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蔻驰中国区总裁李丽安:我们在中国实现稳健增长|跨国公司看中国
Core Viewpoint - COACH has achieved steady growth in the Chinese market by placing consumers at the center of its strategy, focusing on innovative products and emotional engagement with the younger generation [1] Group 1: Brand Strategy - COACH emphasizes a balance between classic and innovative product design to cater to consumer preferences [1] - The brand aims to enhance consumer self-expression through immersive experiences and personalized services [1] Group 2: Market Expansion - COACH plans to continue expanding its market presence in China, closely aligning with the needs of young consumers [1] - The company is focused on increasing its brand influence and market presence in the region [1]
奢侈品巨头进博会“斗法”,高管战略调整背后的中国市场博弈
21世纪经济报道记者 高江虹 11月5日-10日,上海国家会展中心,第八届中国国际进口博览会如期而至,155个国家、地区和国际组 织参与,4108家境外企业参展,展览总面积突破43万平方米,多项数据创下历史新高。 在这个全球顶尖品牌秀肌肉的舞台,奢侈品三巨头——LVMH、开云和历峰集团依旧占据着消费品展区 的核心位置,展台第六次毗邻而居,这场竞技因一位新角色的登场增添了几分看点。 与往年不同的是,9月刚上任的开云集团首席执行官卢卡·德·梅奥首次来到进博会,为开云集团展台揭 幕,成为三大奢侈品集团中第一位参加进博会的集团首席执行官。 其实除了出席进博会,过去四五天卢卡·德·梅奥还在上海和香港完成了中国市场的首访,亲自了解开云 集团旗下最重要的市场之一。在他之前,LVMH路威酩轩集团董事长兼CEO伯纳德·阿尔诺于9月中旬也 到访中国。 随着中国奢侈品市场在三季度显现出企稳回升的迹象,以及各大奢侈品集团纷纷推出针对中国市场的战 略调整,这场围绕中国消费者的争夺战将更加激烈。而进博会这个舞台,正是这场静默而激烈变革的最 佳见证。 三巨头同台秀肌肉 奢侈品巨头们本次进博会带来的不仅是精美商品,更是对中国市场态度的集中体 ...
古驰携“丝巾之艺”亮相2025进博会
Xin Lang Cai Jing· 2025-11-11 02:37
11月11日上午消息,在2025年中国国际进口博览会(以下简称"进博会")上,古驰亮相开云集团进博会 展厅,打造"丝巾之艺"(The Art of Silk)沉浸式空间,致敬品牌历史悠久的丝巾工艺与创意表达。古驰 展区的核心是品牌甄选的十款典藏作品的设计图纸与丝巾实物,每件皆代表古驰设计语言的不同面向。 责任编辑:江钰涵 据介绍,此空间以古驰标志性的Flora花卉图案为核心设计元素,长春花蓝色调贯穿始终,绚丽花卉在 地毯与墙面绽放,与典藏丝巾展品相互呼应。从航海与马术灵感,到诗意盎然的花卉与动物王国,1950 至1990年代的典藏珍品追溯了古驰丝织艺术的演进脉络。 与经典设计相衬映,古驰特邀艺术家蔡钰和Currynew开展互动工坊,邀请参观者通过色彩与想象力重新 演绎典藏纹样。据了解,二人均参与品牌90 x 90项目,从现代视角诠释标志性丝巾主题。 ...
奢侈品消费理性回归,“双十一”展现三大新趋势
Huan Qiu Wang· 2025-11-11 02:09
Core Insights - Luxury goods consumption in China is showing a rebound during this year's "Double Eleven" despite a challenging overall consumption environment, indicating a shift towards rational and diversified consumer behavior [1][2] - The demand for luxury goods has become distinctly segmented into three main consumer groups: the "tasting tribe" seeking new products, the "experiential faction" valuing personalized aesthetics, and the "rational faction" focused on high cost-performance [1][2] Group 1: Market Trends - Major e-commerce platforms report significant growth in luxury goods sales, with Tmall's luxury brand transactions achieving double-digit year-on-year growth during "Double Eleven" [1] - Bain & Company forecasts a general decline in luxury brand performance by mid-2025, yet highlights the resilience of Chinese consumer demand for luxury products [1] Group 2: Consumer Behavior - Modern consumers are increasingly willing to pay for experiences that provide emotional value, leading to a preference for discount channels over full-price stores for entry-level luxury goods [2] - The interaction between brands and younger consumers, particularly Millennials and Generation Z, has fundamentally changed, with a focus on style and emotional resonance rather than brand logos [2] Group 3: Product Categories - There has been rapid growth in categories such as ice sports and high-end home goods during "Double Eleven," with designer lighting, premium tableware, and home fragrances leading the charge [2] - The luxury goods market is evolving from a status symbol to emphasize practicality, cost-effectiveness, and emotional value [2]
透过进博之窗,看懂开放“领跑者”的自信与担当
