大手笔来了。 作者 | 王露 报道 | 投资界PEdaily 3 月 27 日 ， 育 碧 宣 布 成 立 一 家 新 的 游 戏 子 公 司 ， 引 入 腾 讯 11.6 亿 欧 元 （ 约 90 亿 元 人 民 币）战略投资。 游戏玩家们对育碧一定不陌生，创造经典信仰之跃的《刺客信条》、聚会必备游戏《舞 力 全 开 》 、 当 年 的 显 卡 杀 手 《 孤 岛 惊 魂 》 …… 成 立 于 1 9 8 6 年 的 育 碧 ， 凭 借 多 款 经 典 游 戏，被玩家称为"育碧我大哥"。 如今的育碧却不见昔日辉煌——玩家不满、股价暴跌，私有化的消息甚嚣尘上。最终， 还是老朋友腾讯拉了育碧一把。 腾讯注资的11. 6亿欧元，将用于强化育碧的资产负债表，包括偿还集团债务和辅助新公 司的运营； 育碧将保留子公司100%的创意控制权、IP所有权和商业决策权，仅向子公司授予"全球 独家永久IP授权"以换取特许权使用费； 腾讯获得一名无表决权的董事会观察员席位，并享有对重大资产处置的否决权，但不会 干涉公司运营。 国内玩家对于育碧并不陌生。1986年，Guill emot五兄弟创立育碧。一路走来，凭借精 品主机游戏，被 ...

Core Viewpoint - Qingci Games has demonstrated resilience in a competitive gaming industry by establishing a clear product matrix and expanding its overseas business, solidifying its position among emerging game developers [1][8]. Financial Performance - In 2024, Qingci Games achieved total revenue of approximately 630 million yuan and gross profit of about 360 million yuan, despite a decline due to the maturity of main products. However, overseas business growth significantly contributed to a second growth curve, with overseas revenue share rising from 28.47% in 2023 to 43.93% in 2024 [2]. - The company reported a net profit of 47.128 million yuan, a substantial turnaround from a loss of 37.6 million yuan in 2023, marking a year-on-year change of 225% [2]. - As of the end of 2024, the total registered players reached nearly 98.28 million, a year-on-year increase of approximately 11.24%, driven by new game launches and global expansion [2]. Product Strategy - Qingci Games is in a critical transition phase between old and new products, actively transforming challenges into growth opportunities by iterating and optimizing main products and expanding mature products into overseas markets [3]. - The company is implementing a "premium + globalization" dual strategy, systematically building a tiered product matrix that includes incubation, growth, and maturity phases [4]. Key Products - The core product "The Strongest Snail" remains a cash cow, with cumulative registered users reaching 29.05 million and generating approximately 3.4 billion yuan in revenue [4]. - Other notable products include "Endless Adventure," "Ares Virus," and "BloodAge," which collectively generated 26.01 million yuan in revenue [4]. - New games such as "Ares Virus 2" and "New Sword and Fairy" have also shown strong performance, with revenues of 23.5 million yuan and 96.33 million yuan respectively [5]. Global Expansion - Qingci Games has successfully expanded its global footprint, with overseas revenue exceeding 40% in 2024, becoming a key driver of overall growth [6]. - "The Strongest Snail" has seen significant success in international markets, including Japan and Vietnam, where it topped the iOS free download charts [7]. Future Outlook - The management emphasizes a focus on "premium + globalization" as the key to future growth, with plans to enhance global capabilities and continue developing existing games for international markets [9]. - The company is also investing in AI technology to improve game development efficiency and user experience, indicating a commitment to innovation in the gaming industry [13].

