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巨头环伺之下,叮咚买菜是如何活下来的?
3 6 Ke· 2025-05-27 12:20
每日优鲜倒闭后,几乎所有人都在问叮咚买菜一个问题:为什么你可以活下来? 每日优鲜和叮咚买菜同为国内生鲜电商的代表性企业,采用前置仓模式进行末端的存储和履约。所谓前置仓,即设立 在社区、商业区等距离消费者更近位置的小型仓库,可以储存一定种类和数量的商品,以便快速响应消费者的需求。 自2014年创立开始,每日优鲜便备受资本青睐。中金资本、腾讯投资、联想创投、高盛集团等都曾对其进行过投资。 八年时间里,每日优鲜陆续拿到了超过110亿元的融资。不过,前置仓模式需要高成本的投入。仓库租金、冷链设 施、配送团队都需要钱,再加之对用户持续的高额补贴,每日优鲜一直处在烧钱的状态中。2018年至2021年的四年 间,每日优鲜累计亏损超百亿元。持续的烧钱还未等到回报,每日优鲜就撑不下去了:2022年7月,每日优鲜关闭几 乎全部前置仓,暂停全国极速达业务,总部"人去楼空"。 叮咚买菜诞生于2017年,创始人梁昌霖是一位退役军人。与每日优鲜相似,叮咚买菜前期也面临亏损的困境。2021年 以前,叮咚买菜依托数轮融资开启快速扩张,前置仓数量从2019年的约600个增至2021年三季度的1400个,覆盖城市 扩展至37个。2019年至20 ...
京东七鲜内部会议要求价格力做到同行业第一
news flash· 2025-05-23 01:33
京东七鲜内部会议要求价格力做到同行业第一 金十数据5月23日讯,在最近的一次会议上,京东七鲜内部明确要求,在商品品质优于其他平台的基础 上,价格竞争力上要做到同行业第一。基于此次会议的要求,今年618期间京东七鲜将全面升级击穿 价,核心击穿价商品在原本便宜10%的基础上,提升到接近便宜20%的水平线。对此,京东七鲜方面未 予正面回应。但称,击穿价不是今年618才开始的,从去年开始就在持续通过供应链优化的方式,来提 升品质和价格的竞争力,目的就是要保证给用户"又好又快又便宜"的购物体验。 (界面) ...
永辉超市遵义调改首店开业 全国胖东来模式调改门店规模扩至69家
Zheng Quan Shi Bao Wang· 2025-04-30 10:23
Core Insights - Yonghui Supermarket has launched its first store under the "Fat Donglai" model in Zunyi, which serves as a nationwide prototype for store renovations, focusing on comprehensive upgrades in product structure, shopping environment, and service systems [1] Group 1: Store Renovation and Product Strategy - The store has eliminated nearly 70% of its products, reducing from 20,543 items to 8,374, while introducing 4,345 new products, achieving an 80% similarity in product structure with the Fat Donglai model [1] - The proportion of imported products has increased to 12%, creating a competitive edge through a combination of local characteristics, quality selection, and similar offerings to Fat Donglai [1] - In the fresh food section, the store has implemented targeted planting partnerships to shorten the supply chain and reduce waste, while also enhancing customer trust through packaged fresh products [3] Group 2: Customer Experience Enhancements - The store layout has been redesigned, with shelf heights reduced from 2.4 meters to 1.6 meters and main aisles widened to 2.4 meters, improving visibility and customer comfort [3] - Various customer-friendly features have been introduced, such as labeling bulk food items with weight estimates and providing isolation bags for separating products [3] - Service upgrades include customized offerings at the meat counter, live fish services in the seafood section, and free cleaning and cutting for fruits, alongside strict freshness control policies [3] Group 3: Employee Welfare and Corporate Strategy - The store has increased its staff from 75 to 180, with an average salary rise to 4,000 yuan, and benefits such as 10 days of paid annual leave after one year of service [4] - The renovation reflects Yonghui's commitment to enhancing employee happiness and motivation, which is integral to the Fat Donglai model [4] - Yonghui aims to deepen its involvement in regional economic value reconstruction through localized development and quality retail strategies, aspiring to become a national supermarket better suited for mainstream Chinese families [4]
极端天气来袭!北京多个生鲜平台爆单
第一财经· 2025-04-11 10:48
2025.04. 11 本文字数:1356,阅读时长大约3分钟 作者 | 第一财经 陆涵之 据中央气象局,4月11日至13日,西北地区东部、内蒙古、华北、黄淮东部、东北地区南部等地风力 大,南方多地有风雹天气。过程期间,北方地区有大范围强风沙尘、内蒙古和东北地区有强雨雪、南 方地区有暴雨和强对流天气,关注沙尘、雨雪天气导致的能见度降低、路面湿滑积雪结冰等对交通出 行的影响。 4月10日,北京发布近十年首个全市大风橙色预警,预计11日下午至13日将出现极端大风和强降温天 气。 对于即将带来的强风天气,外卖平台和物流平台也做了相关准备。美团数据显示,大风来临前,各类 餐饮、杂货等配送订单显著增长。 目前,美团已提前开启了极端天气保障专项。超时免责等举措目前正在陆续上线中。依据专项机制, 极端天气下为市民提供配送服务的骑手不用担心超时等问题,可根据实际情况合理安排配送,平台将 为骑手提供全部兜底保障。此外,美团将为参与配送的骑手发放现金补贴,在保障配送安全的同时, 确保的骑手现金收入。 在全市大风橙色预警下,饿了么已成立"安全生产"专项小组,启动特殊天气下的应急机制。同时也将 根据属地要求和实际情况,对外卖服务持续 ...