2026 年 1 月 28 日，亚马逊正式官宣新一轮裁员，涉及近 1.6 万个岗位 ，这距离去年 10 月 1.4 万人的裁员仅 过去 3 个月，两轮累计裁员 3 万人，占其企业员工总数近 10%，创下公司成立以来的最大裁员纪录。 此次裁员主要波及 AWS 云计算、零售、Prime Video 和人力资源等核心部门，亚马逊对此表示，裁员是为了精 简管理层级、消除官僚主义，让组织重新回归敏捷。 一边裁员优化架构，一边还在 AI 等战略领域持续招聘和投资 ，成为这次调整的关键特点。 对于受影响的员工，亚马逊给出了过渡方案：美国员工有 90 天的内部调岗窗口期，无法转岗的员工可获得遣 散费、职业介绍、过渡医保等支持，国际员工则按当地法规执行。 值得注意的是， 亚马逊 CEO 此前曾表态，此次裁员并非因财务压力，而是企业高速扩张后，对组织臃肿问题 的一次集中治理 。 （参考：一财、腾讯新闻，本文经由 AI 优化） ...

Core Insights - The report from the consumption platform "What Worth Buying" indicates that this year's New Year consumption is showcasing unprecedented diversity and personalization, with consumers making autonomous decisions based on personal preferences and lifestyles, fulfilling both practical needs and emotional significance [1] Group 1: Consumer Trends - The New Year period is traditionally a key time for consumers to upgrade large appliances such as electronics and home appliances, with the new round of national subsidy policies boosting digital and appliance consumption [1] - During the New Year shopping festival (January 15 to 25), the GMV related to national subsidies increased by 36.43% year-on-year, with refrigerators and air conditioners being the most benefited categories [1] - The dining experience for the New Year is becoming richer, blending traditional flavors with global delicacies, as evidenced by the significant year-on-year GMV growth of specific food items like Xizhou honey Hami melon (215.76%), Dandong strawberries (87.43%), and Yunnan blueberries (23.34%) [1] Group 2: Shifts in Consumption Logic - In the beverage sector, consumer preferences are shifting towards healthier options, with keywords such as sugar-free, high-calcium, low-fat, and high-protein becoming prominent, indicating a move from abundance to quality in food choices [1] - Pet-related consumption has reached new heights during the New Year shopping festival, with GMV for pet clothing, grooming, and toys increasing by 115.60%, 40.35%, and 18.51% year-on-year, respectively [2] - The extended Spring Festival holiday has led to a shift in consumer behavior, with more families opting for travel instead of traditional home celebrations, resulting in significant year-on-year GMV growth for flights (39.28%) and hotels (11.78%) [2] Group 3: Evolving Consumer Behavior - The head of the e-commerce operations center at "What Worth Buying" noted that current New Year consumption reflects unprecedented diversity, moving away from traditional norms to individual expressions of celebration [3] - The transformation from collective rituals to individual expressions in New Year consumption is not a dissolution of traditional customs but rather a natural extension of the holiday's meaning in contemporary life, with personal interests driving a profound change in the reasons behind purchases [3]

Group 1 - The company, Professional Travel (01235), announced the sale of a total of 34,900 shares of Alibaba at an average price of approximately HKD 142 per share [1] - The total consideration for the sale amounts to approximately HKD 4.957 million, excluding transaction costs [1] - The sale is conducted by Dingkun Journey, a wholly-owned subsidiary of the company, in the open market [1]

Core Viewpoint - The company, Professional Travel (01235), announced the sale of Alibaba shares by its indirect wholly-owned subsidiary, Dingkun Journey, for approximately HKD 4.957 million, excluding transaction costs, on January 29, 2026, at an average price of HKD 142 per share [1]. Group 1 - The total number of Alibaba shares sold was 34,900 [1]. - The average selling price per share of Alibaba was approximately HKD 142 [1]. - The total proceeds from the sale amounted to about HKD 4.957 million [1].