Core Insights - The China International Import Expo (CIIE) serves as a significant platform for showcasing products and fostering international business relationships, with the eighth edition achieving a record intended transaction amount of $83.49 billion, a 4.4% increase from the previous year [1][3] - The CIIE reflects China's commitment to high-level opening-up and is seen as a critical window for observing China's transition from "catching up" to "leading" in global trade [3][4] Group 1: CIIE Achievements - The eighth CIIE featured over 600 new exhibitors compared to the previous year, with 290 Fortune 500 companies participating, marking a historical high in exhibition area and total number of companies [1] - A total of 461 new products, technologies, and services were launched at the expo, including the establishment of special zones for least developed countries and cross-border e-commerce services [1] Group 2: China's Open Policy - China's approach to "autonomous opening-up" emphasizes proactive engagement with the global market without being constrained by international treaties, showcasing a commitment to deep and positive interactions with the world [4] - The current global environment, characterized by rising unilateralism and protectionism, highlights the importance of China's expanding high-level opening-up as a stabilizing force in international trade [4] Group 3: Market Opportunities - The CIIE has facilitated direct access for international products to Chinese consumers, evidenced by the significant sales increases of various foreign goods, indicating a growing market for global products in China [5] - Major companies, such as AstraZeneca and Herbalife, are expanding their operations in China, further validating the country as a testing ground for global innovation and profitability [7] Group 4: Future Developments - The ninth CIIE has already secured over 80,000 square meters of exhibition space, reflecting continued interest and investment in the event [8] - China's recent announcement of a new visa exemption policy and the upcoming full closure of Hainan Free Trade Port signify ongoing efforts to enhance its openness and attract international business [8]
上海汇正财经:财政政策情况报告,继续提振消费行动
Sou Hu Cai Jing· 2025-11-10 12:12
Core Viewpoint - The Chinese Ministry of Finance released a report on the execution of fiscal policy for the first half of 2025, outlining six key areas of focus for future fiscal policy implementation [1]. Group 1: Fiscal Policy Implementation - The report emphasizes the need for a more proactive fiscal policy, including actions to boost consumer spending through targeted financial subsidies for personal loans in key sectors [3]. - Support for employment and foreign trade is prioritized, with measures to promote job creation and assist businesses in maintaining operations and expanding markets [4]. - The report highlights the importance of fostering new growth drivers by advancing core technologies and promoting emerging industries, while ensuring equal treatment for all business entities [4]. Group 2: Consumer Trends - High-end consumption is showing signs of recovery, with notable improvements in sectors such as Macau gaming and luxury goods, driven by wealth effects and supply optimization [6]. - The luxury market is experiencing growth, with companies like LVMH and Hermès reporting improved sales in China, indicating a positive trend in consumer sentiment [6]. - New consumption sectors, particularly in the tea beverage industry, are expected to see significant profit growth, with leading brands benefiting from strong market positions [8]. Group 3: Policy Support for Consumption - The government is taking steps to enhance service consumption by relaxing entry barriers and removing unreasonable restrictions, which is expected to boost consumer willingness to spend [7]. - Recent policy changes in the duty-free sector aim to improve shopping experiences and increase consumer engagement in duty-free shopping [7].
多个重量级店铺落地,成都首发经济活力持续强劲
Sou Hu Cai Jing· 2025-11-10 10:15
FERRAGAMO成都IFS新概念旗舰店启幕 庆祝品牌入驻中国三十周年 近日,成都高端时尚领域迎来多个品牌的重要市场活动:意大利品牌 FERRAGAMO 的成都 IFS 新概念旗舰店正式焕新启幕,并同步纪念品牌入驻中国三十 周年;瑞士高级制表品牌爱彼的全球首家全新概念精品店也于成都启幕。此次品牌持续深耕西南市场,既为成都再添高端消费新地,为当地消费者带来更丰 富的高端购物选择与体验,更既彰显了品牌对中国西南高端消费市场的重视。 该精品店坐落于成都核心商圈显眼转角区域,紧邻主入口之一,跨越两层空间。外立面贯通上下两层,形成极具视觉冲击力的建筑语言。旗舰店的首层空间 聚焦于男士与女士的当季手袋与鞋履系列,其中特别设置的Vara陈列装置,致敬最具代表性的Vara蝴蝶结鞋,每一款鞋履都以凸显其视觉美学与独特细节的 方式呈现。沿楼梯拾级而上,二层空间则缓缓展开品牌的完整时尚世界:这里汇集了男女成衣、鞋履与配饰系列,并设有私密的贵宾专属空间,提供更为放 松、专属的购物体验。同时,此层还设有星光熠熠的典藏展区,呈献典藏限量复刻系列。 g 42 13 - 97 e 0 a 12 t - 85- 1 1 # # # # . B ...
