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商务部研究院洪勇:淘宝闪购500亿补贴撬动消费新蓝海
Sou Hu Cai Jing· 2025-07-07 02:05
Core Viewpoint - The article emphasizes that the subsidy model of platforms like Taobao Flash Purchase aligns with the trend of consumption upgrading, contributing to high-quality economic development and alleviating intense price competition among merchants [1][2][3] Group 1: Economic Recovery and Consumer Demand - The key to China's economic recovery lies in boosting domestic demand, particularly expanding consumption [1] - Due to uncertainties in the economic environment, consumer confidence is low, and the upgrading of consumption structure is slow, necessitating new drivers for change [1] Group 2: Platform Subsidy Mechanism - The platform's subsidy model helps alleviate the previous intense "involution" price competition among merchants, reactivating their profit margins [1][3] - By providing substantial subsidies, platforms enable merchants to maintain reasonable profit margins without sacrificing quality for traffic [1][2] Group 3: Consumer Engagement and Market Dynamics - The platform's self-subsidy has significantly activated consumer willingness to spend, especially in new consumption scenarios like food delivery and instant retail [2] - Since May 2025, Taobao Flash Purchase has issued over 50 billion yuan in consumer benefits, leading to a rapid increase in order volume to tens of millions within a month [2] Group 4: Integration of Online and Offline Resources - The subsidy model not only boosts short-term consumption activity but also provides a new path for the integration of e-commerce and service industries [2] - Traditional offline stores collaborating with online platforms have seen their sales double and average order values increase significantly, showcasing effective resource integration [2] Group 5: Policy and Market Interaction - The synergy between platform subsidies and national consumption promotion policies serves as a model for healthy market competition [2][3] - The recent "Special Action Plan to Boost Consumption" by the central government aligns with the platform subsidy model, creating incremental demand in the consumer market [2] Group 6: Long-term Economic Development - The platform subsidy mechanism effectively curbs past price-cutting competition, allowing merchants and platforms to focus on quality and service improvement [3] - In the long run, the subsidy model aligns with the trend of consumption upgrading and supports high-quality economic development [3]
日本停滞35年,迎来“中国时刻”
创业家· 2025-07-05 09:59
以下文章来源于霞光社 ,作者岭南人鱼机 霞光社 . 赋能企业全球化 日本消费者的钱包,还有得赚。 来源: 霞光社 作者:岭南人鱼机 "经济上行的美"成为今年上半年的流行词,带着对昨日生机勃勃的浓烈怀旧气息,击中了无数 年轻人的心。 2025年Q1,日本GDP再次出现负增长,这意味着自1989年日本泡沫经济破裂后,经济停滞 的状态已经长达35年之久。期间,日本GDP全球占比从1989年的约15.3% [1] 降至2022年的 4.18%,GDP总量从位居全球第二,先后在2010年、2023年被中国、德国超越,跌至全球第 四。 而耐人寻味的是,在日本经济持续疲软的当下,多家中国新兴电商却开始将目的地看向这 一"失落地"。6月30日,TikTok宣布在日本推出TikTok Shop,购物功能正式上线,允许卖 家进军这一全球第三大电商市场 (据Statista Market Insights数据,日本以1690亿美元的 市场表现排在全球第三) 。此外,Temu、TAO (阿里巴巴旗下) 、京东日本站分别于 2023~2024年期间登陆日本,SHEIN也于2020年末在日本上线。 如果说"经济上行的美"是一种向前奔跑的 ...
