Core Insights - The Chinese consumer market is undergoing structural adjustments, with traditional consumption growth engines under pressure while new generation consumers are emerging, leading to a focus on "finding consumption power" [1] - The report from Beijing Business Daily outlines consumer trends, emphasizing that value concepts dominate, emotional drivers outweigh price drivers, and scenario innovation is reshaping consumption patterns [1] Consumer Attitudes - Domestic consumers are becoming more cautious in their spending, necessitating brands to seek growth within a stagnant market, although overall consumption willingness remains stable [3] - Consumers prioritize product quality over brand loyalty, as evidenced by a significant portion of restaurant consumers indicating they do not care about brand as long as the product is good [4] Value Sensitivity - The balance between quality and price is becoming crucial as consumers seek optimal solutions in product quality, performance, and pricing, particularly in the live-streaming e-commerce sector [6] - Consumers are willing to pay a premium for unique flavors in craft beer and higher-priced items in the trendy toy sector, indicating a shift towards value recognition over price temptation [6] Emotional Value - Emotional connections with brands can reduce price sensitivity, with brands focusing on emotional value seeing a 42% higher repurchase rate compared to traditional brands [9] - Examples include limited edition collaborations that create a sense of collectibility and storytelling in luxury brands that enhance perceived value [9][11] Scenario Innovation - High quality-to-price ratios combined with scenario-based operations are key to retaining consumers, with brands creating immersive experiences in flagship stores and restaurants adapting to diverse dining scenarios [12] - The craft beer market is evolving towards a multi-scenario approach, combining traditional bars with home consumption and outdoor activities to meet diverse consumer needs [12] Conclusion - Different sectors are redefining consumption scenarios, emphasizing the importance of refined operations and customer retention as a sustainable competitive advantage in the market [13]

中国商报（记者 周子荑 文/图）随着人们环保意识增强，绿色低碳消费逐渐深入人心，品牌方纷纷通过使用环保材料、推出可持续包装等举措吸引消费者关 注。各大酒企也在紧跟时代潮流，探索ESG（环境、社会与治理）在消费端的积极表达。5月29日，《ESG视角下酒业可持续消费趋势洞察报告》（以下简 称报告）在北京发布。当前，行业ESG发展处于什么阶段，存在哪些问题？ 2024年，沪深北交易所要求450余家A股上市公司强制披露ESG报告，覆盖11家酒企，强制披露与国际化接轨。尽管部分酒业上市公司被强制披露ESG报告， 但其专业性仍存在不足，包括信息披露不足、报告表达不专业、企业对ESG核心理念的理解不足等。 酒企关注可持续发展 报告显示，酒企很早就开启了ESG的实践。20世纪90年代末，舍得酒业率先提出"生态酿酒"理念。2006年，贵州茅台启动"高粱基地"项目探索生态农业。此 外，包括泸州老窖在内的一批酒企开始对外披露CSR报告内容基本参照ESG框架体系编写。2008年，《中华人民共和国循环经济促进法》的发布推动酒业探 索资源循环利用，如酒糟转化为饲料或肥料。 酒企在对可持续发展关注度提升的同时，作为中国酒业可持续消费的重要 ...

5月29日，2025酒业文化论坛暨酒企可持续发展消费力论坛在北京国际饭店举办。此次论坛是2025深蓝 媒体智库年度论坛的分论坛之一，以"可持续酿未来酒业高质量发展新路径"为主题，由中国经济传媒协 会、中国食品发酵工业研究院指导，北京商报社、深蓝智库·酒业品牌研究院主办，北京商报·中国酒业 频道、西街传媒（北京）有限公司承办，立足可持续发展规划，跨界整合B端资源，力求激活C端消费 力释放。此次论坛上，行业内外各领域人士齐聚一堂，共谋中国酒业可持续发展路径。 中国酒类流通协会会长秦书尧： 营造生态系统 酒企探索可持续消费 当前酒业市场正处在深刻变革与快速发展关键时期。消费升级大潮汹涌，消费者对高品质、个性化、文 化内涵丰富的酒类产品需求日益增长；市场竞争愈发激烈，行业格局不断重塑，优势产区、优势品牌、 优势产品的发展优势进一步凸显，引领着酒业高质量发展的方向和脚步。 守正创新 西凤酒酿一杯时间老酒 中国白酒是中华文明的活态传承。自周公东征方鼎记载"饮秦饮"以来，西凤酒酿造工艺历经3000年传 承，始终秉持着"敬畏历史、敬畏文化"的初心。西凤酒深知，唯有守护文化的根脉，才能让品牌在时代 浪潮中屹立不倒。西凤酒的酿造 ...

