Core Viewpoint - Hema is shifting its focus to its main business formats, Hema Fresh and Hema Neighbor Business, while closing its membership stores, which were previously seen as a second growth curve. The company aims to open nearly 100 new Hema Fresh stores in the upcoming fiscal year and is optimistic about the domestic consumption market [2][3][5]. Group 1: Business Strategy - Hema Fresh has over 420 stores as of March 31, 2025, and ranks third in China's supermarket sector with a GMV of 75 billion yuan, following Walmart China and RT-Mart [5]. - The company has achieved its first annual profit in the last fiscal year, indicating a more stable and rapid development due to strategic focus [5][6]. - Hema's CEO, Yan Xiaolei, has set a target for the company to reach a GMV of 100 billion yuan within three years [6]. Group 2: Store Operations - Hema is closing its X membership stores, which were intended to compete with Costco, as part of a strategic adjustment to concentrate on its core business formats [3][5]. - The closure of membership stores is a proactive business adjustment that began earlier in the year, with the company emphasizing that Hema Fresh stores will continue to operate [5][6]. Group 3: Market Expansion - Hema is leveraging Alibaba's consumer platform to expand its customer base, including a recent collaboration with Taobao 88VIP to offer Hema X membership experience cards [7]. - Hema has also appeared prominently on Taobao's homepage, enhancing its visibility and driving more traffic to its stores [8].

Core Insights - Hema plans to open nearly 100 new stores within the fiscal year, expanding to over 50 cities, resulting in a total of more than 500 stores [1] - The CEO emphasizes the company's commitment to meeting the growing consumer demand for quality living, focusing on user-centric operations and maintaining high standards in products and services [1] - Hema has shifted its focus to its main business formats, Hema Fresh and community discount stores, while exiting exploratory projects like X membership stores [1] - The company has experienced a "first store effect" in various cities, injecting new consumer vitality and improving its operational performance [1] - Hema's GMV for the fiscal year 2025 is projected to exceed 75 billion yuan, marking its first year of profitability with over 420 Hema Fresh stores in operation [1] - Hema ranked among the top three in the "2024 China Supermarket Top 100" list, indicating its entry into a new growth cycle and solidifying its status as a benchmark in the Chinese retail sector [1][2] Company Overview - Since opening its first store in Shanghai in 2016, Hema Fresh has defined a new generation of supermarkets with features like seafood, short-shelf-life fresh produce, ready-to-cook meals, self-checkout, and an integrated online-offline business model [2] - Hema Fresh currently operates over 420 stores across more than 50 cities in regions including North China, East China, South China, and Southwest China as of the end of March this year [2]

Group 1 - Hema plans to open nearly 100 new stores within the fiscal year, expanding to over 50 cities, resulting in a total of more than 500 stores [1] - Hema's CEO emphasizes the importance of meeting consumer demand for a better life and maintaining a user-centric business model [1] - Hema has shifted focus to its main business formats, Hema Fresh and community discount stores, while launching exploratory projects like X membership stores [1] Group 2 - Hema Fresh has opened its first stores in several cities, creating a "first store effect" that revitalizes local consumption [1] - Hema's operational performance is improving, with projected GMV exceeding 75 billion yuan for the fiscal year 2025 and achieving profitability for the first time [1] - Hema ranked among the top three in the 2024 China Supermarket Top 100 list released in July [1][2] Group 3 - Established in 2015, Hema is a benchmark for Alibaba's new retail, focusing on Hema Fresh and Hema NB, with the former being a successful model [2] - Hema Fresh opened its first store in Shanghai in 2016 and has since become a standard in the supermarket industry with its integrated online and offline operations [2] - As of March 2023, Hema Fresh has over 420 stores across more than 50 cities in North China, East China, South China, and Southwest China [2]