海外建厂隐性成本易被忽略,配持枪保安、建食堂是当地刚需丨鲸犀百人谈Vol.39​
雷峰网· 2025-07-04 11:07
Core Viewpoint - The article emphasizes that going global is akin to a new era of entrepreneurship, where heavy asset investment must adhere to a long-term perspective [1] Group 1: Historical Context of Chinese Companies Going Global - 28 years ago, Haier established its first overseas factory in the Philippines, marking a milestone for Chinese manufacturing brands [2] - 10 years ago, Hisense acquired Sharp's factory in Mexico for $23.7 million, allowing for local production and significant time savings compared to shipping from China [2] - In the past 7 years, numerous Chinese e-commerce platforms like Pinduoduo and Alibaba have begun exploring overseas markets, leading to increased competition and market dynamics [2][3] Group 2: Key Drivers for Supply Chain Expansion - Geopolitical factors and tariffs significantly influence companies' decisions on where to expand internationally [7] - The demand for near-shore delivery has risen, prompting companies to locate closer to their customers to mitigate risks associated with long-distance shipping [7] - Cost considerations remain crucial, with companies seeking to optimize logistics by shipping components for local assembly rather than complete products [7] Group 3: Stages and Criteria for Going Global - Companies typically progress through three stages: product export, brand export, and manufacturing/supply chain export [10] - A threshold of $500 million in annual sales is identified as a benchmark for companies considering supply chain expansion [10] - Smaller companies are advised to start with product or sales export before attempting manufacturing abroad due to higher risks and capital requirements [10] Group 4: Changes in the Global Environment for Manufacturing - The geopolitical landscape has shifted, making it a critical factor in site selection for overseas factories [12] - Labor costs have increased in traditional low-cost regions, impacting the attractiveness of locations like Vietnam and Thailand for new factories [12] - The rising land prices and increased brand recognition of Chinese companies abroad have altered the dynamics of overseas manufacturing [13] Group 5: Challenges and Hidden Costs in Overseas Manufacturing - Companies must prepare for unexpected operational costs, such as security measures and compliance with local labor laws [20] - Low labor costs do not necessarily equate to lower overall costs due to potential inefficiencies and training expenses [21] - The complexity of compliance and legal requirements can lead to additional costs that companies must account for in their budgets [20] Group 6: Strategies for Successful Overseas Expansion - Joint ventures can reduce capital investment and help navigate local market challenges, but they may also dilute decision-making power [32] - Companies are encouraged to establish local partnerships to leverage existing networks and resources, particularly in regions with complex regulatory environments [32] - The article suggests that companies should consider existing facilities rather than building new ones to minimize initial investment risks [31]
《求是》点名新能源内卷:一些地方为招商破坏竞争秩序
近年来,在全球绿色产业竞赛中,中国制造凭借新技术、新产品脱颖而出。尤其以新能源汽车、锂 电池、光伏产品为代表的"新三样"叫响全球。 但与此同时,"内卷式"竞争逐渐成为舆论焦点,新能源汽车、锂电池、光伏以及风电、储能等领域 这一问题均受到诟病。 《求是》杂志在7月1日刊文《深刻认识和综合整治"内卷式"竞争》,对"内卷式"竞争发出严厉警 告,文章认为,价格战造成社会资源的极大浪费,不可持续的债务可能危及长期增长。 文章在分析内卷表现时指出,一些地方政府为招引企业、培育产业,人为制造政策洼地,违规实施 税费、补贴、用地等不公平非普惠的优惠政策,导致无序竞争,破坏公平竞争秩序。 文章在分析"内卷式"竞争是怎么形成的时指出,由于政府缺位越位等行为时有发生,很大程度上影 响公平竞争市场环境的形成。有的地方政绩考核机制不完善,导致政绩观、发展观错位,为了追求短期 经济增长而搞地方保护、市场分割、恶性比拼招商引资政策等,妨碍资源要素高效流动。此外,由于破 产重整制度不完善,加上有的地方政府行政力量干预,导致一些本该淘汰的落后和过剩产能不能及时退 出,部分企业"活不好、死不了",影响了产业重组和资源利用效率的提高。 文章指出, ...
泰国消费者购物观念大转变
Shang Wu Bu Wang Zhan· 2025-07-03 18:08
Group 1 - The core viewpoint indicates a significant shift in Thai consumer shopping behavior, moving from a focus on "lowest price" to "trustworthy high value" products [1] - 64% of consumers prioritize product quality and merchant credibility over low prices, with over 70% seeking high value and emphasizing trust during the shopping process [1] - The shopping experience has evolved beyond price wars, with consumers considering all aspects from product selection to after-sales service to determine if they are getting value for money [1] Group 2 - Urban consumers are increasingly valuing speed in shopping, preferring "immediate possession" over waiting for discounts, prompting e-commerce platforms to enhance delivery efficiency and user experience [1] - Platforms like Shopee are adopting shopping philosophies that emphasize comprehensive value, speed, and guarantees, addressing consumer impatience [1] - The role of modern e-commerce platforms has shifted from mere transaction venues to trusted managers of consumer confidence, particularly through offerings like Shopee Mall which provides official brand selections and robust return policies [1] Group 3 - In the first half of 2025, Thai consumers are not only spending less but are also becoming more rational in their shopping habits, demanding higher transparency and service quality [2] - Consumers are more easily attracted to "more reliable choices," indicating a competitive landscape for e-commerce platforms and online sellers focused on service depth [2] - The competition will hinge on the ability to meet both rational and emotional consumer needs quickly, which is essential for building long-term loyalty [2]
洪勇:告别商家“内卷” 平台补贴撬动消费新蓝海
Sou Hu Cai Jing· 2025-07-03 09:30
