本报记者 董鲁豫 摄 （来源：工人日报） 1月25日，北京市魏公·芳华里商街国图文创馆里的顾客争相选购新年礼包，迎春氛围浓郁。国图文创馆 以典籍文化为灵感源泉，将传统吉祥寓意巧妙融于现代审美设计，精心推出的"食来运转"新年礼盒，让 古老智慧映照佳节日常，用书香雅意装点中国年。在一步一典籍，一隅一惊喜的空间里，公众在选购好 物的同时，沉浸式感受中华文脉的深厚底蕴，让典籍文化以鲜活的形式走进日常。 ...

Core Insights - The upcoming Lunar New Year, themed around the Year of the Horse, is driving a surge in demand for various "horse" themed cultural products and activities, enhancing the festive atmosphere and emotional connection for consumers [1][12][14] Group 1: Cultural Products - Various "horse" themed cultural products, including plush toys and accessories, are prominently featured in supermarkets and are experiencing strong sales as the New Year approaches [1][2] - The Gansu Provincial Museum has developed a series of "horse" themed products, such as "马上有才" (immediate talent) and "马上有福" (immediate fortune), inspired by their prized bronze horse artifact [4][12] - In Yiwu, the "萌玩汇" store reports that their "马上有钱" (immediate wealth) figurines sold out quickly, with daily sales reaching nearly 20,000 units, indicating a strong consumer interest driven by emotional consumption [6][12] Group 2: Cultural and Tourism Activities - In Xinjiang's Zhaosu County, a winter tourism event themed around horses features traditional performances and has become a popular attraction for visitors seeking good fortune in the New Year [7][10] - In Hangzhou, the "马灯福气船" (Horse Lantern Fortune Boat) has been introduced for night tours, quickly filling up reservations and enhancing the festive experience for tourists [11][13] - The "马上钱潮" (immediate wealth tide) copper art installation in Hangzhou has become a cultural landmark, appealing to younger audiences and reflecting a blend of traditional and modern artistic expressions [15][16] Group 3: Market Trends and Consumer Behavior - The popularity of "horse" themed products reflects a successful integration of traditional cultural symbols with modern consumer demands, enhancing market vitality [14][18] - Emotional needs are becoming a significant factor in consumer choices, with products serving as mediums for expressing feelings and connecting with cultural heritage [15][18] - Experts suggest that the shift from passive protection to active innovation in traditional culture is attracting younger consumers, emphasizing the importance of deepening cultural content and optimizing service scenarios [12][18]

Core Insights - The upcoming Year of the Horse is driving a surge in demand for various horse-themed cultural products and activities, enhancing the festive atmosphere for the Chinese New Year [1][14] - The integration of traditional cultural symbols with modern consumer needs is creating new market opportunities, particularly among younger consumers [14][15] Group 1: Cultural Products - A variety of horse-themed cultural products, including plush toys and accessories, are prominently featured in supermarkets, reflecting strong sales as the New Year approaches [1][2] - The Gansu Provincial Museum has developed a series of horse-themed products, such as "马上有才" (Instant Talent) and "马上有福" (Instant Fortune), inspired by its prized artifact, the bronze galloping horse [4][5] - In Yiwu, horse-shaped toys are dominating sales, with popular items like the "傲娇马" (Proud Horse) and "马上有钱" (Instant Wealth) figurines selling out quickly, indicating a strong consumer interest [5][6] Group 2: Cultural Tourism - In Xinjiang's Zhaosu County, horse-themed cultural events, such as traditional wedding performances, are attracting tourists, showcasing the region's unique cultural heritage [6][8] - The "马灯福气船" (Horse Lantern Fortune Boat) in Hangzhou is a new attraction designed for the winter night tours, enhancing the festive experience for visitors [9][11] - The integration of horse elements into local tourism projects is not only boosting visitor numbers but also enriching the cultural experience, as seen in various regions across China [8][14] Group 3: Consumer Behavior - The current trend of "emotional consumption" is driving younger consumers to purchase horse-themed products that resonate with their aspirations and cultural identity [5][15] - The popularity of horse-themed items reflects a growing cultural confidence and a desire for products that embody traditional values while appealing to modern aesthetics [15][18] - The market is witnessing a shift from passive preservation of traditional culture to active innovation, with businesses creatively combining cultural symbols with local characteristics to meet consumer demands [18]

