当暑期热浪撞上探险基因，精致生活与野性征途的边界正在消融。火星9越野刀锋版以「全尺寸硬派设计+混动科技+轻奢座舱」三重进化，为追求品质的探 索者提供全新解决方案——不必在舒适与野性间妥协，每一次出发都是生活美学的延伸。 硬派美学：荒野征途的视觉宣言火星9越野刀锋版以威猛型格，刻写入场仪式感。3D隆起的竞技引擎盖如山脉肌理，285AT轮胎与红色卡钳在扬尘中划出凌 厉轨迹。全尺寸车身设计，近2.1米车宽与5.6米车长构成的庞然之躯，在暑期热门露营营地中自带气场压制。当竞品在碎石路上颠簸摇摆时，1.74米超宽轮 距、高位涉水喉与铁制竞技杠已为火星9越野刀锋版构筑起物理与心理的双重护城河——这不是交通工具，而是闯入自然禁区的身份勋章。 无忧守护：野心背后的科技铠甲暑期多发的暴雨与暗夜行车，被火星9越野刀锋版360°全景影像+透明底盘化解成可视化的数字沙盘。当移动物体监测(MOD) 突然警示，L2+级智驾系统已同步启动自动刹车。更值得安心的是火星9越野刀锋版核心零部件终身质保逻辑：核心部件与48V混动系统的终身保障，本质是 对探索精神的长期投资。真正的强大，是知道用最硬的铁甲护着最软的软肋。火星9越野刀锋版，让冒险精神 ...

Core Viewpoint - The July 2025 "Pickup First Influence Index" shows a significant decline in overall scores for pickup brands, indicating a competitive landscape where mid-tier brands are increasingly vying for consumer attention during the traditional sales off-season [1][4][18]. Ranking Summary - The top ten pickup brands in July 2025 are Changan, Great Wall, Zhengzhou Nissan, Radar, Jianghuai, Ford, Jiangxi Isuzu, JMC, Foton, and SAIC Maxus, with a total score of 1432, reflecting a month-on-month decline of 13.00% and a year-on-year decline of 0.14% [1][3]. - Changan and Great Wall maintain their positions at the top, but their scores have noticeably decreased, while the competition among mid-tier brands has intensified, with small score differences indicating potential volatility in rankings [4][18]. Performance and Marketing Activities - In July, no new models were launched, but brands focused on showcasing product performance through various marketing activities, emphasizing technical capabilities and real-world testing [7][9]. - Zhengzhou Nissan launched a new off-road technology brand "ZNA LAB," highlighting its advanced performance features, including a hybrid system capable of 800 Nm torque and 320 kW power output [7]. - Radar's EM-P pickup completed a significant challenge at Mount Everest, demonstrating its capabilities in extreme conditions and setting a benchmark for electric pickups [9]. - Jiangling's off-road version of the pickup was showcased at the Azerbaijan Energy Week, enhancing brand recognition in international markets [11]. Social Responsibility and Community Engagement - Pickup brands are increasingly integrating social responsibility into their marketing strategies, with several brands actively participating in disaster relief efforts during heavy rainfall in July [13][17]. - Changan sponsored the 2025 Hulunbuir Chenqi One-Year Horse Endurance Race, successfully merging product promotion with local cultural events [15]. - Great Wall donated 5 million yuan for flood relief efforts, while other brands like Zhengzhou Nissan and Jianghuai also engaged in community support initiatives [17]. Market Outlook - Despite the off-season, the pickup market shows resilience, with brands expected to ramp up marketing efforts as the traditional sales peak approaches [18].

今年上半年，皮卡市场累计销量为30.7万辆，同比增长16%。其中，新能源皮卡累计销量为4.1万辆，增 长890%。 北京商报讯（记者 刘晓梦）7月29日，中国汽车流通协会乘用车市场信息联席分会发布的数据显示，今 年6月，皮卡市场销量为4.8万辆，同比增长8%，环比下降8%。其中，新能源皮卡销量为7000辆，同比 增长506%，环比下降11%。 ...

北京商报讯（记者 刘晓梦）7月29日，中国汽车流通协会乘用车市场信息联席分会发布的数据显示，今 年上半年，皮卡累计出口15.8万辆，同比增长41%。其中，6月出口2.6万辆，同比增18%，环比下降 8%。 ...

人民财讯7月29日电，乘联分会数据显示，2025年6月份皮卡市场销售4.8万辆，同比增长8%，环比下降 8%，处于近5年的高位水平。2025年1—6月份皮卡市场销售30.7万辆，同比增长16%。 ...