Group 1 - The core argument is that the subsidy model of platforms like Taobao Flash Purchase aligns with the trend of consumption upgrading and contributes to high-quality economic development while alleviating intense price competition among merchants [1][3] - The current economic recovery in China relies on boosting domestic demand, particularly through expanding consumer spending, which has been hindered by uncertainty in the economic environment [1][2] - The large-scale subsidies initiated by major internet platforms, in conjunction with national consumption promotion policies, create a positive interaction that enhances consumer vitality and promotes healthy market competition [1][2] Group 2 - The platform subsidy model helps alleviate the previous intense "involution" price competition among merchants, allowing them to maintain reasonable profit margins and improve product and service quality [1][3] - The subsidies have significantly activated consumer willingness to spend, especially in new consumption scenarios like food delivery and instant retail, with over 500 billion yuan in subsidies leading to a rapid increase in order volume [2] - The subsidy model not only boosts short-term consumer activity but also provides a new pathway for the integration of e-commerce and service industries, resulting in substantial sales growth for traditional offline stores collaborating with online platforms [2][3] Group 3 - From a macro policy perspective, the synergy between platform subsidies and national consumption promotion policies serves as a model for stimulating consumer spending through income enhancement and cost reduction [2][3] - The platform subsidy mechanism effectively curbs the previous price-cutting competition, allowing merchants and platforms to focus on improving quality and service, thus fostering overall market health [3] - The current interaction between platform subsidies and national policies is seen as a practical example that can stimulate new consumer demand, enhance market competition, and support sustainable economic development [3]
政策动态点评:“反内卷”的下一步
Minsheng Securities· 2025-07-03 07:40
Group 1: Overview of "Anti-Involution" Concept - The "Anti-Involution" concept was first introduced by the Central Committee a year ago, and it is expected to enter a new phase during the upcoming July Politburo meeting[1] - The focus of the upcoming meeting will be on addressing low-price and disorderly competition among enterprises, indicating a shift in strategy[1] - The "14th Five-Year Plan" is anticipated to be released in the second half of the year, emphasizing the strengthening of domestic circulation and integrating "Anti-Involution" as a key topic[1] Group 2: Gains and Losses in the Past Year - The "Anti-Involution" initiative has gained traction at the top-level design, appearing in several important national meetings, suggesting it will be a main theme in the "14th Five-Year Plan" period[2] - However, issues related to "involutionary" competition remain unresolved, with industrial capacity utilization rates still low, and a significant decline observed in the first quarter of this year[2] - The industrial profit margin has dropped to 5.3% in May, indicating negative impacts on operational efficiency due to "involutionary" competition[2] Group 3: Focus Areas for Current "Anti-Involution" Efforts - Current efforts should concentrate on addressing macroeconomic supply-demand imbalances, particularly in sectors like new energy vehicles, photovoltaic components, and e-commerce platforms[3] - Manufacturing sectors, especially electrical machinery, computer communications, and automotive industries, are identified as having more pronounced "involution" issues[3] - The government is expected to implement targeted measures in these key industries to mitigate "involution" challenges[3] Group 4: Future Directions and Risks - Future "Anti-Involution" strategies will rely on industry self-regulation, but progress may be slow; specific plans for resolving structural contradictions in key industries are anticipated post-July Politburo meeting[4] - Historical experiences from the "Supply-Side Reform" period suggest that quantitative KPIs for capacity reduction will be introduced for key industries[4] - Risks include potential policy shortcomings, unexpected changes in the domestic economic landscape, and unforeseen fluctuations in exports[4]
那些上国货严选买东西的人发现:买“不贵的好东西”,才是会买东西
首席商业评论· 2025-07-03 03:34
Core Viewpoint - The article highlights a shift in consumer behavior towards valuing quality and price-performance ratio over merely seeking the lowest prices, with platforms like Taobao Guohuo Yanquan leading this transformation [5][8]. Group 1: Consumer Insights - Consumers are increasingly prioritizing quality and emotional satisfaction in their purchases, moving away from the mindset of extreme price sensitivity [5][21]. - The experience of a consumer, Lin Hao, illustrates this trend, as he finds satisfaction in a high-quality product that meets both price and quality expectations [3][41]. - The demand for quality products is reflected in the frustrations consumers express about low-quality, low-priced goods that fail to meet their needs [21][28]. Group 2: Business Model and Strategies - Taobao Guohuo Yanquan is redefining the concept of "high price-performance lifestyle" by connecting quality manufacturing with consumer markets [7][9]. - The platform employs a "semi-managed model" that allows merchants to list products without the need for store setup, thus reducing operational costs and increasing efficiency [10][11]. - During the 618 shopping festival, the platform implemented significant cost-reduction policies for merchants, including a commission return of up to 80% and direct consumer subsidies [13][15]. Group 3: Performance Metrics - The platform saw a doubling of GMV during the 618 period, with over 40 industrial belts experiencing more than tenfold growth in GMV [17][37]. - The integration of data-driven mechanisms for product development has led to a 40% reduction in new product development cycles and a significant increase in sales for participating merchants [16][20]. - The platform's marketing strategies resulted in a substantial increase in the number of million-level products and merchants, indicating a thriving ecosystem [19][37]. Group 4: Trust and Quality Assurance - Taobao Guohuo Yanquan emphasizes trust through rigorous product selection and certification processes, ensuring that all products meet high standards [33][35]. - The platform's commitment to quality is reinforced by a "double-track certification" system that includes thorough inspections and third-party testing [35][41]. - Consumer testimonials highlight the reliability and quality assurance provided by the platform, fostering a strong sense of trust among users [39][41].
