此前在2023年4月26日曾被暂缓审议。公司过会后22个月一直未能提交注册，直到被终止审核。 | | | 圈 厦门渡远户外用品股份有限公司 | | | | --- | --- | --- | --- | --- | | 已受理 | 已问询 | 上市委会议 | 上市委会议 | 终止 | | 2022-06-08 | 2022-07-01 | 2023-04-26 | 2023-06-16 | 2025-04-25 | | | | 暂經富沙 | 通过 | 终止(额同) | 公司前身厦门汇力源进出口有限公司成立于2012年10月，2020年12月整体变更为股份公司。目前注册资本3000万元。公司控股股东、实际控制人均为1983年出生 的林锡臻先生，合计控制公司63.60%的股份，现任公司董事长、总经理。 一、公司相关产品长期位于美国亚马逊船用水泵的最畅销产品之列 公司主要从事房车游艇配套产品和水上休闲运动产品的研发、设计、生产和销售。房车 ...

Core Viewpoint - The financial performance of Sanfu Outdoor in 2024 shows significant declines in key metrics such as net profit and cash flow, indicating serious operational challenges and increased market competition [1][3][10]. Financial Performance Summary - Revenue Decline: In 2024, Sanfu Outdoor reported revenue of 800,262,975.04 yuan, a decrease of 5.45% from 846,399,984.53 yuan in the previous year. The outdoor products segment generated 744,100,518.93 yuan, accounting for 92.98% of total revenue, down 3.86% year-on-year, while outdoor services revenue fell 22.47% [2]. - Net Profit Drop: The net profit attributable to shareholders was -21,494,108.54 yuan, a decline of 158.83% compared to 36,533,966.95 yuan in the previous year. The net profit after excluding non-recurring items was -27,999,280.54 yuan, down 186.11% from 32,515,933.97 yuan [3][4]. - Earnings Per Share: Basic earnings per share were -0.14 yuan, down 160.87% from 0.23 yuan, while the diluted earnings per share after excluding non-recurring items were -0.18 yuan, a decrease of 190.00% from 0.20 yuan [4]. Expense Analysis - Sales Expenses Increase: Sales expenses rose by 9.73% to 271,738,231.14 yuan from 247,650,486.87 yuan, indicating increased investment in market promotion and brand awareness [5]. - Management Expenses Slight Decrease: Management expenses decreased by 1.60% to 90,693,314.95 yuan from 92,172,499.93 yuan, suggesting a need for further optimization in management processes [6]. - Financial Expenses Slightly Reduced: Financial expenses were 18,940,078.59 yuan, a slight decrease of 0.60% from 19,054,792.71 yuan, but the company still needs to manage its debt structure effectively [7]. Cash Flow Situation - Operating Cash Flow Decline: The net cash flow from operating activities was 25,748,191.14 yuan, down 52.42% from 54,110,515.12 yuan, indicating weakened cash collection capabilities [10]. - Investment Cash Flow Improvement: The net cash flow from investing activities improved to -15,330,838.80 yuan from -54,659,867.59 yuan, reflecting a reduction in cash outflow for acquisitions [11]. - Financing Cash Flow Significant Decrease: The net cash flow from financing activities was -49,593,920.25 yuan, a decrease of 214.97% from -15,745,524.86 yuan, indicating reduced cash inflow from borrowings [12]. R&D and Innovation - Stable R&D Investment: R&D expenses were 10,291,997.52 yuan, a slight increase of 0.19% from 10,272,018.55 yuan, showing ongoing commitment to product innovation [8].

0:00 原题：全聚焦丨多维发力 江苏多措并举稳外贸促发展 当前，外贸企业面临订单波动、不确定因素增加等严峻挑战。作为外贸大省，江苏多措并举稳外贸促发 展，通过加速多元化市场布局，交通物流提速升级等举措，促进外贸经济发展。 南通外贸中心是外贸企业集聚区，目前入驻企业超250家，涉及纺织服装、机械设备等30多个领域。园 区内的江苏亦瑾进出口贸易有限公司，主要从事纺织品及原辅料等商品的进出口业务。公司负责人透 露，前几年公司就有意调整了市场布局，目前在美国的业务量不大。对于部分美国滞留订单，公司根据 不同地区客户需求重新设计，并将其出口到日韩、欧洲、东南亚等地。 今年以来，南通外贸中心联合相关部门多次上门走访企业，及时响应企业诉求，同时组织多场政策宣讲 会、"外贸大讲堂"等活动，加快推进内外贸一体化发展。为帮助外贸企业拓展国内市场，泰州启动"泰 享消费·外贸优品"促消费系列活动，通过线下展销、线上直播等途径，并叠加100万元消费券，把优质 的外贸产品带给国内消费者，实现消费者和外贸企业的"双赢"。 泰州润元户外用品股份有限公司董事长赵立新说："我们在家里的订单库存有将近800万美元，在海上漂 的有100多万美元的 ...

有 没 有 发 现 ， 出 现 在 大 众 视 野 的 户 外 活 动 越 来 越 多 ， 无 论 是 各 大 媒 体 平 台 还 是 自 己 的 朋 友 圈 ， 户 外 的 趋 势 都 在 逐 步 的 上 升 。 为了获得更好的户外体验，一双质量过关、舒适合脚的鞋必不可少。 然而如何挑选一双适宜的户外鞋，困扰着许多初入户外的朋友。 鞋子没选对，磨脚、打滑、破损都还是小事，不合适的鞋子不仅会伤脚、伤膝盖，还会增加户外的安全 风险。 据新闻报道发布的一些户外摔伤事故，不难发现受伤者几乎都是穿着旅游鞋、板鞋等去爬山。 要知道坡度稍微陡的地方旅游鞋是很不好站稳的。如果遇到下雨湿滑的路段，滑倒在所难免。 徒步靠得是脚下功夫，鞋子选不对大概率都要遭罪。 就像跑步要穿跑鞋，篮球羽毛球网球等都需要专门的运动鞋。 而想要在户外安全的行走，还是要靠 户外鞋 来保障。 对于许多都市打工人而言，户外不仅是身体的锻炼场所，更是心灵的栖息地。 他们通过户外活动寻找精神寄托，缓解工作压力和生活焦虑。 打工人们热衷于在大自然中释放情绪、疗愈自我。 他们通过 抱树、徒步摆烂大赛、骑行显眼包 等方式表达自己的情感状态和生活态度。 面对这股热潮 ...