Group 1 - The membership-based supermarket model in China is facing challenges, with Hema deciding to withdraw from this model by the end of 2024 and focus on its core businesses, Hema Fresh and Hema Neighborhood [1] - Sam's Club has successfully targeted high-net-worth consumers in China, achieving rapid growth by meeting the emotional value of mid-to-high-end consumers, but now faces a decision point regarding its future strategy [2] - Hema's membership store has struggled with positioning, attempting to compete with Sam's Club and Costco while also managing its existing businesses, leading to inconsistent membership policies [1] Group 2 - The membership growth for Sam's Club is nearing its limit, creating pressure to either expand further into the high-end market or adopt a more niche approach to retain loyal customers [2] - The decision to exit the membership supermarket model by Hema is seen as a realization of the difficulties in this market rather than a simple retreat [1]

Group 1 - The core viewpoint of the article is that Wushang Group's WS Jiangtun membership store represents a significant strategic step in the company's transformation and entry into a new market segment [1] - The paid membership model differs from traditional supermarket operations in terms of target customer base, product offerings, and services, indicating no direct competition between the two [1]

Core Viewpoint - The rise of "Sam's Club purchasing" is reshaping consumer access to quality products in lower-tier cities, driven by a demand for affordable and desirable goods, despite the informal nature of the purchasing channels [1][3][11] Group 1: Market Trends - Sam's Club is transitioning from a "middle-class exclusive" model to a more inclusive approach, allowing broader access to its products through informal purchasing channels [3][4] - The emergence of "Sam's purchasing" has led to the establishment of "Sam's purchasing collection stores" in various urban areas, creating a new retail experience that mimics the Sam's Club model [3][4] - The trend is characterized by a shift from informal purchasing to more systematic operations, with players developing their own supply chains and exploring franchise models [4][9] Group 2: Consumer Demand - Consumers in lower-tier cities exhibit a strong desire for quality products at good prices, similar to their urban counterparts, but face barriers in accessing these goods [7][11] - The success of "Sam's purchasing" stores is evident, as they attract diverse customer demographics, including students and young parents, who previously lacked access to such products [7][11] Group 3: Regulatory and Brand Challenges - As the market for "Sam's purchasing" expands, issues related to trademark use, food safety, and compliance are becoming increasingly important [9] - Leading players are proactively addressing these challenges by establishing their own brands, ensuring compliance, and enhancing supply chain transparency [9] Group 4: Future Outlook - The evolution of "Sam's purchasing" is expected to lead to a new retail model that integrates quality and convenience for consumers in lower-tier markets [9][11] - The potential for these players to transition from mere resellers to brand builders and integrators is significant, positioning them as pioneers in the emerging market landscape [9][11]

Group 1 - The last remaining Hema X membership store in Shanghai will officially close on August 31, marking a complete withdrawal of Hema X membership stores nationwide [1][3] - Multiple Hema X stores had already announced closures in July, including locations in Beijing, Suzhou, and Nanjing, indicating a significant contraction of the Hema X business [1][3] - Hema's official statement attributes the closures to a proactive business adjustment, despite the ongoing sales at the remaining store [1][3] Group 2 - Hema X membership stores were launched in October 2020 and were initially seen as a second growth curve for Hema, competing with Costco's membership model [3] - The membership system included a 258 yuan/year gold membership and a 658 yuan/year diamond membership, targeting middle-class and high-end consumers [3] - Despite the closure of Hema X stores, the Hema X membership system remains intact, with new membership benefits introduced through Taobao 88VIP to attract more experience members [3] Group 3 - The traditional supermarket industry is experiencing an overall decline, with established chains like Renrenle facing delisting risks due to continuous losses and a significant reduction in store numbers [4] - In contrast, membership-based and warehouse-style supermarkets are gaining popularity, with Sam's Club rapidly expanding in the domestic market [4] - The closure of Hema X stores reflects a broader transformation in the retail market, highlighting the importance of supply chain efficiency and alignment with consumer demand [7]

Group 1 - JD is set to launch its first large discount supermarket in China, located in Zhuozhou, Hebei, with an opening date of August 16 [1] - The supermarket will cover an area of 5,000 square meters and offer over 5,000 high-quality daily consumer goods at prices generally lower than market levels [1] - JD has previously piloted discount supermarkets in Beijing's Fangshan District, where two stores were opened, integrating online and offline shopping experiences [1] Group 2 - The global discount supermarket sector is experiencing rapid growth, driven by consumer demand for high cost-performance amid inflation and economic fluctuations [2] - The hard discount market in China is projected to exceed 200 billion yuan in 2024, with a penetration rate of only 8%, indicating significant growth potential [2] - Competitors are entering the discount supermarket space, including retail giant Wumart Group and snack brands like Wancheng Group, which are launching their own discount stores [2] Group 3 - Traditional supermarkets are also adapting to the discount supermarket trend, with Hema X membership stores undergoing adjustments and Hema NB becoming a core format, having opened 263 stores as of July 15 [4]