Group 1 - The forum held on May 29, 2025, focused on "Sustainable Brewing for Future High-Quality Development Paths" and aimed to activate consumer power through sustainable development planning and cross-industry resource integration [1][6] - The event was guided by the China Economic Media Association and the China Food Fermentation Industry Research Institute, with the Beijing Business Daily and Deep Blue Think Tank as organizers [3] - The president of Beijing Business Daily emphasized that building sustainable business models is crucial for addressing economic fluctuations and industry changes, highlighting the industry's responsibility in sustainable development practices [5][6] Group 2 - The wine industry is facing challenges such as insufficient market activity and increased channel inventory pressure, making transformation a survival necessity [6][8] - The president of the China Alcoholic Drinks Circulation Association noted that the market is undergoing profound changes, with rising consumer demand for high-quality and culturally rich products, necessitating exploration in sustainable consumption [8][10] - The forum featured discussions on how sustainable production and consumption are interdependent, with a focus on reducing resource consumption and environmental pollution [10][12] Group 3 - The forum highlighted the importance of ESG (Environmental, Social, and Governance) practices in the wine industry, with companies urged to enhance their ESG management capabilities to gain competitive advantages [14][15] - A report released at the forum analyzed the current state of sustainable development in the Chinese wine industry, noting an increase in market recognition and international adaptation of ESG practices [17][19] - Various companies shared their sustainable practices, emphasizing the integration of environmental considerations into production and consumer engagement [21][29] Group 4 - The forum included a roundtable discussion on how environmental practices can enhance corporate appeal, with participants sharing insights on sustainable practices in the wine industry [23][25] - Companies like Xifeng Wine and Yubolao highlighted their commitment to sustainability through innovative practices and employee training on environmental responsibility [19][25] - The event showcased successful case studies of over 20 brands recognized for their sustainable consumption efforts, including Moutai and Wuliangye [33][36]

陈志杰介绍，消费者可以到迦南酒业的酒庄沉浸式体验场景，切身感受酒企的环保理念。酒庄采用科学、可持续和传统耕种方式来维持葡萄园的健康生态， 让客人从到达酒庄起就能感受到酒庄的盎然绿意。为了增加植物的多样性，并不仅仅只种植生产作物，葡萄园采取的是勉耕法，保留葡萄植株行间的草，且 在草量不够时还会特别种植玉米、苏丹草、小麦等，以增加土壤活性与营养。在葡萄园及种植灌木树篱，规划坡地的供水，并让这些设施和景观自然融合。 北京商报讯 （记者 刘卓澜）5月29日，2025酒业文化论坛暨酒企可持续发展消费力论坛在北京国际饭店举办。此次论坛以"可持续酿未来 酒业高质量发展新 路径"为主题，立足可持续发展规划，跨界整合B端资源，有效激活C端消费力释放。 此次论坛的圆桌对话环节上，迦南酒业公共事务经理陈志杰表示，酒企需要更多地去挖掘自身的环保理念投入，让消费者感受到生产环境、生产工艺，以及 对环保植入的方式。 与此同时，酒企在多样性上也需要发力。陈志杰表示，迦南酒业酒庄内还设立了养殖小院，饲养了马、羊、鸭、鹿等动物，增加了整个园区的物种多样性， 同时再用动物的粪便养地，形成一个良性生态循环；并有自有菜园，供酒庄员工及来访客人用餐。 ...

北京商报讯 （记者 王维祎）5月29日，2025酒业文化论坛暨酒企可持续发展消费力论坛在北京国际饭店举办。此次论坛以"可持续酿未来 酒业高质量发展新 路径"为主题，立足可持续发展规划，跨界整合B端资源，有效激活C端消费力释放。 会上，中国乡村发展基金会资源发展部助理主任高宇表示，在助力国家乡村振兴的过程中，中国乡村发展基金会（以下简称"基金会"）更加注重欠发达地区 可持续发展，注重受众对象的内生动力以及为项目搭建长效机制。 同时，基金会关注的领域也在增加。随着中国企业的出海，企业帮扶开展海外帮扶活动。捐赠模式愈发多元化，不再是企业单独捐赠，同步带动员工、合作 伙伴、供应商参与其中。 在未来的帮扶活动中，基金会期待与酒业企业有更多合l作，共建行业公益生态，注重行业发声，基于品牌间共同公益主张，建立行业为基础的公益基金， 以社会责任与产业价值相融合的方式推动行业健康发展。 自基金会建会以来，累计筹集128亿元的款物，2024年筹集了11亿元的资源。企业在公益方面更加关注项目成效的可持续，可持续性包括产业和经济来源、 人才队伍、长效机制建设的可持续发展。 在帮扶项目中，基金会通过乡村经济主体培育、生产品控管理、营销 ...

