近日，吴中上市协会组织多家上市公司代表走进苏州市味知香食品股份有限公司，开展了一场深入的调 研交流活动。味知香作为国内半成品菜行业的第一股，以其卓越的产品品质、透明的生产流程和科学的 公司治理，向市场展示了行业的正面形象与发展潜力。 严控食品安全 硬核竞争力构筑健康品质护城河 味知香在半成品菜领域深耕十余年，已建立起全方位的核心竞争力。公司始终坚持以"只甄选优质好食 材"为理念，致力于为各个家庭提供营养健康的美食方案，成为一家"美好生活方式提供商"。公司目前 已建立了"味知香""馔玉"两大核心品牌，"味爱疯狂""搜香"等重要品牌。 值得注意的是，今年4月，味知香推出的股权激励方案彰显了管理层对公司前景的信心，该计划首次授 予的激励对象人数共计92人，覆盖了公司核心管理人员及核心技术骨干，设置了具有正向激励的业绩考 核目标，将员工利益与公司长远发展深度绑定。 "股权激励不是简单的福利，而是公司战略的重要组成部分。"味知香高管表示，"通过共享发展成果， 我们希望能够激发管理团队的创新活力，稳固核心人才队伍，为公司的可持续发展和经营效率的进一步 提高提供制度保障。" 加大预制菜透明化管理推动消费者信任重建 市场监管 ...

Company Overview - Suzhou Weizhi Xiang Food Co., Ltd. is located in Suzhou, Jiangsu Province, and was established on December 10, 2008. The company went public on April 27, 2021. Its main business involves the research, production, and sales of semi-finished dishes [2]. Financial Performance - For the first half of 2025, the company achieved operating revenue of 343 million yuan, representing a year-on-year growth of 4.70%. However, the net profit attributable to the parent company was 31.95 million yuan, a decrease of 24.46% year-on-year [2]. - Since its A-share listing, the company has distributed a total of 325 million yuan in dividends, with 225 million yuan distributed over the past three years [3]. Stock Performance - As of September 18, the company's stock price decreased by 2.01%, trading at 26.80 yuan per share, with a total market capitalization of 3.698 billion yuan. The stock has increased by 9.01% year-to-date, but has seen a decline of 3.11% over the last five trading days [1][2]. - The stock's trading volume on September 18 was 68.1046 million yuan, with a turnover rate of 1.82%. The net inflow of main funds was 1.8947 million yuan, with significant buying and selling activity [1]. Business Segmentation - The company's revenue composition is as follows: beef products 40.04%, poultry 17.35%, fish 14.32%, shrimp 13.36%, pork 8.33%, other categories 4.44%, supplementary products 1.28%, and lamb 0.87% [2]. - The company operates within the food and beverage industry, specifically in the food processing sector, focusing on pre-processed foods. It is associated with concepts such as pre-made dishes, small plates, and cold chain logistics [2].

预制菜与中国连锁餐饮行业发展 20250914 摘要 预制菜定义存在多层面差异，消费者、行业和国家层面定义不同，国家 层面定义不包括主食和中央厨房菜肴，且禁止添加防腐剂，认知差异大。 连锁餐饮企业使用中央厨房可降低成本、确保产品质量一致、标准化操 作流程并提高食品安全性，但中央厨房制作的初加工或半成品不属于国 家层面定义的预制菜。 日本餐饮业通过优化供应链、提升食品安全标准，在中央厨房和冷链物 流方面建立了完善体系，并注重消费者体验，为中国餐饮业提供了标准 化运营的借鉴。 中国消费者对中餐的期许包括健康安全、优质服务和创新菜单。连锁餐 饮企业应加强供应链管理、提升员工服务水平、研发新产品并注重品牌 建设。 中央厨房对中餐行业影响巨大，通过集中加工处理食材，提高了效率并 实现了相对标准化，使得新品牌更容易孵化，但小型餐饮企业自制食品 仍归类为预制菜。 Q&A 预制菜的概念和定义是什么，目前在法律和行业层面有何分歧？ 预制菜的概念目前尚未在全国范围内形成统一的法律条文进行界定。2024 年 3 月，市场监督管理总局联合教育部、工信部、农业部等几个部委发布了关于加 强预制菜行业高质量发展的通知，但这并不是法律或政策 ...

Core Viewpoint - The retail industry is undergoing a transformation towards "food-enhanced supermarkets," focusing on increasing the proportion and professionalism of food categories, particularly ready-to-eat and semi-finished products, in response to changing consumer habits and preferences [8][10][21]. Group 1: Industry Trends - Many traditional supermarkets are transitioning to "food-enhanced supermarkets," significantly increasing the share of food categories while optimizing non-food displays [8][9]. - According to the China Chain Store & Franchise Association, the sales proportion of food items in supermarkets is expected to reach 68.2% in 2024, up from 59.4% in 2019, with fresh food's share increasing from 22.1% to 28.5% [8][9]. - The trend is evident as companies like Metro and Yonghui Supermarket are actively renovating stores to enhance food offerings, with Metro's first renovated store opening in August 2023 [9][10]. Group 2: Consumer Behavior Changes - Consumers are shifting towards high-frequency, small-quantity purchases, favoring convenience and ready-to-eat options over traditional grocery shopping [7][8]. - A case study of a consumer in Beijing illustrates this shift, as she now frequently purchases ready-to-eat meals and baked goods instead of raw ingredients [7][8]. - The demand for convenience is driving supermarkets to adapt, as younger consumers prefer spending more on ready-made meals rather than investing time in meal preparation [9][10]. Group 3: Challenges Faced by Supermarkets - Traditional supermarkets are facing significant challenges, including continuous losses and store closures, as seen with Yonghui Supermarket, which reported a cumulative loss of over 9.5 billion yuan from 2021 to 2024 [11][12][13]. - The transformation efforts are often met with difficulties, such as high operational costs and the need for skilled labor in food processing, which can hinder profitability [17][18]. - The restructuring of supply chains and the need for substantial investment in equipment and training pose additional challenges for supermarkets attempting to enhance their food offerings [17][18]. Group 4: Future Outlook - The ongoing transformation in the retail sector reflects a broader market trend, with traditional supermarkets needing to innovate or risk obsolescence [20][21]. - Despite the potential for growth in food-enhanced supermarkets, the path to success is fraught with challenges, including high costs, insufficient customer traffic, and the need for standardized products across locations [18][21]. - The retail landscape is expected to continue evolving, with a potential reshuffling of market players as companies adapt to changing consumer demands and competitive pressures [21].