Group 1 - Taobao 88VIP has integrated with Hema, allowing members to enjoy benefits such as free shipping and discounts, which is expected to drive new growth for Hema [6] - Taobao is launching a new membership system that integrates resources from Ele.me, Fliggy, and Hema, enhancing user benefits and marking a strategic shift towards a comprehensive consumption platform [8] - Hema's co-founder, Shen Li, has left the company, indicating a shift in leadership as the company focuses on profitability and core business areas [11] Group 2 - JD.com plans to open five discount supermarkets in Jiangsu and Hebei, utilizing a large store format and a wide range of SKUs to offer competitive pricing [8] - Guoquan reported a revenue of 3.2397 billion yuan, a year-on-year increase of 21.6%, with net profit rising by 122.5% to 190.2 million yuan [9] - Meituan has initiated a support plan for small and medium-sized merchants, providing up to 50,000 yuan in assistance per store, aiming to cover over 100,000 additional restaurants by year-end [12] Group 3 - Tmall International saw 580 overseas brands open their first stores in China in Q2, a 45% year-on-year increase, with the majority coming from the U.S., Japan, and South Korea [13] - Sam's Club plans to open its first store in Yangzhou by the end of the year, with construction progressing well [14] - Domino's Pizza reported a 1.3% increase in sales for the first half of the year, with challenges from rising raw material costs impacting profit margins [20]

新京报贝壳财经记者 俞金旻 编辑 陈莉 校对 穆祥桐 8月初，全国最后一家盒马X会员店即将停业的消息引爆社交平台。 8月5日消息，盒马X会员店上海森兰商都店将在8月31日停止营业，这是盒马在全国仅余的一家会员 店。 新京报贝壳财经记者注意到，其实早在7月中旬，全国多家盒马X会员店已相继宣布停止营业。7月31 日，盒马X会员店北京世界之花门店、盒马X会员店的苏州相城店、南京燕子矶店相继宣布停止营业。 今年4月1日，盒马X会员店上海高青店、大场店、东虹桥店暂停营业。 对于盒马X会员店全部停业，贝壳财经记者从盒马官方人士处获悉，此次关店系盒马主动做的业务调 整。 8月5日下午，贝壳财经记者实地探访上海乃至全国仅剩"独苗"的盒马X会员森兰店。该店位于上海浦东 新区东北部的外高桥地区，走进大门，在明显的位置记者就看到标牌显示，门店将于8月31日停止营 业。 ▲ 全国"独苗"，仍在营业的盒马X会员上海森兰商都店。新京报贝壳财经记者俞金旻 摄 实探全国"独苗"盒马X会员门店，货架大部分已清空 贝壳财经记者注意到，店内绝大部分货架已清空，仅剩下部分盒马玩偶、矿泉水、方便面、酒等商品还 在销售。在生鲜、冷藏等区域均已清空歇业， ...

Core Viewpoint - JD.com is entering the discount supermarket sector with plans to open five stores in Suqian, Jiangsu, and Zhuozhou, Hebei, focusing on large store formats and a wide range of SKUs, amidst increasing competition from other companies like Meituan and Hema [1][6]. Group 1: Company Expansion - JD.com's discount supermarket in Zhuozhou will have an area of 5,000 square meters and will offer over 5,000 high-cost performance daily goods, with prices generally lower than market averages [4]. - The first store in Zhuozhou is set to open on August 16, with four of the five new stores located in Suqian, indicating a strategic focus on this area for testing the new business model [4][6]. - The recruitment for these stores includes positions related to food service, suggesting a potential expansion into ready-to-eat food categories [4]. Group 2: Competitive Landscape - The discount supermarket sector is experiencing rapid growth, with various players like Meituan and Hema adopting different strategies; Meituan is focusing on larger cities while JD.com is starting in lower-tier markets [6][11]. - Other competitors, such as Aolezi and Wumart, are also entering the discount space, indicating a trend towards price-sensitive consumer behavior [8][11]. Group 3: Supply Chain and Brand Strategy - JD.com holds a significant advantage with its extensive private label resources, which can enhance brand recognition through physical store interactions [7]. - The success of discount supermarkets hinges on effective supply chain management and the ability to meet immediate consumer needs, emphasizing the importance of dynamic product selection [8][12]. - The strategy of reducing distribution costs and brand premiums while focusing on private labels is seen as a more sustainable approach compared to aggressive price wars [10].

8月5日，有媒体爆料称，今年8月京东将在江苏宿迁、河北涿州两地同时开设五家京东折扣超市，首个 涿州京东折扣超市门店面积达5000平方米，精选超5000款高性价比的民生商品，价格将普遍低于市场常 规售价。 对此，京东向南都N视频记者回应称，此消息属实。京东折扣超市官方账号发布视频中显示，涿州京东 折扣超市位于涿州君悦广场，定档在8月16日开业。据京东透露，京东折扣超市是国内首个大型折扣超 市业态。 根据京东折扣超市官方账号披露的信息，今年8月开业的五店分别在宿迁的泗洪吾悦、沐阳中央广场、 宿城希望城、泗阳阳光里，以及涿州的君悦。2025年京东折扣超市从北京出发，向河北、天津、江苏、 安徽、山东等下沉市场快速布局。 据京东透露，京东折扣超市是国内首个大型折扣超市业态。早在一年前，京东华冠折扣超市就率先在北 京进行了试点，分别在去年6月份和12月份在房山开出两家门店，并提供线下选购与线上便捷下单的双 重服务，消费者既可在门店直观感受商品即时提货，也可通过京东App等线上秒送入口轻松下单。 京东折扣超市在开设的区域、门店面积、SKU数量、线下运营优势上与目前行业内已有的折扣超市均不 相同，最核心的不同就是京东供应链上 ...

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