Core Viewpoint - The launch of Geely Radar's two new electric hybrid pickup trucks, the Jingang EM-P and the Dihorizon EM-P, is expected to disrupt the pickup market by addressing user concerns regarding range, efficiency, power, and load capacity, thereby enhancing Geely Radar's market share in the electric pickup segment [1][19]. Group 1: Product Launch and Pricing - Geely Radar introduced two electric hybrid pickup models in Chengdu, with prices set at 139,800 RMB for the Jingang EM-P and 149,800 RMB for the Dihorizon EM-P, with an additional 2,000 RMB for the long box version of the Jingang [1]. - The new models aim to resolve various user pain points associated with electric pickups, such as range and efficiency, positioning them as benchmark products in the market [1][19]. Group 2: Super Electric Hybrid System - The vehicles are equipped with the Raytheon EM-P super electric hybrid system, which integrates multiple innovative technologies, including a 1.5T hybrid engine and dual electric motors, achieving a 0-100 km/h acceleration in just 6.3 seconds [4][6]. - This system has received the first S-class reliability certification for hybrid systems in China, surpassing national standards, and is already being used in other popular Geely models [6] . Group 3: Performance and Safety Features - The super electric hybrid system provides a maximum power output of 260 kW (approximately 354 horsepower) and a peak torque of 914 Nm, enabling a maximum climbing ability of 65% with a load of 0.5 tons [11]. - The vehicles feature a robust safety design, including a high-strength steel body and advanced safety systems, which enhance stability and crash protection [11][13]. Group 4: Cost Efficiency and User Benefits - The Jingang EM-P and Dihorizon EM-P offer significant cost savings, with a combined fuel consumption of just 1.5 liters per 100 km, making them the most fuel-efficient electric hybrid pickups in China [15]. - The vehicles are exempt from certain taxes and enjoy special road privileges, further enhancing their appeal to consumers [15]. Group 5: Intelligent Features and Ecosystem - The Dihorizon EM-P includes advanced smart features such as a large touchscreen interface, L2-level driver assistance, and a comprehensive entertainment system, making it user-friendly [17]. - Geely Radar's strategy focuses on using electric hybrid technology as a foundation to transform the performance architecture and usage scenarios of pickups, promoting a shift from traditional fuel vehicles to a broader range of electric applications [17][19].

Core Insights - The launch of Geely Radar's Horizon EM-P and King Kong EM-P electric hybrid pickup trucks addresses consumer demand for fuel efficiency, particularly among pickup users [2][3] - The vehicles are built on the M.A.P. Radar Hanhai new energy pickup platform and utilize the Thor EM-P super electric hybrid system, offering advantages in power, safety, drivability, cost-effectiveness, and intelligence [2] - The Thor EM-P super electric hybrid system provides a maximum power of 260 kW and a peak torque of 914 N·m, with a system efficiency of up to 97% [2] Cost Efficiency and Market Potential - Geely Radar's market philosophy emphasizes that "electric is cheaper than fuel," with the ability to achieve "oil-electric parity" and save users over 10,000 yuan due to tax exemptions [3] - The new pickups have a combined fuel consumption of only 1.5 liters per 100 km and a fuel consumption of 6.4 liters when depleted, saving over 0.3 yuan per kilometer compared to traditional fuel pickups [3] - The electric hybrid pickups also benefit from green license plates, allowing them to use green channels and avoid highway fees, further reducing transportation costs [3] Industry Growth and Future Outlook - In the first quarter of this year, sales of new energy pickups increased by 180% year-on-year, with March seeing a remarkable 220% growth [3] - Industry experts view plug-in hybrid pickups as a significant growth opportunity, highlighting their low cost and long range as key advantages [3] - The launch of the super electric hybrid pickups marks a milestone for Geely Radar in the new energy pickup sector, reshaping the performance architecture and usage scenarios of pickups [3]

Group 1 - In April 2025, the national pickup truck production reached 52,000 units, representing a year-on-year increase of 18.8% [1] - The sales of pickup trucks in April 2025 amounted to 50,000 units, showing a year-on-year growth of 14%, but a month-on-month decline of 13% [1] - For the period of January to April 2025, the total pickup truck production was 184,000 units, which is a year-on-year increase of 12.2% [1] Group 2 - The total sales of pickup trucks from January to April 2025 reached 188,000 units, reflecting a year-on-year growth of 9% and marking the highest level in history [1]