从文创产品、毛绒玩具到箱包配饰，各类寓意吉祥的"马"元素产品占据商超"C位"、产销两旺；从雪域边疆到诗意江南，多地围绕"马"做文 章，文旅活动精彩纷呈……随着农历马年渐近，丰富多彩的"马年限定"款产品、项目逐步走俏消费市场，为即将到来的新春佳节增添了浓厚的文 化氛围与情感温度。 萌趣"马"元素产品成节前市场宠儿 走进甘肃省博物馆艺术生活馆，各色以"马"为主题的文创产品吸引着游客驻足。"马年买'马'，图个喜庆。"兰州市民王先生端起脚踏金色祥 云、手抱金元宝、身披红色彩带的财神"绿马"摆件说。 甘肃省博物馆艺术生活馆内，各色以"马"为主题的文创产品吸引游客驻足。新华社记者李杰 摄 "'绿马'创作灵感源自我们博物馆的镇馆之宝铜奔马，我们在设计产品时着意突出产品的寓意，今年开发了'马上有才''马上有福'等系列产 品。"甘肃省博物馆文创中心创意总监吴小宇说。 不只博物馆开发的"马"系列文创产品走俏，随着马年新春脚步渐近，包含"马"元素的潮玩商品也迎来销售高峰。 浙江义乌国际商贸城六区的"萌玩汇"店铺内，各种以"马"为造型的公仔几乎占据半壁江山。其中双手抱胸、表情傲娇的"傲娇马"公仔，枣红 色、身上印着金色"发"字和铜钱 ...

Group 1 - The market for New Year goods is bustling as the Spring Festival approaches, with various small commodity markets in Chongqing entering a "New Year mode" featuring traditional decorations and creative products related to the Year of the Horse [1][3] - Sales of small commodities have surged, particularly those themed around the Year of the Horse, with expectations for continued high demand until New Year's Eve [5] - A variety of creative products combining traditional culture and modern aesthetics have been launched, leading to a new wave of consumer enthusiasm [5] Group 2 - A glassware company in Shandong is producing a series of glass horse zodiac products, integrating traditional craftsmanship with zodiac culture, resulting in over ten unique creative items [5][9] - The "Happy Horse" series of glass rocking horses has gained popularity among consumers, appealing to both nostalgia and modern design [9] - A朱砂 product company in Guizhou has reported strong sales of horse-themed products, with over 50,000 items sold, indicating robust demand across online and offline channels [11][13] Group 3 - The production of traditional Spring Festival couplets is ramping up in Anhui, with companies operating at full capacity to meet increasing demand [15][16] - The local paper industry has seen significant growth, with annual output exceeding 300 million yuan, benefiting local employment and entrepreneurship [18] - The粘豆包, a traditional food, is experiencing a production boom in Liaoning, with companies modernizing processes while maintaining traditional flavors [20][22] Group 4 - The粘豆包 production process has been optimized through automation, achieving a daily output of over 3,000 jin while reducing sugar content by approximately 40% to align with health trends [22][23] - New product offerings, including粘豆包 and汤圆, now account for over 75% of the New Year orders, with a year-on-year sales increase of about 25% [23]

转自：成都日报锦观 "十五五"开局看成华 以"活力"为笔，绘就高质量发展新画卷 杉板桥商业街区。 蒋人可 摄 生态宜居北湖。 陶冶 摄 2026年是"十五五"规划的开局之年，也是成华区迈向更高能级发展的关键一年。面对新的历史起点，成华区深刻把握在国家战略全局和省市发 展大局中的使命定位，以推动高质量发展为主题，锚定"熊猫之都·活力成华"区域品牌塑造，坚决推进"六篇文章、六个攻坚突破、六大活 力"深化拓展。通过持续扩大内需、优化供给结构，在"做优增量"与"盘活存量"上双向发力，因地制宜发展新质生产力。同时，更好统筹发展 与安全，着力稳就业、稳企业、稳市场、稳预期，推动经济发展实现质的有效提升和量的合理增长，维护社会和谐稳定，全力确保"十五五"实 现高质量良好开局。 回望2025 "活力成华"交出亮眼答卷 2025年，成华区全力"拼经济、搞建设"，呈现出稳中有进、进中提质的良好态势。从产业发展到城市更新，从文商旅体融合到民生福祉，各领 域亮点纷呈，为"十五五"奠定了坚实基础。 过去一年，成华经济发展动能强劲，交出多项"中心五区第一"的硬核数据：社消零增速、重大产业化项目引进数、进出口增速、规上工业增加 值增速。工 ...

双方将推动残疾人非遗文创产业发展，搭建残疾人文创产品展示展销平台，助力残疾人就业增收， 并开发更多适合残疾人的就业岗位，构建"文旅+百业+助残"多元化场景；深化残疾人文体赛事合作， 联合打造残疾人文体活动品牌，丰富残疾人精神文化生活；推进文旅场所无障碍环境建设，打造"无障 碍旅游"四川样板。双方还将加强科技成果应用合作，借助脑机接口等先进科技，提升残疾人康复服务 水平，开展康复科技产品研发与应用场景支持。 省残联相关负责人表示，通过"锦绣天府·文旅助残"公益品牌，助力更多残疾人实现人生价值，推 动文旅融合成果惠及更多残疾人群体。（记者 唐子晴） 1月21日，省残联与省旅游投资集团在成都签约，共同启动"锦绣天府·文旅助残"公益品牌建设，双 方将围绕残疾人非遗文创、就业创业、文体赛事、无障碍旅游、康复服务等多个领域展开深度合作，通 过文旅融合赋能残疾人事业，助力残疾人更好地融入社会、实现价值。 ...

