以下文章来源于三言Pro ，作者DorAemon 三言Pro . 聚焦新未来新科技，严肃又活泼 "匹克降薪"风波再次升级。 有员工晒出一份盖有公司公章的通知，内容为： 受行业竞争加剧及市场需求波动等多重因素影响，公司持续面临经营压力。2025年1-8月期间，公司直营销售体系持续亏损，未见好转。 为保障公司持续运营，鉴于双方前期就薪酬调整事宜尚未达成一致且由于您不服从公司相关的管理安排，经公司审慎研究决定：如截至2025年10月14日仍未就相关 事项进行反思、说明并提交检讨，公司将自2025年9月起对您的薪资暂作停发处理。此为特殊时期的临时性措施。 公司将持续关注经营改善进展，也将积极推动直营销售体系的改革，力求逐步扭转当前局面。我们诚挚欢迎并鼓励所有认同公司发展理念、愿与公司共渡难关的员 工积极参与改革进程。 在此特殊时期，请您继续遵守公司规章制度，正常履行岗位职责。如出现旷工、怠工等违纪行为，公司将按相关规定处理。" 简而言之，即匹克要求拒绝降薪的员工需要在10月14日前提交"反思检讨"，否则将自9月起停发工资。 而此前提交"拒绝降薪"文件的员工被视为不服从管理，薪资也会受影响。 今年9月，多名匹克员工爆料 ...

"匹克降薪"风波再次升级。 有员工晒出一份盖有公司公章的通知，内容为： 受行业竞争加剧及市场需求波动等多重因素影响，公司持续面临经营压力。2025年1-8月期间，公司直营销售体系持续亏损， 未见好转。 为保障公司持续运营，鉴于双方前期就薪酬调整事宜尚未达成一致且由于您不服从公司相关的管理安排，经公司审慎研究决 定：如截至2025年10月14日仍未就相关事项进行反思、说明并提交检讨，公司将自2025年9月起对您的薪资暂作停发处理。此 为特殊时期的临时性措施。 公司将持续关注经营改善进展，也将积极推动直营销售体系的改革，力求逐步扭转当前局面。我们诚挚欢迎并鼓励所有认同 公司发展理念、愿与公司共渡难关的员工积极参与改革进程。 在此特殊时期，请您继续遵守公司规章制度，正常履行岗位职责。如出现旷工、怠工等违纪行为，公司将按相关规定处理。" 简而言之，即匹克要求拒绝降薪的员工需要在10月14日前提交"反思检讨"，否则将自9月起停发工资。 而此前提交"拒绝降薪"文件的员工被视为不服从管理，薪资也会受影响。 今年9月，多名匹克员工爆料称公司宣布全员降薪。 根据一粉匹克董事长许景南签名的《通知》称，公司于9月16日上午召开高管 ...

Core Viewpoint - The company reported a steady growth in retail sales across its main brand, children's clothing, and e-commerce platforms, indicating a robust operational performance and strategic initiatives to enhance brand influence and market competitiveness [1]. Group 1: Operational Performance - In Q3 2025, the main brand's retail sales increased by approximately 10% year-on-year, while children's clothing also saw a similar growth of about 10%. E-commerce sales experienced a more significant increase of around 20% year-on-year [1]. - The company maintained its online and offline growth rates compared to Q2 2025, reflecting stable operational capabilities [1]. Group 2: Product Innovation - The company is focusing on "technology-driven product innovation," launching new products to meet diverse market demands while reinforcing its brand positioning as professional, youthful, and international [2]. - New product launches include the "Rain Shield 9" running shoes with DWS dynamic waterproof technology, the "Flying Burn 4.5" marathon shoes with enhanced materials, and various basketball and outdoor products designed for performance and protection [2]. Group 3: Brand Promotion - The company collaborated with basketball star Nikola Jokic during his first visit to China, launching exclusive products that generated significant buzz and sales [3]. - Other promotional activities included partnerships with athletes and events, enhancing brand visibility and engagement with consumers [3]. Group 4: Brand Building - As an official partner of the 20th Asian Games, the company will provide professional gear for torchbearers and volunteers, further expanding its global brand influence [4]. - The company is actively participating in international marathons and events, showcasing its products and reinforcing its commitment to the running community [4]. Group 5: Channel Development - The company is pursuing an "online and offline collaborative development" strategy, including partnerships with Meituan for quick delivery services and new retail experiences [5]. - The establishment of new stores, including a women's sports concept store and outdoor brand ONEWAY locations, is expected to enhance customer engagement and drive revenue growth [5]. Group 6: Financial Outlook - The company is projected to benefit from the current consumer trends, with strong sales in running and basketball shoes, and an anticipated continued growth in online sales [6]. - Revenue forecasts for 2025, 2026, and 2027 are set at 11.616 billion, 13.353 billion, and 15.317 billion yuan, respectively, with net profits expected to be 1.395 billion, 1.630 billion, and 1.873 billion yuan [6].