Core Insights - Douyin E-commerce reported a 45% year-on-year increase in the number of merchants achieving revenue growth through live streaming, with over 80,000 new merchants generating sales exceeding 1 million yuan [1] - The platform's shelf scene transaction volume grew by 49% from August 2024 to August 2025, marking a significant development in its e-commerce strategy [3] - The transition to a comprehensive interest-based e-commerce model aligns with industry trends, focusing on both impulse buying through content and clear demand through static scenes [5] Group 1 - The shelf scene's GMV growth has significantly slowed, dropping from 140% in September 2023 to 86% in October 2024, and further to 49% [5][8] - Douyin E-commerce's strategic focus has shifted towards live streaming, as the content scene remains its core strength, especially in light of challenges faced by top influencers in 2024 [8] - The platform's ability to leverage algorithm-driven content to stimulate impulse purchases is contrasted by the more rational decision-making process in the shelf scene, which diminishes its traffic advantage [10] Group 2 - External competition from platforms like Taobao and JD.com, particularly in instant retail, has intensified the challenges for Douyin E-commerce, as these competitors enhance their local supply chains [12] - The delay in Douyin E-commerce's entry into the instant retail space has resulted in a dual pressure on its shelf scene, facing both existing competition and new challenges from instant retail offerings [12]

Group 1 - Amazon announced a reduction of approximately 16,000 jobs, marking the second large-scale layoff within three months, part of a broader plan to cut about 30,000 employees, which represents around 10% of its total workforce [1][3] - The layoffs will affect various departments including Amazon Web Services, core retail, streaming, and human resources, aimed at streamlining the company structure and enhancing accountability [3] - Amazon's previous layoffs in October resulted in the termination of 14,000 employees, and the company is focusing on artificial intelligence and data center infrastructure, predicting capital expenditures to reach $125 billion by 2026 [3] Group 2 - ASML announced a global reduction of 1,700 jobs, primarily in the Netherlands and the United States, which accounts for about 4% of its total workforce, focusing on technical and IT departments [5] - The purpose of ASML's layoffs is to optimize organizational structure, simplify processes, and improve efficiency and output [5]

Core Viewpoint - The company is expected to report a net loss attributable to shareholders for the fiscal year 2025, primarily due to goodwill impairment provisions, which are projected to be between 28 million to 32.634 million yuan [9]. Group 1: Company Performance - The company has achieved a dual-driven model with brand service and self-operated sales, leveraging its brand assets and supply chain resources to provide efficient industrial services [9]. - The self-operated sales model focuses on direct procurement and aims to deliver high-quality products to consumers through multiple online and offline channels [9]. - The company anticipates a significant goodwill impairment due to strategic business adjustments and market changes, particularly affecting its subsidiary, Beijing Internet Technology Co., Ltd., which has faced challenges in profitability [9]. Group 2: Financial Metrics - Historical net profit and non-recurring profit figures indicate a downward trend, with the company reporting a net profit of -11.88 million yuan in 2023, and projections for 2025 suggest continued losses [10]. - Year-on-year growth rates for net profit and non-recurring profit have shown significant declines, with a projected growth rate of -312.04% for 2025 [10]. - The company’s financial metrics, including price-to-earnings (P/E) and price-to-book (P/B) ratios, are affected by its current loss situation, making traditional valuation methods less applicable [13].