Core Viewpoint - Hema is shifting its focus to its main business formats, Hema Fresh and community discount stores, while closing its membership stores, indicating a strategic realignment to enhance operational efficiency and market presence [1][3][4]. Group 1: Business Strategy - Hema plans to open nearly 100 new Hema Fresh stores and enter over 50 new cities in the upcoming fiscal year, demonstrating confidence in the domestic consumption market [1]. - The company has achieved profitability for the first time in the last fiscal year, with a GMV of 750 billion yuan, ranking third among supermarkets in China [3][4]. - Hema's CEO, Yan Xiaolei, has set a target for the company to reach a GMV of 100 billion yuan within three years [4]. Group 2: Store Operations - As of March 31, 2025, Hema Fresh will have over 420 stores across more than 50 cities in China [3]. - The closure of membership stores is part of a strategic shift to focus on Hema Fresh and Hema Neighbor Business (NB), which are considered the core business formats [3][4]. - The membership store closures were described as a proactive business adjustment, with the company emphasizing that Hema Fresh stores will continue to operate [3][5]. Group 3: Market Positioning - Hema's membership store, which was seen as a second growth curve and aimed to compete with Costco, has been completely shut down [3]. - The integration of Hema's membership system with Alibaba's Taobao 88VIP program has led to a significant increase in membership growth, indicating successful cross-platform collaboration [5][6].

Group 1 - The core viewpoint of the article is that Hema is committed to rapid expansion, aiming to open 100 new stores within the fiscal year, which will bring the total number of Hema stores to over 500 [1] - Hema has refuted rumors regarding store closures, clarifying that it closed 10 experimental X member stores, which account for less than 2% of its total store count [1] - Hema has redefined the domestic retail landscape over the past decade with its unique business model, achieving its first annual profit as reported in Alibaba Group's fiscal year 2025 report [1] Group 2 - Hema Fresh operates over 420 stores, and in July, it ranked among the top three in the "2024 China Supermarket Top 100" list with an annual sales revenue of 75 billion yuan [1]

Core Insights - Hema Fresh plans to open nearly 100 new stores within the fiscal year, expanding into over 50 new cities, which will bring the total number of stores to over 500 [1][3] - The company has experienced significant growth, with a reported GMV of 75 billion RMB, ranking third among supermarkets in China [1] - Hema's rapid expansion and introduction of global quality products reflect a positive outlook on domestic consumption trends [3][9] Store Expansion - Hema Fresh has opened its first stores in several cities including Taizhou, Suzhou, Tianjin, Tangshan, and Suining in the first half of the year [3] - The company has defined a new generation of supermarkets with features like seafood, fresh produce, and self-checkout, becoming a standard in the industry [3] - The focus for 2024 will be on Hema Fresh and community discount stores, aiming for faster and healthier growth [3] Membership Growth - Hema has integrated into the Taobao 88VIP system, resulting in a doubling of its membership numbers, indicating a vibrant consumer market [5] - The Hema X membership program offers benefits such as discounts and exclusive coupons, enhancing customer loyalty [5][6] - The influx of over 50 million Taobao 88VIP members is expected to accelerate Hema's membership growth significantly [5] Product Quality and Supply Chain - Hema has invested in building a robust direct sourcing system, establishing 8 supply chain centers and over 300 direct sourcing bases [7] - The company aims to provide high-quality products at competitive prices, enhancing the shopping experience for consumers [9] - Hema's strategy includes leveraging technology and innovation to offer better products and services [9]

Core Insights - Hema plans to open nearly 100 new stores within the current fiscal year, expanding to over 50 new cities, which will bring the total number of Hema Fresh stores to over 500 [1] - Hema's CEO emphasizes the company's commitment to meeting the growing consumer demand for quality living and maintaining a user-centric business philosophy [1] - Hema has shifted focus to its main business formats, Hema Fresh and community discount stores, while exiting exploratory projects like Hema X membership stores [1][2] Company Performance - Hema's GMV (Gross Merchandise Volume) is projected to exceed 75 billion yuan for the fiscal year 2025, marking its first year of profitability [1] - As of March 2023, Hema Fresh operates over 420 stores across more than 50 cities in China [2] Industry Position - Hema ranked among the top three in the "2024 China Supermarket Top 100" list, indicating its status as a benchmark enterprise in the retail industry [2] - Since its first store opening in 2016, Hema Fresh has defined a new generation of supermarkets with features like seafood, short-shelf-life fresh produce, quick meals, self-checkout, and an integrated online-offline business model [2]