北京商报讯 （记者 何倩）5月29日，2025酒业文化论坛暨酒企可持续发展消费力论坛在北京国际饭店举办。此次论坛以"可持续酿未来 酒业高质量发展新路 径"为主题，立足可持续发展规划，跨界整合B端资源，有效激活C端消费力释放。 具体而言，秦书尧指出，一方面，要在生态端强化"可持续酿造"：要不断加强对酿酒生态环境的保护和建设，提升酒类品质价值的"含绿量"；不断加强酒业 生态科研，提高绿色酿造的现代化水平；要不断加强老酒储备，以时间为杠杆，放大酒类产品生态价值，通过上述工作，以绿色供给，满足绿色消费。 另一方面，秦书尧表示，要在经济端深化"可持续经营"：要以市场为导向，合理规划发展目标，稳中求进，以进促稳；要以消费者为王，深刻洞察市场需 求，优化设计产品组合与营销体系；要持续加强酒类消费文化创新，与时代共鸣，与消费者共情，不断培育扩大酒类消费群体；要切实优化厂商关系，发挥 行业合力，驱动共赢发展。 此外，秦书尧还提出，要在社会端践行"可持续责任"：将酒业责任与发展战略深度绑定，制定和发布酒业中长期公益目标，如助力"双碳"、减少过度包装、 倡导理性饮酒、助力乡村振兴、保障劳动者权益等方面，让酒业成为消费者所敬重的、支 ...

Group 1 - The forum focused on "Innovative Consumption Power and Unified Market," featuring a main forum and three specialized forums on tourism, wine culture, and the catering industry, highlighting high-quality development paths in these sectors [3][17] - Deep Blue Think Tank released six annual reports covering hot topics such as consumer finance, humanoid robots, and cultural export, providing valuable insights for industry development [3][14] - The forum gathered hundreds of guests from various sectors to explore practical solutions for boosting consumption, activating the private economy, and promoting innovative integration [3][17] Group 2 - Beijing's Commerce Bureau emphasized the city's role in leading high-quality national consumption market development, with over 20 policy measures to be released soon to stimulate consumption [7] - The keynote speech by Tsinghua University's Internet Industry Research Institute highlighted the transformative impact of AI and data on consumption, stressing the importance of a credible data space for new consumption models [9] - The launch of the "Deep Blue Think Tank Innovation Manufacturing Research Base" aims to focus on intelligent manufacturing and technological innovation, enhancing collaboration among various sectors [11] Group 3 - The four annual thematic reports released include insights on humanoid robots, cultural IP export, consumer power, and financial innovation, providing data-driven recommendations for policy-making and corporate strategy [14] - The dialogue on how finance can stimulate domestic demand revealed a shift from single-scene consumption credit to an ecosystem service model, integrating various sectors to support consumption [14] - The forum served as a high-end platform for exchanging ideas and experiences, addressing frontier issues in consumption, tourism, wine, and catering industries, and showcasing the responsibilities of media think tanks in the new era [17][18]

5月28日上午，由北京商报社、《中外企业文化》杂志社主办的"2025深蓝媒体智库年度论坛"主论坛在北京国际饭店举行。 主论坛上，北京日报社副总编辑李学梅出席并致辞。她表示，专业媒体在促进国内消费进程中肩负着特殊使命。深蓝智库的建设顺应了用户对财经、媒体、 资讯、信息、服务的新需求，是媒体融合发展转型的积极探索。 2025深蓝媒体智库年度论坛以"创新消费力 统一大市场"为主题，首次采用"主题+专题"模式，同步设置"未来旅游""酒业文化""餐饮产业"三场专题论坛，聚 焦旅游业、酒业、餐饮产业的高质量发展路径，并重磅发布6份深蓝智库年度报告，涵盖消费金融、人形机器人、文化出海等热点领域。来自产学研媒政各 界的数百位嘉宾齐聚一堂，共同探索提振消费、激活民营经济、推动创新融合的实践方案。 李学梅在致辞中表示，此次论坛的举办不仅为消费市场的高质量发展提供了思想碰撞与实践指南，为各界精英搭建了一个交流思想、分享经验、共商发展的 高端平台，更通过"主题+专题"模式、跨界资源整合、智库成果落地等诸多形式，深入探讨了消费、旅游、酒业、餐饮等领域的前沿热点问题，为推动各产 业高质量发展提供了有益的思路与建议，彰显了媒体智库在新时代 ...

据官网显示，安徽古家百年酒业有限公司位于安徽省亳州市谯城区古井镇小康路6号，法定代表人为王震，公司占地面积上百亩，发酵遗 址400余条，年产优质曲酒600余吨，现代化流水作业线九条,各类专业技术人才20余名，员工600余名。 新闻热线电话：0531-85193242 此前，亳州市谯城区市场监督管理局曾发布行政处罚决定书，谯市监处罚〔2025〕180号，起因是该公司于2024年8月9日生产20箱"尚汤 洋 酒"，一箱10瓶，标签标识净含量100ml,酒精度39.9%vol,售价 5元/瓶，成本3.5元/瓶；执行标准：Q/GJBN0003S-2024；产品 标注生产 日期为：2024年8月9日，但实际该执行标准实施日期 为：2024年8月21日，当事人于2024年8月5日备案该执行标准 ，认为备案之后就可 以使用该标准，于是在2024年8月9日生产 该批次"尚汤洋酒"时直接使用该标准。至案发时，该批"尚 汤洋酒"已全部售出，货值金额1000 元，违法所得1000元。安徽古家百年酒业有限公司生产销售标签不符合规定案违法行为类型依据《中华人民共和国食品安全法》第一百 二十五条第一款第（二）项规定，对当事人罚款5000 ...