Group 1: Overall Market Analysis - The national pickup truck production in April 2025 reached 52,000 units, a year-on-year increase of 18.8%, while the sales for the same month were 50,000 units, up 14% year-on-year, marking a historical high for April [2] - The pickup truck market is primarily driven by demand in the Southwest and Northwest regions, which accounted for approximately 48% of total demand in April 2025 [2] - The overall pickup truck market is showing signs of recovery post-pandemic, with a notable increase in domestic demand despite challenges in the real estate sector [8] Group 2: Export Performance - In 2024, the total pickup truck exports reached 233,000 units, representing a growth rate of 76%. In April 2025, exports were 24,000 units, up 20% year-on-year [3] - The export share of pickup trucks in total sales was 45% in 2024 and remained high at 44% in April 2025, indicating strong international demand for Chinese-made pickups [3][11] - Major players like Great Wall Motors, Changan, and JAC have significantly increased their export volumes, with some companies achieving over 50% of their total sales from exports [3] Group 3: New Energy Pickup Trucks - The sales of new energy pickup trucks in 2024 reached 13,000 units, a year-on-year increase of 59%. In April 2025, sales were 2,000 units, up 127% year-on-year [4] - The new energy pickup market is expected to grow rapidly, driven by increasing consumer interest and the introduction of models like the Geely Radar electric pickup [4][14] - The overall trend indicates a shift towards electric pickups as a viable alternative to traditional fuel vehicles, with significant growth potential in both domestic and international markets [4] Group 4: Regional Market Characteristics - The primary sales regions for pickups are in the Southwest and Northwest, with these areas showing strong demand due to economic activities centered around agriculture and construction [17] - The market in Eastern regions has not seen significant growth, while the Central and Southern regions are also lagging behind in terms of pickup sales [17] - The demand for pickups in urban areas is gradually improving, particularly with the introduction of electric and passenger-oriented models [17][19] Group 5: Manufacturer Performance - Great Wall Motors continues to dominate the domestic pickup market with nearly 50% market share, while other manufacturers like JAC and Changan are also performing well [20][22] - The competitive landscape is characterized by a few strong players, with Great Wall leading and others like JAC and Zhengzhou Nissan maintaining solid positions [20][22] - The export performance of manufacturers such as SAIC Maxus and Changan has been notably strong, contributing to their overall growth in the pickup segment [24]

Core Viewpoint - Geely Radar has launched two new electric hybrid pickup trucks, the Radar King EM-P and Radar Horizon EM-P, which are positioned as global family and commercial super electric hybrid pickups, respectively, featuring the Thor EM-P super hybrid system with a comprehensive range exceeding 1000 kilometers [2][4]. Group 1: Product Features - The new electric hybrid pickups are built on the original M.A.P Radar Hanhai new energy pickup platform and are equipped with the Thor EM-P super hybrid system, which includes a 1.5T engine and dual electric motors, achieving a maximum power of 260 kW and peak torque of 914 N·m [4]. - The vehicles can accelerate from 0 to 100 km/h in just 6.3 seconds when unloaded and 8.6 seconds when fully loaded, outperforming many traditional fuel pickups [4]. - The Thor EM-P super hybrid system offers a comprehensive range of over 1068 kilometers, making it the longest-range electric pickup currently available [5][8]. Group 2: Fuel Efficiency and Cost Savings - The Thor EM-P super hybrid system achieves a fuel consumption as low as 1.5 L/100 km under normal driving conditions, significantly lower than the average 10 L/100 km for traditional fuel pickups [8]. - Users can save thousands of yuan annually on fuel costs by switching to the Radar super electric hybrid pickups, especially for those frequently using pickups for transportation or long-distance travel [8]. Group 3: Intelligent Features and Safety - The vehicles are equipped with the Galaxy OS intelligent ecosystem, featuring a 10.2-inch instrument panel and a 14.6-inch display, providing a seamless user experience with various entertainment applications [11]. - The L2-level advanced driver assistance system includes features such as intelligent navigation, emergency braking, and collision warnings, enhancing safety and reducing driver fatigue [11][12]. - The integrated One-Box braking system improves braking response and stability, with 13 safety assistance features ensuring comprehensive protection for passengers and pedestrians [12][14]. Group 4: Market Position and Growth - In a sluggish domestic pickup market, the demand for new energy pickups is on the rise, with Geely Radar achieving a market share of over 83.1% in pure electric pickups [14]. - The launch of the Radar electric hybrid pickups expands Geely Radar's product matrix, catering to a wider range of users and applications, positioning the brand as a leader in the new energy pickup market [14].