Group 1 - The company reported a revenue of approximately 628 million yuan and a gross profit of about 363 million yuan for the year 2024, achieving a profit attributable to equity holders of 51.12 million yuan, marking a turnaround from loss to profit year-on-year [1] - As of December 31, 2024, the company had a total of 98.28 million registered players, an increase of 11.24% year-on-year, with monthly active users averaging around 2.36 million and monthly paying users approximately 227,800; the ARPPU reached 265 yuan [1] Group 2 - The company continues to iterate on its self-developed games, with its flagship game "The Strongest Snail" achieving high rankings in free and best-selling game charts in multiple overseas markets, generating cumulative revenue of approximately 3.629 billion yuan from both domestic and international markets as of December 31, 2024 [2] - The company is actively developing its self-researched game "Project E," which is an innovative SLG game expected to enhance content and gameplay in 2025 [2] - The company has improved its long-term operational capabilities in game publishing, with overseas revenue growing from 28.47% to 43.93% year-on-year, indicating a significant enhancement in global publishing strength [2] - The company is steadily strengthening its core competitiveness in research and operations, promoting the globalization of its game products and further expanding its overseas market presence [2]

中国企业家杂志 . 讲好企业家故事，弘扬企业家精神 将投中网设为"星标⭐"，第一时间收获最新推送 本来要告别历史舞台的小游戏，又热闹起来了。 作者丨《中国企业家》记者 李晓天 编辑丨 张昊 来源丨中国企业家杂志 周子杭在B站上爆火的一条视频，评论区里骂声一片。 以下文章来源于中国企业家杂志 ，作者李晓天 这条一分多钟的视频主题是"我做出了人生第一个游戏"。他向AI软件Manus输入了一句话，做一个类 似《沙威玛传奇》式的北京卷饼游戏，果真生成了一个能玩的小游戏，他又试了一次，这次的"指 令"更简单，做一个射击小游戏。几个小时后，游戏生成了，Manus甚至还给分配了二级域名，相当 于直接"上线"了。 "炒作""博眼球""营销号"……数百条评论里，少有赞赏和支持。 周子杭也纳闷。他陆续试验了好几个其他类型的小游戏，"基本半小时就能搞定了"。他就是个科技博 主，毫无游戏制作经验，但AI实实在在地帮他做出了几款游戏，尽管它们的粗糙被网友狂喷。 就在他发布视频的前一周，特斯拉创始人马斯克刚刚点赞了一个类似内容的视频。博主Levelsio要比 周子杭厉害很多，他是专业开发者，同样用AI软件在三小时内就做出了一款比较复杂的 ...

Core Insights - The article discusses how small and medium-sized game development teams are leveraging AI technology to create successful games, potentially disrupting the dominance of larger companies in the gaming industry [1][3][4]. AI Cost Reduction - The introduction of open-source AI, particularly DeepSeek, significantly lowers the cost of game development, making it accessible for smaller teams [10][12]. - The cost of using DeepSeek's AI is reported to be 1/20 of previous models, which could change the competitive landscape of the industry [10][12]. Game Development Efficiency - AI can enhance game development efficiency by over 30%, allowing smaller developers to bypass traditional high-cost barriers [12]. - The training cost for AI models is only 1/10 of GPT-4, and the API call price is significantly lower than industry averages [11]. Innovation and Market Opportunities - The article highlights the emergence of innovative AI-driven games from small teams, such as Shanghai Meowjito, which has released multiple successful titles in a short period [3][4]. - Predictions indicate that by 2026, 70% of independent games will utilize AI-assisted development, reducing costs by over 50% [12]. Competitive Landscape - Major gaming companies are also integrating AI into their products, indicating a shift in the industry where both large and small developers are adopting AI technologies [13][15]. - Smaller teams are expected to thrive by focusing on niche markets and utilizing low-cost AI tools to create unique gaming experiences [19][20]. Challenges and Risks - Despite the advantages, there is a risk of homogenization in game design, as many small teams may produce similar content due to the ease of access to AI tools [22][24]. - The article emphasizes the importance of creativity and unique game design, suggesting that the true value lies in the developers' ability to innovate beyond the technology [24].