Market Overview - The U.S. stock market experienced a significant rebound on October 13, driven by improved market risk appetite and ongoing AI capital expenditure trends, with the Dow Jones and S&P 500 indices rising over 1% and the Nasdaq increasing by more than 2% [1][3] - The Nasdaq China Golden Dragon Index surged by 3.21%, indicating a notable recovery in sentiment towards Chinese assets [1][5] AI Sector Developments - OpenAI announced a strategic partnership with Broadcom to co-develop a custom AI accelerator, leading to a nearly 10% increase in Broadcom's stock price, closing at $356.7 [10][11] - The collaboration aims to create a 10-gigawatt custom AI accelerator, with deployment expected to begin in the second half of 2026 and completion by the end of 2029 [10][11] - This partnership highlights the importance of custom accelerators in optimizing AI infrastructure, as emphasized by OpenAI's CEO Sam Altman [11] Precious Metals Performance - Gold prices reached a new high, surpassing $4100 per ounce, with a year-to-date increase of over 57% [12][13] - Silver prices also hit a record high, breaking the $52 per ounce mark, with an annual increase of approximately 80% [12][13] - Bank of America raised its gold price target to $5000 per ounce and silver to $65 per ounce by 2026, citing ongoing investment demand and structural supply shortages as key drivers [14]

以下文章来源于凤凰WEEKLY ，作者王蛏子 凤凰WEEKLY . 有温度、有情感、有趣味的新媒体。 本文来自微信公众号： 凤凰WEEKLY （ID：phoenixweekly） ，作者：王蛏子，编辑：闫如意，题 图来自：AI生成 跑步，是全世界最简单的运动。 不同的距离，对应不同的目的：跑1公里，可能是为了备战初中体考的学生；跑4公里，可能是被体 育委员拉去填校运会的"老实人"。但要跑42.195公里，那几乎只有一个理由——参加马拉松。 马拉松，是历史极为悠久的极限运动，也是对体力与意志的极致挑战。到了2025年，越来越多的中 年人选择投身其中，试图在这项极限运动上书写自己的传奇。 中国长跑事业成绩，不一定有他们的贡献。但中国长跑产业业绩，一定有他们做靠垫。 多少人为马拉松入场券"一掷千 金"？ 伴随马拉松热潮兴起，马拉松产业的各个环节也愈发魔幻。 如果前几年，网友的震撼，还局限在不 同城市的马拉松补给流水席。 〓图源：小红书网友@大壮爱跑步 那么这两年的马拉松产业，则已经从流水席进化成了Omakase。和Omakase的共同点，就是你得花 钱，而且要预约。马拉松，一场流动的盛宴，始于报名。 近年来我国马拉 ...

在现如今的中国都市里，塑料球与球板碰撞发出的清脆"哒哒"声，正从城市的羽毛球馆、公园空地和高 档俱乐部里不间断传出。球与球拍的撞击声下，一场"运动平替"潮流正在到来。 "上周想打羽毛球，订场馆的时候发现价格又涨了，晚上黄金时段一场两小时要200块！"在北京朝阳区 一家科技公司工作的李磊感慨道。 "后来同事带我去打了匹克球，场地费便宜一半，上手快，同样能运动出汗，社交也不耽误。" 几乎同时，在深圳南山蛇口文体公园，358名壁球爱好者正在2025深圳壁球公开赛上挥汗如雨。曾被称 为"室内运动之王"的壁球，因入选2028年洛杉矶奥运会而焕发新生。 当羽毛球等传统运动价格水涨船高时，匹克球、壁球等新兴运动正以惊人速度席卷中国都市。2025年， 中国都市人因此正开启着一场"球场拼多多"模式。 以上海为例，晚间黄金时段一片室内羽毛球场的价格已飙升至每小时150～200元，若想每周固定打球， 月支出轻易突破千元大关；打网球的价格更贵，在北京，室内场地每小时要300～500元，而匹克球风靡 后，商家们开始见缝插针，在网球场横向划出2到3个匹克球场地。这意味着同样的场地租金，却能同时 容纳两三倍的客流量，场地利用效率的飙升，直 ...

Core Viewpoint - 361 Degrees reported strong performance in Q3 2025, with significant growth in retail sales and e-commerce revenue, driven by innovation and strategic partnerships [1] Group 1: Business Performance - The main brand's retail sales increased by approximately 10% compared to the same period last year [1] - The children's clothing brand's retail sales also saw a growth of around 10% year-on-year [1] - Overall revenue from e-commerce platforms grew by about 20% [1] Group 2: Product Innovation - New product launches include the "Rain Shield 9th Generation" running shoes featuring DWS dynamic waterproof system, and the optimized "Flying Burn 4.5" marathon racing shoes [1] - Other notable products include the "DVD4" basketball shoes with supercar design language, the lightest combat shoes "Frenzy 2 PRO," and the "Light Wild" outdoor clothing line [1] - The company introduced children's products such as the "Flash Antelope 4.0" jump rope shoes and the "Soft Bounce II" children's running shoes [1]