Core Viewpoint - The Chinese pickup truck market is experiencing growth, with significant increases in both domestic sales and exports, particularly in the new energy segment, indicating a shift towards electrification and a strong demand in specific regions [1][2][3]. Group 1: Overall Market Analysis - In June 2025, the pickup truck market sold 48,000 units, a year-on-year increase of 8% but a month-on-month decrease of 8%, maintaining a high level compared to the past five years [1]. - From January to June 2025, total sales reached 307,000 units, representing a 16% year-on-year growth [1][5]. - The main sales regions for pickups are in the Southwest and Northwest, accounting for 44.5% of total demand in June 2025 [1][16]. Group 2: Export Performance - In June 2025, pickup truck exports reached 26,000 units, a year-on-year increase of 18% but a month-on-month decrease of 8% [2][9]. - From January to June 2025, exports totaled 158,000 units, marking a 41% year-on-year growth [2][10]. - The export share of total pickup sales increased from 45% in 2024 to 55% in June 2025, indicating a strong international demand for Chinese pickups [2][10]. Group 3: New Energy Pickup Trucks - In 2024, new energy pickup truck sales reached 21,000 units, a remarkable year-on-year increase of 170% [3][12]. - In June 2025, new energy pickups sold 7,000 units, showing a staggering year-on-year growth of 506% [3][12]. - The cumulative sales of new energy pickups from January to June 2025 reached 41,000 units, reflecting an 890% increase compared to the previous year [3][12]. Group 4: Regional Sales Characteristics - The pickup market is primarily driven by small cities and rural areas, with significant demand in the Southwest and Northwest regions [16][26]. - Major cities like Shenzhen and Chengdu are showing strong performance, particularly in the new energy segment [1][18]. - The market dynamics are shifting, with traditional demand sources like construction and agriculture continuing to drive sales, while new consumer trends are emerging [16][26]. Group 5: Competitive Landscape - Great Wall Motors maintains a dominant position in the pickup market, holding nearly 50% of the domestic market share [21][23]. - Other key players such as Jianghuai, BYD, and Changan are also showing strong performance, particularly in exports [21][25]. - The competitive landscape is becoming more pronounced, with leading manufacturers increasingly capturing market share at the expense of smaller players [21][25].

Core Insights - Geely Radar's electric pickup trucks have shown remarkable performance, with a monthly insurance volume of 1,068 units in June 2025, marking a 195% year-on-year increase, indicating a significant rise in consumer acceptance of electric pickups [1] - The company has established a strong market presence, particularly in traditional fuel pickup regions, outperforming competitors like Great Wall Motors in 46 cities and achieving an 84.6% market share in the pure electric segment [1][3] Market Dynamics - Government policies have increasingly supported the electric vehicle sector, with incentives such as exemption from purchase tax and unrestricted city access, significantly lowering costs for consumers [3] - Geely Radar's product offerings are well-aligned with market demands, positioning the company as a key player in the transition from fuel to electric vehicles [3] Product Performance - The Radar Jingang EV, built on the M.A.P Radar Hanhai platform, boasts a maximum power of 280 kW and a peak torque of 485 N·m, achieving 0-100 km/h in just 5.7 seconds, outperforming traditional fuel pickups even when fully loaded [5] - The vehicle's design features a high-strength steel body with a 70% high-strength steel ratio, significantly enhancing safety compared to traditional pickups [5] Economic Advantages - In commercial applications, the economic benefits of Geely Radar's electric pickups are pronounced, with a power consumption of only 16.2 kWh per 100 km, translating to a cost of 0.05 CNY per kilometer, compared to 0.74 CNY for traditional diesel pickups [7] - Over a three-year usage period, choosing Geely Radar can save approximately 150,000 CNY, equivalent to the cost of a new vehicle [7] Hybrid Models - To address consumer concerns about range anxiety, Geely Radar has introduced hybrid models, the Radar Dihorizon EM-P and Radar Jingang EM-P, featuring the Thor EM-P super electric hybrid system, with a combined torque of nearly 1,000 N·m and a range of 1,068 km [9] Industry Trends - The explosive growth of Geely Radar signifies a pivotal shift in the electric pickup market from policy-driven to market-driven dynamics, particularly in early adopter regions like Guangdong and Hainan [12] - As charging infrastructure improves and consumer awareness increases, Geely Radar is poised to reshape the pickup market with its dual strategy of pure electric and hybrid models, leading the industry towards a broader future [12]