Core Insights - The company reported a revenue of 835 million yuan, representing a year-on-year growth of 9.31% [1] - The net profit attributable to the parent company reached 132 million yuan, with an 18.08% increase compared to the previous year [1] Business Performance - The number of franchise stores reached 5,685 by the end of the reporting period, with a net increase of 542 stores since the beginning of the year, aligning with the initial store opening plan [1] - The company focused on enhancing franchisee income through various initiatives, including store renovations, delivery operations support, and training assistance, leading to improvements in the single-store model [1] Product Development - During the reporting period, the company's research teams developed a total of 93 products, including semi-finished dishes, with 39 new products launched for trial sales [1] - Additionally, 40 new products are scheduled for future launch, and improvements were made to 45 existing products [1]

Core Insights - The company reported a revenue of 835 million yuan for the first half of 2025, representing a year-on-year growth of 9.31% [1] - The net profit attributable to shareholders reached 132 million yuan, showing an 18.08% increase compared to the previous year [1] - In Q2 2025, the company achieved a revenue of 465 million yuan, which is a 13.50% year-on-year growth, and a net profit of approximately 94.45 million yuan, reflecting a 31.42% increase [1] Revenue and Profit Performance - Total revenue for H1 2025: 835 million yuan, up 9.31% year-on-year [1] - Net profit for H1 2025: 132 million yuan, up 18.08% year-on-year [1] - Q2 2025 revenue: 465 million yuan, up 13.50% year-on-year [1] - Q2 2025 net profit: 94.45 million yuan, up 31.42% year-on-year [1] Store Expansion and Franchise Development - The number of franchise stores reached 5,685 by the end of the reporting period, with a net increase of 542 stores since the beginning of the year [1] - The company focused on enhancing franchisee income through store renovations, delivery operations support, and training initiatives [1] Product Development and Innovation - The company established dedicated R&D departments in various regions to efficiently develop new products and advance process innovations [1] - A total of 93 new products were explored, with 39 products launched for trial sales and 40 products scheduled for future launch [1] - The product innovation and success rates were reported to be at a high level, with 45 products undergoing modification and upgrades during the reporting period [1]

Core Insights - The retail industry is undergoing a transformation towards "food-focused" supermarkets, emphasizing fresh, prepared, and semi-prepared food items to meet changing consumer demands [5][7][12] - The shift in consumer behavior, particularly among younger demographics, is driving supermarkets to adapt their offerings and shopping experiences [7][23] Industry Trends - The proportion of food sales in supermarkets is projected to reach 68.2% by 2024, up from 59.4% in 2019, with fresh food and prepared meals seeing significant increases in market share [5] - Major retailers like Metro and Yonghui are actively remodeling stores to enhance food offerings, with Metro's first remodeled store opening in August 2023 [5][8] Company Challenges - Yonghui Supermarket has faced continuous losses over four years, totaling over 9.5 billion yuan, prompting a need for significant restructuring [8][10] - The traditional retail sector is struggling against e-commerce and changing consumer preferences, leading to a need for self-reform and innovation [10][12] Operational Difficulties - The transition to food-focused supermarkets presents challenges such as high operational costs, staffing issues, and the need for supply chain restructuring [15][17] - Many supermarkets are experiencing difficulties in achieving profitability in their food processing areas, with daily sales often insufficient to cover labor costs [15][18] Consumer Behavior - Consumers are increasingly favoring convenience and are willing to pay more for ready-to-eat and semi-prepared meals, impacting traditional grocery sales [7][12] - Feedback from consumers indicates that while the remodeled stores are cleaner and more organized, there is a perceived loss of value in fresh produce offerings [21][23]

Group 1: Company Performance and Strategy - The company held a performance briefing for the fiscal year 2024 and the first quarter of 2025 on June 3, 2025, via the Shanghai Stock Exchange's online platform [1] - As of the end of 2024, the company had a total of 1,744 franchise stores, with plans to enhance store upgrades and expand online-to-offline (O2O) channels to improve customer experience and market competitiveness [2][4] - Approximately 90% of the company's products are delivered using its own cold chain logistics vehicles, with plans to increase this capacity while maintaining partnerships with third-party logistics providers [3] Group 2: Industry Challenges and Opportunities - The prepared food industry faces challenges such as inconsistent standards, food safety concerns, and regulatory issues, but the company believes that high-quality products will be favored by consumers in the long term [2] - The company aims to enhance its brand influence and market presence by collaborating with major supermarkets and developing products tailored to specific market needs [4] - The prepared food industry is expected to grow rapidly, driven by diverse consumer demands and increasing competition, necessitating strong brand development and adherence to emerging industry standards [5]