Core Insights - The new CEO of Hema, Yan Xiaolei, announced plans to open nearly 100 new stores within the fiscal year, aiming to exceed a total of 500 stores [1] - Hema has seen a doubling of its membership numbers after integrating its membership system with Taobao's 88VIP [3] - Hema has shifted its focus to its main business models, Hema Fresh and community discount stores, while closing its X membership stores [4] - The company achieved its first annual profit in the last fiscal year, with a projected GMV of over 75 billion yuan for the fiscal year 2025 [5] Group 1 - Hema plans to open nearly 100 new stores, aiming for a total of over 500 [1] - The integration with Taobao's 88VIP has led to a doubling of Hema's membership [3] - Hema is focusing on Hema Fresh and community discount stores, closing the last X membership store [4] Group 2 - Hema achieved its first annual profit, with a projected GMV of over 75 billion yuan for fiscal year 2025 [5] - The company ranked third in China's supermarket sector based on GMV, following Walmart China and RT-Mart [5] - Hema aims to enhance customer experience through technology and innovation while expanding its store network [5]

Group 1 - The core viewpoint of the articles highlights that Hema has entered the top three in the "2024 China Supermarket Top 100 List" and is entering a new growth cycle after becoming a benchmark in the retail sector [1] - Hema plans to open nearly 100 new stores within the fiscal year, expanding to over 50 new cities, which will bring the total number of Hema Fresh stores to over 500 [1] - Hema's CEO emphasizes the importance of good products and services as the foundation for the company's sustainable development, while expressing confidence in the vast potential of China's domestic consumption market [1] Group 2 - Hema has shifted its strategic focus towards Hema Fresh and community discount stores, gradually exiting exploratory projects like X membership stores [1] - The company has successfully opened its first stores in multiple cities, creating a "first store effect" that boosts local popularity [1] - As of March 2023, Hema Fresh has established 420 stores across more than 50 cities in regions including North China, East China, South China, and Southwest China [1] Group 3 - Alibaba Group's 2025 fiscal year report indicates that Hema's GMV for the fiscal year 2024-2025 exceeded 75 billion yuan, marking the first time Hema has achieved annual profitability [2]

Core Insights - Hema's membership store business is coming to an end, with the last store in Shanghai closing on August 31, marking the complete termination of this retail format [1] - The decline in consumer enthusiasm for Hema's membership stores is attributed to product homogenization and insufficient perceived membership benefits [2] - Hema's failure in the membership store segment reflects broader challenges in the new retail landscape, as Alibaba begins to retract its focus on this area [4][5] Group 1: Business Performance - Hema's membership stores initially showed promise, achieving profitability within two months of opening and generating daily revenues exceeding 2 million yuan, with an average transaction value of 1,000 yuan [1] - By the end of 2022, Hema had nearly 3 million members, positioning itself closely to Sam's Club in terms of membership numbers [1] - Despite plans to open 50 new stores by 2023, Hema only managed to operate 10 stores, contributing less than 10% to the overall sales [1] Group 2: Consumer Sentiment - Consumers found Hema's membership offerings lacking in differentiation compared to competitors like Sam's Club, leading to a perception of inadequate value for the membership fee [2] - Issues such as significant price differences between members and non-members for the same products have also harmed consumer trust and satisfaction [2] Group 3: Strategic Challenges - Hema's membership store struggled with a weak supply chain and late entry into the market, which limited its ability to compete effectively against established players like Sam's Club and Costco [4] - Frequent changes in membership policies created confusion among consumers, further damaging the reputation of Hema's membership stores [4] - The closure of Hema's membership stores signifies a shift in Alibaba's strategy, moving away from its previous emphasis on new retail formats [4][5] Group 4: Market Context - The warehouse membership store market in China continues to grow, with Sam's Club achieving significant sales milestones, indicating that the membership store model still holds potential in the market [5] - Hema's struggles highlight that the failure lies not in the membership store model itself, but in Hema's execution and strategy within this segment [5]