以下文章来源于凤凰网科技 ，作者凤凰网科技 凤凰网科技 . 凤凰科技频道官方账号，带你直击真相。 将投中网设为"星标⭐"，第一时间收获最新推送 行业当前对Anuttacon的争议，主要聚焦在其能有多大的创新，这决定了蔡浩宇能不能匹配上"下一 个梁文锋"的称号。 作者丨董雨晴 来源丨凤凰网科技 "这是紧急求救信号""来自盖亚星球的广播""如果你收到这个，请立即回复"。 2025年3月，一款科幻题材互动游戏在X平台上发布了部分片段，很快引发了讨论。 根据预告，玩家会在这款游戏中体验一种前所未有的AI驱动角色玩法，其核心机制是以实时对话推 动剧情发展，玩家的任务是帮在外星球上的女主角Stella找到回家的路。 AI游戏本不新鲜，新鲜的是，这款游戏背后的掌舵者，是米哈游创始人蔡浩宇。 凤 凰 网 科 技 了 解 到 ， 去 年 9 月 ， AI 行 业 收 到 了 一 条 英 雄 帖 。 蔡 浩 宇 二 次 创 业 创 办 的 新 公 司 Anuttacon，向行业广纳精英，重点招聘预训练与LLM人才，办公地点则是在硅谷。 一位接触过Anuttacon的投资行业人士在当时向投资界表示，Anuttacon早期是做AI+ ...

Core Viewpoint - The article discusses Tencent's recent financial performance and strategic direction in the gaming industry, highlighting its growth in both domestic and international markets, as well as its focus on long-lasting games and internal restructuring to enhance operational efficiency [2][3][10]. Group 1: Financial Performance - In Q4 2024, Tencent reported revenue of 1724.5 billion RMB, a year-on-year increase of 11%, with adjusted net profit rising by 30% to 553.1 billion RMB [2]. - For the full year 2024, Tencent achieved total revenue of 6602.57 billion RMB, up 8% year-on-year, and net profit of 1940.73 billion RMB, reflecting a 68% increase [2]. - The gaming segment generated revenue of 492 billion RMB in Q4 2024, with domestic gaming revenue growing by 23% to 332 billion RMB and international revenue increasing by 15% to 160 billion RMB [5]. Group 2: Gaming Business Growth - In 2024, Tencent's total gaming revenue reached 1977 billion RMB, a 9.9% year-on-year increase, with domestic revenue at 1397 billion RMB (10% growth) and international revenue at 580 billion RMB (9% growth) [6]. - Key contributors to domestic growth included titles like "Valorant," "Naruto," "Teamfight Tactics," and "League of Legends Mobile," along with new revenue from "Dungeon & Fighter: Origin" and "Delta Force" [6]. - The game "Teamfight Tactics" maintained strong growth, with Q4 revenue increasing by 30% year-on-year, achieving double-digit growth for eight consecutive quarters [6]. Group 3: Strategic Initiatives - Tencent's "Evergreen Game" strategy, which focuses on games with annual revenue exceeding 4 billion RMB and high daily active users, has expanded from 12 to 14 titles [11]. - The company is restructuring its internal organization to enhance operational efficiency and focus on long-lasting games, with adjustments made to various departments [13][14]. - Tencent's gaming division has seen a rise in daily active users for its top five games during the recent Spring Festival compared to the previous year, indicating increased popularity [14]. Group 4: International Market Performance - Tencent's international gaming revenue growth was driven by strong performances from "PUBG MOBILE" and Supercell games, with Supercell reporting a total revenue of 2.8 billion euros (approximately 3 billion USD) in 2024, a 77% year-on-year increase [9]. - The acquisition of Supercell nine years ago for 8.6 billion USD has laid a solid foundation for Tencent's subsequent international expansion [9]. Group 5: Social Network and Other Business Growth - Tencent's social network business, including music streaming and video services, saw a 2% revenue increase due to growth in mini-game platform service fees and mobile game in-app purchases [15]. - The number of paid members for Tencent Video reached 113 million, maintaining its leading position in China's long video market, while Tencent Music's subscription revenue grew by 25.9% to 15.23 billion RMB [15].