Investment Rating - The investment rating for the company is "Buy" [1] Core Insights - The company reported a year-on-year retail revenue growth of approximately 10% for its main brand and children's clothing, and a 20% increase for its e-commerce platform in Q3 2025 [2] - The company is expanding its brand influence and market competitiveness through product innovation, sponsorship of professional events, and diversified collaborations, including a strategic partnership with Stand Robot [2] - The company has maintained stable online and offline growth rates, with the main brand and children's clothing retail revenue growth remaining steady compared to Q2 2025 [3] Summary by Sections Event Overview - The company announced its Q3 2025 operational data, showing a 10% year-on-year growth in retail revenue for its main brand and children's clothing, and a 20% increase for its e-commerce platform [2] Product Development - The company is deepening its strategy of "technology-driven product innovation," launching new products to meet diverse market demands, and reinforcing its brand positioning as professional, youthful, and international [4] - Key product launches include the "Rain Shield 9" running shoes with DWS dynamic waterproof system, "Flying Burn 4.5" marathon racing shoes, and various new offerings in basketball, outdoor, and women's fitness categories [4] Brand Promotion - The company collaborated with basketball stars like Nikola Jokic and Spencer Dinwiddie to enhance its professional basketball image, launching exclusive products and engaging in promotional events [5] - As the official partner of the 20th Asian Games, the company is expanding its global brand influence by providing professional gear for event participants [6] Channel Development - The company is focusing on online and offline collaborative development, launching new channels through partnerships with Meituan for quick delivery and group buying services [7] - The company has opened its first women's sports concept store and expanded its ONEWAY outdoor brand presence in cities like Zhengzhou and Jinan [8] Investment Recommendations - The company is expected to benefit from the trend of consumer downgrading, with strong sales performance in running shoes and basketball shoes [9] - The company has a robust store expansion plan, with 93 super stores opened by the end of September 2025, and further growth anticipated in Q4 [9] - Revenue forecasts for 2025, 2026, and 2027 are projected at 11.62 billion, 13.35 billion, and 15.32 billion yuan respectively, with net profits of 1.39 billion, 1.63 billion, and 1.87 billion yuan [9]

今天分享的是：品牌星球：小内容趋势报告2025-碎片化时代下的品牌新叙事 小内容趋势报告 2025 报告共计：48页 《小内容趋势报告2025-碎片化时代下的品牌新叙事》核心总结 在碎片化时代，2025年品牌面临集体焦虑，其根源在于媒介形态重构与消费者需求转变。一方面，新内容创作形式兴起，媒介 环境发生变化；另一方面，消费者价值观更趋理性，不少品牌因此缩减投放，甚至有品牌离场，在此背景下，"小内容"成为品 牌破局的关键方向。 小内容具备多方面显著特点。从传播与互动属性看，它传播迅速且社交参与性强，能有效吸引用户关注并促进用户互动；在贴 近用户层面，小内容接地气，善于运用生活化的经验、记忆和语言，比如麦当劳社媒编辑部常用"麦乐鸡侠"这类贴近消费者生 活的元素，打破冷冰冰的产品介绍，拉近与消费者距离；形式上，小内容注重小而精准的对话，可结合方言等特色形式，如采 用北京、广东、四川等地的方言，搭配显眼户外广告大片与俏皮风格，增强内容独特性。 在品牌实践应用方面，诸多品牌探索出不同路径。部分品牌以创始人好奇心为源点，通过生活化内容为品牌注入温度，展现创 始人特质，替代单纯宣传推广；还有品牌打造长效内容IP并开展运营， ...

跑步，是全世界最简单的运动。 不同的距离，对应不同的目的： 跑1公里，可能是为了备战初中体考的学生；跑4公里，可能是被体育委员拉去填校运会的"老实人"。 但要跑42.195公里，那几乎只有一个理由——参加马拉松。 马拉松，是历史极为悠久的极限运动，也是对体力与意志的极致挑战。 到了2025年，越来越多的中年人选择投身其中，试图在这项极限运动上书写自己的传奇。 中国长跑事业成绩，不一定有他们的贡献。 但中国长跑产业业绩，一定有他们做靠垫。 多少人为马拉松入场券「一掷千金」？ 伴随马拉松热潮兴起，马拉松产业的各个环节也愈发魔幻。 如果前几年，网友的震撼，还局限在不同城市的马拉松补给流水席。 〓 图源：小红书网友@大壮爱跑步 那么这两年的马拉松产业，则已经从流水席进化成了Omakase。 和Omakase的共同点，就是你得花钱，而且要预约。 马拉松，一场流动的盛宴，始于报名。 近年来我国马拉松赛事持续增长。 根据《中国田径协会2024年路跑赛事蓝皮书》数据，2024年全国共举办各类路跑赛事749场，参赛总规模达到704.86万人次。 如果粗暴做个平均计算，平均每场马拉松得有9400人。 但如果将时间倒推，2019年 ...