Core Viewpoint - The article highlights the strong performance and growth potential of the pickup truck market in China, particularly focusing on sales trends, export growth, and the rise of new energy pickups. Pickup Sales - In June 2025, the pickup market sold 48,000 units, a year-on-year increase of 7.5% compared to June 2024, but a month-on-month decrease of 7.4% [2] - From January to June 2025, total pickup sales reached 307,000 units, reflecting a year-on-year growth of 16.4% [2] - Great Wall Motors continues to lead the domestic pickup market, with significant performances from Jiangling Motors, Zhengzhou Nissan, and others, maintaining a "one strong, three strong" market structure [2] - The Southwest and Northwest regions account for 44.5% of total pickup demand, with key cities including Urumqi, Chongqing, and Chengdu showing strong sales [2] Pickup Exports - In June 2025, pickup exports reached 26,400 units, a year-on-year increase of 18%, while showing a month-on-month decline of 8% [3] - From January to June 2025, total pickup exports amounted to 158,000 units, marking a year-on-year increase of 41% [3] - The export share of pickups in total sales rose from 45% in 2024 to 55% in June 2025, indicating a strong international demand for Chinese pickups [3] - Companies like JAC Motors, BYD, and Great Wall Motors have significantly increased their export volumes, with some manufacturers exporting over 50% of their total pickup sales [3] New Energy Pickups - In 2024, the sales of new energy pickups reached 21,200 units, representing a year-on-year growth of 170% [4] - In June 2025, new energy pickup sales were 7,100 units, showing a remarkable year-on-year increase of 506%, despite a month-on-month decline of 11% [4] - From January to June 2025, cumulative sales of new energy pickups reached 41,000 units, reflecting an increase of 890% [4] - Major players in the new energy pickup market include BYD, with 3,742 units sold in June, and other brands like Geely and Zhengzhou Nissan also contributing to the growth [4]

Core Viewpoint - The article highlights the robust growth and evolving dynamics of the pickup truck market in China, emphasizing the strong performance of domestic manufacturers, particularly in the context of both traditional and new energy vehicles. Group 1: Overall Market Analysis - In May 2025, the national pickup production reached 52,000 units, a year-on-year increase of 21%, with cumulative production from January to May at 255,000 units, up 23.4% [2] - The pickup market sales in May 2025 were 52,000 units, reflecting a year-on-year growth of 14% but a month-on-month decline of 10%, indicating a high level compared to the past five years [2][12] - The pickup market is primarily driven by demand in the Southwest and Northwest regions, which accounted for approximately 45% of total demand in May 2025 [2][21] Group 2: Export Performance - In May 2025, pickup exports reached 29,000 units, a year-on-year increase of 23%, with cumulative exports from January to May at 132,000 units, up 47% [3][14] - The export share of pickups in total sales rose from 45% in 2024 to 55% in May 2025, indicating a strong international market presence [3][14] Group 3: New Energy Pickup Development - New energy pickup sales in 2024 were 21,000 units, a significant year-on-year increase of 170%, with May 2025 sales at 8,000 units, up 503% year-on-year [4][19] - Cumulative sales of new energy pickups from January to May 2025 reached 34,000 units, reflecting a staggering growth of 1038% [4][19] Group 4: Manufacturer Analysis - Great Wall Motors continues to dominate the domestic pickup market with nearly 50% market share, while other manufacturers like Jiangling, Zhengzhou Nissan, and Isuzu maintain strong positions [31][32] - The competitive landscape is characterized by a few leading manufacturers, with Great Wall Motors, BYD, and Jianghuai showing significant growth in both domestic and export markets [29][34] Group 5: Regional Sales Dynamics - The pickup market is primarily concentrated in small cities and rural areas, with recent growth in demand from these regions, particularly in the Southwest and Northeast [41][42] - Major cities like Shenzhen have shown strong performance in new energy pickups, while traditional fuel pickups face challenges in larger urban markets [27][40]

Group 1 - The core viewpoint of the article highlights the launch of the Great Wall Motors' Shanhai Pao Hi4-T, which integrates multifunctional attributes of pickups with new energy technology [1][2] - The Shanhai Pao Hi4-T is available in two versions: the performance version priced at 249,800 yuan and the global version priced at 228,800 yuan, alongside the launch of the Shanhai Pao 2.4T global version priced at 193,800 yuan [1] - The Hi4-T model is built on the Tank platform and features a hybrid powertrain with a 2.0T engine and a 9HAT transmission, delivering a combined power of 300 kW and torque of 750 N·m, with three driving modes: pure electric, hybrid, and intelligent [1] Group 2 - The Shanhai Pao Hi4-T has already entered the Australian market and is set to launch in Thailand and Mexico, expanding its global presence [2] - Great Wall Motors has established a comprehensive power product matrix with the Hi4-T super hybrid, HEV hybrid, 3.0T gasoline, and 2.4T diesel options to cater to diverse global customer preferences [2] - The company plans to leverage its global R&D system and new energy technology reserves to continuously introduce more pickup models that cover various scenarios and power forms, promoting "Chinese intelligence" in the global market [2]