Core Viewpoint - The article discusses the mixed reception of the newly released FPS game "界外狂潮" (Outsider), highlighting its innovative card gameplay and unique art style, while also addressing concerns about its appeal to traditional FPS players and its overall market positioning [2][11][18]. Group 1: Game Performance and Reception - "界外狂潮" achieved impressive initial performance with a peak online player count exceeding 110,000 shortly after its release on Steam, maintaining around 90,000 active players [2][3]. - The game has received a "mostly positive" rating on Steam, indicating a favorable reception among players [2][3]. - Analysts predict that "界外狂潮" will contribute approximately 1.8 billion RMB in revenue to NetEase this year, despite delays in its overseas console launch [3][18]. Group 2: Gameplay Mechanics and Design - The game incorporates a unique card system that allows players to draw from over 150 cards during matches, altering the rules and adding unpredictability to gameplay [2][5]. - Critics note that while the card mechanics introduce novelty, they may compromise the fairness of the game, potentially affecting player retention if performance metrics decline in the coming months [8][9]. - The game features a longer time-to-kill (TTK), which may appeal to casual players but could detract from its competitive nature [9][12]. Group 3: Market Trends and Future Outlook - The resurgence of interest in PC gaming, particularly in the FPS genre, is highlighted, with a noted shift from mobile to PC games as developers seek to capture a dedicated player base [18][20]. - The FPS market is projected to grow significantly, with estimates suggesting it will reach approximately $47.34 billion by 2032, reflecting a compound annual growth rate (CAGR) of about 5.60% from 2024 to 2032 [20]. - Industry experts emphasize the importance of continuous innovation in the FPS sector, as major companies like Tencent and NetEase strive to differentiate their offerings in a competitive landscape [21].

Core Viewpoint - Douyin is undergoing significant organizational changes, particularly in its gaming and entertainment sectors, with leadership transitions aimed at enhancing its operational efficiency and expanding its content offerings [2][3][4]. Group 1: Leadership Changes - Douyin's gaming business has been reassigned to Chen Duye, indicating a shift in management structure as he expands his responsibilities beyond music and short dramas to encompass the gaming sector [2]. - Han Shangyou, who previously contributed significantly to Douyin's live streaming and gaming sectors, is stepping back from direct oversight of gaming, allowing him to explore other opportunities within Douyin [3][4]. Group 2: Business Development - Douyin's early strategy involved self-developing games to fill content gaps, but progress in this area has been slow until the recent appointment of Zhang Yunfan from Perfect World as the new gaming head [3]. - The introduction of prominent gaming streamers to Douyin, such as Zhang Daxian and Xu Xu Baobao, reflects a strategic move to enhance its gaming content and attract a larger audience [3]. Group 3: Historical Context - Han Shangyou's past achievements include the successful launch of Huoshan Live, which quickly surpassed Kuaishou in terms of ARPU, showcasing his capability in driving growth in live streaming [2]. - The relationship between ByteDance and Tencent has historically limited Douyin's gaming content, but recent developments suggest a potential shift in this dynamic as Douyin seeks to strengthen its gaming offerings [2][3].

以下文章来源于东四十条资本 ，作者黎曼 作者丨黎曼 来源丨东四十条资本 凭借《九州仙剑传》《天剑奇缘》等武侠RPG小游戏，曾创下单款产品累计流水超60亿元的纪录， 并在2023年以16.4%的市场份额登顶中国小游戏赛道，小游戏开发商"星邦互娱"正式向港交所递交招 股书。 东四十条资本 . 聚焦股权投资行业人物、事件、数据、研究、政策解读，提供专业视角和深度洞见 | 创投圈有趣的灵魂 将投中网设为"星标⭐"，第一时间收获最新推送 二代接班，打造小游戏霸主。 星邦互娱是一家成立于2014年的成都公司，随着招股书更多内容的披露，也使其创始人郭中健与"企 二代"女儿郭小兰接班的故事置于台前。 二代接班，打造小游戏霸主 创始人郭中健和其女郭小兰是星邦互娱的核心人物。 郭中健的公开信息有限，其通过家族企业控股星邦互娱57.54%股权，女儿郭小兰持股33.16%，父女 合计控制超90%表决权，目前并未在公司担任职务。 郭小兰1998年毕业于四川师范大学中文系，在2017年加入公司，后来成为董事长和CEO，属于二代 接班。接班之前，她也经受过外部企业的考验，曾任职过两家电信领域企业的副总经理与总经理。历 练后的郭小兰从父亲手 ...