Core Viewpoint - The upcoming launch of the super electric hybrid pickup by Geely Radar is expected to lead the new energy pickup market with its advanced plug-in hybrid technology [2][5]. Industry Insights - The market for new energy pickups is seen as a "blue ocean" opportunity, with significant structural growth potential due to the rapid increase in pickup exports and the transition from traditional fuel pickups to new energy variants [2][3]. - New energy pickup sales experienced a remarkable year-on-year growth of 180% in Q1, with March alone seeing a 220% increase [3]. - The market share of pure electric pickups in the domestic market is 4.6%, while plug-in hybrid pickups account for 1.7% [3]. Technological Developments - Plug-in hybrid pickups are recognized for their three main technical advantages: cost-effectiveness for short trips, dual-system performance meeting high power demands, and the ability to provide high-power external electricity for outdoor activities [3][6]. - Geely Radar's super electric hybrid pickup features the industry's first 3-DHT configuration hybrid system, achieving a thermal efficiency of 44.26% and a fuel consumption reduction of approximately 21% compared to traditional fuel pickups [6]. Company Strategy - Geely Radar is committed to a long-term strategy of "technology + scenario," utilizing both pure electric and hybrid technologies to drive innovation and performance [5]. - The super electric hybrid pickup has undergone extensive testing, including over 1,000 powertrain system tests and 40 million kilometers of durability testing, equivalent to more than 1,000 laps around the Earth [5][6]. - With a market share of 63.2% in the new energy pickup segment, Geely Radar is positioned as a leader in the industry, enhancing its product lineup and solidifying its market position [6].

Core Viewpoint - The article highlights the strong growth and performance of the pickup truck market in China, emphasizing production, sales, and export trends, as well as the rise of new energy pickups. Production and Sales - In April 2025, national pickup production reached 52,000 units, an increase of 18.8% year-on-year compared to April 2024. From January to April 2025, production totaled 184,000 units, up 12.2% year-on-year [2] - April 2025 sales of pickups were 50,000 units, reflecting a year-on-year increase of 13.6%, although a month-on-month decrease of 12.6%. Cumulatively, sales from January to April 2025 reached 188,000 units, a year-on-year increase of 8.6, marking a historical high [2] - Great Wall Motors continues to lead the domestic pickup market, with strong performances from Jiangling Motors, Zhengzhou Nissan, and Jiangxi Isuzu, maintaining a "one strong, three strong" market structure [2] Regional Demand - The main demand for pickups is concentrated in the Southwest and Northwest regions, accounting for approximately 48% of total demand in April 2025. The Southwest region showed particularly strong demand [2] Export Trends - In 2024, China exported a total of 233,000 pickups, marking a growth rate of 76%. In April 2025, exports reached 24,000 units, a year-on-year increase of 20% and a month-on-month increase of 22% [3] - The export share of pickups in total sales was 45% in 2024 and remained high at 44% in April 2025. The strong growth in exports is attributed to the previous supply-demand gap in international markets [3] New Energy Pickups - In 2024, sales of new energy pickups reached 12,500 units, a year-on-year increase of 59%. In April 2025, sales were 2,300 units, showing a significant year-on-year growth of 127% [4] - The cumulative sales of new energy pickups from January to April 2025 reached 8,600 units, an increase of 168% compared to the same period last year [4] - The market for electric pickups is expected to grow rapidly to meet both domestic and international demand, with notable sales from brands like Geely and Changan [4] Market Rankings - In April 2025, the top five pickup manufacturers by sales were Great Wall Motors (17,500 units), Jianghuai Automobile (6,165 units), SAIC Maxus (5,845 units), Jiangling Motors (5,016 units), and Zhengzhou Nissan (4,063 units) [7][8]