每周投资策略-20251110
citic securities· 2025-11-10 08:03
Group 1: European Market Focus - Economic growth in the Eurozone is becoming balanced, but recovery remains weak. Manufacturing, services, and composite PMIs are generally better than expected, indicating the economy is in a recovery phase. However, external factors such as increased tariffs from the US and the appreciation of the Euro may suppress growth [12][18][22] - The European Central Bank (ECB) maintained its key interest rates in October, with a neutral stance and a more optimistic assessment of the economy. The ECB is not expected to adjust policy rates in the near future, as the inflation environment is considered stable [16][18] - Stocks in the European market show limited elasticity, with recommendations to focus on the defense sector. Adidas and Moncler are highlighted as key stocks, with Adidas showing strong quarterly performance but facing pressure due to slowing revenue growth in North America [22][24] Group 2: Indian Market Focus - Weak consumer sentiment is constraining economic growth in India. The household debt-to-GDP ratio is low at 43.1%, which may limit future growth. GST revenue growth has also slowed, indicating potential economic deceleration [30][32][34] - The Indian economy is expected to see real GDP growth rates of 6.3% in FY2026 and 6.2% in FY2027, with a potential interest rate cut by the Reserve Bank of India anticipated in December 2025 [32][34] - Key stocks to watch include Mahindra and Hindalco, with Mahindra expected to benefit from GST tax cuts boosting automotive demand, while Hindalco is positioned well in the aluminum sector due to supply disruptions [39][41] Group 3: Singapore Market Focus - The composite PMI in Singapore reached its highest level in 14 months, indicating a positive economic outlook. The Straits Times Index is supported by the 50-day moving average, with key stocks including Keppel Data Centres REIT and CapitaLand [45][47]
科蒂全线下滑;历峰报警,上海抓获特大制假售假团丨二姨看时尚
Core Insights - The global fashion and luxury goods industry is experiencing significant divergence, with strong recovery in North America and China driving growth for some brands while others face structural challenges [1] Group 1: Company Performance - Canada Goose reported a 20% year-on-year revenue increase in the Asia-Pacific market, with strong double-digit growth in mainland China, driven by direct-to-consumer (DTC) channels [2] - Ralph Lauren's global revenue grew by 17% to $2 billion, with over 30% growth in the Chinese market, reflecting a successful high-end strategy [3][4] - Brooks, a professional running shoe brand, achieved a 17% increase in global revenue, with an impressive 82% growth in the Asia-Pacific market [11][12] Group 2: Structural Challenges - Coty Group's net revenue fell by 6% to $1.577 billion, with all business segments and markets declining, raising concerns about its position in the global beauty market [5] - Hugo Boss reported a 4% decline in total sales, particularly struggling in the Asia-Pacific region, indicating a lack of local brand resonance [10] - Michael Kors showed signs of stabilization with a slight revenue decline of 1.8%, marking a potential recovery phase after several quarters of negative growth [9] Group 3: Strategic Adjustments - Olivier Rousteing's departure from Balmain marks a new phase for the brand as it seeks to reshape its creative and commercial strategies [6] - LVMH showcased its commitment to sustainable fashion at the China International Import Expo, highlighting its ongoing relationship with the Chinese market [7] - The luxury brands are shifting from price-driven strategies to experience-driven competition, as evidenced by the pricing strategies of Louis Vuitton and Gucci in China and the U.S. [16] Group 4: Legal and Regulatory Developments - Shanghai police arrested 22 individuals involved in a major counterfeit luxury goods operation, reflecting increasing protection for brands and intellectual property in China [14]
双十一奢侈品消费观察:情绪价值、高性价比、增值服务成消费主流
21世纪经济报道记者赵佳佳实习生刘是卓 低迷的奢侈品消费或将在双十一迎来"逆转"。 全球知名咨询公司贝恩公司发布的研究报告,作为两大核心奢侈品市场的中国与美国近年来出现下滑趋势。2025年上半年,各 大奢侈品集团的营业收入、净利润都呈现下滑的态势。 但在今年双十一中,奢侈品又成为备受消费者关注的热门品类之一,据天猫双十一第一周期数据显示10月20日正式开售后,奢 品品牌整体成交同比两位数增长,Balenciaga.Burberry、Canada Goose、Coach、MiuMiu、Maison Margiela、Max Mara.Moncler、 Ralph Lauren等品牌均在天猫实现高双位数增长。 而即使在奢侈品市场规模整体下滑的时间点上,消费者对于奢侈品的需求仍然旺盛——只不过和过去相比,当下消费者的奢侈 品消费正在逐渐分化:有的消费者重视"新品",渴望尝鲜;有的消费者重视个性化审美与体验;有的消费者重视"高性价比"、 降低品牌溢价。不同的需求正在重新洗牌奢侈品消费市场。 而特卖电商唯品会数据显示,多个奢侈品品牌销量同比增长超30%。同时,主打奢侈品特卖的唯品会,还在今年双十一期间, 引入中检鉴定师 ...