Group 1 - The article highlights a wave of layoffs across various industries in the U.S., with significant job cuts announced by companies like UPS, Pinterest, and Amazon, totaling approximately 30,000 jobs for UPS and 16,000 for Amazon [3][5][6] - The layoffs are attributed to a combination of factors including organizational adjustments following aggressive expansions during the pandemic, the impact of AI, and uncertainties related to high interest rates and tariffs [5][6] - The job cuts in the tech and warehousing sectors are particularly pronounced, with the tech sector losing 154,000 jobs and warehousing losing 95,000 jobs in 2025 [3][6] Group 2 - Amazon's layoffs are focused on operational and technical roles, with the company aiming to streamline management and reduce bureaucracy [6] - UPS's restructuring is linked to a decrease in business volume from Amazon, which is expected to reduce its delivery volume through UPS by over 50% by mid-2026 [6] - The article notes that many companies are reassessing their business structures as consumer demand normalizes and labor costs rise, leading to a realization that they may have expanded too much during the pandemic [6][7] Group 3 - The article discusses the rising long-term unemployment rate in the U.S., with the average duration of unemployment increasing to 24.4 weeks, significantly higher than the 19.4 weeks recorded in 2022 [9] - Despite a slight decrease in the unemployment rate to 4.4%, the job market shows signs of weakness, with only 50,000 new non-farm jobs added in December 2025 [9][10] - Economic experts indicate that high interest rates and tariff uncertainties are contributing to a slowdown in hiring, leading to a challenging employment landscape [9][10]

Group 1 - U.S. employers announced a total of 1.2 million job cuts in 2025, a 58% increase year-over-year, marking the highest level since 2020 [1] - Major companies like UPS and Amazon are leading the layoffs, with UPS planning to cut about 30,000 jobs and Amazon announcing a reduction of 16,000 positions [1][3] - The federal government is responsible for the largest share of layoffs, cutting 300,000 jobs, while the tech and warehousing sectors are the hardest hit in the private sector, losing 154,000 and 95,000 jobs respectively [1] Group 2 - The current wave of layoffs is attributed to organizational adjustments following aggressive expansions during the pandemic, the impact of AI, and uncertainties related to high interest rates and tariffs [3] - Amazon's layoffs are primarily focused on operational and technical roles, aiming to reduce management layers and bureaucratic processes [3] - UPS's restructuring is linked to a decrease in business volume from Amazon, with plans to shift resources towards more profitable sectors like medical logistics [3] Group 3 - Companies like Nike and Starbucks are also planning layoffs, with Nike cutting 775 jobs to enhance profitability and accelerate automation [5] - Starbucks is focusing on reducing corporate support roles while increasing hiring in its coffee shop locations, emphasizing efficiency through technology [5] - Goldman Sachs estimates that the monthly net job losses in industries most affected by AI could rise to 20,000 this year [5] Group 4 - The overall U.S. labor market is experiencing slow growth, with a notable increase in the proportion of long-term unemployed individuals [6] - In December 2025, only 50,000 non-farm jobs were added, indicating weak employment growth, despite a drop in the unemployment rate to 4.4% [6] - High interest rates and tariff uncertainties are impacting hiring, leading many companies to pause recruitment [6]

机器之心编辑部 其实这一次裁员属于计划内操作，去年十月的裁员期间，亚马逊就列了个约 3 万个岗位的裁员计划，这一次属于计划的「收尾」阶段，但这并不排除其后续进一 步裁员的可能性。 据了解，此次裁员范围波及全球，或将涉及亚马逊网络服务、零售、Prime Video 和人力资源等多个团队，但具体的裁员地点、职位等更多细节尚不清楚。 但「有意思」的是， 一名亚马逊员工使用 AI 工具对内部 Slack 聊天记录进行分析，编制生成了一份可能受到裁员影响的团队和组织名单， 该名单由一个名为 Pippin 的 AI 工具生成。据了解，当前亚马逊内部员工越来越多地使用该工具来撰写和审核文档。 「我用 Pippin 帮我梳理了今天的对话，」这位员工在公司 Slack 上写道，「请注意，这些信息可能并非 100% 准确。大家保重！」 以下为该员工生成的裁员涉及岗位名单列表： 最新消息， 目前亚马逊尚未回应核实该名单是否准确的请求。 据了解，亚马逊几番如此大规模的裁员或与 AI 的广泛应用有关，尤其是在企业和技术职能部门。 其实早在去年 6 月的时候，亚马逊首席执行官 Andy Jassy 就曾表示过， 随着公司越来越多地使用 ...