Group 1 - The core viewpoint is that the new energy pickup truck market is rapidly growing, with a significant increase in sales driven by plug-in hybrid technology [1][3] - In the first quarter of this year, the sales of new energy pickup trucks in China increased by 180% year-on-year, with March sales up by 220% [1] - The trend indicates that plug-in hybrid pickup trucks are expected to replace 30% of the fuel pickup market share in the next three years [1] Group 2 - The introduction of plug-in hybrid pickup trucks is closely related to upcoming regulatory requirements, which will impose a 10% reduction in fuel consumption for pickups starting January 1, 2026 [3] - The demand for plug-in hybrid technology is driven by the practical usage scenarios of pickup trucks, which need to be versatile in terms of load capacity and maintenance convenience [4] - Companies are developing plug-in hybrid pickups to meet specific market needs, with examples including the launch of various models at the Shanghai Auto Show [1][4] Group 3 - The market for new energy pickups is also influenced by the integration of technology, such as the development of smart platforms for drones and energy management [4] - In March, the sales volume of Geely Radar's new energy pickup exceeded 1,228 units, marking a 122.5% month-on-month increase and a 280.2% year-on-year increase, achieving a 63.2% market share [4] - Geely Radar plans to invest 5 billion yuan in R&D for "super electric hybrid technology" and aims to launch a hybrid pickup with L4-level autonomous driving by 2026 [6]

多普森平时每天开不到100公里，完全可以使用纯电模式。但如果他想去海边或者沿着海岸线跑远一 点，这也没问题，汽油发动机会自动介入给电池充电。这样一来，总续航差不多能跑到800公里，完全 不用担心电量不够。 凤凰网科技讯 北京时间5月12日，《商业内幕》周日发文，介绍了澳大利亚车主韦恩·多普森(Wayne Dopson)对于比亚迪（002594）"鲨鱼"(Shark)混动皮卡的驾驶体验。他表示，自己很喜欢鲨鱼皮卡，性 价比高，但也有一点不足。 多普森是澳大利亚布里斯班房地产行业的一名项目经理，从事房屋翻修和转售工作。他在2015年买了一 辆大众Amarok柴油动力皮卡，最近一直想换车，但一直没有找到让他心动的车型。 高性价比 今年3月，他花了6.4万澳元(约合29.7万元人民币)买入了比亚迪鲨鱼混合动力皮卡。福特和丰田生产的 皮卡售价高得离谱。在多普森看来，这些车的售价高达8万澳元，还不如比亚迪定价六万出头的鲨鱼皮 卡。 目前，多普森只驾驶比亚迪鲨鱼开了2000公里，还在慢慢熟悉这辆车，但是到目前为止，他真的很喜欢 这辆车。鲨鱼皮卡的科技感、动力以及操控的流畅性感觉领先Amarok好几十年。 从价位来说，鲨鱼皮 ...

Core Insights - The Chinese pickup truck market is experiencing a shift towards electrification, with companies like Geely Radar leading the charge in introducing new energy pickup models, including plug-in hybrids [2][4] - The current market for pickups in China is constrained by regulatory challenges, limiting their growth potential compared to other vehicle categories [2][3] - The penetration rate of new energy vehicles in the pickup segment is only 6%, indicating significant room for growth compared to the truck market's 20% [3][4] Market Dynamics - The overall sales of pickups in China for 2024 are projected to be 516,000 units, accounting for less than 2% of total vehicle sales [2] - In contrast, the North American market has a pickup market share of approximately 20%, highlighting a disparity in market acceptance [2] - Geely Radar has positioned itself as a leader in the new energy pickup market, with its electric models showing promising sales figures [5] Technological Trends - The first quarter of 2025 saw a 180% year-on-year increase in new energy pickup sales, with March alone witnessing a 220% growth [4] - Experts are divided on the optimal powertrain for pickups, with some advocating for plug-in hybrid technology due to its efficiency and adaptability to various driving conditions [6][7] - The development of intelligent and comfortable features in pickups is becoming increasingly important as manufacturers aim to enhance user experience [3][8] Consumer Preferences - The demand for pickups is evolving, with a growing interest in outdoor and recreational uses, which is driving the need for versatile and capable models [3][8] - The majority of pickups in China are used for work or dual-purpose applications, with only a small percentage being used for leisure [10] - Companies are focusing on creating products that meet specific consumer needs, such as load capacity and ease of maintenance [9][10] Future Outlook - Geely Radar plans to expand its product lineup to include various models targeting different market segments, including commercial, family, and outdoor adventure vehicles [10] - The company is also exploring international markets where electric vehicle infrastructure is more developed, such as Central America and Southeast Asia [10] - The overall trend indicates a shift towards more sustainable and versatile pickup solutions, aligning with global automotive trends [3][10]