在沪直销企业和电商平台企业签署备忘录 打造规范、活力的上海电商生态
Zhong Guo Xin Wen Wang· 2025-07-02 15:57
Group 1 - The core theme of the meeting was "Building a Connected Ecosystem through Compliance and Collaboration between Direct Selling Enterprises and E-commerce Platforms" [1] - A memorandum of cooperation was signed by five direct selling companies and five e-commerce platforms, aiming for mutual benefits and win-win outcomes [1] - The memorandum focuses on three main areas: ensuring genuine products in Shanghai, protecting consumer rights, and opposing "low-price competition" in the direct selling sector [1] Group 2 - The rise of counterfeit direct selling products and malicious defamation of direct selling brands has harmed the industry and consumer rights, highlighting the need for better communication between e-commerce platforms and direct selling companies [1] - Under the guidance of the Shanghai Market Supervision Administration, 277 e-commerce stores involved in "black market" activities have been closed, and 4,970 product links have been removed to protect legitimate direct selling enterprises [1] - The memorandum is seen as a starting point for collaboration, with six direct selling companies already establishing 18 official accounts on various e-commerce platforms to enhance brand building [2] Group 3 - Future plans include exploring information sharing and establishing regular communication channels between direct selling enterprises and e-commerce platforms [2] - Direct selling companies will actively seek deeper cooperation with e-commerce platforms to leverage platform traffic and technology for business development [2]
出海「越南」放贷:新牌照、新机遇
3 6 Ke· 2025-07-02 07:38
Core Insights - Vietnam's population reached 100.3 million in 2023, with a GDP of $476.3 billion and a GDP growth rate of 7.09% in 2024, making it an attractive market for consumer finance [1][2][3] Group 1: Market Potential - The large population and rapid economic growth position Vietnam as a suitable market for consumer finance, particularly cash loans [1] - Previous attempts by Chinese financial companies to enter the Vietnamese market in 2017 and 2018 ended in failure around 2020 due to regulatory issues and high bad debt rates [2][3][4] - Recent changes in the Vietnamese market, including the introduction of a "regulatory sandbox" for fintech, have renewed interest among Chinese financial companies [5][6] Group 2: Regulatory Developments - The Vietnamese government issued Decree No. 94/2025/ND-CP on April 29, 2023, which will take effect on July 1, 2025, aimed at establishing a regulatory sandbox for fintech innovation [9][10] - The regulatory sandbox allows P2P lending service providers to participate, indicating a potential easing of regulations in this area [12][13] - The sandbox will enable the accumulation of data for the State Bank of Vietnam, which will help in managing risks and developing a national credit information database [15][16] Group 3: Participation Requirements - P2P lending companies must meet strict requirements, including local registration, a qualified management team, and no foreign investment [18] - The application process involves submitting detailed plans and undergoing a review by the State Bank of Vietnam and other relevant departments [19][20] - The regulatory framework includes provisions for consumer protection, requiring companies to disclose risks and establish complaint mechanisms [25] Group 4: Market Landscape - Vietnam has a growing mobile payment and e-commerce sector, with major players like MoMo, ZaloPay, and ViettelPay already established [29][31] - MoMo, a leading fintech company, has over 60 million users, capturing 70% of the e-wallet market [31] - The e-commerce sector is also expanding rapidly, with significant growth in transaction volumes reported in early 2023 [32] Group 5: Competitive Landscape - Various mainstream lending products are available in Vietnam, including cash loans from MoMo, FE Credit, and Home Credit, each with different terms and conditions [35] - Despite the presence of mainstream players, there are still non-mainstream or "black market" lenders operating in the background [36] - The Vietnamese youth population is increasingly familiar with loans, indicating a potential market for consumer finance products [37]