Group 1: Core Insights - Hangzhou is positioning itself as a leader in consumption transformation and upgrade, focusing on expanding service consumption and developing new consumption formats such as silver economy, pet economy, and emotional consumption [1] - The "2026 Hangzhou New Spring Goods Market" will feature a theme exhibition showcasing new consumption scenarios and cases from the Hangzhou metropolitan area, blending traditional flavors with innovative vitality [1] Group 2: Health and Wellness Products - There is a growing consumer preference for natural, green, and regionally distinctive agricultural products, with a focus on health-oriented items becoming increasingly popular for New Year purchases [2] - Products from Qiandao Lake, such as local pork sausages and handmade grilled sausages, will be highlighted, emphasizing authentic flavors and traditional preparation methods [2] Group 3: Unique Local Flavors - The exhibition will also feature unique culinary offerings from Wenzhou, including local seafood and specialty herbal teas, providing a taste of southern Zhejiang [3] - The "Qubeiji" brand will present various local delicacies, such as grilled shrimp and duck tongues, along with a traditional nut ginger tea that combines nourishment with local flavor [3] Group 4: Innovative Health Products - The "Zhenbuer" brand will showcase a series of home health products developed in collaboration with Zhejiang Chinese Medical University, incorporating traditional herbal wisdom into modern lifestyles [4] - Award-winning products include herbal patches and steam eye masks, designed for convenience and wellness [4] Group 5: Creative Consumer Experiences - The exhibition will feature interactive and innovative consumer experiences, including AI-powered plush toys and 3D-printed coffee, creating engaging shopping environments [5][6] - The "Shufuxiong" AI plush toy offers voice interaction capabilities, enhancing emotional connections with consumers [5] Group 6: Event Details - The "Hangzhou Metropolitan Area" theme exhibition will take place from January 30 to February 1 at Wulin Square, serving as a platform for experiencing diverse consumption trends and innovations [7] - The event aims to blend traditional cultural elements with modern vitality, providing a rich and engaging experience for visitors [7]

Core Insights - Beijing Yikatong is transforming from a card-issuing entity to a smart travel service provider, aiming to create a leading digital livelihood service platform in China [1] Group 1: Technological Innovation - During the 14th Five-Year Plan period, Beijing Yikatong is deepening its core business in transportation payments and continuously enriching its public transport payment product system [2] - The introduction of the "Linglongtong PLUS" NFC transportation card allows users to "use first and pay later," eliminating the need for pre-recharge, with an automatic recharge limit of 35 yuan [2] - The upgraded "Tap Card" features zero initial cost, post-ride payment, nationwide usability, and screen-off tapping, with over 200,000 cards issued since launch [2][3] Group 2: Service Expansion - Beijing Yikatong is integrating into the capital's urban operation and livelihood guarantee system, supporting key social service cards like the third-generation social security card [4] - The company has partnered with nearly 100 universities in Beijing, benefiting millions of students through electronic card services and launching a dedicated student service area in its app [4] - The "BEIJING PASS" travel card, launched in July 2024, enhances payment convenience for foreign visitors, applicable in various public transport and commercial scenarios [3] Group 3: Strategic Development - Beijing Yikatong is actively involved in the design and construction of smart and green transportation, contributing to projects like the "Suburban Railway One Ticket" and the MaaS 2.0 platform [5] - The company is expanding payment scenarios by launching integrated parking payment services and collaborating with aviation companies to create a comprehensive travel service platform [5] - Looking ahead to the 15th Five-Year Plan, Beijing Yikatong aims to lead with technological innovation, ensuring the stability of the capital's public transport payment system while enhancing product service systems [5]

Group 1 - Cultural products are gaining prominence due to their aesthetic appeal and the memories they carry, reflecting a trend where cultural elements enhance economic and social development [1] - The integration of culture with tourism and creativity is creating new opportunities and driving economic growth, showcasing the broad and deep effects of cultural empowerment [1] - The rise of cultural trends, such as the popularity of traditional elements among youth, indicates a shift in consumer preferences and the increasing visibility of culture in the economy [1] Group 2 - Cultural empowerment is not just a concept but a practical application that influences daily habits and fosters community values, demonstrating its impact on consumer behavior and social harmony [2] - The success of cultural initiatives relies on meeting actual needs and creating distinctive products that enhance industry competitiveness and foster community spirit [2] - The preservation of cultural heritage, as seen in Suzhou's ancient streets, highlights the importance of maintaining both tangible and intangible cultural elements to avoid homogenization [2] Group 3 - Cultural initiatives aimed at enhancing people's sense of cultural fulfillment and happiness are crucial for societal progress, as seen in poverty alleviation efforts that leverage local cultural resources [3] - The process of cultural empowerment is reciprocal, where innovation and creativity not only rejuvenate cultural products but also contribute to the overall prosperity of culture [3] - The integration of cultural elements into products, such as those related to traditional festivals, reflects a growing market trend and the potential for cultural narratives to inspire personal and collective aspirations [3]